Ambient advertisement created by Ganem, Mexico for Funerarias J. García López, within the category: Professional Services.

Ambient advertisement created by Saatchi & Saatchi, Italy for Italian Culture Week, within the category: Recreation, Leisure.

Film advertisement created by la comunidad, United States for Corona Beer, within the category: Alcoholic Drinks.

Digital advertisement created by M&C Saatchi, Italy for BMW, within the category: Automotive.

Film advertisement created by Anew, Denmark for Stryhn's, within the category: Food.

When we don't know the good stories, we don't know who the good people among us are. So don't let these stories be untold. Learn how the good news around us could be more at uspelite.bg – the most positive news site in Bulgaria. Digital advertisement created by Nitram, Bulgaria for Uspelite.bg, within the category: Media.

Context: Wired, the leading technology and culture magazine, clocks 20. How best to celebrate if not to pay tribute to the essential online commenters. Idea: Conversations from Wired Magazine is a voice based commenting platform built with speech to text technology. So you have read a piece and you want to air your view? Click the "Conversations" button and bare your mind instantly for the community to hear you out. We love your accent but your voice comment is automatically made available in written words. You can share your voice comment on social media so others can join in on the conversation. Every week, we curate the conversations based on trending topics in order to feel the emotional temperature of our content. Conversations from WIRED Magazine: it’s not just about posting comments. It’s about being heard. Digital advertisement created by Miami Ad School, United States for Wired, within the category: Media.

Mitoys is a cultural startup that wants to connect the new generation through design and technology with paraguayan culture. With Mitoys, we recreate the mystical stories about the paraguayan myths. Indigenous art was our inspiration to create the identity of the project. We designed the stories of guarani myths with the Mby’a Guarani Community from the Paraguayan Chaco. The process was 100% handmade. We simply used paper and black ballpoint pen to create the artistic work and typographies. Film advertisement created by TBWA, Paraguay for Mitoys, within the category: Public Interest, NGO.

Production company: Garlic.TV Digital advertisement created by Saatchi & Saatchi, Spain for Pedigree, within the category: House, Garden.

Film advertisement created by Grabarz & Partner, Germany for Burger King, within the category: Food.

Film advertisement created by Ogilvy, Italy for Emergency, within the category: Public Interest, NGO.

Film advertisement created by BMF, Australia for ALDI, within the category: Food.

Film advertisement created by Not Perfect, Latvia for Tele2, within the category: Media.

Film advertisement created by BBDO, Germany for Smart, within the category: Automotive.

Give life an easier start – More hands on the maternity ward. Saatchi & Saatchi Copenhagen chose to support the Danish midwives because of the massive cuts in their resources over the last years. We wanted to dramatize the stress this placed on the Danish maternity wards. And we wanted bus passengers to help us. So we created an image where it looks like the busy passengers are abandoning a woman giving birth. Outdoor advertisement created by Saatchi & Saatchi, Denmark for The Danish Association of Midwives, within the category: Public Interest, NGO.

To promote Europcar’s new international communication strategy and the ultra-customization of its offers, Paris agency Rosapark created a film and outdoor campaign to leverage the brand slogan “Moving Your Way”. The slogan has been rephrased to include first names – a fresh and immersive way to highlight the brand’s ability to provide personalized offers and services, such as ToMyDoor (vehicles delivered to the customer’s home or office) or Selection (luxury cars). The names themselves have been hand-written to further emphasize the international rental agency’s dedication to its customers’ ever-evolving needs. To promote the campaign, the agency launched a unique social media and event activation in early June, by building the first carousel for adults in the heart of London. Passers-by were invited to re-live a classic childhood experience… with a grown-up twist. Working over a period of several days, the agency built a gigantesque carousel, 5 meters high and 11 meters wide, with 5 of the latest Mercedes-Benz models. Passers-by were invited to take a spin and live out their dreams under a cloud of over 10,000 balloons. The whole experience was encapsulated in a light-hearted 45’’ film which features the carousel’s construction, discovery and use by the general public. Ambient advertisement created by Rosapark, France for Europcar, within the category: Automotive.

Film advertisement created by Ogilvy, India for Mentos, within the category: Confectionery, Snacks.

Digital advertisement created by TBWA, Turkey for The Families of Missing Persons Association, within the category: Public Interest, NGO.

Johns Hopkins scientists have discovered that exposure to secondhand cannabis smoke causes intoxication. To try to avoid this, was placed masks in high zones from Uruguay.

Digital advertisement created by Carlitos y Patricia, Spain for Hallst.com, within the category: Transport.