Digital advertisement created by DVNA, France for Prada, within the category: Fashion.

Digital advertisement created by BBDO, New Zealand for Tip Top, within the category: Food.

Digital advertisement created by Brad, Canada for Together Against Bullying, within the category: Public Interest, NGO.

Film advertisement created by The Escape Pod, United States for EGO Power+, within the category: House, Garden.

Film advertisement created by Creative ADM, Australia for Keep Australia Beautiful, within the category: Public Interest, NGO.

People either love or hate Cadillac designs. We aimed to communicate that design is not a democracy. Through a social media activation, we created the illusion of democracy by replicating social media tools to make it appear as though we are asking for the public’s opinion, when in fact, we sought approval from no one. Digital advertisement created by Interesting Times, Lebanon for Cadillac, within the category: Automotive.

Film advertisement created by The Gate, United States for Garanimals, within the category: Fashion.

Film advertisement created by FCB, Italy for Samsung, within the category: Electronics, Technology.

Outdoor advertisement created by DDB, New Zealand for Sky Sport, within the category: Media.

Life of George is the world’s first interactive game combining real LEGO bricks with apps for your iPhone/iPod Touch. Follow George around the world as he challenges you to a series of fun building tasks. Build as fast as possible, capture your model with your iPhone/iPod camera and get scored on your building skills. Challenge your friends to see who’s the fastest and best Lego builder. Digital advertisement created by Hello Monday, Denmark for Lego, within the category: Gaming.

Stanfield's is raising awareness and money for below-the-waist cancer research with their latest experiential event: #StreakWeek. They’ve brought back testicular cancer survivor, Mark McIntyre, and for an entire week, Mark is going streaking in public all across the country in his Stanfield’s underwear, and he’s asking Canadians to join him. Digital advertisement created by John St, Canada for Stanfield's, within the category: Fashion.

Digital advertisement created by Now Available, Ghana for Nescafe, within the category: Non-Alcoholic Drinks.

Film advertisement created by 11:21, Brazil for Grã Filé, within the category: Food.

#THEPRINCEISBACK This was the headline broadcast by Belgian Royal Soccer Club Anderlecht on Sunday at midday. Just four words, but they sent a chill down the spines of everyone who loves the mauves: legendary soccer player Vincent Kompany would be coming home. Digital advertisement created by Branded by Geronimo, Belgium for Anderlecht, within the category: Sports.

Outdoor advertisement created by JWT, Colombia for Kit Kat, within the category: Confectionery, Snacks.

The new campaign of FAD (Help for Drug Addiction Foundation), a private non-profit Spanish institution with the fundamental mission to prevent the drug consumption and other risky behaviours of adolescents, appeals to breaking the stereotypes established over young people and empower them to become more than “what it is said”. There is said that young people do not involve with anything, they do not make an effort, they do not enjoy culture, they are all skaters and they spend the weekends partying, among others. But it is just what it is said, not real truth, not the real young. #TheRealYoung wants to break with all those false stereotypes. Visit https://therealyoung.fad.es, discover all the pieces and join us! Digital advertisement created by Saatchi & Saatchi, Spain for FAD, within the category: Public Interest, NGO.

Over one million people die in India due to smoking each year. While most youngsters are aware of the fact that smoking damages their health, due to their living-for-the-moment attitude, long-term harm to their health is not a deterrent ENOUGH to stop them from smoking. We gave them a more compelling reason - smoking could stop you from fulfilling your most cherished desires. We dramatized the fact that every cigarette costs you 11 minutes of your life with a tragicomic story. To engage youngsters online, we cast celebrities with absolutely contrasting images. Sunny Leone, most known for her sex appeal, and Alok Nath, a veteran actor who has recently been trending since he has been typecast as an overtly religious character. The unusual pairing grabbed the attention of young netizens and ensured the message got home. Film advertisement created by Scarecrow, India for No Smoking, within the category: Public Interest, NGO.

How do you produce a billboard campaign for a sustainable store and still remain sustainable? Well, we used the natural wood from old billboards and made a fully sustainable campaign without using any vinyl, paper or inks. Outdoor advertisement created by Saatchi & Saatchi, United Arab Emirates for The Change Initiative, within the category: Retail Services.

Film advertisement created by TBWA, United States for Travelers, within the category: Finance.

Film advertisement created by JWT, Egypt for Crunch, within the category: Confectionery, Snacks.