Sweden is a cold and dark country to live in during winter. As a consequence, sales of Gillette Venus razors and blades plummet for 5 months every year. On top of that, the brand's main target group is getting increasingly hard to reach using traditional media. So Procter & Gamble Nordic needed a campaign that could connect the Venus brand with the target group during the dark season and boost sales when it's -30°c outside. In January, Saatchi & Saatchi Stockholm launched Tag the Weather and made the tough weather conditions work in Swedish women's favor. Digital advertisement created by Saatchi & Saatchi, Sweden for Gillette, within the category: Health.

Digital advertisement created by Lowe, India for Lifebuoy, within the category: Health.

The Air Canada Foundation helps sick children living in remote areas reach the medical care they need by flying them to hospitals outside of their hometowns. To share Keisha's experience − a story of bi-weekly flights between New Brunswick and Montreal − we decided to contrast it with the experiences of other travelers. As a backdrop, we used the architecture of an airport as a screen to project travelers' memories, including Keisha's, as this space is the starting point for their adventures. Keisha's story is one of strength and hope, showing us the more profound and ultimately more inspiring side of travel. Film advertisement created by FCB, Canada for Air Canada Foundation, within the category: Public Interest, NGO.

Film advertisement created by Wieden + Kennedy, Netherlands for EA Games, within the category: Gaming.

Film advertisement created by BBDO, United States for Macy's, within the category: Retail Services.

The “Let’s Turn Things Around” national campaign for the San Diego Zoo Global Wildlife Conservancy aims to compel prospective and current donors to save animals facing imminent extinction. The campaign will launch on World Rhino Day (9/22/17) in hopes of raising awareness and donations for Northern White Rhinos, an animal under 24-hour surveillance as only three remain on Earth. To capture the urgency, and necessity, of conservation efforts, Epsilon’s creative team developed imagery of the northern white rhino slipping away into nothingness through the grasps of an hourglass. Film advertisement created by Epsilon, United States for San Diego Zoo Global Wildlife Conservancy, within the category: Public Interest, NGO.

It's often impossible for people to take out their phones to call for help when they’re under attack. Scream Out by Shazam provides hands-free support by activating emergency calls upon the detection of distressed screams. This way, cries for help will always be heard. Digital advertisement created by Miami Ad School, Germany for Shazam, within the category: Electronics, Technology.

Film advertisement created by Ampfy, Brazil for Iguatemi, within the category: Retail Services.

Film advertisement created by The Gate, United States for Garanimals, within the category: Fashion.

Digital advertisement created by FCB, India for Fuji, within the category: Recreation, Leisure.

Vodafone presents Pro self employees, a tribute to those people who really do acrobatic things to maintain their business day by day. Ambient advertisement created by Tango, Spain for Vodafone, within the category: Electronics, Technology.

Producer Tracy Broaddus Film advertisement created by Venables Bell & Partners, United States for Clear, within the category: Electronics, Technology.

Film advertisement created by DDB, Germany for Volkswagen, within the category: Automotive.

Film advertisement created by TBWA, Australia for David Jones, within the category: Retail Services.

Ambient advertisement created by INNORED, South Korea for The North Face, within the category: Fashion.

Digital advertisement created by Miami Ad School, United States for Pandora, within the category: Media.

URL: http://pogromcylimitow.pl Limit Busters 2 is a second edition of campaign made in cooperation with Orange Poland and Discovery Channel Poland based on popular TV series ‘MythBusters’ and local Orange brand heroes called Heart and Mind. The center of the campaign is a dedicated website: pogromcylimitow.pl where Heart & Mind proves that the heart (or actually Heart) can be a servant, monkey mind is a good thing, and the way to the heart does not have to pass through the stomach. In addition they will face with the conviction that LTE has an unlimited data transfer. Limits are routed by a form of six straight games available on the website. The user is asked to help in overthrowing limits. Heart and Mind repay with virtual badges, which player can share on Facebook or put on a profile picture, but also users can play for special prizes – mascots and t-shirts. Digital advertisement created by Lemon Sky, Poland for Orange, within the category: Electronics, Technology.

Film advertisement created by JWT, United Kingdom for Kenco, within the category: Non-Alcoholic Drinks.

Film advertisement created by BBDO, France for Café Grand'mère, within the category: Non-Alcoholic Drinks.

After several attempts to eradicate the theft of french fries in the past, McDonald's created a possible solution to this ongoing problem. The McFries in Disguise System consists of 3 packages to disguise the McFries and avoid fries theft. The Disguise System will be available in Puerto Rico to celebrate International French Fry Day. #InternationalFrenchFryDay Direct advertisement created by TBWA, Puerto Rico for McDonald's, within the category: Food.