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It’s time to get up and move your body! Visual effects boutique Light of Day recently worked with the WAT-AHH! Foundation, an organization founded by WAT-AAH!, a brand of functional bottled water for kids and teens, to create a PSA promoting the third annual “Move Your Body” event, held in New York and Los Angeles on May 1. The event gathered 250,000 kids from over 600 schools nationwide. Light of Day co-founder and director Charles Nordeen directed the motivational spot supporting First Lady Michelle Obama’s “Let’s Move!” initiative, while Light of Day provided visual effects and finishing services to the high-energy spot. The PSA features a wealth of young stars including Austin Mahone, Bella Thorne, Blake Michael, Carly Rae Jepsen, Coco Jones, Eve, Jacob Latimore, Jada Grace, Jessica Sanchez, Luke James, Madison Beer, Mindless Behavior, Perez Hilton, and The Wanted, all interacting with playful motion graphics portraying a variety of positive messages.

Digital advertisement created by Ogilvy, Greece for Lacta, within the category: Confectionery, Snacks.

Digital advertisement created by Woonky, Argentina for Corona Beer, within the category: Alcoholic Drinks.

Film advertisement created by Anew, Denmark for Stryhn's, within the category: Food.

Digital advertisement created by Young + Shand, New Zealand for Smirnoff, within the category: Alcoholic Drinks.

Digital advertisement created by Jung von Matt, Switzerland for Graubünden Tourism, within the category: Transport.

Film advertisement created by Y&R, United States for We Save Lives, within the category: Public Interest, NGO.

Film advertisement created by Thinkmodo, United States for Sony Pictures, within the category: Movies.

Film advertisement created by The Thinking Machine, Indonesia for Tata, within the category: Automotive.

Outdoor advertisement created by Ogilvy, Turkey for Ford, within the category: Automotive.

Among the things that teens share online, one of the most powerful are coming out videos. Videos where they record themselves telling their parents they are different from other teens.That they are gay. We recreated that moment and filmed new coming out videos. But, instead of coming out gay, teens came out mutant, showing their parents their special abilities. A touching and heartwarming moment, just like the real coming out videos. But ours ended with a bleak twist. Sirens approached the home and a tagline introduced teens to The Gifted: What if you were hunted for being yourself? Digital advertisement created by Fox, United States for Marvel, within the category: TV Promos.

Thinking in Color is the first user generated content color spectrum ever created as an immersive experience to inspire creativity by actually visualizing the colors your mind creates. Sherwin-Williams is obsessed with color and innovation. They don’t just see color, they see color as an immersive experience. Thinking in Color is the first ever opportunity to actually experience colors created by the mind. Collaborating with Wunderman Minneapolis, the team created from scratch brain-wave monitoring technology to generate hues based on brain activity. In real-time, the brain-wave monitoring headset translates brainwave activity and then visualizes the data into unique colors experiences. Since its debut, Thinking in Color has been creating unique colors from 16 million possibilities, for over 2,000 participants. These unique experiences helped create the first ever Architect Series from Sherwin-Williams, a twelve-color chip set inspired by the minds of architects. Experiential advertisement created by Wunderman, United States for Sherwin-Williams, within the category: House, Garden.

Audio advertisement created by Leo Burnett, United States for Chicago Latino Film Festival, within the category: Recreation, Leisure.

Outdoor advertisement created by Ogilvy, Hong Kong for Hong Kong CleanUp, within the category: Public Interest, NGO.

Film advertisement created by IPG Mediabrands, United Kingdom for Arla, within the category: Non-Alcoholic Drinks.

Film advertisement created by Rethink, Canada for Canadian Cancer Society, within the category: Public Interest, NGO.