Film advertisement created by Serviceplan, France for Sarenza, within the category: Retail Services.

Rock stars have been smashing guitars for decades, few with more enthusiasm than Swedish-born guitar virtuoso Yngwie Malmsteen. In their latest campaign, global engineering company Sandvik decided to test their cutting-edge techniques by building the world’s first all-metal, unbreakable guitar and letting Malmsteen unleash his smashing skills on it. Film advertisement created by Forsman & Bodenfors, Sweden for Sandvik, within the categories: Electronics, Technology, Industrial, Agriculture.

Film advertisement created by Voskhod, Russia for Kaspersky Internet Security, within the category: Electronics, Technology.

The World Cup 2018, an event that should celebrate diversity and equality, took place in Russia, one of the most homophobic countries in the world that has laws promoting violence against the LGBTQ community. So that everyone could raise their flags with safety and pride, Mirum Brazil created #rainbowcup. To participate the user had just to take a photo or video of the fans, replacing the national flags for the rainbow flag emoji and post using the #rainbowcup. The LGBT public and advocates participated in Russia and the movement eventually moved out of the host nation into a global protest. Thousands of people in 93 countries participated, generating more than 144 million impressions and leaving a message for the World Cup 2022: Qatar, wait for us. www.therainbowcup.com Digital advertisement created by Mirum, Brazil for Grupo Dignidade, within the category: Public Interest, NGO.

Film advertisement created by Taxi, Canada for AMA Insurance, within the category: Finance.

Ambient advertisement created by mlnteraction, Thailand for Tesco, within the category: Retail Services.

We used a special ink for our ads: when approached by a flame, its heat helps reveal some hidden human rights violation: when moving the flame away, the poster returns to black. Ambient advertisement created by Havas, Portugal for Amnesty International, within the category: Public Interest, NGO.

Watermarks for Water, which launched on the same day as World Water Day (3/22), aims to help raise awareness and funds for the global water crisis by transforming the iconic Getty Images watermark. The Watermarks for Water collection is comprised of more than 300 images, shot by some of the world’s best photographers, that highlight the plight of (the lack of) clean drinking water. Getty also launched a special microsite (www.watermarksforwater.com), and each time an image from that collection is licensed, the iconic Getty watermark is removed and 10% of proceeds go directly to charity: water, an organization that brings clean and safe drinking water to people in developing countries. Building on the company’s mission that it can move the world through photography, Getty Images’ site now features a beautifully moving and inspirational video, created by FCB Chicago, that educates consumers on the power of an image and the water issues we face today. Film advertisement created by FCB, United States for Getty Images, within the category: Professional Services.

Although Atlanta has experienced unprecedented growth in recent years, the city continues to face challenges that are key to maintaining its vitality and keeping a competitive edge. Like how to attract and retain the creative class. Leadership Atlanta, an organization made of up of the city's top thought leaders dedicated to building a better community through education and civil involvement, has tapped into Atlanta's advertising community and asked iris Worldwide to create a video to encapsulate this challenge and inspire Atlantans to submit solutions at the inaugural (co)lab Summit on September 22nd, colabsummit.com. To engage and motivate its audience, iris created a video featuring an unlikely spokesperson: A zombie with a highly refined palate. Digital advertisement created by Iris, United States for Leadership Atlanta, within the category: Public Interest, NGO.

Now fully acquainted with Carnot, Double O has his hands full with a dicey obstacle course set up by Q. All we can say is that it involves a lady in red and an encounter with Bhai. Whip up a martini, watch the 2nd chapter and do remember to like and share the video. #AgentsofCarnot #Part2

Digital advertisement created by Tech and Soul, Brazil for Uber, within the category: Transport.

Digital advertisement created by BBDO, Japan for Hiroshima Tourism Board, within the category: Transport.

Jawwy, a Saudi telecom brand from STC believes in fairness at all times! And it’s well known that during Ramadan people do good deeds and heping others, more than at any other time of the year. But, it tends to be “limited time goodness.” With Ramadan ending, Jawwy felt it was important to remind everyone to live that Ramadan spirit all year long by making sure that doing good deeds and helping others becomes an everyday habit. Because, to be honest, it’s not fair to limit goodness to just thirty days when we can spread fairness and goodness all year round! Since Ramadan tends to be the advertising bonanza in the Middle East with advertisers investing in campaigns, this year Jawwy did its Ramadan campaign … after Ramadan! A series of teasers were launched during the last few days of Ramadan with the main campaign kicking-off just after the holidays with an online film showing how differently people act in and out of the holy month. https://www.youtube.com/watch?v=PSJBKNhzYLI (Note: Turn on subtitles for all non-Arabic speakers) A digital challenge was then launched asking people to keep the Ramadan spirit alive by picking a simple good deed (Donate – Feed – Help – Visit – Tolerate - Smile) and then tagging a friend to do the same so that the circle of fairness never stops! But Jawwy’s after-Ramdan campaign did not stop there! It went live on the ground too with activities you normally only see during Ramadan except this time it was outside the holy month! Jawwy placed donation boxes in the supermarkets, hosted meals for the needy in Mosques and distributed water at the traffic lights. While other brands were active during the month of Ramadan much like the goodness of people, Jawwy, with the support of FP7 McCann Riyadh and FP7 McCann Dubai is looking at owning the rest of the year with its clever, insightful and meaningful after-Ramadan campaign, across different occasions through out the year extending the idea to cover other areas such as helping the environment, being a better citizen and colleague, practicising safe driving habits and many. more. Content advertisement created by McCann, Saudi Arabia for Jawwy, within the category: Electronics, Technology.

Film advertisement created by Grey, United Kingdom for Vodafone, within the category: Electronics, Technology.

Film advertisement created by DDB, India for Volkswagen, within the category: Automotive.

http://www.truelovemaps.com Digital advertisement created by McCann, United Kingdom for Zurich, within the category: Finance.

Garnier supports the UNICEF’s programs throughout the world to allow children and families affected by situations of crisis to benefit from a humanitarian aid essential to their survival. The contribution of Garnier will allow for example to distribute to 5,600 kits including emergency supplies (sanitary products, games, educational material) that will be used by 300 000 children, allowing them to properly grow up and to be open to the others again. Film advertisement created by Publicis, France for Garnier, within the category: Beauty.

Outdoor advertisement created by Saatchi & Saatchi, Israel for Café Namess, within the category: Non-Alcoholic Drinks.

Samsung has an objective to open more 300 stores around Brazil in 2013, bringing the technology and innovation even closer to the costumers. Considering that, Cheil Brazil created the “Reminder Wall”. Sticky Notes were placed on the wrapping in front of the Samsung stores that are going to be launched. The word “FUTURE” is designed with all these paper blocks. Each note that the visitor takes off has the message: “A new Samsung store is coming. Don´t forget it.”. Take a look at the video. Ambient advertisement created by Cheil, Brazil for Samsung, within the category: Electronics, Technology.