An Icelandic tourism body has parodied Mark Zuckerberg’s metaverse announcement in a promotional video for the country. In the two-minute film, Zuck lookalike ‘Zack Mossbergsson’ pokes fun at Facebook’s Meta rebrand by introducing the ‘Icelandverse.’ Mimicking Zuckerberg’s hand gestures and stifled speech, Mossebergsson introduces his “revolutionary approach on how to connect our world – without being super weird.” Visiting Iceland is “enhanced reality without the silly headsets,” he says. The video touts the country’s “water that’s wet" and “skies you can see with your eyeballs.” The clip directly mocks Zuckerberg’s claim the metaverse has “the feeling of presence ... like you’re there with other people,” by instead featuring another human with which to “connect with.”

Digital advertisement created by Walrus, United States for Tiny Toast, within the category: Food.

Film advertisement created by Publicis, Switzerland for Orange, within the category: Electronics, Technology.

Digital advertisement created by Leo Burnett, Australia for Parrot Carrot, within the category: Media.

Ambient advertisement created by Ganem, Mexico for Funerarias J. García López, within the category: Professional Services.

For 48 hours IKEA Bulgaria was only rrrRRrr-ing in every Facebook post and comment. Was it strange? Sure. But also on purpose. Digital advertisement created by the Smarts, Bulgaria for IKEA, within the category: House, Garden.

Development of interactive hologram in which the user can customize his Peugeot 208. Can remotely configure the 3D car, change the color, apply stickers on roof, mirrors, doors, add spoiler and choose from variety of rims. And it boasts bicycle carrier, carries snowboard / sky, changing tire centers, add the tow. You can choose the version with roof sky! This was at the 6th International Motor Show 2013 in Buenos Aires. Ambient advertisement created by 5SEIS, Argentina for Peugeot, within the category: Automotive.

Film advertisement created by 10 Advertising, Belgium for Oscare, within the category: Public Interest, NGO.

Film advertisement created by Devito/Verdi, United States for Herb Chambers, within the category: Automotive.

Saatchi & Saatchi Sydney reveal the extreme lengths CAPI go to find the best ingredients for their 100% natural sparkling soft drinks. From Borneo to the Andes, no origin is too far-flung or hostile – which inspired Saatchi’s “Hard to make. Easy to drink.” campaign. Film advertisement created by Saatchi & Saatchi, Australia for CAPI, within the category: Non-Alcoholic Drinks.

Breaking TechRewards challenges, a novice programmer becomes an experienced developer and get a prestigious job in a large corporation. Animation for Microsoft Tech Rewards conference in San Francisco, USA. ​​ Digital advertisement created by BeaversBrothers, Russia for Microsoft, within the category: Electronics, Technology.

This commercial reveals the idea that all professions are cool! And even a team made up of a simple cashier, cook, security guard, baker and an intern wins the game for the whole company! Every day! Film advertisement created by Vasiliy Sviridov Creative, Belarus for Vitalur, within the category: Retail Services.

Film advertisement created by Saatchi & Saatchi, Puerto Rico for Toyota, within the category: Automotive.

Film advertisement created by Publicis, Brazil for Nestle, within the category: Non-Alcoholic Drinks.

An organization which fights for the end of privacy in the name of security and controls the lives of its members. This is the starting point for the newest film starring Tom Hanks and Emma Watson. The Circle is distributed in Portugal by NOS Audiovisuais. For its release, the advertising agency Social Animals created a 360º campaign. This activation raises a lot of questions that are being discussed nowadays - privacy and control in social media, so it was a way of opening a dialogue about this particular matter that doesn’t just happen in the fictional world, but we can also see it happening in our world. Film advertisement created by Social Animals, Portugal for Nos Audiovisuais, within the category: Media.

Film advertisement created by Saatchi & Saatchi, Argentina for BGH, within the category: Electronics, Technology.

Ambient advertisement created by Saatchi & Saatchi, Italy for Vitasnella, within the category: Non-Alcoholic Drinks.

Film advertisement created by CP+B, United States for Xbox, within the category: Gaming.

Audio advertisement created by Havas, Brazil for Citroën, within the category: Automotive.