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Film advertisement created by Leo Burnett, Canada for Enbridge, within the category: Industrial, Agriculture.

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Film advertisement created by Longform, United Kingdom for Nio, within the category: Automotive.

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Every year, thousands of volunteers in every italian city join Legambiente in the special 3days event called "Puliamo il Mondo" (Clean up the World) in order to help the public service to fight environmental degradation. They will show no mercy for all the abandoned waste! Film advertisement created by Arsenale23, Italy for Legambiente, within the category: Public Interest, NGO.

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Film advertisement created by BBDO, United States for Macy's, within the category: Retail Services.

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Film advertisement created by Hub, United States for Sega, within the category: Gaming.

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Executive Creative Director: Agostino Toscana. Digital advertisement created by Saatchi & Saatchi, Italy for CoorDown, within the category: Public Interest, NGO.

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Film advertisement created by Mortierbrigade, Belgium for Belgian National Lottery, within the category: Gambling.

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Humanity needs harmony. Our national anthems are revered sources of pride, but their lyrics are brutal celebrations of war. Defining identity by the bloodstains of history glorifies violence and motivates atrocity. Ghedh is the universal statement of peace that can be written in every typeface, understood in every language, and sung in every country. As an international anthem, Ghedh unites the peaceful parts of current anthems in a global celebration of humanity. Rooted in “togetherness” and expressed as a universal glyph, Ghedh raises its voice as a visual manifesto. The Ghedh sign can be understood in every language as a proclamation of peace. Integrated advertisement created by Miami Ad School, Germany for Google, within the category: Electronics, Technology.

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Film advertisement created by BBDO, New Zealand for My Dog, within the category: Pets.

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Film advertisement created by DDB, Poland for Tiger Energy Drink, within the category: Non-Alcoholic Drinks.

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Film advertisement created by Publicis, France for Cardiovascular Research Foundation, within the category: Public Interest, NGO.

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Since 1951, South Africans have loved Volkswagen. In fact, you'll probably find one on every street, road, highway and byway in the country. We were asked to find an innovative way to celebrate the impact that Volkswagen has had on South African streets, and use it to kickstart Volkswagen South Africa's Facebook Page. Volkswagen Street Quest was a Facebook challenge to find as many Volkswagens as possible on South African streets using Google Street View in a custom-designed gaming interface. The game was played over four weeks and the player with the most Pins each week qualified for the Grand Final – a live playoff in which finalists competed for prizes worth R50 000. Digital advertisement created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.

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Poor people of Ecuador are marginalized and suffer the drama of not having basic services like water, health services and roads. The government ignores them and the world are invisible as if ghosts were. "Fantasmas del Chimborazo" is a campaign of the NGO Codespa that seeks to give visibility to some of the stories that show that they have not disappeared and need your help to get out of the shadows. Experiential advertisement created by Good Rebels, Spain for Codespa, within the category: Public Interest, NGO.

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After Hawai, San Fransisco, Berlin and more, the popular Color Run was also held in Amsterdam this year. During this 5K race, runners start out dressed in white and end up covered in colourful powder. Flexa, the leading paint brand in Holland, wanted to stand out during this fun run, to spread their message: ‘Let’s Colour’. They did this using a specially fabricated Flexa T-Shirt. How it worked? The more colour, the more the Flexa logo and payoffshowed up. Ambient advertisement created by Etcetera, Netherlands for Flexa, within the category: Industrial, Agriculture.

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Film advertisement created by McCann, Germany for Sony, within the category: Electronics, Technology.

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Film advertisement created by Publicis, Canada for Centraide, within the category: Public Interest, NGO.

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Since appearing as the first metal-cased G-Shock in 1996, 20 years ago, MR-G has continued to evolve along with G-Shock’s history as the brand’s premier model. Now, to celebrate the series’ 20th anniversary, we unveil “G-SHOCK x BONSAI”—art pieces that embody MR-G’s product concept. The Japanese traditional horticultural craft of bonsai encapsulates the beauty and harshness of nature in a small universe and is able to keep living for centuries. In the same way, with its solar battery and titanium casing, MR-G encapsulates the technologies to keep perpetual time in its small body. What ties them together is the Japanese passion for precision and craftsmanship, and both have been represented inside the watch box. The concept video shows how MR-G continues to keep accurate time within the bonsai as it grows, weathering rain and wind. Over a three-month period, we captured over 70,000 shots in time-lapse photography, which have been edited together into this video. Contained within a diameter of just 50mm is precision technology to keep time in perpetuity. The marriage of state-of-the-art technology and advanced craftsmanship has borne MR-G, the epitome of Japanese watch-making. Film advertisement created by McCann, Japan for G-SHOCK, within the category: Personal Accessories.

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Digital advertisement created by Forsman & Bodenfors, Sweden for United Nations, within the category: Public Interest, NGO.

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Experiential advertisement created by Marcel, Brazil for Instituto Homem Pantaneiro, within the category: Public Interest, NGO.

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Ambient advertisement created by Grey, Finland for Finnair, within the category: Transport.




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