Film advertisement created by Ogilvy, India for Pulsar, within the category: Automotive.

In China, the idea of its citizens freely expressing themselves is not something that is openly encouraged or promoted. In fact, you could be arrested for speaking your mind. So when adidas Originals wanted to launch a new brand campaign, they knew they had a major challenge. The brand's core essence is all about being individual and expressing your originality, which is the opposite of China's social beliefs. The campaign called #thisisme is an unprecedented platform that encourages local Chinese people to truly express who they are and to embrace what makes them unique, no matter what anyone says. Film advertisement created by TBWA, China for Adidas, within the category: Fashion.

Film advertisement created by Publicis, Switzerland for Orange, within the category: Electronics, Technology.

Film advertisement created by Saatchi & Saatchi, Sweden for Gainomax, within the category: Non-Alcoholic Drinks.

In an industry first, john st. has launched a new cat video division, specializing in the production, filming and seeding of cat videos. Rather than opening a digital department, like other agencies, they believe this unique direction will ultimately lead to more client success. “We’ve seen phenomenal growth in this category,” says Arthur Fleischmann, President of john st. “We’re taking that learning, and applying it to our business model.” Digital advertisement created by John St, Canada for John St, within the category: Agency Self-Promo.

Ford Focus is a model with a long history. Many stories have been collected from Ford Focus owners and for the launch of the new Focus Blue Hive, we picked the best stories and turned them into web episodes. https://www.afocusonyourlifetime.com

Film advertisement created by Don, Argentina for Fibertel, within the category: Electronics, Technology.

Film advertisement created by Wieden + Kennedy, Brazil for Lacta, within the category: Confectionery, Snacks.

Mission: On December 2009, world leaders attended the COP15 summit: the most important climate change conference in a decade. ELA Israel wanted to create an online awareness campaign to promote this important summit and support the green agenda. Idea: Using Youtube's shared annotations feature, we've created TubePetition, the first ever video based petition inside a Youtube video, that literally allows users to sign their names and Raise Their Voice. Results: TubePetition swept the web and united millions from all over the world under one global voice and received wide news coverage on TV stations, newspapers, websites and blogs worldwide. Digital advertisement created by Mizbala, Israel for ELA, within the category: Industrial, Agriculture.

Striking Lessons is born within this context as a project designed to meet the drivers of the future – even before they become drivers. A different and memorable first driving lesson, with the support of car crash survivors Sara, Pedro, João and Bruno, that exposes the youngsters to the real, many times fatal and most times avoidable effects of dangerous driving. Digital advertisement created by Leo Burnett, Portugal for Brisa, within the category: Public Interest, NGO.

Film advertisement created by DLBGROUP, Venezuela for Laboratorio La Santé, within the category: Pharmaceutical.

Digital advertisement created by Lowe, India for Google, within the category: Electronics, Technology.

Low wages. Funding challenges. Distracting tech. Dipping into your own pockets for school supplies. This is what you sign up for when you decide to become a teacher in the U.S. today. And yet, they’re still so dedicated and passionate when it comes to their job. So when GM asked us to help them find a way to give teachers the appreciation they deserve — we gave students a way to express their overwhelming gratitude to their teachers. Proving that a little thank you can go a long, long way. Content advertisement created by MRM, United States for General Motors, within the category: Automotive.

Film advertisement created by Devito/Verdi, United States for Herb Chambers, within the category: Automotive.

Film advertisement created by Ogilvy, Ukraine for Dobrynya, within the category: Non-Alcoholic Drinks.

Audio advertisement created by Change, Poland for Proama, within the category: Finance.

1979. The Pan American Games are held in Puerto Rico. Among 3,700 athletes, the Puerto Rican Basketball Team made history. Basketball is taken very seriously in the Island. “Nuyorican Basket” is a documentary that tells the story of this Team, which became an inspiration for an entire country. The documentary would premiere in July 8th, 2017, in the Roberto Clemente Coliseum. Our mission was to fill the Coliseum to maximum capacity. We decided to promote the film in the oldest and dearest newspaper of Puerto Rico, which covered the ‘79 Games: EL MUNDO. The problem: the newspaper closed its doors 30 years ago. Direct advertisement created by Arco Publicidad, Puerto Rico for Proyecto Chiringa, within the category: Media.

Integrated advertisement created by Publicis, Mexico for Propuesta Civica AC, within the category: Public Interest, NGO.

Saatchi & Saatchi Sydney reveal the extreme lengths CAPI go to find the best ingredients for their 100% natural sparkling soft drinks. From Borneo to the Andes, no origin is too far-flung or hostile – which inspired Saatchi’s “Hard to make. Easy to drink.” campaign. Film advertisement created by Saatchi & Saatchi, Australia for CAPI, within the category: Non-Alcoholic Drinks.