Digital advertisement created by Serviceplan, Italy for Rolling Stone, within the category: Media.

Integrated advertisement created by GSD&M, United States for Popeyes, within the category: Food.

Ambient advertisement created by Don, Argentina for Zurich, within the category: Finance.

Film advertisement created by Decembrist, Russia for Stenn, within the category: Personal Accessories.

Film advertisement created by BBDO, Germany for Smart, within the category: Automotive.

Because, it’s time to change the rules of the game – the social inequalities of our world. This year, French people will have to choose their new President. Social inequality divides the French society and it’s critical to remind everybody the importance of this issue. Adults get used to social unfairness… But kids can’t bare it. Kids’ reactions to situations are often very interesting because they’re truthfully blunt with no preconceived or learned bias. In “The Society Game” experience, we see how they react to our unfair world. Experiential advertisement created by Herezie, France for Observatoire des Inegalities, within the category: Public Interest, NGO.

Give life an easier start – More hands on the maternity ward. Saatchi & Saatchi Copenhagen chose to support the Danish midwives because of the massive cuts in their resources over the last years. We wanted to dramatize the stress this placed on the Danish maternity wards. And we wanted bus passengers to help us. So we created an image where it looks like the busy passengers are abandoning a woman giving birth. Outdoor advertisement created by Saatchi & Saatchi, Denmark for The Danish Association of Midwives, within the category: Public Interest, NGO.

Executive Creative Directors: Mike Pierantozzi, Stephen Leps Film advertisement created by Saatchi & Saatchi, United States for Luvs, within the category: House, Garden.

Film advertisement created by Y&R, France for Surfrider Foundation, within the category: Public Interest, NGO.

Film advertisement created by la comunidad, United States for Corona Beer, within the category: Alcoholic Drinks.

Digital advertisement created by Acne, Sweden for Max Burgers, within the category: Food.

Digital advertisement created by DDB, New Zealand for KiwiRail, within the category: Transport.

Ambient advertisement created by Saatchi & Saatchi, Israel for Ford, within the category: Automotive.

Executive Creative Directors: Mike Pierantozzi, Stephen Leps Film advertisement created by Saatchi & Saatchi, United States for Luvs, within the category: House, Garden.

Society of Grownups is a learning initiative created by MassMutual to help people through the challenges and changes in life that no one likes to talk about -- the hard parts of adulthood that everyone assumes everyone else has figured out. Digital advertisement created by The Fantastical, United States for Society of Grownups, within the category: Education.

Film advertisement created by DDB, New Zealand for Lotto New Zealand, within the category: Gambling.

Film advertisement created by Lowe, France for KFC, within the category: Food.

Film advertisement created by JWT, Italy for Kit Kat, within the category: Confectionery, Snacks.

Digital advertisement created by Forsman & Bodenfors, Sweden for United Nations, within the category: Public Interest, NGO.