In an industry like Real Estate that is inundated with mundane fact-based advertising, we aimed to create a refreshing campaign that brings a smile to most folks. Film advertisement created by Lazaro Advertising, India for Goyal & Co, within the category: Professional Services.

Film advertisement created by Sagmeister & Walsh, United States for Appy Fizz, within the category: Non-Alcoholic Drinks.

Film advertisement created by McCann Health, United States for Phexxi, within the category: Health.

A traveling exhibition was put together to bring people closer to the elements that are part of child labour exploitation. We provoked a reality check to motivate people to look around more and to reflect upon it. The strategy worked: it drew in schools, parents, classroom professors and civil society. The exhibition has traveled around Brazil, bringing thousands of people to realize the importance of speaking up. Experiential advertisement created by Agência UM, Brazil for Ministério Público do Trabalho, within the category: Public Interest, NGO.

Milk is not just for children: this is the concept of the viral campaign launched by Assolatte (The Italian Association of Milk Producers). Its main objective is to encourage teenagers and young adults to drink milk, a behaviour usually associated with children. Ambient advertisement created by Mosaicoon, Italy for Assolatte, within the category: Non-Alcoholic Drinks.

Digital advertisement created by McMillan, Canada for McMillan, within the category: Agency Self-Promo.

The campaign consists of three 30 second spots, which lead up to a four minute online film. The film can be seen here: www.the-decision.ch Film advertisement created by Leo Burnett, Switzerland for Federal Office of Public Health Switzerland, within the category: Public Interest, NGO.

Celebrate International Friend's Day with a digital action that gets people talking. Using the feature of tagging on Instagram stories, we invited people to fill an empty fries box with their friends, share it and hope to win a bucket of our fries to share with them. Results: 8.000 fries boxes were filled and shared. 110.000 friends tagged as fries. Our Instagram account grew 10% in fans in just a couple of hours. We reached 2.2 million Instagram accounts (out of 3.8mm in the country) without showing a single fry. Digital advertisement created by Orson, Costa Rica for McDonald's, within the category: Food.

Will legendary Range Rover capability be enough to help the Evoque rise to the occasion when ‘city planners’ install the mother of all speed bumps? Film advertisement created by Spark44, United Kingdom for Land Rover, within the category: Automotive.

Ambient advertisement created by Grey, Brazil for Foca, within the category: Alcoholic Drinks.

Film advertisement created by Publicis, France for jechange.fr, within the category: Finance.

Film advertisement created by Ogilvy, Brazil for LiveON NY, within the category: Public Interest, NGO.

Direct advertisement created by Lowe, United States for Ulta Beauty, within the categories: Beauty, Retail Services.

Film advertisement created by Grey, Argentina for Magistral, within the category: House, Garden.

Film advertisement created by Havas, United Kingdom for E45, within the category: Health.

Film advertisement created by Leo Burnett, United Kingdom for McDonald's, within the category: Food.