Film advertisement created by Publicis, France for Renault, within the category: Automotive.

Ambient advertisement created by Robert/Boisen & Like-minded, Denmark for Anthon Berg, within the category: Confectionery, Snacks.

The in-store displays will be installed in Paco Rabanne flagship and airport stores around the world. Depending on its configuration, stores will either feature an iPad version or large-screen edition where players can control their characters behind a steering wheel or astride a saddle set up within the store, re-enacting the film’s desert race by dodging obstacles and collecting “bonus perfumes” as they speed to the finish line. The campaign’s online activation offers an interactive version of the TV spot. Users can unlock “flashbacks”, bonus material like exclusive videos and “making of” footage, as well as enter to win complementary perfumes. The activation can be accessed through Paco Rabanne’s website, by clicking on the “rewind” icon directly in the film: https://pleaserewind.pacorabanne.com/en The operation launched late last month at Macy's in Herald Square and is currently online in Canada, Mexico, Dubai, and Argentina. Integrated advertisement created by Biborg, France for Puig, within the categories: Beauty, Personal Accessories.

An unstoppable force brings two people together to send sparks flying through the night in Las Vegas. Film advertisement created by Virtue, United States for Park MGM, within the category: Hospitality, Tourism.

Film advertisement created by Saatchi & Saatchi, Honduras for Instituto Hondureño de Turismo, within the category: Transport.

Direct advertisement created by Matriz, Brazil for Câmara Rio-Grandense do Livro, within the category: Recreation, Leisure.

Android First Responder is an OS update designed to save lives. With First Responder turned on, Android will briefly analyze the user’s facial features every time they unlock their phone, scanning for any sign of facial droop. If a stroke is detected, the user will receive a notification, prompting them to seek immediate medical attention. With Android First Responder, strokes can be detected earlier than ever before, saving millions of lives and preventing long-term disability for even more. Digital advertisement created by Miami Ad School, United States for Android, within the category: Electronics, Technology.

BBC MAKE ME is a first of its kind interactive mood matcher for content. It lives natively on Facebook and catalogues more than 150 clips based on moods rather than programs.So if the user wants to feel happy, BBC MAKE ME serves them something that will make them laugh. Or if they want to feel sad, BBC MAKE ME serves them something emotional. BBC MAKE ME was created to tackle the fierce competition for 16-24 year-olds’ attention and to establish BBC as a brand that has relevant content ‘for them’. Digital advertisement created by BBC Creative, United Kingdom for BBC, within the category: Media.

Project Trumpmore is aiming to demonstrate climate change in a monumental way. A Finnish NGO wants to commission a 115-foot tall ice sculpture of Donald Trump’s face in the arctic region to demonstrate that climate change is happening. The project was launched in April and has since managed to gather enormous international media attention and spark conversion about the topic. Only a small part of the population is active in the public discussion on environmental issues. The goal was to change that. With Project Trumpmore we wanted to generate discussions about global warming. Film advertisement created by SEK, Finland for Melting Ice Association, within the category: Public Interest, NGO.

Birthday Everyday" is the title of the film released by the Belgian Kids Fund, which deals daily with children in a serious health condition. In the film, we see a couple of parents reacting in an unprecedented way when forced to face an unfortunate diagnosis about their child’s health state. In this little fable of real life, the parents decide, against all odds, to turn that hospitalization period into a series of special moments in the life of their child and their own. "Birthday Everyday" is a story about resilience and unconditional love, even when the world is falling apart. Created by the Belgian agency Mortierbrigade, produced by CZAR.BE and directed by the directing-duo SALSA, the work provokes an important reflection on the importance of emotional support and the relativization of time when life exposes all its fragility and finitude. Film advertisement created by Mortierbrigade, Belgium for Belgian Kids’ Fund, within the category: Public Interest, NGO.

How to get millennial female’s attention with ice cream brand and find a way to fill social media influencers Instagram-feeds? Well, create an experience that is so sweet it’s impossible not to instagram. We combined two millennial trends: Staycation and FOMO (Fear of Missing Out). Then we designed a world’s most instagrammable ice cream hotel room, a dreamlike space dedicated entirely for enjoying and experiencing our new ice cream. A room so sweet you simply could not miss. To boost the fear of missing out, we opened it only for limited 6 months time. Experiential advertisement created by Grey, Finland for Valio Jäätelöfabriikki, within the category: Food.

Digital advertisement created by Miami Ad School, United States for AT&T, within the category: Electronics, Technology.

Film advertisement created by FCB, Canada for Jigsaw Casting, within the category: Professional Services.

This is a student campaign for Self Control App that encourages and reminds people that sometimes social media can lure us in, especially when there is other work to be done. Digital advertisement created by Southern Methodist University, United States for Self Control App, within the category: Electronics, Technology.

Ambient advertisement created by FCB, United States for Contours, within the category: House, Garden.

To research what women really feel about the celebration we launched a facebook flashmob with a "buketchallenge" hashtag. So, we've decided to give our partners the special wallet with symbolic "rights" — this is what we call a driving. Integrated advertisement created by Adsapience, Ukraine for Adsapience, within the category: Agency Self-Promo.

Outdoor advertisement created by Ogilvy, Costa Rica for Claro, within the category: Electronics, Technology.

With the help of STDecaux, Tencent Video launched an immersive campaign creating a breathtaking comic world in the Shanghai metro for the release of its online film. Outdoor advertisement created by JCDecaux, China for Tencent Video, within the category: Electronics, Technology.

Direct advertisement created by Noah's Ark Creative, Nigeria for Boko Halal, within the category: Public Interest, NGO.

We live in a world where social media has become an integral means of communication. These channels have opened the doors to reunite with old friends and share our updates and happy moments with them. Today, people have taken social media usage to a new level, where they tend to overshare their personal information and details of their daily routine – not realizing how much information is too much. For example, they’ve got a vacation coming up, a new car, a new born child and other moments they’d like to share with everyone - everyone including people they don’t know very well. The problem is, we really don’t know who is monitoring our lives on social media and who might take advantage of the collected information that could harm us. Most of the social media users in the UAE rarely think about the risks involved when sharing sensitive personal details online. Recent statistics reveal that 2 in 5 people in the UAE are victims of cybercrimes. Film advertisement created by Leo Burnett, United Arab Emirates for du, within the category: Electronics, Technology.