Direct advertisement created by FCB, China for Go Player, within the category: Non-Alcoholic Drinks.

Since the early ‘90s, New York City’s hip-hop community and people of color have transformed Timberland from a blue-collar work boot to its signature shoe. We’re highlighting the shoe as the key to the New York State of Mind that everyone wants a piece of. Integrated advertisement created by Creative Circus, United States for Timberland, within the categories: Fashion, Retail Services.

Film advertisement created by TBWA, Netherlands for Fluke, within the category: Industrial, Agriculture.

In Mucinex’s latest “Let’s End This” creative by McCann New York, Mr. Mucus is back and trying to trick people into believing that regular cold medicine is a good as Mucinex, which lasts 12. The idea started with a fact: 70% of people want long lasting relief, but they stick with products that only relieve for 4 hours. The latest iteration features him showing up in contextually relevant media with creative design around consumer’s passion points. On the Weather Channel, Mr. Mucus will show up on the live set to interfere with the anchor. On Twitter, he will show up in costume and recommend against taking Mucinex. One day he’s a mucusy meteorologist, the next he could be an anchorman delivering you “the news." The campaign compliments the content viewers are about to watch, and plays into the role of Mr. Mucus and his constant goal to discredit Mucinex and its superior relief. “Mr Mucus Misinforms” will run through February, 2018 the months with the highest cold and flu incidence in the 2017/18 season. It will be delivered across TV, digital and social with augmented reality on the Weather Channel. In addition to national broadcast on The Weather Channel, social will include Twitter and YouTube. Film advertisement created by McCann, United States for Mucinex, within the category: Health.

Digital advertisement created by FCB, India for Fuji, within the category: Recreation, Leisure.

Film advertisement created by Extreme Group, Canada for first6weeks.ca, within the category: Public Interest, NGO.

Film advertisement created by McCann, United States for National Geographic, within the category: TV Promos.

Digital advertisement created by Mazarine, France for Perrier, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Ogilvy, India for Amazon, within the category: Retail Services.

Film advertisement created by Preston Kelly, United States for Catholic Health Initiatives, within the category: Public Interest, NGO.

Over one million people die in India due to smoking each year. While most youngsters are aware of the fact that smoking damages their health, due to their living-for-the-moment attitude, long-term harm to their health is not a deterrent ENOUGH to stop them from smoking. We gave them a more compelling reason - smoking could stop you from fulfilling your most cherished desires. We dramatized the fact that every cigarette costs you 11 minutes of your life with a tragicomic story. To engage youngsters online, we cast celebrities with absolutely contrasting images. Sunny Leone, most known for her sex appeal, and Alok Nath, a veteran actor who has recently been trending since he has been typecast as an overtly religious character. The unusual pairing grabbed the attention of young netizens and ensured the message got home. Film advertisement created by Scarecrow, India for No Smoking, within the category: Public Interest, NGO.

Film advertisement created by Brothers and Sisters, United Kingdom for Sunny, within the category: Finance.

Film advertisement created by Mazda Amiryar Design, Canada for NHL, within the category: Recreation, Leisure.

Film advertisement created by Wonderhood Studios, United Kingdom for Sumup, within the category: Finance.

Film advertisement created by John St, Canada for True Sport, within the category: Public Interest, NGO.

Film advertisement created by FCB, Italy for Samsung, within the category: Electronics, Technology.

Outdoor advertisement created by DDB, New Zealand for Sky Sport, within the category: Media.

After several attempts to eradicate the theft of french fries in the past, McDonald's created a possible solution to this ongoing problem. The McFries in Disguise System consists of 3 packages to disguise the McFries and avoid fries theft. The Disguise System will be available in Puerto Rico to celebrate International French Fry Day. #InternationalFrenchFryDay Direct advertisement created by TBWA, Puerto Rico for McDonald's, within the category: Food.

Film advertisement created by Publicis, Canada for Centraide, within the category: Public Interest, NGO.