To prove that Hellmann's goes with anything, Ogilvy Brazil created the Food Slot. In supermarkets chains, grocery stores and bars around Brazil, consumers are being invited to pull the lever of a slot machine that randomly combines different ingredients in the display. For each one of the random 280 combinations the machine gives the shoppers a collectible recipe and a hot and fresh delicious food sample made with the real mayonnaise. From Lasagna to Beef Ragout, from Wrap Ratattouile to Spicy Burritos, the most unexpected meals made with Hellmann's were included in the game "menu", to guarantee that every time the shoppers play, the experience would be different. Four months of research and development were necessary to guarantee both the perfect system and quality of the food, a mission taken by the Unilever's head chefs and the engineers and tech team of the production company, Hungry Man Projects. Ambient advertisement created by Ogilvy, Brazil for Hellmann's, within the category: Food.

Film advertisement created by Leo Burnett, Spain for SELAE, within the category: Gambling.

Digital advertisement created by Lowe, Costa Rica for Earth Hour, within the category: Public Interest, NGO.

Film advertisement created by The Gate, United States for Garanimals, within the category: Fashion.

Film advertisement created by BBH, United Kingdom for Audi, within the category: Automotive.

Executive Producer: T.K. Knowles Film advertisement created by Attik, United States for Scion, within the category: Automotive.

Film advertisement created by Jung von Matt, Germany for EDEKA, within the category: Retail Services.

Audio advertisement created by FCB, South Africa for Bloom’s Pharmacy, within the category: Pharmaceutical.

Vodol is one of the most known product in Brazil for treating athlete's foot and foot odor. We wanted people to be in contact with the brand where they most need their feet: On the streets. Ambient advertisement created by Propeg, Brazil for Vodol, within the category: Health.

Society of Grownups is a learning initiative created by MassMutual to help people through the challenges and changes in life that no one likes to talk about -- the hard parts of adulthood that everyone assumes everyone else has figured out. Digital advertisement created by The Fantastical, United States for Society of Grownups, within the category: Education.

Film advertisement created by BBDO, Spain for Sanex, within the category: Health.

Film advertisement created by Giacometti, Brazil for ONG Trânsito Amigo, within the category: Transport.

French luxury Champagne house, Lanson, has launched a new campaign, called “Celebrating 40 years of Champions”. The campaign pays tribute to the brand’s 40-year association with The Championships, Wimbledon, telling the story of how 1977 was the perfect start to an iconic partnership, and a toast to the next 40 years. The campaign, created by Space, uses vintage footage from the Wimbledon archives to showcase the evolution of the crowd, fashions and The Championships itself over the past four decades, while one of Britain’s greatest tennis players – Virginia Wade – narrates a teaser film designed to build excitement for the main film. Film advertisement created by Space, United Kingdom for Champagne Lanson, within the category: Alcoholic Drinks.

Film advertisement created by Mortierbrigade, Belgium for Belgian National Lottery, within the category: Gambling.

As the only fast food chain that flame grills their burgers, Burger King knows a thing or two about fire. To celebrate the fire, we took it away. Frankly, it’s just not the same. Film advertisement created by The Creative Circus, United States for Burger King, within the category: Food.

Digital advertisement created by Mistress, United States for VH1, within the category: Media.

Film advertisement created by Ogilvy, Ukraine for Dobrynya, within the category: Non-Alcoholic Drinks.

Outdoor advertisement created by DDB, New Zealand for Sky Sport, within the category: Media.

Outdoor advertisement created by Bold, Saudi Arabia for Alwaleed Philanthropies, within the category: Public Interest, NGO.

On Tuesday November 20th (United Children's Day) UNICEF The Netherlands launches it's "WE BELIEVE IN ZERO" campaign with an imposing kick off. During a period of 24 hours, 19.000 pairs of children's eyes were shown on the LCD screens that wrap around Amsterdam's landmark the Ziggo Dome. Every 4,5 seconds a child closes its eyes. After 24 hours all children had closed their eyes while meanwhile the counter added up to 19.000. Outdoor advertisement created by Roorda Reclamebureau, Netherlands for Unicef, within the category: Public Interest, NGO.