AN AD CAMPAIGN ABOUT BLIND PEOPLE FOR THE WORLD TO OPEN THEIR EYES "Models for equality" is an initiative of the Rehab Center for the Blind of Lima (CERCIL) to raise awareness of optical businesses and eyewear brands in Lima. The campaign aims for these organizations to hire 5 of CERCIL members as the perfect candidates to become new eyewear models since they have wore them all of their lives. The campaign developed by the agency LOTO, aims to address an issue few people want to talk about: discrimination in the work environment. Blind people experience barriers when trying to find jobs for themselves, mostly because people take their usefulness for granted, a myth that the campaign is attempting to debunk Film advertisement created by Loto, Peru for Cercil, within the category: Public Interest, NGO.

Film advertisement created by The Greenroom, Hungary for Poli-Farbe, within the category: House, Garden.

Film advertisement created by CLV, Spain for Mirazur, within the categories: Food, Recreation, Leisure.

THE TRAJECTORY OF BRAZILIAN WOMEN IN THE ENVIRONMENT OF TEACHING IS PERSEVERANCE. TO CELEBRATE THAT FORCE, Univel presents a project that contemplates the history of women in education, especially those struggles to conquer a space in the University education. Integrated advertisement created by DBPV, Brazil for Univel, within the category: Education.

Film advertisement created by Argonaut, United States for NerdWallet, within the category: Finance.

Film advertisement created by Joe Public, South Africa for Brothers for Life, within the category: Public Interest, NGO.

The three spots, directed by Diana Kunst, for Garlic Productions, reflect the parallels that exist between highly respected professions and the world of skateboarding: A series of interior dialogues that prove there's no difference between the two worlds. A scientist experiments and investigates until he gets the desired results, just like a skater learning a trick. An accomplished violinist practices endlessly with his wooden instrument, refining his technique and the skater does too. The policeman, through his dedication and bravery, is also connected to the life of a skater. Film advertisement created by LOLA, Spain for Nomad, within the category: Recreation, Leisure.

Film advertisement created by Santo, Argentina for Coca-Cola, within the category: Non-Alcoholic Drinks.

Smart TXTBKS are sim cards containing condensed grade school text books. This low-tech solution turns even analog phones into e-readers, and helps lessen the load for public school kids who have to walk miles to school carrying up to 22 books in their bag. Digital advertisement created by DDB, Philippines for Smart Communications, within the category: Electronics, Technology.

Film advertisement created by Kairo, Egypt for Shave Code, within the category: Health.

For three minutes ten seconds we took over a full ad break, showing an ordinary guy in an ordinary garden, using Ronseal One Coat Fencelife to paint his garden fence. On the eve of the biggest DIY Bank Holiday of the year, the #RonsealAdBreak reminds viewers of the full realities of DIY. Demonstrating that when you just want to get it over and done with, your first port of call should be Ronseal. After all their famous strapline is, 'it does exactly what it says on the tin'. Film advertisement created by BJL, United Kingdom for Ronseal, within the category: House, Garden.

Direct advertisement created by VML, United States for Legoland, within the category: Recreation, Leisure.

Film advertisement created by Union, Canada for Mount Pleasant Group, within the category: Professional Services.

Film advertisement created by Heimat, Germany for Hornbach, within the category: Retail Services.

Audio advertisement created by Change, Poland for Skoda, within the category: Automotive.

Digital advertisement created by DDB, Poland for LOT, within the category: Transport.

Sant’Agata Bolognese Motor Company ended 2018 celebrating its fans community with the quest of the Lamborghini #RealLover, right before Christmas. The campaign has been conceived both as a prank and a challenge. It took place inside and outside a toy store. Among the kids that were told all the Lamborghini models went out of stock, only one resisted and refused any other Super Sports Cars model. Outside the store he found the greatest surprise ever. Experiential advertisement created by Havas, Italy for Lamborghini, within the category: Automotive.

The North Face wanted to highlight the unique experience of the ‘lightness’ of Enjoy Air Down that sets it apart from other brands by casting a spotlight on the jacket’s features in a fun and unusual way. The campaign focused on ‘AIR’ among the numerous other elements that are associated with ‘lightness’ and presented ‘Downs that are lifted by air’ to convey this concept in a dramatic fashion. To do this, Innored created a unique hands-on experience for consumers to try “Enjoy Air Down” at The North Face in Seoul. Visitors to the specially-constructed store were led out into a large outdoor exploration zone with ten large openings in the floor that resembled the iconic arcade game Whac-A-Mole. When store patrons agreed to “Enjoy Air Down with Your Exploration”, an Air Down jacket suddenly popped up from one of the holes and hovered in mid-air. People were given 60 seconds to try to grab the jacket before it dropped back in the hole. If they missed, then another popped up, suspended in mid-air, from one of the ten holes. And so on and so on, with users frantically trying to grab the jacket before it disappeared back down the hole. The result is a fun-filled 60-seconds of people running, jumping, and rolling around trying to catch the down jacket as it floated in the air. With this unique consumer experience, The North Face was able to convey both ‘the joy of exploring’ and the ‘lightness’ of the product in a fun and very entertaining way. Ambient advertisement created by INNORED, South Korea for The North Face, within the categories: Fashion, Retail Services.