Direct advertisement created by FCB, China for Go Player, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Kempertrautmann, Germany for Edding, within the category: Office Equipment.

Film advertisement created by Saatchi & Saatchi, Ukraine for AXA, within the category: Finance.

Lebanon is a country that's thrives on following trends, unfortunately not all areas have the right internet connection and end up being late comers to online fads. So we tackled slow connectivity with humor and used unscripted characters from remote areas in Lebanon to recreate live versions of the Ice bucket challenge and the Harlem-Shake. Film advertisement created by TBWA, United Arab Emirates for Connect, within the category: Electronics, Technology.

Film advertisement created by Publicis, France for Cardiovascular Research Foundation, within the category: Public Interest, NGO.

Maps with memory facilitates the search of patients by sending all their personal information together with their Map of the memory photographs, specific physical descriptions and place and time of their loss directly to the Chilean Police, avoiding non-virtuous processes and complying with all the protocols required by them. In addition, after the confirmation of the police, users are allowed to share all this information through Social Media to expand the search network. Digital advertisement created by Wunderman, Chile for Bupa, within the category: Health.

Film advertisement created by Ogilvy, Japan for ADOT, within the category: Public Interest, NGO.

Film advertisement created by Publicis, Slovenia for Amnesty International, within the category: Public Interest, NGO.

Film advertisement created by Spike Communications, United States for Sleepy's, within the category: Retail Services.

Film advertisement created by McCann, Poland for Lech, within the category: Alcoholic Drinks.

Film advertisement created by Meredith Xcelerated Marketing, United States for Sun-Maid, within the category: Food.

Film advertisement created by BBDO, United States for Dinty Moore, within the category: Food.

Apa Nova, the leading water management company in Romania, announces the launch of a fresh and innovative campaign meant to capture people’s attention regarding the correct use of the sewage system. ‘’Happy ending stories’’ is the concept by which Apa Nova brings to Bucharest’s attention that the sewage system is not a rubbish bin. The forbidden waste thrown in the toilet or in the drain affects both the sewer system and the environment. The campaign was developed by Porter Novelli, a communication agency based in Bucharest, Romania. The campaign was born out of the necessity for a more responsible sewage use: one without forbidden waste disposal such as fats, personal hygiene items, hair, detergents, food scraps and various other items that affect the sewer and the environment in the long run. ‘’Change your ways before your loved one changes their mind about you.’’ is the tagline that encourages the people of Bucharest to become better and more responsible. The campaign is centered around three types of waste which are frequently thrown in the sewer: hair, oil and condoms. These common-use items acquire symbolic value and become a behavioral catalyst for change. Film advertisement created by Porter Novelli, Romania for Apa Nova, within the category: Industrial, Agriculture.

Digital advertisement created by Escola Cuca, Brazil for Coca-Cola, within the category: Non-Alcoholic Drinks.

IKEA is where life happens, whatever happens – and is not afraid to show it like it is. Living in two homes with divorced parents is a reality for many children in Sweden. Thanks to affordable products the parents in this film manages to ease the situation for the child. And IKEA perhaps also eases some bad conscience among single parents and helps acknowledge the children. Film advertisement created by Åkestam Holst, Sweden for IKEA, within the category: House, Garden.

Film advertisement created by BBDO, Germany for Smart, within the category: Automotive.

Film advertisement created by Hub, United States for Sega, within the category: Gaming.

Executive Creative Director: Agostino Toscana. Digital advertisement created by Saatchi & Saatchi, Italy for CoorDown, within the category: Public Interest, NGO.

Film advertisement created by Ampfy, Brazil for Iguatemi, within the category: Retail Services.