Film advertisement created by BBDO, United States for Guinness, within the category: Alcoholic Drinks.

X Shore, a brand driving the future of electric boating, has created a unique advertisement that features the 2015 hit song “Sun is Shining,” which reached number one on the music charts, by Axwell (Axel Hedfors) and Ingrosso (Sebastian Ingrosso). Celebrating Midsummer, the music-centric video was created and directed by X Shore’s internal production team and Konrad Bergström, Founder and Head of Creatives, and tells the story of the joyous experience aboard the Eelex 8000, a 100 percent electric boat built to entertain family and friends. “We’re thrilled to showcase X Shore alongside such a great song to celebrate our favorite time of the year, Midsummer, and embrace our Swedish heritage. We know everyone who watches can get a sense of the joyous feeling a high tech, sustainable boat can give to those onboard,” said Bergström. Much like its boats, X Shore has taken an innovative approach to advertising by creating a music video-style advertisement in-house with creative team members, Hedda Hökfelt, Kasper Bröns, Oscar Dieden, Elias Wästberg, and Head of Creatives, Konrad Bergström, complimented by an external team consisting of Hannes Söderström (photography), Pierre Wikberg (videographer), Philip Puljak (editor). The full 4-minute music video has premiered on X Shore’s YouTube channel, and a 20-second version will appear on TV in Scandinavia during the Olympic games this summer, as well. X Shore additionally plans to run five different 15-second versions through paid advertisements on LinkedIn, Facebook, Instagram, YouTube and TikTok in the U.S. X Shore is built on the core values of technology, sustainability and design, and its Eelex 8000 is a fully electric boat that was crafted with all of these core values in mind. Designed for those who aspire to become one with nature, passengers can embrace the natural beauty of the water and all that inhabits it without the harmful noise and fumes typical fossil-fuel engines emit, making the Eelex 8000 the ideal dayboat for every marine activity. Equipped with safety, entertainment and fleet telemetry features, and built with sustainable materials like cork instead of teak, as well as optional Flax fiber instead of fiberglass and carbon fiber, X Shore’s Eelex 8000 offers passengers a unique, seamless boating experience that they have never experienced before.

Durex has enlisted YouTube star Hannah Witton to give frank advice about sex and relationships to her fans as part of a new campaign for the brand. Fans who engage in the campaign will also be able to get discounts on any Durex product on the Durex website by using a special discount code revealed by Hannah in the video. Digital advertisement created by TMW, United States for Durex, within the category: Health.

Film advertisement created by Mirum, India for Franklin Templeton, within the category: Finance.

Outdoor advertisement created by Ogilvy, United Kingdom for British Airways, within the category: Transport.

We turned E6, the Norwegian equivalent to Route 66, into a roulette board using Google maps and StreetView. We then asked Norway to place their bets on how far a Golf BlueMotion could run on a single tank of fuel. If the car car stopped on your spot, it would be yours. Digital advertisement created by TRY, Norway for Volkswagen, within the category: Automotive.

Film advertisement created by Leo Burnett, Spain for SELAE, within the category: Gambling.

Juventus in collaboration with We Are Social Milan are to mark International Day for the Elimination of Violence Against Women by creating ‘Don’t Sit and Watch’ – a campaign which involved turning one in three seats in the Allianz Stadium orange, representing the one in three women who endure violence in their lifetime – to inspire people to take positive action to end violence against women. Film advertisement created by We Are Social, United Kingdom for Juventus, within the category: Public Interest, NGO.

Digital advertisement created by M&C Saatchi, Sweden for LG, within the category: Electronics, Technology.

Film advertisement created by antoni, Germany for Mercedes, within the category: Automotive.

Supervising Assistant Creative Directors: Rich Weinert, Kathy Speck Film advertisement created by Commonwealth, United States for Chevrolet, within the category: Automotive.

Film advertisement created by DLBGROUP, Venezuela for Laboratorio La Santé, within the category: Pharmaceutical.

A live, primetime request show was hijacked by callers, each one dedicating love songs to the same woman, leaving the poor RJ very confused. Audio advertisement created by JWT, Singapore for Lux, within the category: Health.

Ambient advertisement created by New Message, Netherlands for The Phone, within the category: Media.

Film advertisement created by BBDO, New Zealand for Burger King, within the category: Food.

Online edit: De Grot / Lastpost.tv Film advertisement created by Eigen Fabrikaat, Netherlands for Takeaway.com, within the category: Professional Services.

Tour n’ Cure launched its new campaign, #StopTheWait, to eradicate Hepatitis C from the world. The film is an initiation of a movement to help cure more than 100 million patients who are waiting for a treatment, that is overly expensive and unavailable. Featuring renowned footballed Lionel Messi, it showcases his life in 2 years versus the life of a patient who meanwhile has to wait for a cure, to live life. Messi vs. Melanie, its about time to #StopTheWait. Film advertisement created by BBDO, Egypt for Tour n’ Cure, within the category: Health.

Film advertisement created by DDB, Canada for ICBC, within the category: Public Interest, NGO.

Twitter account: http://twitter.com/jessicas_83 Digital advertisement created by New Message, Netherlands for Stichting Wilskracht, within the category: Public Interest, NGO.

Film advertisement created by TBWA, Netherlands for Fluke, within the category: Industrial, Agriculture.