Find out how people in Zurich used their eyes to win a Samsung Galaxy S4 of their own. Its inbuilt Smart Pause function means the S4 knows when someone is looking at it. The longer a participant stares at the screen, the bigger the discount is. But watch out! The game ends the moment eye contact ends. An S4 was handed out for free after 60 minutes. Ambient advertisement created by Heimat, Switzerland for Swisscom, within the category: Electronics, Technology.

Ambient advertisement created by INNORED, South Korea for The North Face, within the category: Fashion.

Film advertisement created by BBH, United Kingdom for Tango, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Now Available, Italy for Nescafe, within the category: Non-Alcoholic Drinks.

Film advertisement created by BBDO, United States for Macy's, within the category: Retail Services.

Film advertisement created by Rosebud, Spain for Valencia FC, within the category: Recreation, Leisure.

Security cameras have reached such a degree of definition that for criminals is increasingly difficult to keep anonymity. Starting from this assumption, we imagined that during a series of fierce disorders, the protagonists themselves would release all the information needed to be traced. In this case we have transformed a typical hooligan chorus into the declamation of the complete details of the most aggressive subject of the group. Film advertisement created by JWT, Italy for Foscam, within the category: Electronics, Technology.

Digital advertisement created by DDB, Netherlands for Google, within the category: Electronics, Technology.

People in Russia talk and text on their phones while driving. We’re used to it, nothing strange. Radio stations provoke this behavior. Every station has a call-in show where listeners are calling or texting to win presents or just to say hi to their friends. Smartphone using is the second, after alcohol consumption, human factor causing car accidents. Despite a common opinion, hands-free devices offer no safety benefit when driving. Driving while talking on cell phones – handheld and hands-free – increases risk of crashes fourfold. The number is even bigger for texting and using apps. SM Polis Insurance is fighting against this dangerous habit with live radio broadcast of “car crashes”. 18 radio stations refused to join the action; they only cared about ratings and public image. So we had just one: Novoe Radio. Together with a popular call-in radio show we demonstrated what can happen if you use a phone while driving. When a presenter was getting a call from someone who was driving at the moment, he immediately disconnected the call and put on air the sounds of a car crash. After a moment of scary silence the presenter revealed it was not a real crash and explained the danger of using phones while driving. The first results came just in a couple of days. We were getting less and less calls from the drivers. The story was featured in media. After that the other radio stations changed their mind and joined the action to protect their listeners. People are now stopping to make a call to the show. Audio advertisement created by Voskhod, Russia for SM Polis Insurance, within the category: Finance.

Film advertisement created by Wunderman Thompson, India for Tata Tiscon, within the category: Industrial, Agriculture.

Interactive museum " Goodbay to the Middle Ages" (иппп.рф/en) telling about sexually transmitted infections became the next episode of the program INVITRO.Healthy Art. The project allows to learn about the history, danger and prevention of STIs in an interactive form. The project was based on one of the most famous triptych Bosch - "Garden of Earthly Delights." Digital advertisement created by Possible, Russia for Invitro, within the category: Health.

To communicate a drink-driving message to some of the heaviest drinkers on St. Patrick’s Day, we tweaked the karaoke lyrics of famous Irish drinking songs to carry a sobering message. As karaoke always seems like a great idea to people who’ve had a few too many, they unwittingly became the message, singing an SOS to call them a taxi home. Ambient advertisement created by Saatchi & Saatchi, Germany for Your's Irish Bar, within the category: Recreation, Leisure.

Direct advertisement created by FCB, China for Go Player, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Kempertrautmann, Germany for Edding, within the category: Office Equipment.

Film advertisement created by DDB, Spain for Volkswagen, within the category: Automotive.

Film advertisement created by JWT, India for The Times of India, within the category: Media.

Addressing the flashpoint topic of bullying, Vancouver Opera’s production of Stickboy aims to take opera back to its roots as a place for discussion and realization. Composed by Neil Weisensel with libretto by spoken-word artist Shane Koyczan, Stickboy is a courageous and visually stunning opera, which explores the inner life of a young boy transformed by bullying. To promote the show to a younger audience, Vancouver Opera and DDB Canada have created a powerful street art initiative. Stickboy Animations and Illustrations used in video: Giant Ant Outdoor advertisement created by DDB, Canada for Vancouver Opera, within the category: Recreation, Leisure.

Film advertisement created by Heimat, Germany for Loctite, within the category: House, Garden.

Digital advertisement created by BBDO, Germany for Caritas, within the category: Public Interest, NGO.