URL: https://thecallthatcomesafter.com ​The project is called "The Call That Comes After" and what's interesting about it is how technology is used to bring the targeted teen into the narrative of the campaign - they receive personalized text message from their parent at a crucial point in watching a customized video. It targets teens on the device they use most - their phones. The goal of the campaign is to start a conversation between the teen and their parent about the dangers of high driving. Studies show that driving high nearly doubles the risk of an accident, but a recent study commissioned by Drug Free Kids Canada found that nearly one third (32%) of teens feel driving high is not as risky as drunk driving, while one in four high school seniors say they have ridden in a car with a high driver. Although more parents are speaking more frequently to their kids about drugs, Drug Free Kids Canada’s research showed that over 40% of parents say their conversation lasted only a few minutes or less which seems to indicate a reluctance to engage in a meaningful conversation.​ ​The tool that is being offered with the “CallThatComesAfter” provides an easy opportunity for parents to get a message across and open the dialogue all this with a few clicks. Experiential advertisement created by FCB, Canada for Drug Free Kids Canada, within the category: Public Interest, NGO.

Film advertisement created by TBWA, Ireland for COSC, within the category: Public Interest, NGO.

Film advertisement created by Ogilvy, Germany for LG, within the category: Electronics, Technology.

Photography: Paulo de Tarso "Disca" Film advertisement created by Lowe, Brazil for K-Y Jelly, within the category: Health.

Film advertisement created by Zulu Alpha Kilo, Canada for ParticipACTION, within the category: Public Interest, NGO.

Film advertisement created by DDB, France for National Geographic, within the category: Media.

Film advertisement created by Grey, China for Volvo, within the category: Automotive.

Film advertisement created by BBH, United Kingdom for KFC, within the category: Food.

Digital advertisement created by MUH-TAY-ZIK | HOF-FER, United States for Oxo, within the category: House, Garden.

Film advertisement created by Havas, France for B&B Hotels, within the category: Transport.

Film advertisement created by Y&R, Mexico for Special Olympics, within the category: Recreation, Leisure.

Film advertisement created by Hunt Adkins, United States for Minnesota Timberwolves, within the category: Recreation, Leisure.

Film advertisement created by Saatchi & Saatchi, Egypt for Cook Door, within the category: Food.

Film advertisement created by TBWA, Netherlands for Nissan, within the category: Automotive.

Digital advertisement created by Miami Ad School, Argentina for YouTube, within the category: Public Interest, NGO.

2017 Lufthansa wants to inspire to travel. We want to show that travels give you more to take home than just selfies at the beach. We want to prove that all over this planet, there are places that can change you forever. Digital advertisement created by DDB, Germany for Lufthansa, within the category: Transport.

As the only fast food chain that flame grills their burgers, Burger King knows a thing or two about fire. To celebrate the fire, we took it away. Frankly, it’s just not the same. Film advertisement created by The Creative Circus, United States for Burger King, within the category: Food.

With their outstanding play on the court this season, Kemba Walker, Jaylen Brown and Jayson Tatum belong among the stars at the 2020 All-Star Game. To promote their candidacy and encourage fans to vote, Sleek Machine took a decidedly interstellar approach complete with a dramatic mission control launch sequence highlighted by eye-popping plays from the season. Playing out across TV, digital, social, OOH and in arena, the campaign launched Christmas Day and will run through the end of All-Star voting on January 20. Integrated advertisement created by Sleek Machine, United States for Boston Celtics, within the category: Sports.

Digital Creative Director: Peter Karvinen Android Developer: Adam Cerny Digital advertisement created by Ogilvy, Czechia for Czech Radio, within the category: Media.