The New Volvo S90 T8 Plug-in Hybrid is a premium sedan that defies the conventions of all electric cars in its class. Equipped with Volvo’s intelligent T8 Twin Engine, it generates 407 horse power to provide a V8-like performance, yet with far more fuel-efficiency and far less carbon emissions, while having zero-emissions capabilities on Pure electric mode. As the S90 T8 was expected to arrive during the peak of the thunderstorm season in Thailand, Volvo Car Thailand and GREYnJ United seized the opportunity for an unconventional campaign that paralleled the car’s uncompromising power to the most powerful, yet purest, form of electrical power on Earth. At the core of it, was the first-of-its-kind “Volvo Lightning-Powered Billboard” – a giant billboard with the exceptional ability to entice a lightning strike. In collaboration with the engineers from Macco Group, the billboard was fitted with custom-engineered lightning rods, designed to create a world-first spectacle of pure power whenever a thunderstorm occurred above. Data collected from the meteorological department allowed the tech team to monitor the approach of a thunderstorm to the billboard, and with the help of multiple cameras and infra-red sensors, consumers could witness the unique electrical phenomenon on Volvo Cars Thailand Facebook page. Outdoor advertisement created by Grey, Thailand for Volvo, within the category: Automotive.

Thinking that ice cream always has a lot of calories, we often feel guilty when eating it. But with CoolWay low-calories ice cream, you don’t have to feel guilty of being yourself. Film advertisement created by Ogilvy, Canada for Coolway, within the category: Confectionery, Snacks.

Film advertisement created by BBDO, United States for Ibotta, within the category: Retail Services.

About 100 years ago Bacon, Texas lost its location on the map when the local post office closed. Now it’s up to Church’s Chicken and fans of bacon everywhere, to make Bacon, Texas official again. As part of the campaign activation, Church’s hit the road to spread the word of their mission, first stopping at the original location of Bacon, Texas and then onto San Antonio, where the iconic fast-food chain was founded, to hand out their new Texas Cut Bacon Chicken Sandwich and launch an official petition to put Bacon back on the map in the state of Texas. “This isn’t about more battles in the chicken sandwich war, this is about bacon and Texas. And Bacon, Texas,” said Jared Kozel, Executive Creative Director at Wunderman Thompson Atlanta. “We wanted to stay true to the Church’s brand and focus on the roots of the flavors behind their new limited time offering. To us, this delicious chicken sandwich and it’s Texas Cut bacon puts bacon back on the map in Texas figuratively. With this creative activation, it’s our goal to try and do it literally as well.” Film advertisement created by Wunderman Thompson Atlanta, United States for Church’s Chicken, within the category: Food.

Film advertisement created by Grey, Germany for MTV, within the category: Media.

The Adris Foundation has supported hundreds of educational and scientific projects in Croatia. Twenty-four of the best Croatian illustrators portrayed those projects for this book. Seeing them gathered inside, you feel hope that Croatia has a good future. The book’s cover is sensitive to touch. The more it is used, the more hope there is (the word “nada” on the book’s covers means “hope” in Croatian). Direct advertisement created by Bruketa & Zinic, Croatia for Adris Group, within the category: Public Interest, NGO.

For those who grew up in Greece, NOYNOY evaporated milk is their childhood favourite. While everybody in Greece knows and loves NOYNOY, it seems that in the last years they have stopped believing in its value proposition. Our challenge was to smartly convey the message “what is worthy, stands the test of time” in YouTube environment. Instead of forcefully interrupting the user's experience, we thought of incorporating the message into it, linking NOYNOY evaporated milk with all-time classic song we all love and appreciate more over time. By volume searches of all-time classic songs/artists we have created custom, special targeted preroll videos for each one of them. Digital advertisement created by Admine, Greece for NOYNOY, within the category: Food.

Film advertisement created by Publicis, France for Orange, within the category: Electronics, Technology.

Film advertisement created by McCann, United States for Pandora, within the category: Recreation, Leisure.

Film advertisement created by TBWA, Australia for Nissan, within the category: Automotive.

This commercial reveals the idea that all professions are cool! And even a team made up of a simple cashier, cook, security guard, baker and an intern wins the game for the whole company! Every day! Film advertisement created by Vasiliy Sviridov Creative, Belarus for Vitalur, within the category: Retail Services.

"Women Like You" was a campaign close to our hearts because it was inspired by and made for the women who power the world of FinTech. As an innovative industry leader in the business of finance, ZestMoney wanted to celebrate how women in the team drove the business to market success, and the result was this beautiful photography documentary AV. Film advertisement created by Zensciences, India for Zestmoney, within the category: Finance.

On Tuesday November 20th (United Children's Day) UNICEF The Netherlands launches it's "WE BELIEVE IN ZERO" campaign with an imposing kick off. During a period of 24 hours, 19.000 pairs of children's eyes were shown on the LCD screens that wrap around Amsterdam's landmark the Ziggo Dome. Every 4,5 seconds a child closes its eyes. After 24 hours all children had closed their eyes while meanwhile the counter added up to 19.000. Outdoor advertisement created by Roorda Reclamebureau, Netherlands for Unicef, within the category: Public Interest, NGO.

Film advertisement created by VIA, United States for Stonyfield, within the category: Food.

Independent creative agency Bart&Fink created a new spot for Kresko. Did you ever felt that feeling when you cannot stop until it’s over? Yep, that’s what Kresko is all about. Little cereal snacks are soooooo good you will eat them until the pack is empty, despite what’s is happening. And...let’s be true, a lot may happen. Two 30 seconds commercial are funny and cinematic. Atypical heroes, like a country musician from the wild wild west and university professor with Indiana Jones background, witty jokes and great shots that’s what makes these adverts really unignorable. Film advertisement created by Bart&Fink, Ukraine for Kresko, within the category: Confectionery, Snacks.

Direct advertisement created by FCB, United States for Change the Ref, within the category: Public Interest, NGO.

Film advertisement created by Herezie, France for David Lynch Foundation, within the category: Public Interest, NGO.

Film advertisement created by Jung von Matt, Germany for EDEKA, within the category: Retail Services.

French animation collective Andy’s are back with a new trailer for the open-world racing game "The Crew." After taking home prizes at Cannes Lions, NY Festivals, Epica, Clio and the Andys Awards for the Sequoia “Snail” ad and the game trailer for "ZombiU." It’s no surprise "The Crew" is nothing short of a CGI masterpiece. A cross between high-art car commercial and "Fast and Furious,” the trailer illustrates the concept of this customizable, multiplayer game in mesmerizing detail we watch car parts assemble like magnets, a feat that required extensive technical prowess and monitoring. The Andy's said they hope that this trailer would grab the attention of hard-core game fans as well as casual players. Mission accomplished.

Film advertisement created by JWT, United Kingdom for Reggae Reggae Sauce, within the category: Food.