Because, it’s time to change the rules of the game – the social inequalities of our world. This year, French people will have to choose their new President. Social inequality divides the French society and it’s critical to remind everybody the importance of this issue. Adults get used to social unfairness… But kids can’t bare it. Kids’ reactions to situations are often very interesting because they’re truthfully blunt with no preconceived or learned bias. In “The Society Game” experience, we see how they react to our unfair world. Experiential advertisement created by Herezie, France for Observatoire des Inegalities, within the category: Public Interest, NGO.

The cabin in Transporter is exceptionally well insulated. But it can more than just protect against wind and weather and ensure a good indoor climate. Film advertisement created by DDB, Denmark for Volkswagen, within the category: Automotive.

AN AD CAMPAIGN ABOUT BLIND PEOPLE FOR THE WORLD TO OPEN THEIR EYES "Models for equality" is an initiative of the Rehab Center for the Blind of Lima (CERCIL) to raise awareness of optical businesses and eyewear brands in Lima. The campaign aims for these organizations to hire 5 of CERCIL members as the perfect candidates to become new eyewear models since they have wore them all of their lives. The campaign developed by the agency LOTO, aims to address an issue few people want to talk about: discrimination in the work environment. Blind people experience barriers when trying to find jobs for themselves, mostly because people take their usefulness for granted, a myth that the campaign is attempting to debunk Film advertisement created by Loto, Peru for Cercil, within the category: Public Interest, NGO.

Rich people have a tendency to throw away more food before its expiration date because they can afford it. So we'll hack another one of their spending habits to show them the value of the food they're actually wasting. We'll create a gallery with paintings made by renowned artists and have a silent auction for people to buy them. Once all the art pieces are sold, we'll reveal exactly how they were made — by using the food they just wasted as painting materials. Showing people that the expensive art they just bought is worth the same as the food they just threw out. Integrated advertisement created by Miami Ad School, United States for Hellmann's, within the category: Food.

It's a film for Søren Solkær's upcoming Surface exhibition.

Ambient advertisement created by Saatchi & Saatchi, Guatemala for Pictionary, within the category: Gaming.

Outdoor advertisement created by DDB, Dominican Republic for Stabilo, within the category: Office Equipment.

Film advertisement created by Red Urban, United States for Richmond Optometry, within the category: Professional Services.

Film advertisement created by Spike Communications, United States for Sleepy's, within the category: Retail Services.

Film advertisement created by ds+p, Canada for Mucho Burrito, within the category: Food.

A couple goes wild at the tibits Restaurant in Zurich, Switzerland to spread the news about tibits' new aphrodisiac menus. The reactions of the unsuspecting guests were filmed with hidden cameras. Digital advertisement created by BBDO, Switzerland for Tibits, within the category: Food.

Generation A is the follow up novel to Douglas Coupland's 1991 cult hit Generation X. As with the campaign for his 2007 novel The Gum Thief, Random House Canada again came to Crush, Toronto to create a series of films. Last time it was nine films, this time it’s three - “10 Question for Douglas Coupland”, “The Tragic Death of the Channel Three News Team” and “Colour Samples”. Film advertisement created by Crush, Canada for Generation A, within the category: Media.

Executive Creative Director: Agostino Toscana. Digital advertisement created by Saatchi & Saatchi, Italy for CoorDown, within the category: Public Interest, NGO.

Feel free to celebrate Christmas your own way! Film advertisement created by Auge Headquarter, Italy for IKEA, within the category: Retail Services.

Film advertisement created by UltraBold, Germany for Südzucker, within the category: Food.

Ambient advertisement created by BBDO, Colombia for Exito Group, within the category: Public Interest, NGO.

Digital advertisement created by NYU, United States for Microsoft, within the category: Electronics, Technology.

Film advertisement created by JWT, Italy for Kit Kat, within the category: Confectionery, Snacks.

Film advertisement created by Brand Place, Poland for Tiger Energy Drink, within the category: Non-Alcoholic Drinks.

Film advertisement created by TDA Advertising & Design, United States for FirstBank, within the category: Finance.