Ambient advertisement created by Tsjee, Netherlands for House of shoes, within the category: Fashion.

Apa Nova, the leading water management company in Romania, announces the launch of a fresh and innovative campaign meant to capture people’s attention regarding the correct use of the sewage system. ‘’Happy ending stories’’ is the concept by which Apa Nova brings to Bucharest’s attention that the sewage system is not a rubbish bin. The forbidden waste thrown in the toilet or in the drain affects both the sewer system and the environment. The campaign was developed by Porter Novelli, a communication agency based in Bucharest, Romania. The campaign was born out of the necessity for a more responsible sewage use: one without forbidden waste disposal such as fats, personal hygiene items, hair, detergents, food scraps and various other items that affect the sewer and the environment in the long run. ‘’Change your ways before your loved one changes their mind about you.’’ is the tagline that encourages the people of Bucharest to become better and more responsible. The campaign is centered around three types of waste which are frequently thrown in the sewer: hair, oil and condoms. These common-use items acquire symbolic value and become a behavioral catalyst for change. Film advertisement created by Porter Novelli, Romania for Apa Nova, within the category: Industrial, Agriculture.

Film advertisement created by Leo Burnett, United States for National Collegiate Athletic Association, within the category: Education.

Digital advertisement created by McCann, Israel for McCann Valley, within the category: Agency Self-Promo.

Digital advertisement created by BBDO, New Zealand for Tip Top, within the category: Food.

Ambient advertisement created by Tribal, Peru for McDonald's, within the category: Food.

According to a study, over 40% of girls quit sports during their teenage years. Although this statistic is highly disturbing, it doesn’t come as a surprise. The prejudice against women in sports is such deep-rooted issue that even after years, the organisations which have aimed to address this, have only been able to generate a few ripples. Adidas wanted to create a tide. While looking for reasons, we came across a startling fact. A study by UNESCO indicates, only 4% of sports news is dedicated to women. This heavy media bias which is often ignored, is a rather significant contributor to this scenario. We decided to change that narrative. Our Idea: 50/50 Instead of buying TV spots, outdoor spaces and newspaper columns, Adidas buys air time on TV and an extra page in newspapers to ensure equal distribution between men and women sports news. In turn, giving young girls what they need the most, idols, inspirations, and stars they can aspire to be. Integrated advertisement created by Miami Ad School, India for Adidas, within the categories: Fashion, Retail Services.

BG worked with NJM to build these new spots in an effort to continue to build upon the fact that NJM understands their policyholders. NJM understands that you work hard to own your house, your car, your home, and those things aren’t just things. They’re where your life happens. NJM works hard to ensure that their policyholders never have to take a moment away from living their life, because they can be confident in their coverage. Film advertisement created by Brownstein Group, United States for NJM, within the category: Professional Services.

2017 Lufthansa wants to inspire to travel. We want to show that travels give you more to take home than just selfies at the beach. We want to prove that all over this planet, there are places that can change you forever. Digital advertisement created by DDB, Germany for Lufthansa, within the category: Transport.

Ambient advertisement created by Saatchi & Saatchi, Italy for Italian Culture Week, within the category: Recreation, Leisure.

Film advertisement created by JWT, Italy for Kit Kat, within the category: Confectionery, Snacks.

Ambient advertisement created by Saatchi & Saatchi, Guatemala for Pictionary, within the category: Gaming.

On Tuesday November 20th (United Children's Day) UNICEF The Netherlands launches it's "WE BELIEVE IN ZERO" campaign with an imposing kick off. During a period of 24 hours, 19.000 pairs of children's eyes were shown on the LCD screens that wrap around Amsterdam's landmark the Ziggo Dome. Every 4,5 seconds a child closes its eyes. After 24 hours all children had closed their eyes while meanwhile the counter added up to 19.000. Outdoor advertisement created by Roorda Reclamebureau, Netherlands for Unicef, within the category: Public Interest, NGO.

Executive Creative Directors: Mike Pierantozzi, Stephen Leps Film advertisement created by Saatchi & Saatchi, United States for Luvs, within the category: House, Garden.

As the original warm cookie delivery service, Tiff's Treats is legendary. So, what better way to promote a legendary brand like Tiff's than with some legendary Texas Longhorns football stars? Film advertisement created by The Shop, United States for Tiff's Treats, within the category: Confectionery, Snacks.

Film advertisement created by Bromley, United States for United Communities of San Antonio, within the category: Public Interest, NGO.

Johns Hopkins scientists have discovered that exposure to secondhand cannabis smoke causes intoxication. To try to avoid this, was placed masks in high zones from Uruguay.

Film advertisement created by Change, Poland for Radio Zet Foundation, within the category: Public Interest, NGO.

Digital advertisement created by Dentsu, India for Monster.com, within the category: Professional Services.

Film advertisement created by BBDO, United States for Guinness, within the category: Alcoholic Drinks.