Digital advertisement created by SMFB, Norway for GEOX, within the category: Fashion.

Ambient advertisement created by McCann, Israel for Eran, within the category: Public Interest, NGO.

Film advertisement created by Kairo, Egypt for Shave Code, within the category: Health.

Film advertisement created by TBWA, France for McDonald's, within the category: Food.

Film advertisement created by DDB, United States for WATERisLIFE, within the category: Public Interest, NGO.

Film advertisement created by DDB, New Zealand for Westpac, within the category: Finance.

Two creatives, tasked with creating a “sincere holiday greeting,” envision a grab bag of a spot filled with... affluence, Jingle Bells, abundant gifts (and purchases), kittens, puppies, polar bears, romance, retro, ethnic diversity, dancing Santa, VR Santa, dancing cookies, dreamy kids (dreaming of clients’ products and services), lumber. The closing voiceover, as they would have it, is “genuine, sincere, heartfelt,” as it states, “The very best thing about the holidays is you. Our warmest holiday greeting and best wishes for the new year.” The spot-within-a-spot ends, and over a festive photo of Brunner staff (Michael Brunner in elf hat), a final super states “at least we nailed the sincerity part.”

Film advertisement created by Mistress, United States for Sambazon, within the category: Public Interest, NGO.

Film advertisement created by Herezie, France for David Lynch Foundation, within the category: Public Interest, NGO.

Ambient advertisement created by Volt, Sweden for Friskis&Svettis, within the category: Recreation, Leisure.

Film advertisement created by Y&R, Turkey for Vodafone, within the category: Electronics, Technology.

This year, THORPE PARK Resort has partnered with AMC’s global TV series The Walking Dead to create a series of unmissable events throughout the season. At the centre of this is The Walking Dead: The Ride, the first ever rollercoaster experience themed on the TV show. Film advertisement created by TBWA, United Kingdom for Thorpe Park Resort, within the category: Recreation, Leisure.

When we come up with ideas, we feel like they're our babies. We breathe life into them, nurture them, and protect them from internals and clients alike. So if the ideas are our babies, the ADDYS are a baby pageant like no other. AAF Dallas presents The 2013 ADDYs "May the Best Babies Win.” Film advertisement created by The Richards Group, United States for AAF ADDY Awards, within the category: Professional Services.

When you search for a place to visit on Google, you make quick judgement calls based on the images you see. Unfortunately Google’s search results are flooded with inferior mobile photography, causing small, local businesses to suffer. Unlike big brands, small businesses don’t have the resources to brand themselves with great photography. So Canon inspired and rallied their fans to help with the power of their great Canon photography. Digital advertisement created by Uncle Grey, Denmark for Canon, within the category: Electronics, Technology.

Launching a new all-terrain vehicle, BRP started with a teaser campaign that played to the adventure seekers out there. Film advertisement created by Geometry Global, United States for BRP, within the category: Automotive.

Film advertisement created by The Brand Agency, Australia for Road Safety Commission, within the category: Public Interest, NGO.

Paper and packing are everywhere in our lives. In fact, they are so a part of our lives that they often go unnoticed, even when they are essential to life’s most meaningful moments. For the Paper and Packaging Board, Cramer-Krasselt had to find a way to make paper and packaging the obvious hero of every story. We did that by turning them into actual heroic characters. These characters give paper and packaging personality and allows them to be the real protagonists in every story of the How Life Unfolds work. Digital advertisement created by Cramer-Krasselt, United States for Paper and Packaging Board, within the category: Industrial, Agriculture.

Jack is a man who thinks life is slipping through his fingers. He can hardly breathe, he feels overwhelmed by his daily routine. He sets off to see a new world, to get lost amidst the light that a new place brings. Chloe is a young lady who’s tired of feeling uninspired with life. She wants joy, she wants enthusiasm, she wants beauty. She leaves for a place where she finds herself seduced by history, by old traditions dressed as new, by a new life. Klaus has a whole lifetime behind him, but he feels that he missed out on something important: living. Here he finds new talents, tries new hobbies, discovers new flavours. He knows that it’s never too late to change his life. Film advertisement created by Partners, Portugal for Turismo de Portugal, within the category: Hospitality, Tourism.

Film advertisement created by BMF, Australia for Meat & Livestock Australia, within the category: Food.