Digital advertisement created by DDB, Poland for LOT, within the category: Transport.

The entrepreneur's road to success has never been easy. When an entrepreneur succeeds, the whole society benefits. The Federation of Finnish Enterprises is an organization to support entrepreneurs. Film advertisement created by Make it Simple, Finland for The Federation of Finnish Enterprises, within the category: Public Interest, NGO.

Film advertisement created by Wunderman, United Kingdom for Nicotinell, within the category: Health.

Film advertisement created by Contrapunto, Spain for Cruilla Music Festival, within the category: Recreation, Leisure.

Producers: Natacha Martín, Alvaro Aparicio, Antonio Ojeda. Direct advertisement created by Leo Burnett, Spain for Fundación Altius, within the category: Public Interest, NGO.

Digital advertisement created by Broca & Wernicke, France for Action Against Hunger, within the category: Public Interest, NGO.

According to the UNICEF study, about 150 million children from 13 to 15 around the world become victims of physical abuse in school. This problem is particularly acute for homosexual, bisexual and transgender teenagers. Belarus makes no exception. Moreover, the worst thing is that such children live in constant fear, because they lack support from their environment, their school and the state, which completely ignores their existence. This touching music video reveals the story of a transgender woman, shows deep connection with her mother. The plot is based on a real story of Valeria Shendera from Minsk. With this video we want to support people who are still facing stigma and bullying for who they are. Valeria’s story inspired us to launch #superparents flash mob. Film advertisement created by Tabasco Ukraine, Ukraine for Tabasco, within the categories: Agency Self-Promo, Public Interest, NGO.

Film advertisement created by Red Urban, Canada for Hudson's Bay Company, within the category: Retail Services.

To download the plug-in: http://goo.gl/1XJuW A new browser plug-in suggests alternatives to offensive words on social networks. A short while ago BBR Saatchi&Saatchi met with 15 teenagers from the StartupSeeds organization – a program for nurturing technology-oriented youth, in order to try and find a solution to a national (and worldwide) problem – cyber-bullying: boycotts, harassments and offensive messages causing dozens of children emotional damage which in many cases pushes them to end their lives tragically. Out of dozens of ideas, we chose the one which addressed the offending party, the cyber bully, just before he writes the offensive message on platforms like Facebook, blogs and forum: We have created a Chrome browser plug-in that detects offensive words, and replaces them with positive ones. Digital advertisement created by Saatchi & Saatchi, Israel for Clean Up the Internet, within the category: Public Interest, NGO.

Fashion photographer Tony Kelly's new video project for American Apparel. The ad was shot on a rooftop in downtown LA with two eight year-old world champion breakdancers.

With solutions for today’s challenges in traffic, energy, safety and more, IBM is striving towards a ‘Smarter Planet’. A vision that goes beyond a mere business proposition. IBM wanted to get this vision across in the Netherlands. But due to a limited communications budget IBM doesn’t use mass media. So how do you tell that IBM’s Smarter Planet vision is about working on new solutions to make our world better? We needed to communicate the message that IBM strives for a Smarter Planet in a simple and compelling way. Not by telling, but by experiencing. Building a Smarter Planet starts with challenging the status quo. Thinking in an unrestricted way about what can be improved. Like children do. They come up with surprising questions and original ideas. So to come up with smarter solutions, you have to think as free as children do. We wanted people to experience the effect of this fresh way of thinking. For this real life experiment we started asking children for smart ideas. Then we chose one of the ideas and executed it. The kid’s idea was to make street crossings safer by making the zebra crossing light up when you walk on it. We built one in the busiest street of Rotterdam and watched what happened. The unique execution with the flashing zebra crossing caught the attention of the public. In combination with the billboard explaining the kid’s idea, it made people realize anything can happen if you challenge the status quo. The billboard directed people to IBM’s Smarter Planet website to see more smart solutions that kids came up with. People reacted positively surprised. It made them realize we can make the world a bit better with smart solutions. And that’s exactly what IBM wanted to convey. Ambient advertisement created by Ogilvy, Netherlands for IBM, within the category: Electronics, Technology.

This commercial reveals the idea that all professions are cool! And even a team made up of a simple cashier, cook, security guard, baker and an intern wins the game for the whole company! Every day! Film advertisement created by Vasiliy Sviridov Creative, Belarus for Vitalur, within the category: Retail Services.

Digital advertisement created by BBH, United Kingdom for Samsung, within the category: Electronics, Technology.

Film advertisement created by Loyal Kaspar, United States for Amnesty International, within the category: Public Interest, NGO.

Film advertisement created by Ogilvy, United Kingdom for Sipsmith Gin, within the category: Alcoholic Drinks.

Film advertisement created by HMDG, United Kingdom for International Alert, within the category: Public Interest, NGO.

Vodafone presents Pro self employees, a tribute to those people who really do acrobatic things to maintain their business day by day. Ambient advertisement created by Tango, Spain for Vodafone, within the category: Electronics, Technology.

Film advertisement created by Lowe, Canada for Type Books, within the category: Media.

The campaign aims to illustrate that as the world moves faster and customers' lives continue getting busier, every moment is valued. McDonald’s latest services aren’t solely about technology, they’re about making it that little bit easier to enjoy the things you love and the small, life affirming moments that matter. Film advertisement created by Leo Burnett, United Kingdom for McDonald's, within the category: Food.

Film advertisement created by Ogilvy, Japan for ADOT, within the category: Public Interest, NGO.