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Digital advertisement created by BBDO, New Zealand for Burger King, within the category: Food.

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Every Red Nose Day, celebrities take on huge, daunting challenges to raise money. We brought a beloved brand mascot – PG tips Monkey – to life in the real world. This animatronic Monkey took on a towering feat: climbing Europe’s tallest building. A 360 campaign, including hilarious film of the stunt, asked fans to support Monkey’s heroics by buying special packs. Case study: https://vimeo.com/130204607 Ambient advertisement created by Hey Human, United Kingdom for PG Tips, within the category: Non-Alcoholic Drinks.

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Film advertisement created by Wunderman Thompson, India for Tata Tiscon, within the category: Industrial, Agriculture.

WVA

Digital advertisement created by BBDO, New Zealand for Tip Top, within the category: Food.

WVA

Vehicle testing. There are a thousand ways to do it, and sometimes, the impossible happens. But in Colombia, despite great development advances, there is still much to be done. That's why at Chevrolet we believe that to make a real difference we could take better advantage of our test drives, to help those in need. Experiential advertisement created by BBDO, Colombia for Chevrolet, within the category: Automotive.

WVA

Humanity needs harmony. Our national anthems are revered sources of pride, but their lyrics are brutal celebrations of war. Defining identity by the bloodstains of history glorifies violence and motivates atrocity. Ghedh is the universal statement of peace that can be written in every typeface, understood in every language, and sung in every country. As an international anthem, Ghedh unites the peaceful parts of current anthems in a global celebration of humanity. Rooted in “togetherness” and expressed as a universal glyph, Ghedh raises its voice as a visual manifesto. The Ghedh sign can be understood in every language as a proclamation of peace. Integrated advertisement created by Miami Ad School, Germany for Google, within the category: Electronics, Technology.

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To mark the launch of the new look New Zealand Herald the paper wanted to celebrate the important role it has played throughout the country’s history. DraftFCB Auckland took this insight and came up with a world first way of executing it. With help from the crew at Assembly the entire ad was printed on giant rolls of newsprint and animated on the NZ Herald's 50 million dollar printing press. Film advertisement created by FCB, New Zealand for New Zealand Herald, within the category: Media.

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Digital advertisement created by BBDO, Australia for Whiskas, within the category: House, Garden.

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Film advertisement created by Wieden + Kennedy, Netherlands for S7 Airlines, within the category: Transport.

WVA

Hungary is a football crazy nation, but in the past 40 years success have avoided us. Until last year. With veterans making up the core of the national team, the demand for new talent has never been higher. Unfortunately the people still didn’t believe their kids have the talent to be world class athletes. Clumsy people are often referred to as having two left feet, although no one has taken this expression literally. Until now... We swapped all the right foot shoes with lefties in a sneaker store, and waited for the reaction. When the kids realised they don’t fit we took them with an even bigger surprise. This is Zoltan Gera, member of the Hungarian National Football team. We literally proved that no kid has two left feet. This is how we promoted the National Football association talent programme for children. Film advertisement created by Café Communications, Hungary for Hungarian Football Federation, within the category: Sports.

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Ambient advertisement created by Saatchi & Saatchi, Guatemala for Pictionary, within the category: Gaming.

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Film advertisement created by Extreme Group, Canada for first6weeks.ca, within the category: Public Interest, NGO.

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Film advertisement created by Saatchi & Saatchi, Brazil for Skol, within the category: Alcoholic Drinks.

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Digital advertisement created by TBWA, United Arab Emirates for SOS Children's Villages, within the category: Public Interest, NGO.

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#THEPRINCEISBACK This was the headline broadcast by Belgian Royal Soccer Club Anderlecht on Sunday at midday. Just four words, but they sent a chill down the spines of everyone who loves the mauves: legendary soccer player Vincent Kompany would be coming home. Digital advertisement created by Branded by Geronimo, Belgium for Anderlecht, within the category: Sports.

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Film advertisement created by Saatchi & Saatchi, Brazil for Miami Ad School, within the category: Education.

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Direct advertisement created by Publicis, Italy for Renault, within the category: Automotive.

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Film advertisement created by Publicis, Canada for Centraide, within the category: Public Interest, NGO.

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Ambient advertisement created by Grey, Finland for Finnair, within the category: Transport.

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Film advertisement created by Longform, United Kingdom for Nio, within the category: Automotive.




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