In the past three years Sprite has been so quiet in the market to the point of non-existence. We were tasked to bring it back to life, in full force as a no bullshit brand – in the heavily censored KSA. We did that through comedy, by creating a platform that’s as refreshingly honest as our brand. Sprite Minalakhir was born, with a 5-minute video series taking an honest spin on life. These videos were broadcasted on YouTube, the Minalakhir-website, Facebook page, and Twitter account. Once Minalakhir was launched, the young Saudis were quickly following our series after relating to the refreshing honest perspective to their daily social struggles and life. And because Saudis feel more comfortable expressing themselves online where restrictions are decreased, they were encouraged to contribute in discussions on our Facebook page, Twitter account, and Minalakhir website. The introduction of customized competitions with every episode proved to be a big success. Tailored questions were designed to encourage viewers to engage and express themselves around a certain topic, or simply have fun by interacting with the video to find hidden prizes. We grew from only 53 fans on our Facebook page at the beginning of the campaign to around 400,000 Active fans, with over 6,000 participations in the competitions alone. The show went from almost getting canceled, to hitting over 5.5 million views… and counting. Digital advertisement created by Ogilvy, United Arab Emirates for Sprite, within the category: Non-Alcoholic Drinks.

Film advertisement created by Euro RSCG, Morocco for Amana, within the category: Transport.

Film advertisement created by BBDO, United Kingdom for TENA, within the category: Health.

The film starts with an idyllic realm of babbling brooks and relaxing background music. What we see next are 3 pandas performing tai chi on stepping stones, the scene getting more and more soothing. What follows is a cut to more real and familiar surroundings where we see a baby having had Sudcorem applied and looking visibly soothed. The voiceover by Kathy Burke reads ‘ahh that was soothing wasn’t it’. Cut to end frame with a range of pack shots balanced in perfect harmony as though they’re pebbles. Film advertisement created by McCann, United Kingdom for Sudocrem, within the category: Health.

Ambient advertisement created by Ogilvy, Japan for Konica Minolta, within the category: Electronics, Technology.

Film advertisement created by Saatchi & Saatchi, Poland for Tuborg, within the category: Alcoholic Drinks.

Normally the German aid organization Caritas fights for inclusion. This Christmas they make an exception. Digital advertisement created by Glow, Germany for Caritas, within the category: Public Interest, NGO.

A career defined by dominance and breaking his own personal barriers, Adam Peaty is only concerned with progression. Content advertisement created by We Are Social, United Kingdom for Science in Sport, within the categories: Food, Health, Sports.

Digital advertisement created by Media Contacts, Brazil for Media Contacts, within the category: Fashion.

Film advertisement created by Mother, United Kingdom for Boots, within the category: Retail Services.

Film advertisement created by BBDO, Australia for GE, within the category: Electronics, Technology.

Digital advertisement created by Walrus, United States for Effie Awards, within the category: Professional Services.

Film advertisement created by Partners + Napier, United States for Kodak, within the category: Electronics, Technology.

Digital advertisement created by McCann, Costa Rica for Gollo, within the category: Retail Services.

Film advertisement created by DDB, Canada for ICBC, within the category: Public Interest, NGO.

Twitter account: http://twitter.com/jessicas_83 Digital advertisement created by New Message, Netherlands for Stichting Wilskracht, within the category: Public Interest, NGO.

In their latest offering, Rattle charted a course to evolve the brand, elevate the messaging, and create a look and feel that positions BHC as an ambassador to Boston by way of its harbor. Film advertisement created by Rattle Advertising, United States for Boston Harbor Cruises, within the category: Recreation, Leisure.

An organization which fights for the end of privacy in the name of security and controls the lives of its members. This is the starting point for the newest film starring Tom Hanks and Emma Watson. The Circle is distributed in Portugal by NOS Audiovisuais. For its release, the advertising agency Social Animals created a 360º campaign. This activation raises a lot of questions that are being discussed nowadays - privacy and control in social media, so it was a way of opening a dialogue about this particular matter that doesn’t just happen in the fictional world, but we can also see it happening in our world. Film advertisement created by Social Animals, Portugal for Nos Audiovisuais, within the category: Media.

Instead of a boring agency christmas card Wasserman created a shopping channel with fun concept products. Too bad all the products are out of stock. Visit the shopping channel. Digital advertisement created by Wasserman, Canada for Wasserman, within the category: Agency Self-Promo.

Film advertisement created by 11:21, Brazil for Grã Filé, within the category: Food.