The campaign highlights coin-worthy moments in history that have changed the world. This campaign platform uses innovative and engaging storytelling to motivate the population to learn more about Canadian history, focusing on two key moments in Canadian history. For each coin launch, the Royal Mint has recreated these historical moments and has brought them to life using a mix of photography, visual FX and cinemagraph techniques, to get audiences excited and intrigued about these important events. The stories then continued into other activations where the stories were retold in new ways leveraging modern platforms and contexts. Film advertisement created by McCann, Canada for The Royal Canadian Mint, within the category: Other.

Jack is a man who thinks life is slipping through his fingers. He can hardly breathe, he feels overwhelmed by his daily routine. He sets off to see a new world, to get lost amidst the light that a new place brings. Chloe is a young lady who’s tired of feeling uninspired with life. She wants joy, she wants enthusiasm, she wants beauty. She leaves for a place where she finds herself seduced by history, by old traditions dressed as new, by a new life. Klaus has a whole lifetime behind him, but he feels that he missed out on something important: living. Here he finds new talents, tries new hobbies, discovers new flavours. He knows that it’s never too late to change his life. Film advertisement created by Partners, Portugal for Turismo de Portugal, within the category: Hospitality, Tourism.

Advertising agency Cactus has created an animated TV campaign aimed at driving awareness and purchases of various Scratch products in the Colorado Lottery’s portfolio. Lottery ads tend to focus on a single product, but the point of “Something for Everyone” is to show there’s a Scratch game for everyone. The four 15-second spots showcase several games, such as Crossword, Bingo and Poker, and inform viewers that Scratch tickets sell at seven price points ranging from $1 to $50 and that prizes span from $50 to $3 million. The work primarily targets light Lottery players who have the most potential for increasing their spending on Scratch tickets. Many people, who don’t normally play the Lottery throughout the year, buy or receive tickets as gifts during the holiday season (November to January). This fact offers the Colorado Lottery a chance to remind infrequent players how much fun they had playing the games and purchasing tickets. Core players are a secondary target. The Colorado Lottery launches 40 to 45 unique games each year and has 24 games available at any given time for quick-match addicts, strategic thinkers, math lovers and casino fans. Film advertisement created by Cactus, United States for Colorado Lottery, within the category: Gambling.

Showing how a craft almond toffee maker fails at everyday tasks like taking a picture and charging a phone while it excels at gifting is the strategy behind the campaign. Enstrom Candies embraces the art of gifting so fully, it’s all they know how to do. Film advertisement created by Vladimir Jones, United States for Enstrom, within the category: Confectionery, Snacks.

Film advertisement created by Y&R, Peru for Movistar, within the category: Electronics, Technology.

Film advertisement created by Fred & Farid, France for HP, within the category: Electronics, Technology.

Film to promote the release of Barrett®'s military contract AR10 platform, the REC10™. Since the rifle would actually be used in theater overseas, we wanted the story of soldier and rifle to be told in the most authentic way possible. We used real marines and special operations forces to both be on screen and off making sure every scene was authentic and true to how it might be in the field. We wanted every frame to feel dusty, grimy, with no escape to any semblance of comfort. We filmed on the Canon® C700™ and had to have it bagged in every scene because of the amount of dust and debris we kept putting in the air. All of the action scenes were shot with the shutter over-cranked as well to give it that frantic look made famous by Saving Private Ryan. Filming took place in central Utah in the middle of December. There was no snow on the ground miraculously, but it was a struggle to have the locations read hot in camera. All-in-all, we had an incredible cast, crew, and client that really made our vision for this spot come to life. Film advertisement created by Riot, United States for Barrett, within the category: Retail Services.

Film advertisement created by Lowe, United States for Energy Upgrade California, within the category: Industrial, Agriculture.

Film advertisement created by Dentsu, Japan for Iwaki City, within the category: Public Interest, NGO.

Film advertisement created by Deep Focus, United States for Ubisoft, within the category: Gaming.

In 2016, Wendy’s launched three new branches in the Philippines: BGC Stopover, 6789 Ayala Avenue, and a renovated Greenbelt 1 branch. Wendy’s decided to disrupt how people normally decide where to eat, through a creative incentive for potential store visitors. Using Facebook Live, a newly-launched feature at the time, the brand came up with a live stream game of Finders Keepers, telling Facebook fans that if they could guess the Wendy’s locations and find the burger, they could keep it. Digital advertisement created by MullenLowe Group, Philippines for Wendy's, within the category: Food.

Film advertisement created by Buzziness, Portugal for Lisbon International Advertising Festival, within the category: Recreation, Leisure.

Film advertisement created by DDB, United States for Destiny, within the category: Gaming.

Film advertisement created by Publicis, Canada for Rogers, within the category: Electronics, Technology.

See what happens when kids steal their parents Peeps Delights! Film advertisement created by Terri & Sandy, United States for Peeps, within the category: Confectionery, Snacks.

PB & Who? Best enjoyed by the spoonful, small batch MaraNatha peanut and almond butters are “Too Good For Jelly.” So in its first-ever ad campaign, MaraNatha puts a sudden end to the famous, yet unhealthy sandwich relationship. This puts jelly into an emotional tailspin, captured in five stop-motion films, one for each stage of grief. More at www.toogoodforjelly.com. Film advertisement created by Terri & Sandy, United States for MaraNatha, within the category: Food.

Digital advertisement created by SMFB, Norway for GEOX, within the category: Fashion.

Digital advertisement created by Serviceplan, Germany for Reporters Without Borders, within the category: Public Interest, NGO.