Demonstrate the reality that less than 15% of Nova Scotia teens smoke. Digital advertisement created by Extreme Group, Canada for Nova Scotia Anti-Smoking, within the category: Public Interest, NGO.

Ambient advertisement created by Loducca, Brazil for Red Bull, within the category: Non-Alcoholic Drinks.

Laughing Switch is a donation campaign which created its own medium to reach millions. Through out the world, comedy shows rely on the same laughter sound effects as a hint to underline the jokes. Instead of these familiar laughter sounds, Turkey's most popular radio shows used our very own sound effects: Laughter sounds belong to those children diagnosed with leukemia. The outcome of this simple switch has been remarkable. Nation wide audience was invited to laugh along children with leukemia and donate to LÖSEV by sending a simple Smiley Emoji to SMS line. The never been used "switch" became the most successful campaign for LÖSEV in recent years as donation rates rose more than %800. The public responded to the leukemia reality positively with conversation rates in social media raised more than %450. As influencers and celebrities taking a stand and talking about leukemia, our voice reached to millions through TV and newspapers. With almost no budget we had succeeded in creating a campaign and with a never been used switch we laughed big and wide, so big that no mask could hide. Audio advertisement created by Rafineri, Turkey for LÖSEV, within the category: Public Interest, NGO.

Film advertisement created by CJ WORX, Thailand for Wacoal, within the category: Fashion.

Film advertisement created by DDB, Spain for Audi, within the category: Automotive.

The interventions were installed in three bars in the city of São Paulo, along with the message: “This is a stupid object. But drinking and driving is even more stupid.” Ambient advertisement created by FCB, Brazil for Sagatiba, within the category: Public Interest, NGO.

Audio advertisement created by FCB, Argentina for Piero Mattresses, within the category: House, Garden.

We sold our new collection in the first online shop you can pay with likes: The Strellson Like Shop. All you had to do to get an new outfit was: create a personalized post and collect Likes on Facebook. Every customer became a multiplier and each post a free ad for Strellson. Digital advertisement created by Serviceplan, Germany for Strellson, within the category: Fashion.

‘The Drive’ takes viewers on an immersive road journey through breathtaking Australian landscapes in an all-new Audi A6 Sedan. The film was shot in the NSW Central Tablelands by director Luke Bouchier at Finch, using multiple cameras to replicate the experience of driving the car, which the audience can enjoy from the comfort and safety of their own home. To enhance the mood of the drive, the film was scored by composer John Hassell, from his studio in Marseille, France, where he is currently in isolation. Part of the appeal for using a long, slow TV-style approach was to tap into the zen nature of the genre in a time when people seemingly crave it more than ever – encouraging a moment of calm in an otherwise frantic climate. The Drive is Inspired by the slow TV genre and made to showcase both the beauty and diversity of the Australian landscape, to allow people to experience the calming feeling of the open road. Content advertisement created by We Are Social, Australia for Audi, within the categories: Automotive, Public Interest, NGO.

Film advertisement created by Kairo, Egypt for Three Chefs, within the category: Food.

Film advertisement created by David, Brazil for Nestle, within the category: Confectionery, Snacks.

Film advertisement created by Fueld, Portugal for Queer Lisboa, within the category: Recreation, Leisure.

Many people do not tend to wear seat belts in the long distance bus. Then, how can we solve this problem? Samsung Life came up with an idea. People usually spent their time with smartphone and because of that their battery went out quickly. So, we made ‘Charge your life.’ This charging system is consisted of the seat belt and wireless charging dock. Charging is available only when you wear the belt, because the dock is connected to the belt. Digital advertisement created by Dankook University, South Korea for Samsung, within the category: Electronics, Technology.

Film advertisement created by BBDO, United Kingdom for BT Mobile, within the category: Electronics, Technology.

Ambient advertisement created by Publicis, Portugal for Renault, within the category: Automotive.

Film advertisement created by Johannes Leonardo, United States for Mary Katrantzou, within the category: Fashion.

Film advertisement created by Garage, Portugal for Futah Beach Towels, within the category: Personal Accessories.

There is only one like you in the whole world. Your world is shaped by your own decisions. Decisions taken and deferred. What would you do if you were the last person on earth and the obstacles that you built in your mind no longer exist. If you could live the way you want. Would you see the fear in his eyes without being frightened. Would not be silent saying that in fact you think and feel. Would do even if others say that there is no point in this. Would burn for your ideas and dreams, if you're the only soldier in the battle. It all starts with you and your inspiration. To make dreams come true and the whole world yours. Viasat – we believe in inspiration. Film advertisement created by Tribe, Latvia for Viasat, within the category: Media.

Everyday small business owners are swamped with direct mail campaigns. To showcase the service the alarm company Sector Alarm provides, we installed an alarm in an envelope that went off when the letter is opened. It helped us grab recipient's attention, and helped make our sales reps cold calls a little warmer. Direct advertisement created by Milk, Sweden for Sector Alarm, within the category: Electronics, Technology.

Film advertisement created by Co+, Denmark for B.LAB, within the category: Health.