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How do you further ignite the passion of Bangladeshis towards their beloved teams of Brazil and Argentina during the football world cup? We designed an interactive football game using Kinect which gave young Bangladeshis to get into the shoes of their heroes and bring glory to their beloved teams. Ambient advertisement created by Ice9 Interactive, Bangladesh for Robi, within the category: Electronics, Technology.
Film advertisement created by Future Bakery, Czechia for D.A.S., within the category: Finance.
Film advertisement created by Ogilvy, United States for Pitney Bowes, within the category: Finance.
Every legal case has it’s own unique dynamics. Wijn & Stael lawyers - a Dutch law firm - know exactly how to adapt to those dynamics. They do it in preparation, but also during the case. These commercials are visual metaphors for those exceptional skills. Film advertisement created by True, Netherlands for Wijn & Stael, within the category: Professional Services.
Against a backdrop of nuclear programs, forced labor camps, and an infamous, brutal dictator, thousands of North Koreans make their escape. Their stories go largely untold – a cause that people across the globe could actually affect. So, we needed a new way to break through all of the noise coming out of North Korea – a way that flips the script and gets people talking about the North Korean refugee crisis. So, we enlisted the help of the glorious leader himself, Kim Jong-Un. Kim Jong-Un took to major job search sites and announced unlimited job openings in North Korea – job openings that anyone in the world could apply for. In case anyone doubted Kim, we populated his LinkedIn profile to include achievements like his sanctioned nuclear plants and child labor programs and also a commercial for his recruitment campaign. For his cabinet, Kim got on Twitter and hand-selected his picks – picks like Leonardo DiCaprio as the Minister of Environment. But, in the end, every applicant was actually redirected to a landing page for Liberty in North Korea, a non-profit aimed at helping North Korean refugees. LinkedIn shut down the campaign after seven days. But, in those seven days, donations to LiNK were up 427% with new visitors contributing 42% of the total. Over 50 news outlets picked up the story further expanding our reach. Best of all, we did it with virtually no spent media. Digital advertisement created by Part Time Lab, United States for Link, within the category: Public Interest, NGO.
‘Women In Gold’ is a PSA that supports gender equality in a male-dominated industry. It shows the birth of a golden statue, named Scarlet, who’s the counterpart to the Oscar the Academy hands out every year.
Let’s kill the beautiful voice of Siri to remind people about the cost of smoking and throat cancer.
Video to encourage children of Latino heritage and their siblings to participate and learn about their Latin-American culture and their language in a 5 day camp held in June. The camp is held the week after Father’s Day in Cleveland Heights, OH. Some but not all of our children are adopted. The focus of this group is not on adoption but on Latino culture.
The Exerciser Reviver campaign took the age-old cup of coffee head-on and found a more innovative way to keep drivers alert on the roads. The ambient outdoor campaign involved substituting coffee stops for bespoke mobile workout stations showing drivers that three minutes of intense exercise is twice as effective at boosting energy levels to avoid nodding off. Drivers throughout Perth metro and regional areas were encouraged to pull over and experience a fully interactive mobile workout station that indicated on-screen when their energy levels were full to begin driving again. To continue the experience, or for those who didn’t pass the Exerciser Reviver on the road, a 360º interactive exercise video was created for Facebook that targeted specific times and locations when drivers were likely to be starting their next trip. Experiential advertisement created by The Brand Agency, Australia for RoadWise, within the category: Public Interest, NGO.
Film advertisement created by Nouveau Monde, France for Orchestra, within the category: Retail Services.
The campaign met the most popular peruvian rock bands to reinterpret one of their hits according for people with autism. Digital advertisement created by BBDO, Peru for Soy Autista y Qué, within the category: Public Interest, NGO.
With set off in Invita's new pay off “Dedicated to your dream” off we set out to visualize the dream of a kitchen. In this film, it is all about a man’s dream of a kitchen, and his passion for cocking. In his dreamworld he turns into a conductor or a warlock controlling the fire and heat, while preparing a meal. Film advertisement created by envision, Denmark for Invita, within the category: House, Garden.
In today’s world, we share everything on social media, but in Latin America we share everything in a round of Mate.
Produced and shot entirely in-house by Dagger, "Listen" is the first brand spot in the new "Whatever It Takes" campaign from Boys & Girls Clubs of America. The spot creatively reveals what BGCA explicitly does, using sound to break-through the attention barrier, in an attempt to resonate with eight distinct audiences ranging from parents to donors, alumni, and more. Film advertisement created by Dagger, United States for Boys & Girls Club of America, within the category: Public Interest, NGO.
It took years of hard work and overcoming obstacles for many NBA superstars before they won their first championship. During the NBA Playoffs, Budweiser will release six cans showcasing six past NBA Finals MVPs at the pinnacle of their craft. However, with the NBA AR app, users can get a deeper look at an obstacle each player experienced during his journey to the top. Digital advertisement created by Miami Ad School, United States for Budweiser, within the categories: Alcoholic Drinks, Sports.
Aflac dives head-first into the humorous insurance segment with "Buff Duck." The :30 sec video, launched across social media, hyperbolically unravels any confusion around what supplemental insurance is, and what it covers. In "Buff Duck," an ad (within an ad) is being shot in a bodybuilding gym to push a line of supplements that ducks can take to get buff. Suddenly, the director yells "cut" upon learning Aflac isn't supplements for ducks, rather supplemental insurance that pays people cash for expenses that your health insurance doesn't cover. Once declared to the staff, the “supplements” set is then shut down. Content advertisement created by Dagger, United States for Aflac, within the category: Finance.
São Paulo is the city without beaches with more surfers in the world. There are 150,000 lovers who need to hit the road when they want to surf. They have to check the wheather, leave at dawn, pay an expensive toll fee and run back to work. With that in mind, Ford launched EcoSport Surf Tag, automatically paying the toll fee of Ford’s SUV owners in days of good surfing conditions, always before business hour. The car maker sent special toll tags to Ford EcoSport owners across the city and, using Waves Website technology, sent a detailed forecast of the waves, warning which days the toll fee would be free. Integrated advertisement created by GTB, Brazil for Ford, within the category: Automotive.
Star Alliance, the world’s biggest airline alliance, which includes the likes of Lufthansa, United and Singapore Airlines as some of their members, has released its latest brand campaign launching with a hero film that celebrates connecting the world once again. The campaign celebrates Star Alliance’s 26 member carriers’ ability to bring the world back together again, highlighting the relationships of friends, family and loved ones that we have so badly missed over the last 18 months. The brand film captures multiple occasions of that raw emotion people feel when they finally get to see each other, one connection at a time. The campaign will run globally in press, digital and social channels, and airport placements. Integrated advertisement created by Atomic, United Kingdom for Star Alliance, within the categories: Hospitality, Tourism, Transport.
Audio advertisement created by Bleublancrouge, Canada for SERIES+, within the category: Media.