Guinness Singapore celebrates men who are made of more. Here’s to men who carve their own paths. Men who make a difference in the lives of those around them. Men like Luke Landrigan, whose passion for surfing turned a tiny little fishing village into a global surf destination. Film advertisement created by BBDO, Singapore for Guinness, within the category: Alcoholic Drinks.

Digital advertisement created by SMFB, Norway for GEOX, within the category: Fashion.

Film advertisement created by Welcome, Spain for Hacia tu empleo, within the category: Public Interest, NGO.

The 2-minute spot is based on the true story of an 80 year-old, blind man who has seen it all for the last 7 decades in the strife-torn region of Kashmir. In his rich sonorous voice he talks about the importance of football in Kashmir and regardless of the forces that have sought to tear apart the region with conflict and terror, he states that the love for the team unites them. He doesn’t see Kashmir negatively like the world does. He feels the positive change in Kashmir with the rise of football. Like he says in the end, "Football Isn’t Just a Game – It’s Our Very Hope’. Through him the world gets a new positive lens to see Kashmir. The lens of football. The narrative is combined with a Kashmiri folk song that has inspired generations of Kashmiris over 200 years to make maximum impact. Film advertisement created by Cheil, India for Adidas, within the category: Fashion.

Digital advertisement created by DDB, United States for United States Tennis Association, within the category: Recreation, Leisure.

Film advertisement created by King, Finland for Nokian Tyres, within the category: Automotive.

In Australia, a keg of Carlton Draught is changed every 46 seconds, meaning it tastes as fresh as the day it was made... But the pubs don't do it alone. Introducing the Carlton Draught Brewery Fresh Team. Film advertisement created by BBDO, Australia for Carlton, within the category: Alcoholic Drinks.

Film advertisement created by BMF, Australia for ALDI, within the category: Retail Services.

Film advertisement created by Cossette, Canada for SickKids Foundation, within the category: Public Interest, NGO.

They work in the shadows to make football shine ever brighter. Enter backstage and meet the backbone of football with the new Nissan NV300. Through a documentary-like series, People Raising the Game sheds light on the employees of Manchester City FC who accepted to become ambassadors for a day. Moments leading to a match, we meet Lee the gardener, Lewis the handyman, Victoria the photographer and also Brandon the kitman. We discover their lives between passion for football and drive for excellence as they give us the keys to what makes them raise the game everyday. Film advertisement created by Digitas, France for Nissan, within the category: Automotive.

Film advertisement created by Leo Burnett, United States for Shriners Hospitals for Children, within the category: Health.

Who's never turned to a quick tutorial online to learn how to make a dish or watched, hypnotized, as a sped-up step-by-step turns eggs, flour, and sugar into a magnificent cake? These express recipes, social-media darlings, always seem to go right. But in practice, that's not always the case. And what if things go wrong? Taking this as its jumping-off point, iFood, in a campaign created by AlmapBBDO, presents parodies of online recipes, suggesting to the audience that when things don't turn out perfectly, they can always fall back on the countless possibilities and ease of the leading platform for online food delivery in Brazil. The ads poke fun at the audience with the tagline: "Didn't work? Order it from iFood." Film advertisement created by BBDO, Brazil for iFood, within the category: Food.

Digital advertisement created by BBDO, United States for Macy's, within the categories: Pharmaceutical, Retail Services.

Everyone knows our agency by our distinct yellow color. Digital advertisement created by Binsfeld, Luxembourg for Binsfeld, within the category: Agency Self-Promo.

Westlake wanted to grow its younger adult customer base but struggled to connect with younger adults, who have a one-stop-shopping habit of returning to the same big box stores for hardware needs. They knew they would need to update the brand’s tone and look a little to connect with this demographic, but didn’t want to lose the brand’s core—centered on expert assistance and friendly service. To reach this goal, Bozell pitched a social media campaign for the Halloween season about zombies. Digital advertisement created by Bozell, United States for Westlake Hardware, within the category: Retail Services.

Welcome back the sight- Facebook application that builds connection between glasses donors and receivers. The first time of being giver and receiver in return. Outdoor advertisement created by JWT, Thailand for Top Charoen Optical, within the category: Health.

How do you show that Lidl has fresh fruit to cut price? By slicing the fruits with a samurai sword of course. Btw, do not try this at home… Film advertisement created by Volt, Sweden for Lidl, within the category: Retail Services.

The majority of car-owning Americans don't know how to fix a flat and put off buying new tires—and the combination makes for a lot of “oh no!” moments. The newest campaign from Big O Tires takes a humorous look at car repair by turning the big “oh no” moment into a big “oh yes!” The “Big O Yes!” campaign, created by Kansas City-based agency Barkley, portrays the crises that come when you combine a wobbly tire with green jello and white suits or try to take your bald treads up an icy hill near a china shop. Film advertisement created by Barkley, United States for Big O Tires, within the category: Automotive.

Film advertisement created by Voskhod, Russia for Cherkashin, within the category: Food.

Each year, over 100,000 children in Asia are born with cleft conditions, birth defects that turn the simple act of eating into a challenging task. In order to raise awareness of the situation, Smile Asia wanted people to empathize with the struggle these children go through every day. The Cleft Collection, a unique set of cutlery, was deliberately designed to change the way people eat so they can experience how difficult every meal is for children with cleft lip and palate. With the help of the Ritz-Carlton, the silverware was first unveiled at a dinner event. Unknowing guests were made to eat a four-course dinner with the collection, experiencing a small taste of the frustration children with the condition have to deal with at every meal. Experiential advertisement created by McCann, Singapore for Smile Asia, within the category: Public Interest, NGO.