A short story about a HomeServe engineer who looks a lot like Father Christmas. Children think it’s him, but when he returns home, we find out the real truth. Film advertisement created by Trunk, United Kingdom for HomeServe, within the category: Professional Services.

Could Nutella be even more unique? We think so. We think Nutella can be as special and expressive as every single one of its customers. With this objective, Nutella Unica was born-- the first limited edition made by seven million different jars: dozens of patterns, thousands of color combinations, one special algorithm. Design advertisement created by Ogilvy, Italy for Nutella, within the category: Food.

Film advertisement created by OH Partners, United States for Arizona Lottery, within the category: Gambling.

Pizza and pinneapple don't go together. Animation, fiction and documentary, do. Film advertisement created by Snoop, Spain for Mecal, within the category: Recreation, Leisure.

Insights, Strategy & the Idea: Viasat is a leading paid satellite TV operator competing with 3 other players in its category constantly expanding the market share of paid satellite TV. The communication goal was to drive broad public awareness of Cartoon Network launch. The marketing goal was subscription sales targets. The Agency was asked to come up with ideas within a limited budget of just $5K. Having checked all the content of the Cartoon Network in Ukraine, we learned that the only “fresh” cartoon was Scooby Doo. The obvious solution was to generate buzz. And we decided to act as if we really have news. We had enough money to organize decent press-conference, so all the fun was to happen there. The main challenge was to create an event visited by maximum journalists, give them a brilliant material to tell the country about. Creative Execution: Instead of usual “spokesmen” we brought in «spokesdogs»–Scooby Doo Crew, presenting the project to journalists and answering their questions. We named it the World 1st Dogs’ Press-Conference. Journalists were stunned with the idea and the opportunity to interview the Scooby Doo crew (real trained dogs). The “translation” was realized by the Interpreter from «dog » to «human» language – a Client Viasat representative. We all knew that it will be a real newsmaking event, and it did attract so many journalists, we could hardly fit into the country’s biggest press-room – UNIAN (usually allocated for the President, Prime-Minister and other VIP news events) Dogs one after another answered journalists with barking, whining, wagging or waving paws - the interpreter translated everything to “human language”. It took 1 hour to give away all the signatures requested by journalists! And of course everyone wanted to take a photo of our celebrity dog-crew. Results and Effectiveness: • 6 Google pages in Ukrainian with unique links, photos etc. • Top news sites http://korrespondent.net/, http://www.natali.ua/, http://kino.open.ua/,http://www.telekritika.ua/, http://www.ukrbiz.net, http://kiev.afisha.ua/, http://odessa.info/ • National TV show “Good morning, Ukraine!” • 9 most popular offline magazines («Liza», «Telenedelya», «TV Park», «ТV Ekran», «Serial», «Ukraina Moloda», etc.). • For 5K$ and 0 media investment we made Cartoon Network Channel launch a big deal! The subscriptions sales plan for September, 2010 was fulfilled at 129%. Cartoon Network in Ukraine became the The first TV channel ever launched by pets. Scooby-doooby-doooooo! Ambient advertisement created by Tabasco Ukraine, Ukraine for Cartoon Network, within the category: Media.

Priceline Pharmacy is building on the success of their 100% Woman brand platform with their new ‘Women in Sport’ execution created by Ogilvy Melbourne, which launches during the WBBL and Priceline Pharmacy Kooyong Classic tennis coverage this week. Featuring high profile female athletes from the AFL, Cricket and Netball, the message is clear: women and men’s athletes share the same passion and determination, and the new groundswell of support for women’s sport in Australia will ensure they share equal success Film advertisement created by Ogilvy, Australia for Priceline, within the category: Pharmaceutical.

Creative Director Sherrod Melvin Film advertisement created by Havas, United States for TD Ameritrade, within the category: Finance.

Film advertisement created by Cossette, Canada for Liberté, within the category: Food.

Developed 3 web videos to raise awareness of the dangers of using pirated software for S.E. Asia. Mythology and supernatural themes are deeply rooted in Asian cultures. Attracting the attention of such creatures are not only taboo but seen as extremely sinister. We leverage on their fears to drive home the message of Piracy costs more than you think. Film advertisement created by Wunderman, Singapore for Microsoft, within the category: Electronics, Technology.

Film advertisement created by K2, French Polynesia for RentHub.pl, within the category: Professional Services.

Film advertisement created by Slyman Arts, Spain for Coca-Cola, within the category: Non-Alcoholic Drinks.

Seven lives are lost to home fires every day in the US – more than all natural disasters combined. In an effort to change these statistics, the American Red Cross is launching “The Great Escape,” a PSA aimed at educating families on home fire safety. This campaign focuses on preparing families with two simple steps: Practicing a 2-minute fire drill, and Testing smoke alarms monthly. To bring this message to life, the work features a surreal universe where toys have come alive and are practicing a timely evacuation from their dollhouse—a scene which we later realize is a figment of one child’s imagination. Integrated advertisement created by BBDO, United States for American Red Cross, within the category: Public Interest, NGO.

Film advertisement created by Sleek Machine, United States for Seek Thermal, within the category: Electronics, Technology.

Film advertisement created by Publicis, France for Renault, within the category: Automotive.

A night out of a young orchestra conductor and his beautiful partner, through a timeless and oneiric Rome, on a futuristic car. The night drive ends in the Colosseum, where the two characters experience the emotions and the magic of a live concert thanks to Audison Full DA HD. Technique: 3D reconstruction, motion graphics and real actors. Film advertisement created by BT Media, Italy for Audison, within the category: Electronics, Technology.

Film advertisement created by Publicis, France for Renault, within the category: Automotive.

The new campaign of FAD (Help for Drug Addiction Foundation), a private non-profit Spanish institution with the fundamental mission to prevent the drug consumption and other risky behaviours of adolescents, appeals to breaking the stereotypes established over young people and empower them to become more than “what it is said”. There is said that young people do not involve with anything, they do not make an effort, they do not enjoy culture, they are all skaters and they spend the weekends partying, among others. But it is just what it is said, not real truth, not the real young. #TheRealYoung wants to break with all those false stereotypes. Visit https://therealyoung.fad.es, discover all the pieces and join us! Digital advertisement created by Saatchi & Saatchi, Spain for FAD, within the category: Public Interest, NGO.

Ambient advertisement created by Bleublancrouge, Canada for KLM, within the category: Transport.

Film advertisement created by Barkley, United States for March of Dimes, within the category: Public Interest, NGO.