Poor people of Ecuador are marginalized and suffer the drama of not having basic services like water, health services and roads. The government ignores them and the world are invisible as if ghosts were. "Fantasmas del Chimborazo" is a campaign of the NGO Codespa that seeks to give visibility to some of the stories that show that they have not disappeared and need your help to get out of the shadows. Experiential advertisement created by Good Rebels, Spain for Codespa, within the category: Public Interest, NGO.

These posters come from the great love of H-57 for Star Wars and typography. We chose the three most important characters from the saga of George Lucas’ – Star Wars (Darth Vader, Yoda and a Stormtrooper) and decided to only use typographic elements for our project. Thanks to the appreciation and support of Lucasfilm, posters were put up for sale on ebay, donating the entire proceeds to the Make-A-Wish Italy, non-profit organization that realizes the wishes of children with serious illnesses. Each individual character had 300 copies printed on paper, which were then stamped and numbered. A large event was then held in Milan where the special limited edition posters printed on canvas were sold (11 copies per character). The whole project was made possible thanks to the passion and commitment of Lucasfilm and Make-A-Wish Italy and also the generosity of all those who bought the poster. Thanks to all. Exhibition Manager: Francesco Guerrera / FirstFloorUnder.com Digital advertisement created by H-57, Italy for Make a Wish, within the category: Public Interest, NGO.

Vodafone presents Pro self employees, a tribute to those people who really do acrobatic things to maintain their business day by day. Ambient advertisement created by Tango, Spain for Vodafone, within the category: Electronics, Technology.

Film advertisement created by Lowe, France for KFC, within the category: Food.

Film advertisement created by Publicis, France for Renault, within the category: Automotive.

Film advertisement created by Havas, France for STUDIO+, within the category: Electronics, Technology.

Film advertisement created by BBDO, United States for Visa, within the category: Recreation, Leisure.

Brief: had to develop a direct campaign for LEGO that promotes the core of the brand creativity. As this is what the target audience uses when playing in whatever way with LEGO bricks, it was important for us to involve the user to create something new and big. Our aim was that everybody who gets in contact with our digital campaign becomes part of it by using their own creativity. Creative Execution: We made a jump ‘n’ run game, created by the user themselves, and becoming bigger and bigger, with every user who takes part in it. This promotes perfectly the core of the brand LEGO: creativity. Describe the creative solution to the brief/objective. We created an idea for the most common banner: The leader board banner. 728px x 90px for endless fun: An interactive jump ‘n’ run game, created by the users themselves. A little LEGO figure, starting on the very left, has to reach the right side of the banner in order to finish a level. While playing in the banner, users always have the possibility to visit builders-of-infinity.com. Here, users can create their own level – with LEGO bricks. Small bricks, big bricks, moving bricks, pink bricks, fast forward bricks… Once a user finished building a level, he can publish it. His level will be added to the game – raising the number of levels for the banner. Results: Countless LEGO fans from all over the world create a never-ending jump ‘n’ run game. And to become #1 in the high score some of them played even more than 1 hour on this banner. Digital advertisement created by Plan.net, Germany for Lego, within the category: Gaming.

Over one million people die in India due to smoking each year. While most youngsters are aware of the fact that smoking damages their health, due to their living-for-the-moment attitude, long-term harm to their health is not a deterrent ENOUGH to stop them from smoking. We gave them a more compelling reason - smoking could stop you from fulfilling your most cherished desires. We dramatized the fact that every cigarette costs you 11 minutes of your life with a tragicomic story. To engage youngsters online, we cast celebrities with absolutely contrasting images. Sunny Leone, most known for her sex appeal, and Alok Nath, a veteran actor who has recently been trending since he has been typecast as an overtly religious character. The unusual pairing grabbed the attention of young netizens and ensured the message got home. Film advertisement created by Scarecrow, India for No Smoking, within the category: Public Interest, NGO.

Digital advertisement created by TBWA, Canada for Project Consent, within the category: Public Interest, NGO.

Proud to be working together at Air All Blacks. #CrazyAboutRugby

IKEA is where life happens, whatever happens – and is not afraid to show it like it is. Living in two homes with divorced parents is a reality for many children in Sweden. Thanks to affordable products the parents in this film manages to ease the situation for the child. And IKEA perhaps also eases some bad conscience among single parents and helps acknowledge the children. Film advertisement created by Åkestam Holst, Sweden for IKEA, within the category: House, Garden.

Film advertisement created by Longform, United Kingdom for Nio, within the category: Automotive.

Film advertisement created by Lowe, Spain for Magnum, within the category: Food.

Digital advertisement created by BBDO, New Zealand for Tip Top, within the category: Food.

This piece was something completely different. Not because of a ton of chocolate on the set (that wouldn't be that different), but because of a technique, it was created with. It was fully painted on an animatic only. Frame by frame, a 15s of art with no 3D or animated elements. That makes this project quite special for us. Film advertisement created by Hakuhodo, Japan for Lotte, within the category: Confectionery, Snacks.

Film advertisement created by Coming Soon, Portugal for AMCV, within the category: Public Interest, NGO.

To mark the launch of the new look New Zealand Herald the paper wanted to celebrate the important role it has played throughout the country’s history. DraftFCB Auckland took this insight and came up with a world first way of executing it. With help from the crew at Assembly the entire ad was printed on giant rolls of newsprint and animated on the NZ Herald's 50 million dollar printing press. Film advertisement created by FCB, New Zealand for New Zealand Herald, within the category: Media.

Film advertisement created by TBWA, Australia for Nissan, within the category: Automotive.

Film advertisement created by Kitchen, Spain for Oxfam Intermon, within the category: Non-Alcoholic Drinks.