We decided to ask Cannes Lions to give us the first Lion for Bolivia, so the creatives of the country can stop thinking about festivals and get thinking about the real problems that it’s citizens suffer everyday. Film advertisement created by Athos, Bolivia for Athos, within the category: Agency Self-Promo.

Film advertisement created by Epidemie, Netherlands for NPH, within the category: Public Interest, NGO.

We filmed a movie embedded with easter eggs ranging from live websites to social media accounts, from search results to active QR codes and blog entries. each easter egg leading to a free ticket from Pegasus. Co-launched with a coinciding digital campaign our movie became the main portal of communication. Creating an endless quest for the eager mind thus delivering our message continuously. Integrated advertisement created by Rafineri, Turkey for Pegasus Airlines, within the category: Transport.

Film advertisement created by Cossette, Canada for McDonald's, within the category: Food.

Film advertisement created by China, Spain for Schweppes, within the category: Non-Alcoholic Drinks.

Film advertisement created by VMLY&R, United Kingdom for Think!, within the category: Public Interest, NGO.

Fenty’s Playground invited Rihanna’s navy of fans and influencers to join her in an electrifying live immersive experience to produce the beauty film together, and in real-time. The launch event has since generated a whopping 1.1 billion impressions on social media. The film of the experience shows the complete takeover of Madrid’s central Callao Square, orchestrated by experiential design agency Wildbytes. Wildbytes harnessed cutting-edge technology to create the unforgettable multi-sensorial experience and an instantaneous, high-end fashion film. Experiential advertisement created by Wildbytes, United States for Fenty Beauty, within the category: Beauty.

Ambient advertisement created by C-Section, Turkey for Coca-Cola, within the category: Non-Alcoholic Drinks.

Direct advertisement created by Grey, Ecuador for Mabe, within the category: House, Garden.

In honor of this year’s Take Your Dog to Work Day, the passionate pet lovers at Nestlé Purina PetCare Canada decided to celebrate by providing a Pet-Friendly makeover to a deserving office – Jellinek Law Office – that specializes in sexual assault and personal injury law, and has seen first-hand the incredible impact that Pets at Work can have on employees and clients alike. Digital advertisement created by Hyper, Canada for Purina, within the category: House, Garden.

Digital advertisement created by Diluvia, Spain for Microsoft, within the category: Electronics, Technology.

Instead of important institutions getting the funding they need, it’s going towards a 25 billion dollar wall. People want to do something, but feel powerless. So, we created a digital wall that gets destroyed with each donation to an endangered institution, turning the anger of the world into positive change.

The campaign started on April with a teaser presented by Manu Gavassi singer in her YouTube channel. The first part of the video had its début on the night of May 20, on Vevo’s channel on YouTube. When clicking the “play” button, fans were surprised by the interruption of the video and, afterwards, they received a message inviting them to donate blood. Following this message, the second part of the video was shown on May 23. Finally, on May 25, the whole music video was released and remained available for fans to view. Ambient advertisement created by F.biz, Brazil for Fundação Pró-Sangue, within the category: Public Interest, NGO.

Film advertisement created by DDB, Australia for Don, within the category: Food.

See the project and make a donation to bolster your own book at http://www.OneDollarOneShow.com Crowdfunding campaign gives all ad-folk chance to win One Show Pencil. The One Dollar One Show is the world’s first advertising campaign where the credit list is up for sale. This new crowdfunding project aims to help everyone from students to industry vets get ahead in the ad-world by hopefully adding a One Show Gold Pencil to their portfolio. Here’s how it works: For as little as $1, anyone can purchase a “Creative Team” credit on the project and, for a little extra money, backers can even customize their credit. From “Writer” to “Chief Creative Officer”, it’s all up for sale, with 100% of the contributions going towards the submission fees for the project to enter the One Show. The campaign, hosted on Indiegogo, draws on some great industry insights, like how awards lead to career growth or, as the One Dollar One Show puts it: LinkedIn messages from David Droga. It’s an idea that’s starting to resonate, as the One Dollar One Show reached its first goal in less than 2 days. But they’re not done yet, the campaign includes many stretch goals including entering more award show categories, and even different award shows including D&AD and Cannes. As the One Dollar One Show says, they can’t guarantee success at awards shows but for as little as $1, what agency-folk wouldn’t take the chance to get a One Show credit in their book? Digital advertisement created by Rethink, Canada for Rethink, within the category: Agency Self-Promo.

A study commissioned by Diesel to a reputable Finnish research centre revealed, “90% of adults between 18 and 75 are no longer able to perceive and live the true Magic of Christmas”. When did you last want something so much that you were electrified with joy? To relive the real feeling of Christmas, Diesel and SuperHeroes Amsterdam have hypnotised customers to believe they are 5 years old on Christmas morning. The results are collected in a film trilogy named “The Magic of Christmas”. Is it real? You bet it is. The three episodes are followed by a special behind-the-scenes, called ‘Behind the Dreams.” Watch it here: http://www.youtube.com/watch?v=Qt5SXlabEoQ Film advertisement created by SuperHeroes, Netherlands for Diesel, within the category: Fashion.

Film advertisement created by Possible, United States for Tommy Hilfiger, within the categories: Fashion, Public Interest, NGO.

4 chilean women die every day because of breast cancer, the easiest detectable cancer. The national institute of cancer turned this into a national cause with the help of the chilean women's team which realized a self- examination of cancer during the anthem. This is the kick off to a movement, where every time the national anthem plays and whit a simple gesture, chilean women can self-detect cancer on time and save their lives. Film advertisement created by DDB, Chile for Chilean National Cancer Institute, within the category: Health.