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Create a memorable label for a new beer brand blood orange spa by Housman Brewery. We told a short story about its original taste, whose plot unfolded together with its label. Design advertisement created by Soda, Russia for Hausmann, within the category: Alcoholic Drinks.
This commercial reveals the idea that all professions are cool! And even a team made up of a simple cashier, cook, security guard, baker and an intern wins the game for the whole company! Every day! Film advertisement created by Vasiliy Sviridov Creative, Belarus for Vitalur, within the category: Retail Services.
Ambient advertisement created by Tsjee, Netherlands for House of shoes, within the category: Fashion.
Film advertisement created by Herezie, France for David Lynch Foundation, within the category: Public Interest, NGO.
Digital advertisement created by OneWG, Brazil for DPPD, within the category: Public Interest, NGO.
URL: http://allforbear.com A digital project focused on the problems of polar bear preservation has been launched by BBDO Moscow. Allforbear.com aims to increase public awareness of the issue and involve many users. Problem: With their natural habitat – ice – rapidly melting away, the 25,000 population of polar bears in the Arctic region is facing extinction. Estimates indicates that only ⅓ may survive by 2050, and the ice level last year has reached its minimum, showing a gap of the size of Turkey compared to the minimum level in 2007. The endangered future of the bears is made even worse by factors like climate change, fish migration, as well as poaching and pollution in the Arctic region. Idea: To help the WWF raise money for the project and draw public and media attention to the problem, BBDO Moscow created a special website http://allforbear.com and encouraged users to share it in social media. Solution: The website shows the virtual ice habitat of the polar bears surrounded by sea. Each click on the blue sea area turns water into a floe of ice, which gets their name, and give the bears more space to live in. The website mechanics are based on the Pay-With-A-Tweet concept: each click generates a sharing link for social media accounts: Facebook, Twitter, Vk.com. It is a simple viral growth formula: the more people visit the website and share it with their friends, the more donations are received by the WWF. By “buying” a bear to live on the ice, users support the preservation program and environmental projects and increase the survival chances of polar bears. Celebrities, bloggers, companies, radio stations and even football clubs are also encouraged to participate in order to spread the word and attract attention to the situation in the Arctic region. Results: The website gained a great momentum, and without a single penny spent for media support the total audience of the project just in social networks amounts to over 6 million people by now. Russian outdoor media showed their support by providing free advertising spaces, while major online media and the Russian LiveJournal community promoted it on their websites completely free of charge! The giant ice floe also obtained its very own ‘walk of fame’, as Russian celebrities joined in to help save the polar bears. As a result, without having spent a single penny on media support, the campaign’s PR value in free media coverage reached the equivalent of around $1,000,000. Digital advertisement created by BBDO, Russia for WWF, within the category: Public Interest, NGO.
Film advertisement created by H-57, Italy for Quercus Books, within the category: Media.
The world's first stop motion commercial with real dogs! The video is taken for Russian mobile operator Beeline and talks about how to recharge your phone account directly from your phone. But what's the trick? (Rus. aphorism: Where is the dog buried?) How to recharge your phone account directly from your phone? The instruction and the flying dog are in the video. Film advertisement created by mfive, Russia for Beeline, within the category: Electronics, Technology.
Film advertisement created by la comunidad, Argentina for FilmSuez, within the category: Recreation, Leisure.
We have worked on a brand ambassador’s campaign for International University of Valencia, in which the Spanish Animation Film Director, with 3 Academy of Cinema Goya Awards, Enrique Gato is our protagonist. The main message of the campaign is based on the University's objective of offering the most technological and innovative education to those all over the world. We do it through a piece in documentary format that connects the life and history of Enrique Gato with the values of the University, in the same way the cinema director connected technology with the creation of digital art. Content advertisement created by Estimado Jose Alfredo, Spain for Universidad Internacional de Valencia, within the category: Education.
Film advertisement created by VIA, United States for Stonyfield, within the category: Food.
Film advertisement created by DDB, France for National Geographic, within the category: Media.
Film advertisement created by Union, Canada for Mount Pleasant Group, within the category: Professional Services.
Film advertisement created by ds+p, Canada for Mucho Burrito, within the category: Food.
Wechat, the most popular communication app in China, has 600 million users. Every user spends about 12 hours per week on WeChat. We try to combine people’s scattered time to address a big problem. We set up a Wechat account named “The Voice Donor” and then invite users to donate voice by reading the words in the system through the voice function in WeChat. Every one of 6 hundred million people just needs to contribute only one minute, the reading problem of 12.63 million blind people in China will be solved. Digital advertisement created by Publicis, China for WeChat, within the category: Electronics, Technology.
Digital advertisement created by Grey, Belgium for Child Focus, within the category: Public Interest, NGO.
Film advertisement created by Grey, United Kingdom for Vodafone, within the category: Electronics, Technology.
Film advertisement created by DDB, Netherlands for Menzis, within the category: Finance.
Film advertisement created by la comunidad, Argentina for FilmSuez, within the category: Recreation, Leisure.