My Place Of Power

The campaign #моеместосилы (#myplaceofpower) asks users to share what places inspire them. The central element of the campaign was a video with legendary Kostya Tszyu. As a part of this UAZ has made made a website http://patriot2017.uaz.ru/, and in November the brand will start a special project about different places of power in Russia and how to get there. Also in November a social network contest will be launched: after posting a picture of their place of power and telling about it with a hashtag, users get an opportunity to win a special prize from the brand. Film advertisement created by Possible, Russia for UAZ, within the category: Automotive.