URL: http://max.lays.pl/en/ Digital advertisement created by BBDO, Poland for Lay's, within the category: Food.

1979. The Pan American Games are held in Puerto Rico. Among 3,700 athletes, the Puerto Rican Basketball Team made history. Basketball is taken very seriously in the Island. “Nuyorican Basket” is a documentary that tells the story of this Team, which became an inspiration for an entire country. The documentary would premiere in July 8th, 2017, in the Roberto Clemente Coliseum. Our mission was to fill the Coliseum to maximum capacity. We decided to promote the film in the oldest and dearest newspaper of Puerto Rico, which covered the ‘79 Games: EL MUNDO. The problem: the newspaper closed its doors 30 years ago. Direct advertisement created by Arco Publicidad, Puerto Rico for Proyecto Chiringa, within the category: Media.

Film advertisement created by Loyal Kaspar, United States for Amnesty International, within the category: Public Interest, NGO.

In their latest offering, Rattle charted a course to evolve the brand, elevate the messaging, and create a look and feel that positions BHC as an ambassador to Boston by way of its harbor. Film advertisement created by Rattle Advertising, United States for Boston Harbor Cruises, within the category: Recreation, Leisure.

Ambient advertisement created by Ogilvy, Argentina for TED, within the category: Recreation, Leisure.

The campaign aims to illustrate that as the world moves faster and customers' lives continue getting busier, every moment is valued. McDonald’s latest services aren’t solely about technology, they’re about making it that little bit easier to enjoy the things you love and the small, life affirming moments that matter. Film advertisement created by Leo Burnett, United Kingdom for McDonald's, within the category: Food.

Ambient advertisement created by FCB, New Zealand for Brothers In Arms, within the category: Public Interest, NGO.

Film advertisement created by CP+B, United States for Xbox, within the category: Gaming.

Film advertisement created by JWT, Lebanon for Touch Lebanon, within the category: Electronics, Technology.

Ambient advertisement created by 5SEIS, Argentina for Gotham, within the category: Media.

Commercial for Sony Handicam cameras filmed in Buenos Aires, Argentina. Directed by Berton Pierce for Radical Media, Germany.

Childish advertising from the bank of IKEA. The target group for the advertising is small businesses that want to develop, but lack the funding. Traditionally advertising towards business owners features good-looking models, posing in flashy offices, boasting about their own success. Ikano Bank chose to focus on the feeling of being too small in the world of business. Instead of regular models, a group of one-year-old babies were dressed in costume made business suits and adult wigs. Film advertisement created by Doe Blomberg Gottberg, Sweden for Ikano Bank, within the category: Finance.

We believe the future should be something to look forward to, at every age. This film was created to encourage and inspire the 42 million older adults in this country, and to help remind everyone that the hopes, dreams and ambitions of those over 65 are not only alive and well; they are as vibrant and strong as ever. Institute on Aging is a non-profit that brings together resources, education and services to help older and disabled adults remain independent, engaged, and in their own home for as long as possible.

In a sport where 27% of players are Hispanic, but few Latino fans are passionate about the game, MLB’s “Ponle Acento” (Put An Accent On It) campaign drove Hispanic players to embrace their heritage by adding accents to the names on their jerseys. This inspiring call to action was then adopted by US Hispanics at large, as they too joined this initiative to leave their mark both on and off the field. Soon the idea became a cultural movement that celebrities and fans joined by the millions, changing America’s pastime forever. Integrated advertisement created by Latinworks, United States for MLB, within the category: Sports.

AN AD CAMPAIGN ABOUT BLIND PEOPLE FOR THE WORLD TO OPEN THEIR EYES "Models for equality" is an initiative of the Rehab Center for the Blind of Lima (CERCIL) to raise awareness of optical businesses and eyewear brands in Lima. The campaign aims for these organizations to hire 5 of CERCIL members as the perfect candidates to become new eyewear models since they have wore them all of their lives. The campaign developed by the agency LOTO, aims to address an issue few people want to talk about: discrimination in the work environment. Blind people experience barriers when trying to find jobs for themselves, mostly because people take their usefulness for granted, a myth that the campaign is attempting to debunk Film advertisement created by Loto, Peru for Cercil, within the category: Public Interest, NGO.

There’s nothing quite like the World Cup on the horizon to put a spring into everybody’s step. This sense of fun and anticipation is perfectly captured in Qatar Airways’ first World Cup campaign, which is made by the airline’s agency of record, 180 Kingsday. It features a re-recording of the classic song 'Dancing in the Streets' with singer and TV star Nicole Scherzinger – best known as judge on both the UK and US’s X-Factor. The result is an upbeat and infectiously fun-filled ‘musical’ style TV commercial, backed by a global media spend. The campaign called ‘All Together Now’ is a complete visual identity and branding for Qatar Airways’ World Cup sponsorship, which covers design, print, online, OOH, social – but is led by a 60 second TVC that sees the world singing and dancing along to the iconic song. The musical caper features dancing fans of all ages and ethnicities singing cabin crew in Doha and dancing match stewards and mascots in Russia. Film advertisement created by 180 Kingsday, Netherlands for Qatar Airways, within the category: Transport.

Most Thai people consume double amount of salt comparing to the global standard. For this reason, 22 million people have been affected by critical illnesses due to high salt intake cause Thailand lost $3,208 Million for the cost of treatment. The idea, we created an easy way to recognize the right amount of salt for cooking per meal. Thai Health Promotion Foundation Presents LESSSALT, the spoon is designed for people to recognize the right amount of salt for cooking, which is 1/3 of a teaspoon per meal. (*Calculated from the amount of salt recommended by the WHO.) In order to help people recognize the right amount of salt when using a regular teaspoon. Ambient advertisement created by CJ WORX, Thailand for Thai Health Promotion Foundation, within the category: Public Interest, NGO.

The Staropramen brand has chosen several ambassadors for its new image campaign. People who approach their work and life in the same way as the brewery. Through their statements, they share common values, across different fields. Between the representatives are Jaroslav Silhavy as coach of the National soccer team, Hynek Cermak for his approach on theater stage and Staropramen’s brewmaster Jan Spacek who invented his own beer as one of his experiments. Film advertisement created by Future Bakery, Czechia for Staropramen, within the category: Alcoholic Drinks.

Outdoor advertisement created by Grey, Turkey for Amnesty International, within the category: Public Interest, NGO.

Who's never turned to a quick tutorial online to learn how to make a dish or watched, hypnotized, as a sped-up step-by-step turns eggs, flour, and sugar into a magnificent cake? These express recipes, social-media darlings, always seem to go right. But in practice, that's not always the case. And what if things go wrong? Taking this as its jumping-off point, iFood, in a campaign created by AlmapBBDO, presents parodies of online recipes, suggesting to the audience that when things don't turn out perfectly, they can always fall back on the countless possibilities and ease of the leading platform for online food delivery in Brazil. The ads poke fun at the audience with the tagline: "Didn't work? Order it from iFood." Film advertisement created by BBDO, Brazil for iFood, within the category: Food.