Film advertisement created by Skidmore Studio, United States for Expedia, within the category: Transport.

The Canadian Centre for Child Protection (CCCP) reports an 89% increase in the past two years in online sextortion cases among teenage boys, prompting the CCCP to develop Canada’s first awareness and prevention campaign for boys, launching on May 23. The Don’t Get Sextorted, Send a Naked Mole Rat campaign breaks down communication barriers with a character that uses humour and innuendo to appeal to teenage boys; capture their attention; and make it easier to talk about sextortion. The naked mole rat character is also portrayed in memes that can be sent as a prankster-style alternative, to those asking for nudes online. It gives boys an easy “way out” of a potential sextortion situation. Integrated advertisement created by No Fixed Address, Canada for The Canadian Centre for Child Protection, within the category: Public Interest, NGO.

Whybin\TBWA Group Melbourne have created an interactive outdoor exhibition to launch the first purpose-built 100% electric car in Australia, the Nissan LEAF. The huge exhibit features over 40 real petrol bowsers artfully reinterpreted into useful everyday items to express the fact that with the Nissan LEAF, bowsers are no longer needed. The LEAF runs purely on electricity meaning the home is now the everyday filling station. The recycled petrol bowsers have been turned into functioning pieces of interactive art including a fish tank, coffee machine, giant water fountain, grandfather clock and a bird feeder that features a bowser covered in birdseed. Ambient advertisement created by TBWA, Australia for Nissan, within the category: Automotive.

IK Tellus is a new team in Sweden’s premier bandy league with few supporters. The team found all the people named Stark in the city of Västerås [vɛstɛrˈoːs], Sweden’s fifth largest city and home to the most successful team in Swedish bandy history, and tried to recruit them as allies. Västerås is the actual name of the city, and it’s pronounced just like Westeros in Game of Thrones. Stark is the 412th most common surname in Sweden – about the same as Gibbs, Lindsey or Blake in the US – and it’s why Tellus were able to find 16 people named Stark in “Westeros”. Just like the Stark family in Westeros, bandy is a game from the north. Played on ice during winter on a field as big as a soccer field, it has many similarities to ice- and field hockey in the way it’s played. Winter is coming. Be prepared. Direct advertisement created by Round & Round, Sweden for IK Tellus, within the category: Sports.

For the PRE-SAFE® precrash system from Mercedes-Benz, we made chaotic traffic intersections safer. Everybody was able to look around the corners into the streets as if the walls were transparent, and could therefore detect potential hazards in time to avoid them. To achieve this, we used a camera to film what was going on around the corner. The images were projected onto an 18/1-format billboard on a building corner so all motorists and cyclists could see them. Ambient advertisement created by Jung von Matt, Germany for Mercedes, within the category: Automotive.

Stitch Fix launched its first brand campaign this February, tying into award season's major fashion moments in order to talk to consumers about what Stitch Fix does, why it’s relevant, and how its service (personal styling) can help them feel that red carpet confidence every day of the year. The campaign launched with a Stitch Fix Red Carpet activation in LA and NYC—complete with handlers, agents and paparazzi—to give everyday people the 'red carpet treatment.' Then, just before the curtain rose at the Oscars, the company launched a :60 spot celebrating and elevating the reasons people get dressed for all of life’s moments, big and small. Film advertisement created by The Many, United States for Stitch Fix, within the category: Fashion.

Film advertisement created by MullenLowe Group, Australia for Royal Life Saving, within the category: Public Interest, NGO.

Film advertisement created by Grabarz & Partner, Germany for Burger King, within the category: Food.

Experiential advertisement created by Mark+, Brazil for Partage Shopping, within the category: Retail Services.

Film advertisement created by FCB, United States for Radio Flyer, within the category: Gaming.

Film advertisement created by BBDO, Canada for Movember, within the category: Public Interest, NGO.

Film advertisement created by McCann, Mexico for BestDay, within the category: Transport.

In an industry like Real Estate that is inundated with mundane fact-based advertising, we aimed to create a refreshing campaign that brings a smile to most folks. Film advertisement created by Lazaro Advertising, India for Goyal & Co, within the category: Professional Services.

Production: SKBD.SH Digital advertisement created by SKBD.SH, Russia for TV Rain, within the category: Media.

A new brand campaign for the Minnesota Lottery aimed at attracting Minnesotans with an adventurous spirit. Each spot features the new tagline (which serves more as a rally cry), and aligns with the notion that the Minnesota Lottery creates spontaneous moments worth opting in for. Film advertisement created by Periscope, United States for Minnesota State Lottery, within the category: Gambling.

Children in industrialized nations are eating too much fast food and sweets. The result: diabetes and adiposity. To change this FYFFES initiated a global campaign: The “Banana Comic Week 2013”. In collaboration with the famous CARLSEN Comics the comic-hero “FYFE” was developed – a boy who turned into a superhero by eating a banana. For the very first time and with the help of an innovative laser-print technique six different comics were printed on banana skins. The “Banana Comic Week 2013” were a great success in each of the 9 countries and every school and convinced children and parents how delicious and powerful bananas are. Daniele DelNero Direct advertisement created by Serviceplan, Germany for Fyffes, within the category: Public Interest, NGO.

Digital advertisement created by RCG, Russia for Rexona, within the category: Health.

Film advertisement created by Camp Jefferson, Canada for Koodo, within the category: Electronics, Technology.