When looking at e-sports, the fastest growing sport in the world, we found that it as a culture attracts mainly young men (10:1 ratio 2018), both playing and following, excluding not only women, but also older people. The elderly, who are also seen as the digital underclass. But gaming really isn’t about physical strength or about who you are or where you’re from. Anyone should be able to take part. So, when every tech brand is looking to promote AR or VR inventions we looked the other way and embodied Lenovos brand tagline “Different is better” in a new shape and form. We created a living proof in that would strengthen Lenovo’s brand in the e-sport community. This by creating a series of Counter Strike Teams consisting of elderly that could infiltrate the gaming community. With our modest budget, they have played against pro kids, made interviews, spoken with politicians, inspired and been copied (seriously great). A digitally overloaded group has connected with the digital underclass. Grandmothers play with grandchildren. The attention in mainstream media has brought understanding to an often misunderstood sport. The Silver Snipers, Grey Gunners and the other teams proves that gaming is for everyone. Digital advertisement created by Ehrenstråhle, Sweden for Lenovo, within the category: Electronics, Technology.

Integrated advertisement created by Kausa, Paraguay for AB InBev, within the category: Alcoholic Drinks.

Film advertisement created by Master, Brazil for Lider Insurance, within the category: Finance.

Film advertisement created by Forsman & Bodenfors, Sweden for Unicef, within the category: Public Interest, NGO.

Join Olympians Tessa Virtue and Scott Moir as they give a performance of a lifetime to surprise their first choreographer. Watch to see how it all goes down! #BeTheCheer Experiential advertisement created by Cossette, Canada for Cheerios, within the category: Food.

Ambient advertisement created by BBDO, United States for Off the Street Club, within the category: Public Interest, NGO.

Robi Axiata, one of the leading telecom operators in Bangladesh wanted to do a social experiment to find and highlight stories of enlightened people in the holy month of Ramadan. The idea was to have two planted actors attack transgender guests at a busy restaurant during the peak hour of iftar meal and see how the other guests react to the situation. The video sparked a national conversation on the rights of transgender people in this largely conservative muslim-majority country. Experiential advertisement created by X, Bangladesh for Robi, within the category: Electronics, Technology.

When we come up with ideas, we feel like they're our babies. We breathe life into them, nurture them, and protect them from internals and clients alike. So if the ideas are our babies, the ADDYS are a baby pageant like no other. AAF Dallas presents The 2013 ADDYs "May the Best Babies Win.” Film advertisement created by The Richards Group, United States for AAF ADDY Awards, within the category: Professional Services.

Film advertisement created by BBDO, Russia for Demix, within the categories: Fashion, Sports.

Ambient advertisement created by Ageisobar, Brazil for TNT, within the category: Media.

Experiential advertisement created by Will Creative, Canada for Royal Roads University, within the category: Education.

Every fourth woman in Bulgaria is a victim of domestic violence. Fear and shame keep many of them from sharing their problems with a friend or seeking professional help. This is why hundreds of women turn to Google for help every day. Using Google tools we found that they search for terms like “is physical violence normal in a relationship”, “my boyfriend is abusive”, “can he insult me and love me at the same time?”. As we all know Google can be a misleading therapist. Organic search results are often ranked by how attractive the result is - not by how helpful it can be. We had to change that. As a brand which has supported women for decades, Avon stepped in to help those in need. This is why on the International Day for the Elimination of Violence we launched a campaign. We created hundreds of Google Search Ads for all the phrases women search for in regard to domestic violence. Digital advertisement created by proof., Bulgaria for Avon, within the category: Beauty.

Digital advertisement created by Leavingstone, Georgia for Bank Constanta, within the category: Finance.

Launching a new all-terrain vehicle, BRP started with a teaser campaign that played to the adventure seekers out there. Film advertisement created by Geometry Global, United States for BRP, within the category: Automotive.

Film advertisement created by 10 Advertising, Belgium for Oscare, within the category: Public Interest, NGO.

We take the inconvenience of public transportation that Thais face every day and turn it into an ironic humour to let them realize that by just living their daily life, they are already fit enough to get the discount from “SMK Fit” health insurance. Film advertisement created by Rabbit's Tale, Thailand for Syn Mun Kong, within the category: Finance.

Digital advertisement created by BBDO, Canada for Skittles, within the category: Confectionery, Snacks.

Film advertisement created by DDB, Germany for Volkswagen, within the category: Automotive.