Digital advertisement created by BBDO, New Zealand for Burger King, within the category: Food.

Every Red Nose Day, celebrities take on huge, daunting challenges to raise money. We brought a beloved brand mascot – PG tips Monkey – to life in the real world. This animatronic Monkey took on a towering feat: climbing Europe’s tallest building. A 360 campaign, including hilarious film of the stunt, asked fans to support Monkey’s heroics by buying special packs. Case study: https://vimeo.com/130204607 Ambient advertisement created by Hey Human, United Kingdom for PG Tips, within the category: Non-Alcoholic Drinks.

People either love or hate Cadillac designs. We aimed to communicate that design is not a democracy. Through a social media activation, we created the illusion of democracy by replicating social media tools to make it appear as though we are asking for the public’s opinion, when in fact, we sought approval from no one. Digital advertisement created by Interesting Times, Lebanon for Cadillac, within the category: Automotive.

Digital advertisement created by Kempertrautmann, Germany for Edding, within the category: Office Equipment.

Film advertisement created by Saatchi & Saatchi, Switzerland for Otrivin, within the category: Pharmaceutical.

Film advertisement created by BBDO, New Zealand for My Dog, within the category: Pets.

Ambient advertisement created by Ogilvy, Argentina for Cerveza Salta, within the category: Alcoholic Drinks.

Film advertisement created by Alazraki, Mexico for Scotiabank, within the category: Finance.

Film advertisement created by Saatchi & Saatchi, Brazil for Skol, within the category: Alcoholic Drinks.

Digital advertisement created by TBWA, United Arab Emirates for SOS Children's Villages, within the category: Public Interest, NGO.

#THEPRINCEISBACK This was the headline broadcast by Belgian Royal Soccer Club Anderlecht on Sunday at midday. Just four words, but they sent a chill down the spines of everyone who loves the mauves: legendary soccer player Vincent Kompany would be coming home. Digital advertisement created by Branded by Geronimo, Belgium for Anderlecht, within the category: Sports.

Film advertisement created by Jung von Matt, Germany for Nikon, within the category: Electronics, Technology.

Digital advertisement created by Jung von Matt, Germany for Laut Gegen Nazis, within the category: Public Interest, NGO.

Film advertisement created by Publicis, Germany for Greenpeace, within the category: Public Interest, NGO.

Film advertisement created by McCann, Poland for Lech, within the category: Alcoholic Drinks.

Greeks are very confident of the sunny weather they enjoy all year long. In fact they are so confident, that the nation's largest air carrier, Aegean Airlines, installed a live weather broadcast in Berlin, in the middle of Sony Center and promised Germans to fly them to Greece half price, if the weather in Greece got cloudy. The billboard broadcasted live in the first week of May, streaming the weather of Athens and Paros island from dawn till sunset. The live stream gathered a lot of curious passersby who stayed and enjoyed the greek sunny view while wishing for a cloud to appear. Throughout those days, the weather in Greece did justice to the airline's promise, with a lot of sun and high temperatures that kept people waiting and waiting. Until the third day, that suddenly a cloud appeared in Paros island’s sky, instantly activating a 50% discount for Berliners, who rushed to book their flights to Greece. The live stream was also available live on Youtube in order to help the rest of German residents win holidays to Greece. Concept and implementation were delivered by Ogilvy Greece for Aegean Airlines. Outdoor advertisement created by Ogilvy, Greece for Aegean Airlines, within the category: Transport.

Film advertisement created by BBH, United Kingdom for Tango, within the category: Non-Alcoholic Drinks.

Digital advertisement created by TBWA, Canada for Project Consent, within the category: Public Interest, NGO.