French luxury Champagne house, Lanson, has launched a new campaign, called “Celebrating 40 years of Champions”. The campaign pays tribute to the brand’s 40-year association with The Championships, Wimbledon, telling the story of how 1977 was the perfect start to an iconic partnership, and a toast to the next 40 years. The campaign, created by Space, uses vintage footage from the Wimbledon archives to showcase the evolution of the crowd, fashions and The Championships itself over the past four decades, while one of Britain’s greatest tennis players – Virginia Wade – narrates a teaser film designed to build excitement for the main film. Film advertisement created by Space, United Kingdom for Champagne Lanson, within the category: Alcoholic Drinks.

Film advertisement created by Publicis, France for Orange, within the category: Electronics, Technology.

Raising awareness is one thing, but generating true understanding and acceptance is a whole other matter. That's why the government of Quebec has created a message that aims to fight transphobia. In the documentary video we discover a Quebec family. Mila has always felt like a girl inside, so her parents surprise her with a very special birthday gift. Apart from showing Mila's own personal experience, the anti-transphobia campaign conveys a strong message about acceptance and suggests paths that families of transgender people can take. A timely campaign on a topic often seen in the news, the ultimate aim is to give Quebecers a more accurate notion of what life is truly like for transgender people and their families. This recent video on transphobia is part of a second phase in a major campaign against violence of all kinds. Film advertisement created by Lg2, Canada for Quebec Government, within the category: Public Interest, NGO.

Refinancing — a banking product designed to reduce the financial burden of users on a loan. Refinancing repays an existing client loan with disadvantageous terms in another bank and provides a new one at a lower interest rate. Film advertisement created by Adsapience, Ukraine for Kredobank, within the category: Finance.

People either love or hate Cadillac designs. We aimed to communicate that design is not a democracy. Through a social media activation, we created the illusion of democracy by replicating social media tools to make it appear as though we are asking for the public’s opinion, when in fact, we sought approval from no one. Digital advertisement created by Interesting Times, Lebanon for Cadillac, within the category: Automotive.

Film advertisement created by DDB, Spain for Volkswagen, within the category: Automotive.

Film advertisement created by McCann, Turkey for Rock'n Coke, within the category: Recreation, Leisure.

Film advertisement created by Driven, United States for Quicken, within the category: Finance.

Film advertisement created by BMF, Australia for Tip Top, within the category: Food.

Film advertisement created by 11:21, Brazil for Grã Filé, within the category: Food.

Film advertisement created by FCB, South Korea for Ritz, within the category: Confectionery, Snacks.

Digital advertisement created by Darewin, France for Nobody From Nowhere, within the category: Media.

Audio advertisement created by FCB, South Africa for Bloom’s Pharmacy, within the category: Pharmaceutical.

Film advertisement created by Y&R, Argentina for Loto, within the category: Gaming.

Film advertisement created by JWT, Italy for Hotpoint, within the category: Electronics, Technology.

Film advertisement created by The Martin Agency, United States for Midas, within the category: Automotive.

Digital advertisement created by Now Available, Italy for Nescafe, within the category: Non-Alcoholic Drinks.

Film advertisement created by McCann, Israel for IKEA, within the category: House, Garden.

Film advertisement created by Jung von Matt, Germany for Vodafone, within the category: Electronics, Technology.

Digital advertisement created by Dentsu, India for Monster.com, within the category: Professional Services.