The majority of car-owning Americans don't know how to fix a flat and put off buying new tires—and the combination makes for a lot of “oh no!” moments. The newest campaign from Big O Tires takes a humorous look at car repair by turning the big “oh no” moment into a big “oh yes!” The “Big O Yes!” campaign, created by Kansas City-based agency Barkley, portrays the crises that come when you combine a wobbly tire with green jello and white suits or try to take your bald treads up an icy hill near a china shop. Film advertisement created by Barkley, United States for Big O Tires, within the category: Automotive.

The film starts with inspiring sequences of beautiful landscapes. A woman is alone on her board, facing and waiting for the waves. In a series of cuts plans, we discover other great landscapes of mountains, deserts, foreign cities and cultures. We also discover people, tourists, climbers, adventurers or inhabitants. A female voice-over invites us to discover new horizons, to travel further, to rediscover the world around us. This clearly looks like an invitation to travel, with a deep and inspiring orchestral soundtrack. But at the very end, a voice-over reveals that this is not an advertising for any travel company or country. But a film entirely made from Getty Images’ contents, images and music included. Film advertisement created by La Chose, France for Getty Images, within the category: Professional Services.

Film advertisement created by JWT, United Kingdom for Reggae Reggae Sauce, within the category: Food.

Film advertisement created by ds+p, Canada for Mucho Burrito, within the category: Food.

Wechat, the most popular communication app in China, has 600 million users. Every user spends about 12 hours per week on WeChat. We try to combine people’s scattered time to address a big problem. We set up a Wechat account named “The Voice Donor” and then invite users to donate voice by reading the words in the system through the voice function in WeChat. Every one of 6 hundred million people just needs to contribute only one minute, the reading problem of 12.63 million blind people in China will be solved. Digital advertisement created by Publicis, China for WeChat, within the category: Electronics, Technology.

Digital advertisement created by Artegence, Poland for Amnesty International, within the category: Public Interest, NGO.

Film advertisement created by FCB, United States for Mollie's Fund, within the category: Public Interest, NGO.

Film advertisement created by Odysseus Arms, United States for Foster Farms, within the category: Food.

Film advertisement created by Wieden + Kennedy, France for Medecins Sans Frontieres, within the category: Public Interest, NGO.

Raising awareness is one thing, but generating true understanding and acceptance is a whole other matter. That's why the government of Quebec has created a message that aims to fight transphobia. In the documentary video we discover a Quebec family. Mila has always felt like a girl inside, so her parents surprise her with a very special birthday gift. Apart from showing Mila's own personal experience, the anti-transphobia campaign conveys a strong message about acceptance and suggests paths that families of transgender people can take. A timely campaign on a topic often seen in the news, the ultimate aim is to give Quebecers a more accurate notion of what life is truly like for transgender people and their families. This recent video on transphobia is part of a second phase in a major campaign against violence of all kinds. Film advertisement created by Lg2, Canada for Quebec Government, within the category: Public Interest, NGO.

As part of a heat pump campaign for ELON Richardsons we installed a custom made heat pump on a bus shelter to warm up people waiting for the bus. ELON Richardsons is a store chain that sells white goods, household appliances etc. The idea was to promote the benefits of heat pumps in a not so traditional way and to catch attention were it was not expected. Ambient advertisement created by Bacill, Sweden for ELON Richardsons, within the category: Retail Services.

Film advertisement created by Extreme Group, Canada for Downtown Halifax Business Commission, within the category: Professional Services.

Dominik Heinrich, Creative Innovation Director, MRM//McCANN Germany Digital advertisement created by McCann, Germany for Mammut, within the category: Fashion.

Digital advertisement created by Wunderman, Argentina for Movistar, within the category: Electronics, Technology.

A pop-up shop store was set up in one of the country’s hippest shopping centres that will surprise shoppers with the truth behind products made from snake and crocodile skin. Ambient advertisement created by Ogilvy, Thailand for PETA, within the category: Public Interest, NGO.

Film advertisement created by Now, United Kingdom for Petplan, within the category: House, Garden.

Film advertisement created by Planet Propaganda, United States for Duluth Trading Company, within the category: Retail Services.

To prove the modern technique of the new AEG laundry range, we put the machines to the ultimate test: Wash and tumble dry a whole new fashion collection – just hours before the catwalk! AEG wanted to prove that their new laundry range could wash the most unwashable clothes. Therefore they challenged Whyred to wash and tumble dry parts of their A/W17 collection during Stockholm Fashion Week. Just hours before the catwalk. Whyred, one of Scandinavia's most popular clothing brands have a long history of working with sustainability, both in design and material. For Roland Hjort, head designer and founder, the test was a way to prove that pure materials of high quality should not hold back the creativity in their fashion due to if the customer can wash their clothes or not at home. And for Whyred it was also important to demonstrate that you can get a longer life of your clothes if they are cleaned properly, in your own washing machine. AEG new machines are capable of both washing and tumble dry wool and silk without affecting the color, fiber or structure of the garment. Although the clothes has a care label that says dry clean or hand wash. Content advertisement created by Pool, Sweden for AEG, within the category: Electronics, Technology.

Film advertisement created by The Martin Agency, United States for Midas, within the category: Automotive.