Experiential advertisement created by Rosapark, France for Thalys, within the category: Transport.

Film advertisement created by WCRS, United Kingdom for Royal Navy & Royal Marines, within the category: Public Interest, NGO.

Ural Music Night is Russia’s big event that takes place in Ural. 1 night, 2 000 musicians, 100 stages, 50 music genres. And only one identity, suitable for any venue from the Opera theatre to a fancy bar. The festival’s transforming identity changes its character depending on the musical genre. It is based on an image of a street ad poster – where different posters overlap each other and artists, events and genres hurry to change one another. Every festival’s ad poster seems to be assembled from pieces of different posters, and paper contours remind us of the easily recognized silhouettes of the Ural Mountains. Design advertisement created by Voskhod, Russia for Ural Music Night, within the category: Recreation, Leisure.

Film advertisement created by Voskhod, Russia for Vesti Ural, within the category: Media.

Maynards candies are just like you and me. They like normal things like tennis and picnics. The only difference is they live in constant fear for their delicious little lives. Film advertisement created by The Hive, Canada for Maynards, within the category: Confectionery, Snacks.

Outdoor advertisement created by Ogilvy, Denmark for Ekstra Bladet, within the category: Media.

"Sons of Solidarity" consciously plays with the formation of Icelandic male names that end in "-son" and the name of the disease: ParkinSON. Film advertisement created by Grey, Germany for Iceland's Soccer Team, within the category: Sports.

Film advertisement created by Tonic, United Arab Emirates for Audi, within the category: Automotive.

Film advertisement created by Odysseus Arms, United States for Foster Farms, within the category: Food.

The Adris Foundation has supported hundreds of educational and scientific projects in Croatia. Twenty-four of the best Croatian illustrators portrayed those projects for this book. Seeing them gathered inside, you feel hope that Croatia has a good future. The book’s cover is sensitive to touch. The more it is used, the more hope there is (the word “nada” on the book’s covers means “hope” in Croatian). Direct advertisement created by Bruketa & Zinic, Croatia for Adris Group, within the category: Public Interest, NGO.

For those who grew up in Greece, NOYNOY evaporated milk is their childhood favourite. While everybody in Greece knows and loves NOYNOY, it seems that in the last years they have stopped believing in its value proposition. Our challenge was to smartly convey the message “what is worthy, stands the test of time” in YouTube environment. Instead of forcefully interrupting the user's experience, we thought of incorporating the message into it, linking NOYNOY evaporated milk with all-time classic song we all love and appreciate more over time. By volume searches of all-time classic songs/artists we have created custom, special targeted preroll videos for each one of them. Digital advertisement created by Admine, Greece for NOYNOY, within the category: Food.

URL: http://dumbwaystodie.com Song on iTunes: https://itunes.apple.com/gb/album/dumb-ways-to-die-single/id575962249 SoundCloud: http://soundcloud.com/tangerinekitty/tangerine-kitty-dumb-ways-to GIFs: http://dumbwaystodie.tumblr.com/ Digital advertisement created by McCann, United Kingdom for Metro Trains, within the category: Transport.

Film advertisement created by Y&R, Peru for LAN, within the category: Transport.

Digital advertisement created by Dentsu, India for Monster.com, within the category: Professional Services.

Film advertisement created by Havas, Switzerland for Action Innocence, within the category: Public Interest, NGO.

Film advertisement created by BBDO, United Kingdom for Guinness, within the category: Alcoholic Drinks.

Film advertisement created by &Barr, United States for Bealls, within the category: Retail Services.

Due to the covid-19 pandemic, schools have been closed all over the world. This violates one of the most fundamental rights of children: the right to education. More than 897 million children worldwide bear the consequences, both in the short and long term. Because for many children with a difficult home situation, school is not just about education, but above all about being able to go to a safe place. In the long term, children who are denied access to education risk ending up in child labour, crime or situations of abuse more quickly. Film advertisement created by Mutant, Belgium for Unicef, within the category: Public Interest, NGO.

Outdoor advertisement created by Cossette, Canada for Tourism Quebec, within the category: Transport.

Film advertisement created by Engine Group, United Kingdom for Xero, within the category: Professional Services.