Film advertisement created by Havas, Portugal for Euromilhoes, within the category: Gaming.

Digital advertisement created by Mazarine, France for Perrier, within the category: Non-Alcoholic Drinks.

Film advertisement created by BBDO, Russia for Demix, within the categories: Fashion, Sports.

A new technology that monitors breathing patterns, detects snoring and prevents people falling asleep when reading in bed, for April Fools’ Day. Digital advertisement created by M&C Saatchi, United Kingdom for Foyles, within the category: Retail Services.

Outdoor advertisement created by JWT, Italy for Listerine, within the category: Health.

Film advertisement created by Forsman & Bodenfors, Sweden for Unicef, within the category: Public Interest, NGO.

Film advertisement created by OH Partners, United States for Arizona Lottery, within the category: Gambling.

Digital advertisement created by DDB, Puerto Rico for Coca-Cola, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Liberum13, China for Direction Skateboards, within the category: Recreation, Leisure.

Film advertisement created by 3Sba, Russia for Credit Bank of Moscow, within the category: Finance.

Film advertisement created by Publicis, Brazil for General Motors, within the category: Automotive.

Experiential advertisement created by Miami Ad School, Germany for Burger King, within the category: Food.

Two creatives, tasked with creating a “sincere holiday greeting,” envision a grab bag of a spot filled with... affluence, Jingle Bells, abundant gifts (and purchases), kittens, puppies, polar bears, romance, retro, ethnic diversity, dancing Santa, VR Santa, dancing cookies, dreamy kids (dreaming of clients’ products and services), lumber. The closing voiceover, as they would have it, is “genuine, sincere, heartfelt,” as it states, “The very best thing about the holidays is you. Our warmest holiday greeting and best wishes for the new year.” The spot-within-a-spot ends, and over a festive photo of Brunner staff (Michael Brunner in elf hat), a final super states “at least we nailed the sincerity part.”

The advert was made for Clipmetrajes Festival (Short film festival created by Manos Unidas NGO). The aim of the Festival is to incentivize people to send their own short films according to a common theme. Always referring to disadvantaged people all over the world. Film advertisement created by Welcome, Spain for Clipmetrajes Festival, within the category: Recreation, Leisure.

Millennium Bank wanted a way to boost usage of their internet banking. We suggested a fresh way of communication using a fluffy main character that viewers will love. In this first video, the character goes through the trouble of paying his bills the old fashioned way, by standing in line and wasting time, till a wise owl shows him there's a better way. Film advertisement created by Socialab, Greece for Millennium Bank, within the category: Finance.

Salles / Lobo Group, Patrizia Fanganiello / Lobo

Every fourth woman in Bulgaria is a victim of domestic violence. Fear and shame keep many of them from sharing their problems with a friend or seeking professional help. This is why hundreds of women turn to Google for help every day. Using Google tools we found that they search for terms like “is physical violence normal in a relationship”, “my boyfriend is abusive”, “can he insult me and love me at the same time?”. As we all know Google can be a misleading therapist. Organic search results are often ranked by how attractive the result is - not by how helpful it can be. We had to change that. As a brand which has supported women for decades, Avon stepped in to help those in need. This is why on the International Day for the Elimination of Violence we launched a campaign. We created hundreds of Google Search Ads for all the phrases women search for in regard to domestic violence. Digital advertisement created by proof., Bulgaria for Avon, within the category: Beauty.

Digital advertisement created by Leavingstone, Georgia for Bank Constanta, within the category: Finance.

Film advertisement created by JWT, Netherlands for Elan Languages, within the category: Professional Services.

Ambient advertisement created by BBDO, United States for Off the Street Club, within the category: Public Interest, NGO.