Overview In 2020, after months of inactivity, soccer returned to only two countries, Denmark and Costa Rica. However, the matches happened behind closed doors. That is why Gatorade, the official sponsor of Deportivo Saprissa, looked for a way to unite people with their team. Idea Using the video calling platform ZOOM, fans connected with the soccer players, creating a virtual Gatorade stadium with giant screens in the stadium bleachers, becoming the first in the world to use this dynamic to attract the fans. Outdoor advertisement created by CreativeDrive Latam, Costa Rica for Gatorade, within the category: Non-Alcoholic Drinks.

Star Alliance, the world’s biggest airline alliance, which includes the likes of Lufthansa, United and Singapore Airlines as some of their members, has released its latest brand campaign launching with a hero film that celebrates connecting the world once again. The campaign celebrates Star Alliance’s 26 member carriers’ ability to bring the world back together again, highlighting the relationships of friends, family and loved ones that we have so badly missed over the last 18 months. The brand film captures multiple occasions of that raw emotion people feel when they finally get to see each other, one connection at a time. The campaign will run globally in press, digital and social channels, and airport placements. Integrated advertisement created by Atomic, United Kingdom for Star Alliance, within the categories: Hospitality, Tourism, Transport.

Ambient advertisement created by Havas, Italy for Durex, within the category: Health.

Film advertisement created by BMF, Australia for Tap King, within the category: Alcoholic Drinks.

Film advertisement created by Cavalry, United States for Coors, within the category: Alcoholic Drinks.

Audio advertisement created by TRY, Norway for Norwegian Council for Road Safety, within the category: Public Interest, NGO.

For Children's Day, a chain of drugstores created a way to reuse the cardboard boxes that are commonly used to accommodate the donations of toys for needy children. They printed Paper Toys on the sides of the boxes to increase the number of toys donated. For children, in addition to gaining more toys, they could also have fun cutting, gluing and assembling the Paper Toys. Direct advertisement created by Talent, Brazil for DPSP Group, within the category: Public Interest, NGO.

Air and Cap48 “invent” new advertising medium to make a statement. Film advertisement created by Air, Belgium for CAP48, within the category: Public Interest, NGO.

Film advertisement created by Young & Laramore, United States for Indiana Farm Bureau Insurance, within the category: Finance.

Ambient advertisement created by Lg2, Canada for Societe de l'assurance automobile du Quebec, within the categories: Finance, Public Interest, NGO.

Film advertisement created by Saatchi & Saatchi, Sweden for Hot-Tub, within the category: Food.

In Korea, Snickers has launched a campaign ‘You are not you when you are hungry’ 3 years ago. Koreans have witnessed how Snickers could transform celebrities such as Kara and Sistar, renowned k-pop stars. This December, Snickers tried to expand transforming experience to consumers at the university in Seoul. Hao Li, a professor who was chosen as one of 35 innovators under 35 by MIT Technology Review, led technology development by using real time animation with facial tracking to create magical experiences. Syncing with consumers facial expression and real time animation was a challenge, but it was successful in creating unforgettable experience to consumers and helped them understand the brand message ‘You are not you when you are hungry’ on the spot. Ambient advertisement created by INNORED, South Korea for Snickers, within the category: Confectionery, Snacks.

Health Care in Poland is underfunded. This is especially evident in the case of cancer patients. There is very limited or no access to the new generation of drugs. Several treatment methods, like immune therapy or molecular targeted chemotherapy, are not available in Poland, nor funded by the National Health Fund. Alivia is an Oncology Foundation that believes that more often than not, in Poland the most important missing factor in the fight against cancer… is money. In our non-for-profit campaign, we followed the road less travelled. Instead of the cliché route of “emotional blackmail” we chose to empower people, to give them hope and show them that cancer is something you can fight and conquer. With the help of essential resources, cancer can be defeated. Crayfish in Polish is cancer. Film advertisement created by DDB, Poland for Alivia, within the category: Public Interest, NGO.

Ambient advertisement created by +Castro Innovation, Argentina for Pepsi, within the category: Non-Alcoholic Drinks.

Digital advertisement created by INNORED, South Korea for SK Telecom, within the category: Electronics, Technology.

Everyone looks forward to better sex on holiday. In fact, 52% of us expect better sex whilst away, but 60% admit the reality did not live up to expectations - according to a recent Durex survey asking 2000 adults about their holiday 'sexpectations'. The survey showed 40% of people are less likely to instigate sex if their partner is on their phone in bed and 41% admitted nights on holiday with their partner can be spent in bed together concentrating on separate phones rather than each other. Digital advertisement created by TMW, United States for Durex, within the category: Health.

Leo Burnett Lisbon created the “The exhibition that shouldn’t exist” campaign for Control Arms - a worldwide coalition fighting to approve the Arms Trade Treaty later this month. The exhibition is a collection of paintings designed to look like abstract artworks in a first sight. But then, when people read their placards, they realize they’re actually in front of gunshots stories. Through a QR code on each placard, people can see the ballistics test that simulated the related story on the painting. “The Exhibition that shouldn’t exist” portrays the reality of the irresponsible arms trade around the world, turning visible a violent truth that many don’t see. The paintings will be displayed in the Electricity Museum in Lisbon and then sent to Control Arms in NY. They will show them in their opening press briefing, held at the UN Secretariat. The exhibition also has an online version, where people can have the same experience with the paintings and their videos. Film advertisement created by Leo Burnett, Portugal for ControlArms.org, within the category: Public Interest, NGO.

COANIQUEM is a Chilean foundation with presence in Latin America and the US that treats burned children both physically and emotionally. The campaign is about #ConsejosCOANIQUEM (COANOQUEMTips) to prevent burns. And that is that, in Chile, 9 out of 10 children get burned in their homes in the presence of adults, a very high statistic that is unknown to the Public Opinion. For the first time children who unfortunately have gone through these type of situations themselves are the ones giving us the advice. In their healing process, both physical and emotional, these children give an example of resilience and courage so that together, we can reduce devastating numbers.