Film advertisement created by FCB, South Korea for Ritz, within the category: Confectionery, Snacks.

Content advertisement created by Publicis, France for Renault, within the category: Automotive.

Ambient advertisement created by Havas, Portugal for Portuguese Road Safety Association, within the category: Public Interest, NGO.

Digital advertisement created by Ottoboni, Sweden for Nordic Wellness, within the category: Recreation, Leisure.

The majority of car-owning Americans don't know how to fix a flat and put off buying new tires—and the combination makes for a lot of “oh no!” moments. The newest campaign from Big O Tires takes a humorous look at car repair by turning the big “oh no” moment into a big “oh yes!” The “Big O Yes!” campaign, created by Kansas City-based agency Barkley, portrays the crises that come when you combine a wobbly tire with green jello and white suits or try to take your bald treads up an icy hill near a china shop. Film advertisement created by Barkley, United States for Big O Tires, within the category: Automotive.

This is the official campaign for Eurobest Festival's 2012 edition, made up of four spots. The campaign plays with the almost obsessive way creatives see and live their work and how sometimes, a team starts looking and behaving like a couple. That’s the proof that noone lives their work as intensely as ad people and that’s why Eurobest exists: to reward all that dedication. Film advertisement created by WeAre, Portugal for Eurobest, within the category: Professional Services.

When you work in advertising, you're obsessed with advertising. Luckily, obsession has its place at the 2012 Dallas ADDY's. Film advertisement created by TM, United States for AAF ADDY Awards, within the category: Professional Services.

Film advertisement created by Hunt Adkins, United States for Minnesota Timberwolves, within the category: Recreation, Leisure.

To prove that Hellmann's goes with anything, Ogilvy Brazil created the Food Slot. In supermarkets chains, grocery stores and bars around Brazil, consumers are being invited to pull the lever of a slot machine that randomly combines different ingredients in the display. For each one of the random 280 combinations the machine gives the shoppers a collectible recipe and a hot and fresh delicious food sample made with the real mayonnaise. From Lasagna to Beef Ragout, from Wrap Ratattouile to Spicy Burritos, the most unexpected meals made with Hellmann's were included in the game "menu", to guarantee that every time the shoppers play, the experience would be different. Four months of research and development were necessary to guarantee both the perfect system and quality of the food, a mission taken by the Unilever's head chefs and the engineers and tech team of the production company, Hungry Man Projects. Ambient advertisement created by Ogilvy, Brazil for Hellmann's, within the category: Food.

Film advertisement created by Ogilvy, United States for Nascar, within the category: Recreation, Leisure.

Ambient advertisement created by TBWA, Belgium for Uncharted 4, within the category: Gaming.

Film advertisement created by DDB, Netherlands for Menzis, within the category: Finance.

Ambient advertisement created by Ogilvy, France for Rocky Mountain MS Center, within the category: Public Interest, NGO.

Direct advertisement created by Tudo, Brazil for Atrium Shopping Mall, within the category: Retail Services.

A girl dreams of becoming a pro athlete, and with the help of her father, she’s accepted into a professional track club. Now the girl must leave her father and the only home she’s ever known to pursue her dreams. When she arrives at the club, she discovers a surprise gift from her father – an iPlace package containing an Apple Watch and a pair of Airpods. In the middle of her first training session, in the exact moment when she feels most tired and most alone, she receives an audio message on her Apple Watch. She plays the message and hears the familiar voice of her father reminding her that we must always run after our dreams. In that moment, she’s no longer alone, and she has the will to keep running. Film advertisement created by Morya, Brazil for iPlace, within the category: Electronics, Technology.

Film advertisement created by Ogilvy, Ukraine for Dobrynya, within the category: Non-Alcoholic Drinks.

Film advertisement created by BMF, Australia for Tip Top, within the category: Food.

Film advertisement created by Taxi, Canada for Boston Pizza, within the category: Food.

Ambient advertisement created by Holler, Australia for Holler, within the category: Agency Self-Promo.

Dominik Heinrich, Creative Innovation Director, MRM//McCANN Germany Digital advertisement created by McCann, Germany for Mammut, within the category: Fashion.