Ambient advertisement created by BBDO, United States for NYPD, within the category: Public Interest, NGO.

Film advertisement created by Wieden + Kennedy, United States for Old Spice, within the category: Health.

An entire french village is mobilizing to celebrate its cheese. Film advertisement created by WNP, France for Saint-Loup, within the category: Food.

URL: http://dumbwaystodie.com Song on iTunes: https://itunes.apple.com/gb/album/dumb-ways-to-die-single/id575962249 SoundCloud: http://soundcloud.com/tangerinekitty/tangerine-kitty-dumb-ways-to GIFs: http://dumbwaystodie.tumblr.com/ Digital advertisement created by McCann, United Kingdom for Metro Trains, within the category: Transport.

Film advertisement created by Ogilvy, India for Dove, within the categories: Beauty, Public Interest, NGO.

Direct advertisement created by Tudo, Brazil for Atrium Shopping Mall, within the category: Retail Services.

Digital advertisement created by Ogilvy, Tunisia for Globalnet, within the category: Electronics, Technology.

A girl dreams of becoming a pro athlete, and with the help of her father, she’s accepted into a professional track club. Now the girl must leave her father and the only home she’s ever known to pursue her dreams. When she arrives at the club, she discovers a surprise gift from her father – an iPlace package containing an Apple Watch and a pair of Airpods. In the middle of her first training session, in the exact moment when she feels most tired and most alone, she receives an audio message on her Apple Watch. She plays the message and hears the familiar voice of her father reminding her that we must always run after our dreams. In that moment, she’s no longer alone, and she has the will to keep running. Film advertisement created by Morya, Brazil for iPlace, within the category: Electronics, Technology.

Film advertisement created by &Barr, United States for Bealls, within the category: Retail Services.

Film advertisement created by Target, Canada for Newfoundland and Labrador Tourism, within the category: Transport.

The New Volvo S90 T8 Plug-in Hybrid is a premium sedan that defies the conventions of all electric cars in its class. Equipped with Volvo’s intelligent T8 Twin Engine, it generates 407 horse power to provide a V8-like performance, yet with far more fuel-efficiency and far less carbon emissions, while having zero-emissions capabilities on Pure electric mode. As the S90 T8 was expected to arrive during the peak of the thunderstorm season in Thailand, Volvo Car Thailand and GREYnJ United seized the opportunity for an unconventional campaign that paralleled the car’s uncompromising power to the most powerful, yet purest, form of electrical power on Earth. At the core of it, was the first-of-its-kind “Volvo Lightning-Powered Billboard” – a giant billboard with the exceptional ability to entice a lightning strike. In collaboration with the engineers from Macco Group, the billboard was fitted with custom-engineered lightning rods, designed to create a world-first spectacle of pure power whenever a thunderstorm occurred above. Data collected from the meteorological department allowed the tech team to monitor the approach of a thunderstorm to the billboard, and with the help of multiple cameras and infra-red sensors, consumers could witness the unique electrical phenomenon on Volvo Cars Thailand Facebook page. Outdoor advertisement created by Grey, Thailand for Volvo, within the category: Automotive.

Film advertisement created by Selmore, Netherlands for Mona, within the category: Food.

Film advertisement created by Pereira & O’Dell, United States for Lego, within the category: Gaming.

Even with the gun possession heavily controlled in Brazil, a person is murdered every 10 minutes in the country, most of the times with bullets. Trying to change this perception, the creative collective Unlockers has developed "Symphony of Violence", a project to provoke brazilians to break the inertia in front of so many news about fatal crimes. The experiment uses sound techniques and neurology, mixed with the facts, images, real weapons sounds and drums by Matt Sorum (Guns N' Roses and Velvet Revolver). The symphony was produced by Lucha Libre Audio (Brazil) and Drac Studios (USA) in a way to cause fellings like tension, anguish, fear and even paralysis - things that we should feel naturally in front of this violent scenario, but brazilians can't feel anymore. The full experience is avaliable at www.sinfoniadaviolencia.com or directly at www.youtube.com/watch?v=pq4H02TZF3U (better with the headphones on), where you can check also the posters that represent some of the crimes, produced with the the same gun type and number of shots that the real history, and more information about the reality in Brazil.

Film advertisement created by Publicis, Italy for Diesel, within the category: Fashion.

Film advertisement created by Serviceplan, Belgium for ING, within the category: Finance.

Digital Production: Brave.ag Digital advertisement created by FCB, Brazil for CNA, within the category: Education.

Film advertisement created by Mekanism, United States for World of Tanks, within the category: Gaming.

Direct advertisement created by FCB, United States for Change the Ref, within the category: Public Interest, NGO.

Digital advertisement created by Peterson Milla Hooks, United States for GAP, within the category: Fashion.