Digital advertisement created by SMFB, Norway for GEOX, within the category: Fashion.

Film advertisement created by Welcome, Spain for Hacia tu empleo, within the category: Public Interest, NGO.

The 2-minute spot is based on the true story of an 80 year-old, blind man who has seen it all for the last 7 decades in the strife-torn region of Kashmir. In his rich sonorous voice he talks about the importance of football in Kashmir and regardless of the forces that have sought to tear apart the region with conflict and terror, he states that the love for the team unites them. He doesn’t see Kashmir negatively like the world does. He feels the positive change in Kashmir with the rise of football. Like he says in the end, "Football Isn’t Just a Game – It’s Our Very Hope’. Through him the world gets a new positive lens to see Kashmir. The lens of football. The narrative is combined with a Kashmiri folk song that has inspired generations of Kashmiris over 200 years to make maximum impact. Film advertisement created by Cheil, India for Adidas, within the category: Fashion.

Digital advertisement created by DDB, United States for United States Tennis Association, within the category: Recreation, Leisure.

Film advertisement created by King, Finland for Nokian Tyres, within the category: Automotive.

In Australia, a keg of Carlton Draught is changed every 46 seconds, meaning it tastes as fresh as the day it was made... But the pubs don't do it alone. Introducing the Carlton Draught Brewery Fresh Team. Film advertisement created by BBDO, Australia for Carlton, within the category: Alcoholic Drinks.

Film advertisement created by BMF, Australia for ALDI, within the category: Retail Services.

Film advertisement created by Cossette, Canada for SickKids Foundation, within the category: Public Interest, NGO.

They work in the shadows to make football shine ever brighter. Enter backstage and meet the backbone of football with the new Nissan NV300. Through a documentary-like series, People Raising the Game sheds light on the employees of Manchester City FC who accepted to become ambassadors for a day. Moments leading to a match, we meet Lee the gardener, Lewis the handyman, Victoria the photographer and also Brandon the kitman. We discover their lives between passion for football and drive for excellence as they give us the keys to what makes them raise the game everyday. Film advertisement created by Digitas, France for Nissan, within the category: Automotive.

Film advertisement created by Leo Burnett, United States for Shriners Hospitals for Children, within the category: Health.

Who's never turned to a quick tutorial online to learn how to make a dish or watched, hypnotized, as a sped-up step-by-step turns eggs, flour, and sugar into a magnificent cake? These express recipes, social-media darlings, always seem to go right. But in practice, that's not always the case. And what if things go wrong? Taking this as its jumping-off point, iFood, in a campaign created by AlmapBBDO, presents parodies of online recipes, suggesting to the audience that when things don't turn out perfectly, they can always fall back on the countless possibilities and ease of the leading platform for online food delivery in Brazil. The ads poke fun at the audience with the tagline: "Didn't work? Order it from iFood." Film advertisement created by BBDO, Brazil for iFood, within the category: Food.

Film advertisement created by Leo Burnett, United Kingdom for McCafé, within the category: Food.

Jägermeister stands for friendship. The brand is active wherever friendship is celebrated. But how can you reach people right where they chat to their friends on a daily basis? On their smartphones. In Messengers. The idea: Jägermeister “Jäm Bot” – the first chat bot, that raps. Featuring two of Germany’s most popular rappers, Eko Fresh and Ali As, the bot turns a regular Facebook Messenger message into the most personal rap video ever made. Using artificial intelligence, the chat bot asks the user some essential questions for the message: The name and gender of the recipient, and the purpose of the message. Jäm Bot then sent this information live into a recording studio to the rappers. They transformed it into a personalized music video. Finally, Jäm Bot sent the video back to the users. Chat Bots are programs in messenger apps that offer services via a human-like dialogue. Currently, chat bots are used for example to configure products, book flights and subscribe to news services. At the heart of the campaign was the live event on December 6th, 2016 with Eko Fresh and Ali As in the recording studio. Working together with the bot, the artists turned countless chat messages into rap videos. Jäm Bot offered the fitting occasions by itself. What should your message say?: A toast to friends? Apologize for leaving a party? Or just tease somebody a little? These are just some of the many possibilities offered. The event was broadcasted from the recording studio on Facebook Live. A mix of blog posts by influencers, Facebook messenger ads, video ads and Instagram ads completed the campaign by creating buzz and winning lots of new participants. Film advertisement created by La Red, Germany for Jagermeister, within the category: Alcoholic Drinks.

Film advertisement created by Dufresne-Corrigan-Scarlett, France for Intersnack, within the category: Confectionery, Snacks.

Film advertisement created by Heimat, Germany for Swisscom, within the category: Media.

Vinge tells a spellbinding story about a chair with a special purpose Vinge is one of Sweden’s leading law firms with expertise in all areas of business law. They are constantly looking to attract the best talents by expressing their somewhat unconventional company culture, where all employees are encouraged to influence the law firm. In their new campaign, Vinge have chosen to communicate that through a piece of furniture. In the somewhat mysterious short film titled “The Seat” we get an entertaining glimpse into Vinge’s process of creating a chair with a special purpose. The film stars CEO Maria-Pia Hope and an eccentric French artist called Gustave. What’s so special about Vinge’s chair then? In the end of the short film, when we get to see the chair in all its splendor, we learn that the chair provides the latest employee at Vinge with a seat on the executive committee. It symbolizes Vinge’s aspiration to always embrace change. Film advertisement created by BBDO, Sweden for Vinge, within the category: Professional Services.

Digital advertisement created by Union, Canada for Mount Pleasant Group, within the category: Professional Services.

Digital advertisement created by Phantasia, Peru for Demus, within the category: Public Interest, NGO.

The new digital ads for VH Sauces are designed for YouTube and Facebook and feature relatable dinner drama moments that we all want to avoid come mealtime. From a child’s tantrum to the lies we tell when a meal is lacklustre, VH is giving Canadians the confidence to skip the dinner drama by serving up impressive meals that everyone at the table will love. The ads are designed around YouTube’s ‘Skip Ad’ button and Facebook’s sound-off video environment. On YouTube viewers have the option to ‘Skip the Drama’ or ‘Skip the Lies’. Within Facebook the videos point to the ‘mute’ option within the video to “Mute the Drama” and “Mute the Lies”. Digital advertisement created by Arrivals + Departures, Canada for VH, within the category: Food.