During the annual light festival Staro Riga, Löfbergs in collaboration with JCDecaux Latvia launched a challenge for commuters at 3 interactive bus shelters equipped with light sensors. Strangers should collaborate with each other to touch all the 18 points to unlock free coffee samples. Experiential advertisement created by Havas, Latvia for Löfbergs, within the category: Non-Alcoholic Drinks.

Digital advertisement created by FP7, United Arab Emirates for Emirates NBD, within the category: Finance.

Film advertisement created by Latinworks, United States for La Alianza, within the category: Public Interest, NGO.

Film advertisement created by Little Hands of Stone, United States for Rover.com, within the categories: Pets, Professional Services.

ON-LINE EDIT MUSIC/SOUND DESIGN MIX Film advertisement created by 180 Amsterdam, Netherlands for Amstel, within the category: Alcoholic Drinks.

Film advertisement created by Decembrist, Russia for English Rowing Club, within the category: Sports.

This year, THORPE PARK Resort has partnered with AMC’s global TV series The Walking Dead to create a series of unmissable events throughout the season. At the centre of this is The Walking Dead: The Ride, the first ever rollercoaster experience themed on the TV show. Film advertisement created by TBWA, United Kingdom for Thorpe Park Resort, within the category: Recreation, Leisure.

Two creatives, tasked with creating a “sincere holiday greeting,” envision a grab bag of a spot filled with... affluence, Jingle Bells, abundant gifts (and purchases), kittens, puppies, polar bears, romance, retro, ethnic diversity, dancing Santa, VR Santa, dancing cookies, dreamy kids (dreaming of clients’ products and services), lumber. The closing voiceover, as they would have it, is “genuine, sincere, heartfelt,” as it states, “The very best thing about the holidays is you. Our warmest holiday greeting and best wishes for the new year.” The spot-within-a-spot ends, and over a festive photo of Brunner staff (Michael Brunner in elf hat), a final super states “at least we nailed the sincerity part.”

Titled A Holiday Reunion, the film has a running time of a bit more than four minutes. It shows E.T. returning to Earth and reconnecting with Elliott, who now has a wife and two children who bear a striking resemblance to a young Thomas and Drew Barrymore, who played Elliott’s sister, Gertie. Along with nodding to signature elements from the original, the film briefly plugs Xfinity. (“It’s called the Internet,” Elliott’s son explains to E.T. “A lot’s changed since you were here,” his father notes.) Film advertisement created by Goodby Silverstein & Partners, United States for XFINITY, within the category: Electronics, Technology.

Heineken opens your world. So we went all out to prove it, sending one man to Inner Mongolia with the challenge of making his way back home to Bangkok with no money, no map, just Heineken. He had to exchange Heineken for a lift, exchange Heineken for directions and even exchange Heineken with a Inner Mongolian wrestler, all in the name of adventure, and beer. Digital advertisement created by Iris, Singapore for Heineken, within the category: Alcoholic Drinks.

Film advertisement created by Lowe, United Kingdom for Persil, within the category: House, Garden.

Showing how a craft almond toffee maker fails at everyday tasks like taking a picture and charging a phone while it excels at gifting is the strategy behind the campaign. Enstrom Candies embraces the art of gifting so fully, it’s all they know how to do. Film advertisement created by Vladimir Jones, United States for Enstrom, within the category: Confectionery, Snacks.

In assuring us that ‘History Will Be Made’, the BBC’s 2018 campaign provides a timely reminder of football’s greatest tournament and why we love it. The campaign, created by BBC Creative with BBC Sport Marketing and animated by Blinkink, journeys through World Cup history via the skill of Diego Maradona, the flair of Zinedine Zidane and the emotion of Paul Gascoigne, to a preview of the most exciting talents of this year’s finals including Cristiano Ronaldo, Lionel Messi and Harry Kane. Animated launch film The Tapestry, directed by Nicos Livesey, takes us on a journey through iconic moments from the competition’s illustrious past, and introduces us to the faces that will surely create memories this time around. The team have modernized the traditional tapestry technique by creating a dynamic film in which every single frame has been individually embroidered. More than 227,000 metres of thread were used to create over 600 unique frames of tapestry, that if laid end-to-end would measure over 1,200 metres in length. Film advertisement created by BBC Creative, United Kingdom for BBC, within the category: Sports.

Film advertisement created by Marcel, France for Orange, within the category: Electronics, Technology.

Film advertisement created by Man+Hatchet, United Kingdom for Ecotricity, within the category: Industrial, Agriculture.

Film advertisement created by Grey, Poland for Krajowa Izba Kominiarzy, within the category: Public Interest, NGO.

Digital advertisement created by TKT, Australia for V Energy Drink, within the category: Non-Alcoholic Drinks.

Film advertisement created by House of Radon, Sweden for Ericsson, within the category: Electronics, Technology.

Advertising agency Cactus has created an animated TV campaign aimed at driving awareness and purchases of various Scratch products in the Colorado Lottery’s portfolio. Lottery ads tend to focus on a single product, but the point of “Something for Everyone” is to show there’s a Scratch game for everyone. The four 15-second spots showcase several games, such as Crossword, Bingo and Poker, and inform viewers that Scratch tickets sell at seven price points ranging from $1 to $50 and that prizes span from $50 to $3 million. The work primarily targets light Lottery players who have the most potential for increasing their spending on Scratch tickets. Many people, who don’t normally play the Lottery throughout the year, buy or receive tickets as gifts during the holiday season (November to January). This fact offers the Colorado Lottery a chance to remind infrequent players how much fun they had playing the games and purchasing tickets. Core players are a secondary target. The Colorado Lottery launches 40 to 45 unique games each year and has 24 games available at any given time for quick-match addicts, strategic thinkers, math lovers and casino fans. Film advertisement created by Cactus, United States for Colorado Lottery, within the category: Gambling.