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Feel free to celebrate Christmas your own way! Film advertisement created by Auge Headquarter, Italy for IKEA, within the category: Retail Services.

Ambient advertisement created by Lowe, Costa Rica for Fox Sports, within the category: Media.

Digital advertisement created by Kempertrautmann, Germany for Edding, within the category: Office Equipment.

Film advertisement created by Creative ADM, Australia for Keep Australia Beautiful, within the category: Public Interest, NGO.

Lebanon is a country that's thrives on following trends, unfortunately not all areas have the right internet connection and end up being late comers to online fads. So we tackled slow connectivity with humor and used unscripted characters from remote areas in Lebanon to recreate live versions of the Ice bucket challenge and the Harlem-Shake. Film advertisement created by TBWA, United Arab Emirates for Connect, within the category: Electronics, Technology.

Film advertisement created by John St, Canada for True Sport, within the category: Public Interest, NGO.

Outdoor advertisement created by Saatchi & Saatchi, United States for Toyota, within the category: Automotive.

An interactive viral film for Tuborg Ukraine which follows the journey of three guys through Kiev at night, giving the watcher the option to transform everyday objects into freezelight animation sequences. Digital advertisement created by Mather, Ukraine for Tuborg, within the category: Alcoholic Drinks.

Art Director: J.D. Humphreys Film advertisement created by McKinney, United States for Sherwin-Williams, within the category: House, Garden.

Film advertisement created by McCann, Germany for Sony, within the category: Electronics, Technology.

Digital advertisement created by Mazarine, France for Perrier, within the category: Non-Alcoholic Drinks.

Film advertisement created by Giants & Gentlemen, Canada for Days Inn, within the category: Transport.

Film advertisement created by Havas, France for STUDIO+, within the category: Electronics, Technology.

Film advertisement created by Preston Kelly, United States for Catholic Health Initiatives, within the category: Public Interest, NGO.

Film advertisement created by BBH, United Kingdom for Tango, within the category: Non-Alcoholic Drinks.

Security cameras have reached such a degree of definition that for criminals is increasingly difficult to keep anonymity. Starting from this assumption, we imagined that during a series of fierce disorders, the protagonists themselves would release all the information needed to be traced. In this case we have transformed a typical hooligan chorus into the declamation of the complete details of the most aggressive subject of the group. Film advertisement created by JWT, Italy for Foscam, within the category: Electronics, Technology.

People in Russia talk and text on their phones while driving. We’re used to it, nothing strange. Radio stations provoke this behavior. Every station has a call-in show where listeners are calling or texting to win presents or just to say hi to their friends. Smartphone using is the second, after alcohol consumption, human factor causing car accidents. Despite a common opinion, hands-free devices offer no safety benefit when driving. Driving while talking on cell phones – handheld and hands-free – increases risk of crashes fourfold. The number is even bigger for texting and using apps. SM Polis Insurance is fighting against this dangerous habit with live radio broadcast of “car crashes”. 18 radio stations refused to join the action; they only cared about ratings and public image. So we had just one: Novoe Radio. Together with a popular call-in radio show we demonstrated what can happen if you use a phone while driving. When a presenter was getting a call from someone who was driving at the moment, he immediately disconnected the call and put on air the sounds of a car crash. After a moment of scary silence the presenter revealed it was not a real crash and explained the danger of using phones while driving. The first results came just in a couple of days. We were getting less and less calls from the drivers. The story was featured in media. After that the other radio stations changed their mind and joined the action to protect their listeners. People are now stopping to make a call to the show. Audio advertisement created by Voskhod, Russia for SM Polis Insurance, within the category: Finance.

Film advertisement created by BETC, France for Leroy Merlin, within the category: House, Garden.