Focusing on listening instead of being heard, CPI found a different use for twitter by turning it into an Investigative tool of 2000 free correspondents. Digital advertisement created by Centro de Periodismo Investigativo, Puerto Rico for DDB, within the category: Media.

A fast-paced, time-reversed construction retrospective. A huge solar energy plant of technological uniqueness. A daring pioneer breaking ground. And finally, a van capable of adapting to the most versatile conditions. For the birth of the best Sprinter ever Sehsucht together with Markenfilm stage a ground-breaking ceremony of its own kind literally taking us back in time to the very first cut of the spade. The team took great efforts to realize director Ole Peters vision making both, the 30 second TVC and the massive 4-minute imagefilm, a cinematic experience. The result is paying tribute to the basic idea of 'Pioneers at Work' proving that good things come to those who … get stuff done. Image film at http://vimeo.com/73123774. Film advertisement created by Lukas Lindemann Rosinski, Germany for Mercedes, within the category: Automotive.

Film advertisement created by Brand Place, Poland for Tiger Energy Drink, within the category: Non-Alcoholic Drinks.

Film advertisement created by TBWA, Ireland for COSC, within the category: Public Interest, NGO.

Film advertisement created by Kitchen, Spain for Oxfam Intermon, within the category: Non-Alcoholic Drinks.

Ambient advertisement created by Leo Burnett, Brazil for FIAT, within the category: Automotive.

Film advertisement created by McCann, France for ECRE, within the category: Public Interest, NGO.

Film advertisement created by Giants & Gentlemen, Canada for Days Inn, within the category: Transport.

Digital advertisement created by Darewin, France for Nobody From Nowhere, within the category: Media.

While all the experts are theorising that data is the new currency, Shackleton, part of Accenture since 2019, have actually put this into practice with Data Pro Quo, the world's first vending machine where products are paid for with data. You can buy a smoothie with your email address, a snack by answering two business questions, and even some airpods by filling in a questionnaire. In this project, Shackleton collaborated with Accenture Interactive's innovation team, the Kenai Workshop, to build the machines, and with the Evoca Group, a leading multinational company in the vending machine sector. Intended for B2B environments, its goal goes beyond implementing the new business paradigm and capturing real data to use to refine the consultancy's future projects. The V1 is already up and running at Accenture’s Digital Hub in Madrid. Just as with any other vending machine, the user chooses the item they want to buy, but when it's time to pay, there is no slot into which to insert money or a payment terminal for a card. Instead, the buyer finds a screen on which to answer a series of simple questions, but designed to provide useful and actionable data. It also features an interface designed to offer a seamless user experience. Experiential advertisement created by Shackleton, Spain for Shackleton, within the category: Agency Self-Promo.

Film advertisement created by Havas, France for STUDIO+, within the category: Electronics, Technology.

Since appearing as the first metal-cased G-Shock in 1996, 20 years ago, MR-G has continued to evolve along with G-Shock’s history as the brand’s premier model. Now, to celebrate the series’ 20th anniversary, we unveil “G-SHOCK x BONSAI”—art pieces that embody MR-G’s product concept. The Japanese traditional horticultural craft of bonsai encapsulates the beauty and harshness of nature in a small universe and is able to keep living for centuries. In the same way, with its solar battery and titanium casing, MR-G encapsulates the technologies to keep perpetual time in its small body. What ties them together is the Japanese passion for precision and craftsmanship, and both have been represented inside the watch box. The concept video shows how MR-G continues to keep accurate time within the bonsai as it grows, weathering rain and wind. Over a three-month period, we captured over 70,000 shots in time-lapse photography, which have been edited together into this video. Contained within a diameter of just 50mm is precision technology to keep time in perpetuity. The marriage of state-of-the-art technology and advanced craftsmanship has borne MR-G, the epitome of Japanese watch-making. Film advertisement created by McCann, Japan for G-SHOCK, within the category: Personal Accessories.

A POV look into the life of a tastemaker couple.

There is a very sad situation on our event market. Most Ukrainian event agencies have extremely low level of visual aesthetics and are known for outdated kitsch format products. It negatively affects the demand of event service, because it is very important for the client to have an event that is aesthetically pleasing to the eye and interesting in its content. We noticed that right atmosphere helps people to show themselves from unusual and interesting sides. It formed the basis of the brand concept - releasing the emotions inside out. The basis of our visual system is the principle of showing a traditionally unremarkable object, inside of which bright and interesting features are hidden. Now, contacting us, the client is sure that everything will be inexpressibly beautiful done.

Digital advertisement created by Lowe, India for Lifebuoy, within the category: Health.

Digital advertisement created by Now Available, Italy for Nescafe, within the category: Non-Alcoholic Drinks.

After Hawai, San Fransisco, Berlin and more, the popular Color Run was also held in Amsterdam this year. During this 5K race, runners start out dressed in white and end up covered in colourful powder. Flexa, the leading paint brand in Holland, wanted to stand out during this fun run, to spread their message: ‘Let’s Colour’. They did this using a specially fabricated Flexa T-Shirt. How it worked? The more colour, the more the Flexa logo and payoffshowed up. Ambient advertisement created by Etcetera, Netherlands for Flexa, within the category: Industrial, Agriculture.

Digital advertisement created by smoyz, Israel for Orbit, within the category: Confectionery, Snacks.

Digital advertisement created by Jung von Matt, Germany for Laut Gegen Nazis, within the category: Public Interest, NGO.

Film advertisement created by Publicis, Canada for Centraide, within the category: Public Interest, NGO.