After several attempts to eradicate the theft of french fries in the past, McDonald's created a possible solution to this ongoing problem. The McFries in Disguise System consists of 3 packages to disguise the McFries and avoid fries theft. The Disguise System will be available in Puerto Rico to celebrate International French Fry Day. #InternationalFrenchFryDay Direct advertisement created by TBWA, Puerto Rico for McDonald's, within the category: Food.

Film advertisement created by BBDO, Germany for Smart, within the category: Automotive.

Film advertisement created by Lowe, France for KFC, within the category: Food.

Give life an easier start – More hands on the maternity ward. Saatchi & Saatchi Copenhagen chose to support the Danish midwives because of the massive cuts in their resources over the last years. We wanted to dramatize the stress this placed on the Danish maternity wards. And we wanted bus passengers to help us. So we created an image where it looks like the busy passengers are abandoning a woman giving birth. Outdoor advertisement created by Saatchi & Saatchi, Denmark for The Danish Association of Midwives, within the category: Public Interest, NGO.

People in Russia talk and text on their phones while driving. We’re used to it, nothing strange. Radio stations provoke this behavior. Every station has a call-in show where listeners are calling or texting to win presents or just to say hi to their friends. Smartphone using is the second, after alcohol consumption, human factor causing car accidents. Despite a common opinion, hands-free devices offer no safety benefit when driving. Driving while talking on cell phones – handheld and hands-free – increases risk of crashes fourfold. The number is even bigger for texting and using apps. SM Polis Insurance is fighting against this dangerous habit with live radio broadcast of “car crashes”. 18 radio stations refused to join the action; they only cared about ratings and public image. So we had just one: Novoe Radio. Together with a popular call-in radio show we demonstrated what can happen if you use a phone while driving. When a presenter was getting a call from someone who was driving at the moment, he immediately disconnected the call and put on air the sounds of a car crash. After a moment of scary silence the presenter revealed it was not a real crash and explained the danger of using phones while driving. The first results came just in a couple of days. We were getting less and less calls from the drivers. The story was featured in media. After that the other radio stations changed their mind and joined the action to protect their listeners. People are now stopping to make a call to the show. Audio advertisement created by Voskhod, Russia for SM Polis Insurance, within the category: Finance.

We could all use a break from shooting zombies, defeating dragons, and blowing up buildings. While most games focus on violence and destruction, it’s about time we use this platform for positive change. RARE wants us to create a game that’s a force for good, that not only makes players feel good but also does good. But one game can’t address all the issues the world is facing. So we created dozens. Introducing XBOX Game Changers: A self-sustained platform for bringing real-world impact. Through gamers, XBOX and Rare will develop a game series that tackles a multitude of causes. By getting gamers to do what they do best, and put their creativity and problem-solving skills to the test, they will take part in a gaming experience that encourages conversation and action around important causes. Experiential advertisement created by Miami Ad School, United States for Xbox, within the category: Gaming.

Since HP was founded by Bill Hewlett and Dave Packard, they’ve understood that the planet is a finite resource. And that a diverse workforce is a smarter workforce. They’ve always thought hard about hard things. We are psyched to launch two new spots for HP in the Olympics that put HP’s thoughtful values and innovations at the forefront. Film advertisement created by Wieden + Kennedy, United States for HP, within the category: Electronics, Technology.

Create a memorable label for a new beer brand blood orange spa by Housman Brewery. We told a short story about its original taste, whose plot unfolded together with its label. Design advertisement created by Soda, Russia for Hausmann, within the category: Alcoholic Drinks.

The bug is the only animal that would survive a nuclear attack and is the inspiration for the carpet art of Boicut. Fans of bugs and carpets have a chance to purchase this carpet by auction and all the proceeds will go to the Childrens Cancer Foundation of Austria. Camera & Cut: Barry Horvath, Shut! Digital advertisement created by Traktor, Austria for Remington, within the category: Electronics, Technology.

Film advertisement created by Fuel, Portugal for Queer Lisboa, within the category: Recreation, Leisure.

Film advertisement created by JWT, Brazil for Coca-Cola, within the category: Alcoholic Drinks.

Audio advertisement created by Voskhod, Russia for Torex, within the category: House, Garden.

We used the buzz around the #mannequin_challenge to call attention to people who actually can't move - ALS patients. Film advertisement created by Michal Perry, Israel for IsrA.L.S., within the category: Public Interest, NGO.

IKEA’s mission is to get Belgians to fully enjoy their homes, their time and their lives. The living room plays an essential role in this. The new IKEA TV spot shows a couple of older figure skaters once again enjoying ‘skating’ and reliving their passion. They do this by first moving the chairs, sofas and tables aside to create space and then slide around on their socks. This romantic scene takes them back to their glory days. The living room is totally transformed into a real ballroom and easily becomes the ideal setting to express their emotions and have fun. Film advertisement created by DDB, Belgium for IKEA, within the category: House, Garden.

Film advertisement created by Droga5, United Kingdom for Uniqlo, within the category: Fashion.

Film advertisement created by Sleek Machine, United States for Seek Thermal, within the category: Electronics, Technology.

Film advertisement created by DDB, Poland for Groomsh, within the category: Electronics, Technology.

"Women Like You" was a campaign close to our hearts because it was inspired by and made for the women who power the world of FinTech. As an innovative industry leader in the business of finance, ZestMoney wanted to celebrate how women in the team drove the business to market success, and the result was this beautiful photography documentary AV. Film advertisement created by Zensciences, India for Zestmoney, within the category: Finance.

When it is about winning, there is nothing more important, gamers know that. Tactics, technique, reflex and world-wide victories won by milliseconds… With that global insight, advertising agency RED and GREY created a campaign for Monster Notebook, and captured the varied and amusing reactions of gamers within the main creative idea: “Gaming is cool. Even when you are not.” In the commercial, we see gamers and their entertaining moments of losing themselves while winning. Film advertisement created by RED and GREY, Turkey for Monster Notebook, within the category: Electronics, Technology.

Film advertisement created by Saatchi & Saatchi, Brazil for Miami Ad School, within the category: Education.