Film advertisement created by DDB, Latvia for Air Baltic, within the category: Transport.

Film advertisement created by BMF, Australia for ALDI, within the category: Food.

Ambient advertisement created by Filadelfia, Brazil for Grupo Vhiver, within the category: Public Interest, NGO.

Digital advertisement created by FCB, India for Fuji, within the category: Recreation, Leisure.

Digital advertisement created by Y&R, Poland for Nokia, within the category: Electronics, Technology.

New Lada Granta “Keeping The Word” launch campaign Lada Granta is a legendary car in Avtovaz lineup and one of the top-3 best-selling cars on the Russian market. However, it has the cheapest price among other models and therefore appreciated as a multipurpose vehicle for daily use, not a dream car. Research shows that people are losing trust in ads. They tend to believe in stories told by real people. That is why we created true life stories about real people who keep their promises. Stories that got under the skin and into the heart of our audience and caused the unprecedentedly warm response. Many people across Russian regions live simple lives not asking for recognition, money or fame. They do what they have to do, and often do it for others, disregarding their own needs. Such is the Russian common folk is. No matter the circumstances and difficulties he faces, he will keep his word, once given. He is reliable, unpretentious, honest, and humble. Selfless acts are common and expected of him. His close ones depend on him. You can rely on him, but he can rarely rely on his car, which is usually an either a poorly built one or an old one. Reliable person needs a reliable car. We elevate the everyday challenges of our everyday hero to the level of deep human drama, and we celebrate those who keep their word no matter the circumstances. As a result, VTR and CTR were 2-4 times above market norm and the average viewing time was 75%, 3 times greater than the 30” benchmark defined for video of automotive segment. Film advertisement created by Fuel Adwise Group, Russia for Lada Granta, within the category: Automotive.

Film advertisement created by Saatchi & Saatchi, Argentina for BGH, within the category: Electronics, Technology.

Film advertisement created by FCB, United States for Dockers, within the category: Fashion.

This back-to-school season, Eden Gen will provide the sex education classes. #Sextember, a month without porn to discover sex differently. Between National Geographic and porn, the sex education of Generation Z has a huge gap… two extremes of discovery of sexuality which are both far from reality. Teenagers deserve that we speak to them about sex with frankness. Especially when we know that for almost half of them porn has played a determining role in their learning of sexuality. A provocative subject among young people: full of misunderstandings, complexes, imitations and uncertainties. In order to protect young people in their first steps towards discovering sexuality, Eden Gen intends to demystify the prejudices that they can have about sex by deconstructing, in a fun and playful way, the preconceived notions conveyed by pornographic culture. Through 4 mini-films, graphics and a poster campaign, Eden Gen relieves the worries of young people by reminding them that sex is not a question of size, duration or performance. To illustrate these messages, the campaign uses simple and fun euphemisms – a cat jumping in front of a cucumber or a contest for eating the biggest hot dog. The social media campaign will link directly to a dedicated website: www.sextember.fr where useful and educational advice, fun information and entertaining content will be made available. And to go even further, the brand is launching the #SextemberChallenge on TikTok. With erotic music playing in the background, young people will have free rein to imagine everyday scenes playfully eroticized – two stuffed toys sharing bed, a suggestive shadow, a buddy eating a banana… while indicating the stage of the Sextember challenge that they are at. And to avoid any risk of temptation, a “porn blocker” Chrome extension will be available for download on the website. So, are you ready to deconstruct your preconceptions? Integrated advertisement created by Buzzman, France for Eden Gen, within the category: Health.

Film advertisement created by JWT, Lebanon for Touch Lebanon, within the category: Electronics, Technology.

The commercial was developed to promote a new offer from Volia – the package of cinema channels providing a non-stop movie broadcast. Film advertisement created by Scholz & Friends, Ukraine for Volia, within the category: Media.

This company develops the software for autonomous driving vehicles and wants you to know that self-driving cars are going to think like humans when they hit the streets. By using science fiction storytelling expression, this film aims to break down autonomous driving for just about everyone. The film opens up with a swift camera motion through the clouds of a glittering night sky. We follow a Volvo car driving across a colourful neon-light bathed boulevard, reminiscent of Blade Runner’s film aesthetic. We witness how the car sensors operate in orchestration in order to collect data from the car’s surroundings. We see up and close how the information flows through the vehicle’s arteries in order to reach the super-brain of the car. There, Zenuity’s software accumulates the information in real time and merges it in order to construct a holistic image of the world around it. As the software stirs the car to safety, a real-life scenario occurs. Film advertisement created by Uncloudy & Co, Sweden for Zenuity, within the category: Automotive.

Film advertisement created by Decembrist, Russia for English Rowing Club, within the category: Sports.

Ambient advertisement created by 10 Advertising, Belgium for Kyalin, within the category: Professional Services.

Domino's delivers Christmas dinner to homeless people. . Film advertisement created by Candy Shop, Brazil for Domino's Pizza, within the category: Food.

Film advertisement created by RPA, United States for Honda, within the category: Automotive.

PETFLIX campaign is a series of posters created to encourage animal adoption for Bideawee organization. Posters would be posted in urban areas throughout New York City. Each poster has a QR code embedded in them. People could scan it with their phones and it will direct them to contents regarding animal adoption opportunities. Digital advertisement created by Miami Ad School, United States for Bideawee, within the category: Public Interest, NGO.

August 3rd. International Beer Day. What better way to celebrate, than to spend a moment with the people who really make us the best beer in the world? How did we create that moment? By challenging our drinkers to open a Corona with whatever ordinary object they had lying around. The braver, the crazier, the better! The Problem. Mexico laws regulate against any form of advertisement where a beer is opened, touched, or the words 'drink a beer' are used. We pretty much hand our hands tied, but look what happened when we invited a few people who love challenges, and our beer, to answer our call. Digital advertisement created by Element, Mexico for Corona Beer, within the category: Alcoholic Drinks.

Film advertisement created by Turne, Italy for Ideabellezza, within the category: Beauty.