Integrated advertisement created by BBDO, United States for St. Jude, within the categories: Health, Professional Services, Public Interest, NGO.

Canada leads all nations with more than a third of road fatalities involving alcohol impairment. Crashes involving alcohol and/or drugs are the leading criminal cause of death in Canada, with an average of four Canadians killed in crashes involving alcohol and/or drugs every day. With this in mind, Uber Canada in partnership with MADD Canada are launching a joint fundraising and awareness campaign to remind Canadians of the dangers and consequences of impaired driving. The partnership campaign kicks off with the unveiling of a public service announcement, created by Zulu Alpha Kilo. With its overarching message—No mom should have motherhood taken away—this new PSA encourages viewers to consider how their decisions have a lasting impact on those closest to them. The spot follows a mother who’s lost her son to impaired driving. We travel through some of her most precious memories as she says goodbye to each special moment with her son. MADD Canada reminds viewers to make a responsible choice. Film advertisement created by Zulu Alpha Kilo, Canada for Uber, within the category: Public Interest, NGO.

Digital advertisement created by Y&R, Peru for Británico, within the category: Education.

Film advertisement created by MullenLowe Group, Australia for Magellan, within the category: Finance.

Outdoor advertisement created by Biborg, France for Netflix, within the category: Media.

Skating might not be the best thing on earth for your shoes. When skating, one of your shoes gets normally the worst part, while the other one remains almost intact. We wanted to give these survivor-shoes a good purpose, donating them to people that really need them, so they don’t end up thrown away along with their destroyed pair. Digital advertisement created by Miami Ad School, Germany for Nike, within the category: Fashion.

Most of the times, Missing Children´s pictures don’t have the notoriety they should get, specially online. That leads us to analyze what was going viral on Instagram. #Art has more than 355 million mentions. So, as art is highly popular and Missing Children photos aren’t, we decided to merge them creating street murals. We contacted artists who helped us to represent the faces of lost children, so we can get people to share these murals on their social networks. The campaign with absolutely 0 budget was seen in different newspapers and became news on tv channels. Thanks to the notoriety of the campaign one of the children's was found and returned to his come. Outdoor advertisement created by DDB, Argentina for Missing Children, within the category: Public Interest, NGO.

Digital advertisement created by Union, Canada for Mount Pleasant Group, within the category: Professional Services.

Across the Lough of Legends follows the adventures of intrepid naturalist, Adrian Shine, as he sets sail aboard the Carlingford Lough Ferry on the trail of mythological sea creatures called ‘horse eels’. Film advertisement created by Happy Feckers, Ireland for Carlingford Lough Ferry, within the category: Transport.

Film advertisement created by Leo Burnett, Israel for Samsung, within the category: Electronics, Technology.

Film advertisement created by The Garage Soho, United Kingdom for Camden Town Brewery, within the category: Alcoholic Drinks.

Serviceplan Health & Life have teamed up with the L V Prasad Eye Institute in India and leading educational toy company Ravensburger to create Fittle, 3D printed Braille puzzles that make education for millions of visually impaired children more accessible and engaging. Direct advertisement created by Serviceplan, Germany for Ravensburger, within the categories: Public Interest, NGO, Toys.

Maes is Belgium’s second most popular beer but also Belgium’s 3rd most common surname. So since there is no joy in being second Maes beer gave a free barrel of Maes to all the people with the name Maes. They just had to sign up on Facebook, choose a pub and share the date – and their beer – with all of their friends. The campaign was created by TBWA and broke quite some records. The Facebook fanpage made it into the 6% most active pages worldwide, 1 out 20 Belgians visited the website and the amount of fans tripled in 1 day. Ambient advertisement created by TBWA, Belgium for Maes, within the category: Alcoholic Drinks.

Film advertisement created by Cossette, Canada for Public Mobile, within the category: Electronics, Technology.

Integrated launch campaign for REMIX, the online tool that allows you to customise you own pair of Ray-Ban. Film advertisement created by RXM, United States for Ray-Ban, within the category: Personal Accessories.

The film from children’s rights organization BRIS illustrates a girl’s last day in school before Christmas break, how she sees other people’s joy and fellowship and feel left out. Throughout the ad she carries around a little robot. In the end of the film the robot comforts her and gives her company. The robot is a symbol for the new chat bot service Brisbot that deals with the same kinds of questions as a regular helpline. Brisbot is available directly in the mobile phone on messaging platforms - Kik and Facebook Messenger. It gives professional counseling, answers and advice for children directly in the chat. One of the most common and difficult problems that kids face today is a sense of hopelessness or loneliness. Many children that contact BRIS during the holidays talk about how they feel that everyone else is having a cozy time with relatives and friends, but that they feel left out and don’t have anyone to talk to. Film advertisement created by Garbergs, Sweden for BRIS, within the category: Public Interest, NGO.

Despite a year of lockdowns and restricted travel, Australians have become even closer to their local communities, businesses and neighbours. While the pandemic has been isolating, it’s also had the effect of bringing people closer together and has fostered a collective mentality. Google products - from local business listings to Maps - have helped to play a role in this. To tell that story, Google tapped rising star Director Sanjay De Silva from production company, DIVISION. The simple story of a young woman out shopping is captured with the distinctive style De Silva has become known for, with immersive camera techniques and visual playfulness. Paired with music by Chris Valentine, the resulting film is a swagger-filled story told through community interactions. The delightful twist- that she is shopping to support an elderly neighbour- is a celebration of the resurgence of community spirit, and how the Google tools you use every day can help you help others. Film advertisement created by BBDO, Australia for Google, within the category: Electronics, Technology.

Outdoor advertisement created by Ogilvy, Denmark for Ekstra Bladet, within the category: Media.

Film advertisement created by Creative Energy, United States for Texas Pete, within the category: Food.