Film advertisement created by Latinworks, United States for La Alianza, within the category: Public Interest, NGO.

The campaign aims to raise awareness of social issues in Japan and highlights the growing number of homeless people year on year. In addition, support is always hard to come by as homelessness is seen as a personal failure and ultimately the fate that one brings upon oneself. Ambient advertisement created by Ogilvy, Japan for Moyai Support Centre for Independent Living, within the category: Public Interest, NGO.

Direct advertisement created by Grey, Argentina for Pantene, within the category: Health.

Film advertisement created by Publicis, France for Orange, within the category: Electronics, Technology.

When you work in advertising, you're obsessed with advertising. Luckily, obsession has its place at the 2012 Dallas ADDY's. Film advertisement created by TM, United States for AAF ADDY Awards, within the category: Professional Services.

Digital advertisement created by BBDO, Japan for Human Academy, within the category: Education.

Integrated launch campaign for REMIX, the online tool that allows you to customise you own pair of Ray-Ban. Film advertisement created by RXM, United States for Ray-Ban, within the category: Personal Accessories.

According to recent studies (Cambridge, at European Union level) The Czech Republic has been recorded as one of the most racist and nationalistic countries in Europe. Living here, we can say that the people are mostly accepting and nice. Unfortunately, people aren’t quite as nice online. The internet has become a breeding ground for awful, hateful messages, made worse by anonymity. Usually made toward those who are most vulnerable - the refugees. So, Nadace Varietas - the Czech NGO for an open society and supporting the integration of foreigners - decided to do something to challenge and change mentalities. “Hate Unplugged” – a project that evaluates all the negative energy wasted online (by writing hateful posts) and transforming it into positive by donating free electricity and data to the people in need (the exact people that were targeted by that hate online). 
Using a mixture of social listening and complex sentiment analysis tools, we monitored the internet for months, recording the most hateful comments and negative energy, and calculating how much energy was wasted in the process. Applying a simple algorithm (how much a human being consumes as energy in a hateful manifestation + the energy consumed by the device he used, multiplied by the number of hateful post we found every day = 259 300 watts per year! We used the equivalent of this “wasted” negative energy to donate it to the people in need – the Nakivale Refugee Settlement in Uganda, where we've build Hello Hubs (hubs that’ll give free electricity and data) with the help of the Hello World organisation. Digital advertisement created by McCann, Czechia for Hello Hub, within the category: Public Interest, NGO.

Film advertisement created by Euro RSCG, Morocco for Amana, within the category: Transport.

click on 'translate captions' Film advertisement created by Kitchen, Spain for Ayuda en Acción, within the category: Public Interest, NGO.

Tiny Tinie Performs Whoppa on a Whopper Digital advertisement created by BBH, United Kingdom for Burger King, within the category: Food.

At the time when our hearts are open, is when the greatest #blessings are seen. Gong Xi Fa Cai.

At NH7 Weekender- India's Happiest Music Festival; to discourage littering, we turned an ordinary waste bin into a WASTED bin. The more alcohol cups you throw into it, the more drunk it gets and the more 'trash' it talks. Copywriter: P.G. Aditya Ambient advertisement created by Webchutney, India for Only Much Louder, within the category: Recreation, Leisure.

Film advertisement created by Humo Rojo, Argentina for Nidera Seeds, within the category: Industrial, Agriculture.

From the idea to the real business - that's a journey of an entrepreneur. Film advertisement created by Voskhod, Russia for Tochka Bank, within the category: Finance.

Film advertisement created by Will Creative, Canada for BC Children’s Hospital, within the category: Public Interest, NGO.

A Shy geeky college student dreams of becoming a dancer (Actress-Model Nataly Dadon) after being caught up in a middle of a classroom disco with the proffeseur (MK Oren Hazan) she transforms from a nerd to a beautiful "Eve & Lear" dou dancer.

Film advertisement created by BMF, Australia for ALDI, within the category: Retail Services.

Film advertisement created by Camp Jefferson, Canada for Koodo, within the category: Electronics, Technology.

Film advertisement created by Partners + Napier, United States for Kodak, within the category: Electronics, Technology.