This year the OnePlus Valentine's Day competition comes in the form of an amorous advert. Real tweets received from members of our community, since the November launch of our latest flagship killer, have been incorporated into a video that highlights just how much our users genuinely love the OnePlus 3T. Visit oneplus.net/lickoflove for more info. Digital advertisement created by Stellar, United Kingdom for OnePlus, within the category: Electronics, Technology.

Digital advertisement created by Publicis, Australia for RID, within the category: Health.

Non-profit organization Change The Ref (CTR) is on a mission to maintain awareness about school shootings. It’s their hope that a new disruptive campaign – Bring Back Lockdown – will do just that by urging Americans to push their representatives to legislate stricter gun control measures. Gun-related violence in schools is a pervasive issue and has greatly increased in recent years. However, for the first time in decades, school shootings stats have decreased – only due to the COVID-19 lockdown. It’s shocking to think that it took a global pandemic to reduce America’s school violence epidemic; but it’s important for people to realize that one problem (COVID-19 pandemic) can’t be the only way to solve another problem (school shootings). Children should feel safe in their schools regardless of societal conditions. As the world opens and people reemerge, school shooting survivors are making their voices heard – they demand action; they demand security. ‘Bring Back Lockdown’ leverages CTR’s use of urban art and nonviolent creative confrontation to expose the disastrous effects of the mass shooting pandemic to spark the conversation from the ground up. The film is a creative misdirection on Covid and the resulting lockdown. Its intention is to make people stop and think. Featuring Parkland student liana Waitze Zuckerman, 'Bring Back Lockdown’ leverages the Covid lockdown as a metaphor intended to spark debate and encourage people to visit BringBackLockdown.com, where they can petition their local congressperson, pressuring them to act on gun reforms. Film advertisement created by Ogilvy, United States for Change the Ref, within the category: Public Interest, NGO.

Film advertisement created by Marcel, France for France 24, within the category: Media.

Film advertisement created by Ron Foth, United States for California Academy of Sciences, within the category: Recreation, Leisure.

Grocery stores all across Ontario and Atlantic Canada will be asking shoppers to donate a toonie at checkout to provide breakfast for a hungry child in their community starting February 6th as part of their Toonies for Tummies program. To support Toonies for Tummies, creative agency Capital C has launched an integrated campaign to give people a compelling reason to donate and a way to track their donation. The campaign includes print, in-store, a microsite, social media and an online video. Film advertisement created by Capital C, Canada for Toonies For Tummies, within the category: Public Interest, NGO.

Film advertisement created by Camp Jefferson, Canada for Koodo, within the category: Electronics, Technology.

Staatsloterij, the largest lottery in the Netherlands is wheeling out a massive 30 million win for its 2019 New Year’s Eve jackpot. Yet the 2019 campaign isn’t all about money, it’s about the happiness that comes from helping one another. Yes, even hedgehogs! The film shows Freddie the hedgehog vulnerably crossing a road at night. His rescuer is on his way to see if he has the winning ticket when he just manages to avoid hitting Freddie. Instead of driving off again he stops to take Freddie back to his home to recover. Ultimately, they both find happiness in helping one another and we see no amount of money in the world can top that. Film advertisement created by TBWA, Netherlands for Staatsloterij, within the category: Gambling.

Film advertisement created by Altmann + Pacreau, France for Mr Moustache, within the category: Fashion.

Following the “Most Dangerous Street” installation, I wanted to let you know about an activation that took place in downtown Chicago yesterday for the Illinois Council Against Handgun Violence (ICHV). During the event, the organization, in partnership with FCB Chicago, unveiled “The Gun Violence History Book”. Outlined in 19 chapters and 853 pages, is the 228 years of gun violence history in America. The articles, facts, and data within are intended to be a tool to teach current and future voters how we can stop repeating history. Additionally, the book has formed part of a learning plan for teachers and schools in Chicago-land. Where the bullet finally stopped, is a message for readers, “This bullet stopped. But history continues to be written. Support universal background checks at www.stopgunviolencehistory.com.” The site helps connect people with their senator, and then sends an automated email urging for universal background checks. The nonprofit is also encouraging communities to support Fix the FOID Act [HB 96] – a new legislation with the goal of addressing loopholes in our existing gun licensing system – by encouraging lawmakers to support. Experiential advertisement created by FCB, United States for Illinois Council Against Handgun Violence, within the category: Public Interest, NGO.

It’s not easy being a kid in the slums of Mumbai. Life is tough, parents often work day and night but barely make enough to put food on the table. On the other hand, the goons and slum lords seem to have all the time, money and respect a child could want. Unfortunately, without other role models, the criminals are who the children begin to look up to and school falls by the wayside. FCB Interface and Door Step School sought to give these impressionable kids new role models, and while doing so, get them to believe in education and making a better future for themselves. Streets in India are named after famous people but the slums of Mumbai are a maze of hundreds of narrow, crisscrossing streets, many without names. The campaign named streets in Mumbai’s Ambedkar Nagar slum, home of more than 2.4 million people, after the best academic performers in school. The children were celebrated in a road naming ceremony with the community and celebrities in attendance. Ambient advertisement created by FCB, India for Door Step School, within the category: Education.

Experiential advertisement created by FCB, Mexico for Papalote, within the category: Recreation, Leisure.

Film advertisement created by 72andSunny, United States for Cheerios, within the category: Food.

Thousands of love stories die on the beaches of the Red Sea...

Kevin Anderson Film advertisement created by R&R Partners, United States for SNWA, within the category: Public Interest, NGO.

Film advertisement created by Zulu Alpha Kilo, Canada for Interac, within the category: Finance.

Testicular cancer is the most common form of cancer in young men. It’s a subject matter that leaves many guys embarrassed. But if we lessen the stigma and get more guys talking about their nuts, well that’ll save many more lives. In fact, if testicular cancer is caught early enough, men have a 97% chance of survival. #LetsTalkBalls Film advertisement created by Giants & Gentlemen, Canada for Testicular Cancer Canada, within the category: Public Interest, NGO.

Over the years, the internet has captured and immortalised some of the most epic beer saves the world has ever seen - from catching a beer whilst crowd surfing, to keeping a beer above water during a kayak roll. But despite being seen by millions (if not billions), these people who put their bodies on the line to save beer, have remained anonymous heroes… until now. Integrated advertisement created by McCann, Italy for UBREW, within the categories: Alcoholic Drinks, Professional Services.

Direct advertisement created by Serviceplan, Germany for Passage du désir, within the categories: Personal Accessories, Retail Services.

Finnish coalition of commercial TV channels, Screenforce Ltd, wanted to point out that despite of all new digital media, TV is still the most influential media around. Target group was advertisers. Film advertisement created by IVALO, Finland for Screen Force, within the category: Media.