Film advertisement created by Y&R, United States for We Save Lives, within the category: Public Interest, NGO.

Who could tell that having sex can actually cause urinary tract infections in women? And that peeing after sex can help avoiding it? Well, we could. But we decided to do it in a very nice way, almost like a pillow talk. Through a digital campaign, promoted by youtube pre rolls, we invited women for an online quiz that revealed their after-sex nationality. A fun and entertaining way to deliver a not so fun message: pee after sex to avoid UTIs. Digital advertisement created by McCann, Hungary for Urinal, within the category: Health.

Film advertisement created by Bromley, United States for United Communities of San Antonio, within the category: Public Interest, NGO.

Film advertisement created by Fuel, Portugal for Queer Lisboa, within the category: Recreation, Leisure.

Digital advertisement created by Kempertrautmann, Germany for Edding, within the category: Office Equipment.

Digital advertisement created by Triad, Slovakia for Kozel, within the category: Alcoholic Drinks.

Film advertisement created by BBDO, United States for ADC, within the category: Professional Services.

Ambient advertisement created by Ogilvy, Argentina for Cerveza Salta, within the category: Alcoholic Drinks.

Film advertisement created by Grey, Germany for MTV, within the category: Media.

Ambient advertisement created by Saatchi & Saatchi, Guatemala for Pictionary, within the category: Gaming.

The campaign is based on the idea that a little goodness can lead to greatness. To bring the idea to life, random people on the street were asked to take the first step of learning a musical instrument by learning a single note. Those interactions were filmed – the successes and the failures – and edited into a video that turned a little goodness into the embodiment of greatness – a classical symphony. With the help of 100 participants, 23 different musical instruments, and one courageous teacher, part of Offenbach’s “Orpheus in the Underworld” was created. Digital advertisement created by BBDO, United States for goodnessknows, within the category: Confectionery, Snacks.

Film advertisement created by Publicis, France for ICM, within the category: Public Interest, NGO.

Domino's, the largest pizza company in the world based on global retail sales, has always had one nemesis: the Noid - an antihero that has been trying to prevent great pizza delivery since 1986. Maybe it was the chaos of 2020 that gave the Noid the confidence to return, or possibly the fact that Domino’s has continued to innovate around great pizza delivery with amazing technology. Whatever the reason, the Noid simply can’t stand it anymore, and the pesky antihero has returned in Domino’s new television ads. Film advertisement created by WorkInProgress, United States for Domino's, within the category: Food.

Film advertisement created by LOLA, Spain for Visionlab, within the category: Retail Services.

Digital advertisement created by BBDO, New Zealand for Tip Top, within the category: Food.

Film advertisement created by Ron Foth, United States for California Academy of Sciences, within the category: Recreation, Leisure.

The Vodafone You campaign was launched with the ambition to inspire and help young people who think and act consciously about their future. One of their biggest challenge is to understand the realities of their dream job, before they have to make the decision to pursue it. So they are keen to take every opportunity to sneak a look behind the scenes. Real Job Movie Nights. An open air cinema program about popular professions as they are portrayed in Hollywood movies and the misbeliefs around them. Every week we screened a Hollywood classic related to a popular profession, and after each screening we had a roundtable talk with a real life professional from that field. The unique combination of entertainment and useful knowledge was highly appreciated by young people, we had full house events with lively discussions every evening. Experiential advertisement created by Bold, Hungary for Vodafone, within the category: Media.

People in Russia talk and text on their phones while driving. We’re used to it, nothing strange. Radio stations provoke this behavior. Every station has a call-in show where listeners are calling or texting to win presents or just to say hi to their friends. Smartphone using is the second, after alcohol consumption, human factor causing car accidents. Despite a common opinion, hands-free devices offer no safety benefit when driving. Driving while talking on cell phones – handheld and hands-free – increases risk of crashes fourfold. The number is even bigger for texting and using apps. SM Polis Insurance is fighting against this dangerous habit with live radio broadcast of “car crashes”. 18 radio stations refused to join the action; they only cared about ratings and public image. So we had just one: Novoe Radio. Together with a popular call-in radio show we demonstrated what can happen if you use a phone while driving. When a presenter was getting a call from someone who was driving at the moment, he immediately disconnected the call and put on air the sounds of a car crash. After a moment of scary silence the presenter revealed it was not a real crash and explained the danger of using phones while driving. The first results came just in a couple of days. We were getting less and less calls from the drivers. The story was featured in media. After that the other radio stations changed their mind and joined the action to protect their listeners. People are now stopping to make a call to the show. Audio advertisement created by Voskhod, Russia for SM Polis Insurance, within the category: Finance.

Film advertisement created by Anew, Denmark for Stryhn's, within the category: Food.

Lost is a story of a guy marooned on an island. It is a metaphor for how digital natives feel when they are out of data, (internet connection) or are connected to an unreliable data service whiich is commonplace in the growing Nigerian and West African telecoms space. Film advertisement created by Noah's Ark Creative, Nigeria for Airtel, within the category: Electronics, Technology.