For 48 hours IKEA Bulgaria was only rrrRRrr-ing in every Facebook post and comment. Was it strange? Sure. But also on purpose. Digital advertisement created by the Smarts, Bulgaria for IKEA, within the category: House, Garden.

Film advertisement created by Don, Argentina for Fibertel, within the category: Electronics, Technology.

Film advertisement created by Wieden + Kennedy, Brazil for Lacta, within the category: Confectionery, Snacks.

Mission: On December 2009, world leaders attended the COP15 summit: the most important climate change conference in a decade. ELA Israel wanted to create an online awareness campaign to promote this important summit and support the green agenda. Idea: Using Youtube's shared annotations feature, we've created TubePetition, the first ever video based petition inside a Youtube video, that literally allows users to sign their names and Raise Their Voice. Results: TubePetition swept the web and united millions from all over the world under one global voice and received wide news coverage on TV stations, newspapers, websites and blogs worldwide. Digital advertisement created by Mizbala, Israel for ELA, within the category: Industrial, Agriculture.

Film advertisement created by Poke, United Kingdom for Here East, within the category: Industrial, Agriculture.

In the center of St. Petersburg, surrounded by historical monuments and tourist attractions, unusual art objects appeared - red puddles with messages in Russian and English about the importance of donating blood regularly. In this way bloody puddles remind saint-petersburgers that in the summer most of a donors leave the city for vacations and hospitals especially need donor blood. Ambient advertisement created by Decembrist, Russia for Fonddonorov, within the category: Public Interest, NGO.

Integrated advertisement created by GSD&M, United States for Popeyes, within the category: Food.

Film advertisement created by BMF, Australia for ALDI, within the category: Food.

Digital advertisement created by McCann, Costa Rica for Gollo, within the category: Retail Services.

Film advertisement created by Saatchi & Saatchi, New Zealand for Tourism Fiji, within the category: Hospitality, Tourism.

To raise awareness for its FairChain (Fairtrade 2.0) coffee, Dutch brand Moyee continues to provoke the status quo. Their latest stunts include sending coffee to the world's best know whistleblowers and creating a parody of Apple's iconic 'Crazy One's' campaign.

Ambient advertisement created by Sandpit, Australia for Penguin, within the category: Media.

Film advertisement created by La Chose, France for Hubwin Mamans, within the category: Professional Services.

Ambient advertisement created by Publicis, Portugal for Renault, within the category: Automotive.

Ambient advertisement created by Publicis, Portugal for Oficina do Açúcar, within the category: Food.

Digital advertisement created by MUH-TAY-ZIK | HOF-FER, United States for Oxo, within the category: House, Garden.

Production, Animation & Motion Design Studio: leftchannel Digital advertisement created by leftchannel, United States for leftchannel, within the category: Professional Services.

Film advertisement created by Havas, France for B&B Hotels, within the category: Transport.

Film advertisement created by Sky Creatives, United States for Sky Arts, within the category: Media.