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Every fourth woman in Bulgaria is a victim of domestic violence. Fear and shame keep many of them from sharing their problems with a friend or seeking professional help. This is why hundreds of women turn to Google for help every day. Using Google tools we found that they search for terms like “is physical violence normal in a relationship”, “my boyfriend is abusive”, “can he insult me and love me at the same time?”. As we all know Google can be a misleading therapist. Organic search results are often ranked by how attractive the result is - not by how helpful it can be. We had to change that. As a brand which has supported women for decades, Avon stepped in to help those in need. This is why on the International Day for the Elimination of Violence we launched a campaign. We created hundreds of Google Search Ads for all the phrases women search for in regard to domestic violence. Digital advertisement created by proof., Bulgaria for Avon, within the category: Beauty.
Ambient advertisement created by BBDO, New Zealand for Burger King, within the category: Food.
Film advertisement created by TRY, Norway for Volkswagen, within the category: Automotive.
Digital advertisement created by 180 Amsterdam, Netherlands for Moyee Coffee, within the category: Non-Alcoholic Drinks.
Seven lives are lost to home fires every day in the US – more than all natural disasters combined. In an effort to change these statistics, the American Red Cross is launching “The Great Escape,” a PSA aimed at educating families on home fire safety. This campaign focuses on preparing families with two simple steps: Practicing a 2-minute fire drill, and Testing smoke alarms monthly. To bring this message to life, the work features a surreal universe where toys have come alive and are practicing a timely evacuation from their dollhouse—a scene which we later realize is a figment of one child’s imagination. Integrated advertisement created by BBDO, United States for American Red Cross, within the category: Public Interest, NGO.
Film advertisement created by Preston Kelly, United States for Catholic Health Initiatives, within the category: Public Interest, NGO.
Zoos Victoria in partnership with the RSPCA in Australia, is launching the world’s first Cat VR. www.pvrr.tech Film advertisement created by Isobar, Australia for Zoos Victoria, within the category: Recreation, Leisure.
Experiential advertisement created by Biborg, France for Ubisoft, within the category: Gaming.
Levi's latest social media video project, Ride4Water, showcases the inspiring American spirit and perseverance of endurance athlete Katie Spotz and her goal of cycling across the entire country. Last Saturday, Katie and her biking partner Sam Williams set forth to bike 3000 miles in less than eight days — that’s 1.3 times as long as the Tour de France and in one-sixth the time. Their journey, with the help of Levi's, was to raise money for Blue Planet, a nonprofit dedicated to bringing safe drinking water to those without. In a series of live video updates following throughout her race, Levi’s captured Katie’s drive to overcome strenuous physical and mental challenges. She fractured her pelvis, forcing her to use a handcycle, and also dealt with a serious crash which landed her in the hospital.
On the night of the October 21st the Real Madrid played Champions League match against AC Milan. Heineken convinced several university professors, girlfriends, and several bosses to convince their students, boyfriends and employees to go to a concert on that night. All of them couldn't say no and had to go to the classical concert. But... Ambient advertisement created by JWT, Italy for Heineken, within the category: Fashion.
ON-LINE EDIT MUSIC/SOUND DESIGN MIX Film advertisement created by 180 Amsterdam, Netherlands for Amstel, within the category: Alcoholic Drinks.
Film advertisement created by Stendahls, Sweden for Länsförsäkringar, within the category: Finance.
Digital advertisement created by Good Morning, Norway for Kygo Life, within the category: Music.
Film advertisement created by DDB, Australia for Kmart, within the category: Retail Services.
Film advertisement created by Forsman & Bodenfors, United States for World of Hyatt, within the categories: Hospitality, Tourism, Recreation, Leisure.
Ambient advertisement created by Ogilvy, India for CEAT, within the category: Automotive.
Film advertisement created by BBDO, United Kingdom for Guinness, within the category: Alcoholic Drinks.