Fresh News

URL: http://www.MentosFreshNews.com Mentos Fresh News is a Facebook application that creates a personalised News Report all about you. It has been built using the latest technology platforms to deliver an individual experience that embodies Mentos' brand positioning of 'Freshness'. Every News Report uses data available from Facebook and Foursquare in a smart way, matching it against behaviour rules to derive satirical stories all about the user. Our news readers then deliver the stories in a humorous way with added personalisation through the use of text-to-speech software. With 45 minutes of customisable footage behind the site, there are literally millions of possible unique video combinations that can be made using the App, and millions of different videos that people will want to share. Stay Fresh people. Executive Producer:Tessa Christou Film advertisement created by BBH, United Kingdom for Mentos, within the category: Confectionery, Snacks.