Bewilderment. Unease. “A bit of a stretch.” “It just rubs me the wrong way.” Those were some of the reactions from focus group participants shown fake ads for products like laundry detergent and cereal that prominently featured people with a disability. The public rarely sees people with a disability featured in popular media, leading a group of disability-focused organizations from Canada and the United States to publish an open letter calling on the media to be more inclusive of people with disabilities. Launching on International Day of Persons with Disabilities, Tuesday, December 3, the campaign aims to change how people see disability by changing what they see in popular media. Currently, fewer than 3% of characters on North American television have disabilities and of these, 95% are played by able-bodied actors. Integrated advertisement created by Wax, Canada for Calgary Society for Person with Disabilities, within the category: Public Interest, NGO.

Film advertisement created by 72andSunny, United States for NFL, within the category: Sports.

Film advertisement created by IPG Mediabrands, United Kingdom for Arla, within the category: Non-Alcoholic Drinks.

Film advertisement created by Rethink, Canada for Canadian Cancer Society, within the category: Public Interest, NGO.

We wanted to launch a new generation of hydration on the Bulgarian market - the first AFB (alcoholic-free beverage) made with Bulgarian natural mineral water and added vitamins. It has no artificial colors, low in calories and with soft fruit flavors (4 variations). Devin Mineral & Vitamins provides for the first time an alternative to existing soft drinks on the market. One pack provides 25% of the recommended daily dose of B vitamins and 15% of the recommended daily doze of zinc and selenium. As all our products, DEVIN Mineral & Vitamins are 100% climate neutral (ie all emissions from the entire product life cycle are neutralized) and are in 100% recyclable packaging, including the cap and label. Integrated advertisement created by Saatchi & Saatchi, Serbia for Devin Mineral&Vitamins, within the category: Non-Alcoholic Drinks.

Film advertisement created by Universidad Autónoma de Barcelona, Spain for Ryanair, within the category: Transport.

Film advertisement created by DDB, Italy for IKEA, within the category: House, Garden.

Film advertisement created by Leo Burnett, Israel for Samsung, within the category: Electronics, Technology.

Film advertisement created by The Martin Agency, United States for Shadow of War, within the category: Gaming.

Ambient advertisement created by Humanaut, United States for Organic Valley, within the category: Non-Alcoholic Drinks.

Film advertisement created by Saatchi & Saatchi, Canada for Wedding Republic, within the category: Professional Services.

To celebrate the World Radio Day, Ogilvy teamed up with Rádio SIM to recover the memories of the old radio days, by deconstructing time, piece by piece. With it, we created something new, something to remember the past, remember the songs and the artists that made those days, the Radio days. Digital advertisement created by Ogilvy, Portugal for Radio Sim, within the category: Media.

Digital advertisement created by TKT, Australia for V Energy Drink, within the category: Non-Alcoholic Drinks.

New work by Brett de Vos for Asics global 'I MOVE ME' campaign, featuring Tennis champion Novak Djokovic as part of a fully integrated film and stills campaign Revolver produced. Filmed between Monte Carlo, France and Belgrade, Serbia, the story showcases Djokovic’s dedication to the sport and the positive impact he has on the younger generation of Tennis players. Coming from a broken environment and no tennis footprint, Novak Djokovic has risen to the top of his sport and reminds us that with hard work and determination there is no telling what we can achieve. Photographer Cyril Masson. Film advertisement created by Superlarge, Netherlands for ASICS, within the category: Fashion.

Ambient advertisement created by TBWA, Paraguay for Unicef, within the category: Public Interest, NGO.

Reality Cheque shows exactly how much it will cost if you decide to drive home after a few drinks—by placing the costs on an itemised receipt. This road safety message is delivered at the end of a night out, which is the exact moment when people often make a very costly decision to drive themselves home. Unique point-of-sale software calculated the cost of dinner and drinks, plus the exact dollar amount if caught drink driving, creating a bespoke receipt that was unique to every patron. Ambient advertisement created by BBDO, Australia for Transport Accident Commission, within the category: Public Interest, NGO.

Film advertisement created by BBDO, Argentina for Volkswagen, within the category: Automotive.

Digital advertisement created by Team One, United States for Lexus, within the category: Automotive.

Digital advertisement created by FCB, Portugal for Turismo de Portugal, within the category: Transport.