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Film advertisement created by Tom Sawyer Effect, United Kingdom for Kent County Council, within the category: Public Interest, NGO.

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Ambient advertisement created by proof., Bulgaria for Beefeater, within the category: Alcoholic Drinks.

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Film advertisement created by Giants & Gentlemen, Canada for Days Inn, within the category: Transport.

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Ford Focus is a model with a long history. Many stories have been collected from Ford Focus owners and for the launch of the new Focus Blue Hive, we picked the best stories and turned them into web episodes. https://www.afocusonyourlifetime.com

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Film advertisement created by TBWA, France for McDonald's, within the category: Food.

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Direct advertisement created by 10 Advertising, Belgium for 10 Advertising, within the category: Agency Self-Promo.

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Digital advertisement created by McCann, Costa Rica for Gollo, within the category: Retail Services.

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Digital advertisement created by Sleek Machine, United States for Century 21, within the category: Professional Services.

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Film advertisement created by Voskhod, Russia for Cherkashin, within the category: Food.

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Film advertisement created by DDB, Canada for ICBC, within the category: Public Interest, NGO.

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Film advertisement created by Loyal Kaspar, United States for Amnesty International, within the category: Public Interest, NGO.

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Film advertisement created by JWT, Tunisia for Samsung, within the category: Electronics, Technology.

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Vodafone presents Pro self employees, a tribute to those people who really do acrobatic things to maintain their business day by day. Ambient advertisement created by Tango, Spain for Vodafone, within the category: Electronics, Technology.

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Film advertisement created by 11:21, Brazil for Grã Filé, within the category: Food.

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Audio advertisement created by Moma, Brazil for KIA, within the category: Automotive.

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Film advertisement created by Saatchi & Saatchi, Argentina for BGH, within the category: Electronics, Technology.

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Production company: karmafilm.dk

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Film advertisement created by la comunidad, United States for Corona Beer, within the category: Alcoholic Drinks.

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People in Russia talk and text on their phones while driving. We’re used to it, nothing strange. Radio stations provoke this behavior. Every station has a call-in show where listeners are calling or texting to win presents or just to say hi to their friends. Smartphone using is the second, after alcohol consumption, human factor causing car accidents. Despite a common opinion, hands-free devices offer no safety benefit when driving. Driving while talking on cell phones – handheld and hands-free – increases risk of crashes fourfold. The number is even bigger for texting and using apps. SM Polis Insurance is fighting against this dangerous habit with live radio broadcast of “car crashes”. 18 radio stations refused to join the action; they only cared about ratings and public image. So we had just one: Novoe Radio. Together with a popular call-in radio show we demonstrated what can happen if you use a phone while driving. When a presenter was getting a call from someone who was driving at the moment, he immediately disconnected the call and put on air the sounds of a car crash. After a moment of scary silence the presenter revealed it was not a real crash and explained the danger of using phones while driving. The first results came just in a couple of days. We were getting less and less calls from the drivers. The story was featured in media. After that the other radio stations changed their mind and joined the action to protect their listeners. People are now stopping to make a call to the show. Audio advertisement created by Voskhod, Russia for SM Polis Insurance, within the category: Finance.




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