Ambient advertisement created by Publicis, Portugal for Renault, within the category: Automotive.

Ambient advertisement created by Saatchi & Saatchi, Italy for Vitasnella, within the category: Non-Alcoholic Drinks.

This back-to-school season, Eden Gen will provide the sex education classes. #Sextember, a month without porn to discover sex differently. Between National Geographic and porn, the sex education of Generation Z has a huge gap… two extremes of discovery of sexuality which are both far from reality. Teenagers deserve that we speak to them about sex with frankness. Especially when we know that for almost half of them porn has played a determining role in their learning of sexuality. A provocative subject among young people: full of misunderstandings, complexes, imitations and uncertainties. In order to protect young people in their first steps towards discovering sexuality, Eden Gen intends to demystify the prejudices that they can have about sex by deconstructing, in a fun and playful way, the preconceived notions conveyed by pornographic culture. Through 4 mini-films, graphics and a poster campaign, Eden Gen relieves the worries of young people by reminding them that sex is not a question of size, duration or performance. To illustrate these messages, the campaign uses simple and fun euphemisms – a cat jumping in front of a cucumber or a contest for eating the biggest hot dog. The social media campaign will link directly to a dedicated website: www.sextember.fr where useful and educational advice, fun information and entertaining content will be made available. And to go even further, the brand is launching the #SextemberChallenge on TikTok. With erotic music playing in the background, young people will have free rein to imagine everyday scenes playfully eroticized – two stuffed toys sharing bed, a suggestive shadow, a buddy eating a banana… while indicating the stage of the Sextember challenge that they are at. And to avoid any risk of temptation, a “porn blocker” Chrome extension will be available for download on the website. So, are you ready to deconstruct your preconceptions? Integrated advertisement created by Buzzman, France for Eden Gen, within the category: Health.

Childish advertising from the bank of IKEA. The target group for the advertising is small businesses that want to develop, but lack the funding. Traditionally advertising towards business owners features good-looking models, posing in flashy offices, boasting about their own success. Ikano Bank chose to focus on the feeling of being too small in the world of business. Instead of regular models, a group of one-year-old babies were dressed in costume made business suits and adult wigs. Film advertisement created by Doe Blomberg Gottberg, Sweden for Ikano Bank, within the category: Finance.

Audio advertisement created by Moma, Brazil for KIA, within the category: Automotive.

Film advertisement created by Sra.Rushmore, Spain for International Committee of the Red Cross, within the category: Public Interest, NGO.

Direct advertisement created by Ogilvy, Turkey for Columbia, within the category: Fashion.

Digital advertisement created by Flying Object, United Kingdom for YouTube, within the category: Media.

Digital advertisement created by Innocean, United States for Organic Doggie Treats, within the category: Pets.

Film advertisement created by Neogama, Brazil for Renault, within the category: Automotive.

Following the launch of ‘Little can be huge’ earlier in August, Spark have come out with the first of many stories extending moments from their launch ad with the help of Colenso BBDO. Dubbed ‘Celebrate Family’, the film is an emotional take on Spark’s ‘Little can be huge’ platform. Colenso CCO, Levi Slavin, says it’s a story about how a little thought, a little online research, and a little effort can make all the difference in the world. The film tells the story of a single mum and her 10-year-old boy in the weeks leading up to Father’s Day. Mum does her best not to show it, but we can tell that this is a particularly difficult time of year. Film advertisement created by BBDO, New Zealand for Spark, within the category: Electronics, Technology.

2017 Lufthansa wants to inspire to travel. We want to show that travels give you more to take home than just selfies at the beach. We want to prove that all over this planet, there are places that can change you forever. Digital advertisement created by DDB, Germany for Lufthansa, within the category: Transport.

As the only fast food chain that flame grills their burgers, Burger King knows a thing or two about fire. To celebrate the fire, we took it away. Frankly, it’s just not the same. Film advertisement created by The Creative Circus, United States for Burger King, within the category: Food.

Film advertisement created by JWT, Netherlands for ING, within the categories: Electronics, Technology, Finance, Recreation, Leisure.

Film advertisement created by The Newton Library, Greece for Piraeus Bank, within the category: Finance.

Film advertisement created by Bensimon Byrne, Canada for Inniskillin, within the category: Alcoholic Drinks.

Outdoor advertisement created by Grey, Turkey for Amnesty International, within the category: Public Interest, NGO.

Together with Geometry Global, Domino’s Pizza created a simple and functional solution - a pizza box which can be easily transformed into a bird feeder to store the pizza crust leftovers. A Domino’s pizza is ordered every second in Russia and so the company held the key to helping the birds. As well as an eye-catching design, the pizza box has a simple folding mechanism which enables customers to hook it to a tree. Direct advertisement created by Geometry Global, Russia for Domino's Pizza, within the category: Food.

Film advertisement created by Oneightyº, Puerto Rico for Honda, within the category: Automotive.