Film advertisement created by Wieden + Kennedy, Netherlands for S7 Airlines, within the category: Transport.

Hungary is a football crazy nation, but in the past 40 years success have avoided us. Until last year. With veterans making up the core of the national team, the demand for new talent has never been higher. Unfortunately the people still didn’t believe their kids have the talent to be world class athletes. Clumsy people are often referred to as having two left feet, although no one has taken this expression literally. Until now... We swapped all the right foot shoes with lefties in a sneaker store, and waited for the reaction. When the kids realised they don’t fit we took them with an even bigger surprise. This is Zoltan Gera, member of the Hungarian National Football team. We literally proved that no kid has two left feet. This is how we promoted the National Football association talent programme for children. Film advertisement created by Café Communications, Hungary for Hungarian Football Federation, within the category: Sports.

Film advertisement created by Heimat, Germany for Loctite, within the category: House, Garden.

Digital advertisement created by BBDO, Germany for Caritas, within the category: Public Interest, NGO.

Film advertisement created by L&C, United States for GE Lighting, within the category: Electronics, Technology.

Film advertisement created by BBDO, Argentina for Volkswagen, within the category: Automotive.

Film advertisement created by Publicis, Slovenia for Amnesty International, within the category: Public Interest, NGO.

Film advertisement created by R&R Partners, United States for Las Vegas, within the category: Transport.

Film advertisement created by Barton F. Graf, United States for Hay Day, within the category: Gaming.

Film advertisement created by BBDO, United States for Guinness, within the category: Alcoholic Drinks.

Since appearing as the first metal-cased G-Shock in 1996, 20 years ago, MR-G has continued to evolve along with G-Shock’s history as the brand’s premier model. Now, to celebrate the series’ 20th anniversary, we unveil “G-SHOCK x BONSAI”—art pieces that embody MR-G’s product concept. The Japanese traditional horticultural craft of bonsai encapsulates the beauty and harshness of nature in a small universe and is able to keep living for centuries. In the same way, with its solar battery and titanium casing, MR-G encapsulates the technologies to keep perpetual time in its small body. What ties them together is the Japanese passion for precision and craftsmanship, and both have been represented inside the watch box. The concept video shows how MR-G continues to keep accurate time within the bonsai as it grows, weathering rain and wind. Over a three-month period, we captured over 70,000 shots in time-lapse photography, which have been edited together into this video. Contained within a diameter of just 50mm is precision technology to keep time in perpetuity. The marriage of state-of-the-art technology and advanced craftsmanship has borne MR-G, the epitome of Japanese watch-making. Film advertisement created by McCann, Japan for G-SHOCK, within the category: Personal Accessories.

Film advertisement created by Publicis, Canada for Centraide, within the category: Public Interest, NGO.

Digital advertisement created by Voskhod, Russia for Nic Nac's, within the category: Food.

Digital advertisement created by Lowe, India for Lifebuoy, within the category: Health.

Campaign film made for NGO Mino Denmark: In 1960’s a man of middle eastern origin comes to Denmark, working for a blacksmith and later brings his family. The negative attitude and racism the family constantly meets creates ripples that are felt to this day.

Film advertisement created by BBDO, Germany for Smart, within the category: Automotive.

The film shows All New L200 Triton Sport’s victory over the biggest battles of all times: bigger than Waterloo, bigger than Thermopylae and bigger than Stalingrad. The commercial alludes to the historical battles that not even with the greatest badasses in history were able to defeat the new pick-up. Film advertisement created by Africa, Brazil for Mitsubishi, within the category: Automotive.

Digital advertisement created by Publicis, United Kingdom for LG, within the category: Electronics, Technology.

Film advertisement created by Hub, United States for Sega, within the category: Gaming.

Executive Creative Director: Agostino Toscana. Digital advertisement created by Saatchi & Saatchi, Italy for CoorDown, within the category: Public Interest, NGO.