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Exotic cooking with Yelli became easier. It almost registered in the home kitchen. And now you don’t have to go to a restaurant to have an American chowder or Indian masurdal. But it was difficult for customer to put up with this fact because of the barrier: exotic means hard to cook. That’s what we were working on in the video., We found out a funny insight: when you’re cooking something complicated you’re standing at the stove for a long time, you’re cleaning, cutting, crushing, pouring in, grinding, brewing– you’re sweating as you’re working out. That’s why we decided to show that cooking an exotic soup with Yelli would be such a simple exercise. At the same time we associated with a healthy lifestyle where our product was a full first course. And a friendly crazy chef in the lead role not only became a source of joy for the agency but also increased the viewing time of the pre-roll. Film advertisement created by Arriba!, Ukraine for Yelli, within the category: Food.
Ambient advertisement created by Don, Argentina for Zurich, within the category: Finance.
A Christmas advert highlighting the values and traditions our long-standing supermarket is built upon, the value of family, good food and tradition which together create the perfect environment to bring families together, especially after recent happenings. The advert starts with a dull scene of last year where things were tough and many had to isolate, therefore Christmas was dull for some, especially elderly people. The advert highlights the special bond between the granddaughter and grandfather. Fast-forwarding to 2021, things look a bit better and families are more likely to come together again, the granddaughter is not aware and tried to call him again like the previous year after sending him a basket of food the previous night on Christmas Eve. Grandfather does not answer but instead shows up surprising her. Film advertisement created by Smart Supermarket Malta, Malta for Smart Supermarket, within the categories: Retail Services, TV Promos.
Director of Digital Strategy + Innovation: Kevin Skobac Digital advertisement created by SS+K, United States for E*TRADE, within the category: Finance.
Film advertisement created by JWT, United Kingdom for Kenco, within the category: Non-Alcoholic Drinks.
Film advertisement created by Extreme Group, Canada for Downtown Halifax Business Commission, within the category: Professional Services.
Even with the gun possession heavily controlled in Brazil, a person is murdered every 10 minutes in the country, most of the times with bullets. Trying to change this perception, the creative collective Unlockers has developed "Symphony of Violence", a project to provoke brazilians to break the inertia in front of so many news about fatal crimes. The experiment uses sound techniques and neurology, mixed with the facts, images, real weapons sounds and drums by Matt Sorum (Guns N' Roses and Velvet Revolver). The symphony was produced by Lucha Libre Audio (Brazil) and Drac Studios (USA) in a way to cause fellings like tension, anguish, fear and even paralysis - things that we should feel naturally in front of this violent scenario, but brazilians can't feel anymore. The full experience is avaliable at www.sinfoniadaviolencia.com or directly at www.youtube.com/watch?v=pq4H02TZF3U (better with the headphones on), where you can check also the posters that represent some of the crimes, produced with the the same gun type and number of shots that the real history, and more information about the reality in Brazil.
Sink-or-swim marathon. Ambient advertisement created by Arriba!, Ukraine for Cinema Cafe, within the category: House, Garden.
Ambient advertisement created by Holler, Australia for Holler, within the category: Agency Self-Promo.
Film advertisement created by Alazraki, Mexico for Scotiabank, within the category: Finance.
Addressing the flashpoint topic of bullying, Vancouver Opera’s production of Stickboy aims to take opera back to its roots as a place for discussion and realization. Composed by Neil Weisensel with libretto by spoken-word artist Shane Koyczan, Stickboy is a courageous and visually stunning opera, which explores the inner life of a young boy transformed by bullying. To promote the show to a younger audience, Vancouver Opera and DDB Canada have created a powerful street art initiative. Stickboy Animations and Illustrations used in video: Giant Ant Outdoor advertisement created by DDB, Canada for Vancouver Opera, within the category: Recreation, Leisure.
Film advertisement created by Jung von Matt, Germany for Nikon, within the category: Electronics, Technology.
Film advertisement created by Saatchi & Saatchi, Brazil for Miami Ad School, within the category: Education.
Digital advertisement created by Darewin, France for Nobody From Nowhere, within the category: Media.
While all the experts are theorising that data is the new currency, Shackleton, part of Accenture since 2019, have actually put this into practice with Data Pro Quo, the world's first vending machine where products are paid for with data. You can buy a smoothie with your email address, a snack by answering two business questions, and even some airpods by filling in a questionnaire. In this project, Shackleton collaborated with Accenture Interactive's innovation team, the Kenai Workshop, to build the machines, and with the Evoca Group, a leading multinational company in the vending machine sector. Intended for B2B environments, its goal goes beyond implementing the new business paradigm and capturing real data to use to refine the consultancy's future projects. The V1 is already up and running at Accenture’s Digital Hub in Madrid. Just as with any other vending machine, the user chooses the item they want to buy, but when it's time to pay, there is no slot into which to insert money or a payment terminal for a card. Instead, the buyer finds a screen on which to answer a series of simple questions, but designed to provide useful and actionable data. It also features an interface designed to offer a seamless user experience. Experiential advertisement created by Shackleton, Spain for Shackleton, within the category: Agency Self-Promo.
Since appearing as the first metal-cased G-Shock in 1996, 20 years ago, MR-G has continued to evolve along with G-Shock’s history as the brand’s premier model. Now, to celebrate the series’ 20th anniversary, we unveil “G-SHOCK x BONSAI”—art pieces that embody MR-G’s product concept. The Japanese traditional horticultural craft of bonsai encapsulates the beauty and harshness of nature in a small universe and is able to keep living for centuries. In the same way, with its solar battery and titanium casing, MR-G encapsulates the technologies to keep perpetual time in its small body. What ties them together is the Japanese passion for precision and craftsmanship, and both have been represented inside the watch box. The concept video shows how MR-G continues to keep accurate time within the bonsai as it grows, weathering rain and wind. Over a three-month period, we captured over 70,000 shots in time-lapse photography, which have been edited together into this video. Contained within a diameter of just 50mm is precision technology to keep time in perpetuity. The marriage of state-of-the-art technology and advanced craftsmanship has borne MR-G, the epitome of Japanese watch-making. Film advertisement created by McCann, Japan for G-SHOCK, within the category: Personal Accessories.
Ambient advertisement created by Havas, Germany for Citroën, within the category: Automotive.
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Ambient advertisement created by Arnold, Netherlands for Arnold, within the category: Agency Self-Promo.