Digital advertisement created by Rooster, Canada for Montreal Canadiens, within the category: Recreation, Leisure.

Film advertisement created by Action Global Communication, Moldova for Equality Council, within the category: Public Interest, NGO.

Film advertisement created by Lg2, Canada for Tourism Montreal, within the category: Hospitality, Tourism.

In Mucinex’s latest “Let’s End This” creative by McCann New York, Mr. Mucus is back and trying to trick people into believing that regular cold medicine is a good as Mucinex, which lasts 12. The idea started with a fact: 70% of people want long lasting relief, but they stick with products that only relieve for 4 hours. The latest iteration features him showing up in contextually relevant media with creative design around consumer’s passion points. On the Weather Channel, Mr. Mucus will show up on the live set to interfere with the anchor. On Twitter, he will show up in costume and recommend against taking Mucinex. One day he’s a mucusy meteorologist, the next he could be an anchorman delivering you “the news." The campaign compliments the content viewers are about to watch, and plays into the role of Mr. Mucus and his constant goal to discredit Mucinex and its superior relief. “Mr Mucus Misinforms” will run through February, 2018 the months with the highest cold and flu incidence in the 2017/18 season. It will be delivered across TV, digital and social with augmented reality on the Weather Channel. In addition to national broadcast on The Weather Channel, social will include Twitter and YouTube. Film advertisement created by McCann, United States for Mucinex, within the category: Health.

Digital advertisement created by R/West, United States for FLIR, within the category: Electronics, Technology.

Addressing the flashpoint topic of bullying, Vancouver Opera’s production of Stickboy aims to take opera back to its roots as a place for discussion and realization. Composed by Neil Weisensel with libretto by spoken-word artist Shane Koyczan, Stickboy is a courageous and visually stunning opera, which explores the inner life of a young boy transformed by bullying. To promote the show to a younger audience, Vancouver Opera and DDB Canada have created a powerful street art initiative. Stickboy Animations and Illustrations used in video: Giant Ant Outdoor advertisement created by DDB, Canada for Vancouver Opera, within the category: Recreation, Leisure.

Film advertisement created by DDB, Malaysia for Wonda, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Archibald / Williams, Australia for News Corp, within the category: Media.

Film advertisement created by MullenLowe Group, Spain for Magnum, within the category: Confectionery, Snacks.

Digital advertisement created by TBWA, United Arab Emirates for SOS Children's Villages, within the category: Public Interest, NGO.

Film advertisement created by Unitas, Canada for Seagram, within the category: Alcoholic Drinks.

Film advertisement created by gnet, United States for Fallout 76, within the category: Gaming.

Film advertisement created by McCann Health, United States for Phexxi, within the category: Health.

Independent creative agency Bart&Fink created a new spot for Kresko. Did you ever felt that feeling when you cannot stop until it’s over? Yep, that’s what Kresko is all about. Little cereal snacks are soooooo good you will eat them until the pack is empty, despite what’s is happening. And...let’s be true, a lot may happen. Two 30 seconds commercial are funny and cinematic. Atypical heroes, like a country musician from the wild wild west and university professor with Indiana Jones background, witty jokes and great shots that’s what makes these adverts really unignorable. Film advertisement created by Bart&Fink, Ukraine for Kresko, within the category: Confectionery, Snacks.

Film advertisement created by Strange Cargo, United Kingdom for H&M, within the category: Fashion.

Film advertisement created by Kairo, Egypt for Shave Code, within the category: Health.

New Lada Granta “Keeping The Word” launch campaign Lada Granta is a legendary car in Avtovaz lineup and one of the top-3 best-selling cars on the Russian market. However, it has the cheapest price among other models and therefore appreciated as a multipurpose vehicle for daily use, not a dream car. Research shows that people are losing trust in ads. They tend to believe in stories told by real people. That is why we created true life stories about real people who keep their promises. Stories that got under the skin and into the heart of our audience and caused the unprecedentedly warm response. Many people across Russian regions live simple lives not asking for recognition, money or fame. They do what they have to do, and often do it for others, disregarding their own needs. Such is the Russian common folk is. No matter the circumstances and difficulties he faces, he will keep his word, once given. He is reliable, unpretentious, honest, and humble. Selfless acts are common and expected of him. His close ones depend on him. You can rely on him, but he can rarely rely on his car, which is usually an either a poorly built one or an old one. Reliable person needs a reliable car. We elevate the everyday challenges of our everyday hero to the level of deep human drama, and we celebrate those who keep their word no matter the circumstances. As a result, VTR and CTR were 2-4 times above market norm and the average viewing time was 75%, 3 times greater than the 30” benchmark defined for video of automotive segment. Film advertisement created by Adwise, Russia for Lada Granta, within the category: Automotive.

Film advertisement created by Dieste, United States for Goya, within the category: Food.

In 2008, Dublin Bus launched the Travel Assistance Scheme to help those with disabilities travel around the city using public transport of their own, proving that all passengers are equal. ROTHCO, part of Accenture Interactive, wanted to show the life-changing impact of the scheme. To do this, they chose to celebrate the employee behind the programme, Roger. In his role, Roger has given freedom of the city to more people than anyone in Dublin’s history, supporting and enabling the disabled community. Integrated advertisement created by Rothco, Ireland for Dublin Bus, within the category: Transport.

Produced by: Allenby.co.il and Periscope Productions ltd. Film advertisement created by Allenby, Israel for Maccabee, within the category: Alcoholic Drinks.