There are a lot of children who are begging in Ukraine. At least 174 of them did it against their will. They were manipulated by traffickers who hide in the shadows. Together with the UN Migration Agency, we invited people to light it up. We created an interactive installation. And exhibited it for three days during the Kyiv Lights Festival. A big black cube with one little peephole. If you look inside you will see just a begging girl. But if you take a photo using the camera flash, the picture will change. With a low production budget and a zero budget for the promo we had 5,647 flashes for three days. These people not just saw the installation. These people took photos. Photos they save on their phones and cameras. Photos they will show to someone else. After Kyiv Light Festival the installation moved to AkT, contemporary art gallery. Now, this installation is permanently exhibited in Odessa. Experiential advertisement created by ANGRY, Ukraine for UN Organization for Migration, within the category: Public Interest, NGO.

Film advertisement created by Print2tape, India for Ceat Tyres, within the category: Automotive.

Digital advertisement created by 72andSunny, United States for Skylanders, within the category: Gaming.

Through today’s technology, frozen fish can actually be better quality than “fresh fish.” New processes in the fishing industry have allowed fish to be frozen straight from the boat within hours of being caught – preserving the taste, texture and nutritional benefits – compared to fish sold at “fresh markets,” which often has a week or more long journey to store shelves, and a long decaying process. However, many people don’t know or think about this, and have prejudice to include frozen fish in their diet. Ambient advertisement created by Y&R, Poland for Mila, within the category: Retail Services.

Film advertisement created by Lowe, Canada for Type Books, within the category: Media.

Watch the first ever ballet performed by an airplane. AirBaltic teamed up with experimental ballet choreographer to rehearse world’s first ballet “The Nutcracker” with Bombardier CS300. Experiential advertisement created by Cube, Latvia for airBaltic, within the category: Transport.

Film advertisement created by FCB, United States for Dockers, within the category: Fashion.

Digital advertisement created by Forsman & Bodenfors, Sweden for United Nations, within the category: Public Interest, NGO.

Film advertisement created by Thinkk, Egypt for Tonger Energy Bar, within the category: Food.

Digital advertisement created by M&C Saatchi, Sweden for LG, within the category: Electronics, Technology.

In an industry first, john st. has launched a new cat video division, specializing in the production, filming and seeding of cat videos. Rather than opening a digital department, like other agencies, they believe this unique direction will ultimately lead to more client success. “We’ve seen phenomenal growth in this category,” says Arthur Fleischmann, President of john st. “We’re taking that learning, and applying it to our business model.” Digital advertisement created by John St, Canada for John St, within the category: Agency Self-Promo.

Film advertisement created by Herezie, France for Vitalfan, within the category: Pharmaceutical.

Film advertisement created by Lowe, Czechia for For a Better Life in Prague, within the category: Public Interest, NGO.

Because, it’s time to change the rules of the game – the social inequalities of our world. This year, French people will have to choose their new President. Social inequality divides the French society and it’s critical to remind everybody the importance of this issue. Adults get used to social unfairness… But kids can’t bare it. Kids’ reactions to situations are often very interesting because they’re truthfully blunt with no preconceived or learned bias. In “The Society Game” experience, we see how they react to our unfair world. Experiential advertisement created by Herezie, France for Observatoire des Inegalities, within the category: Public Interest, NGO.

Film advertisement created by Juniper Park, Canada for YWCA, within the category: Public Interest, NGO.

Film advertisement created by Playground Production, South Korea for Hyundai, within the category: Automotive.

Digital advertisement created by 180LA, United States for Virgin Mobile, within the category: Electronics, Technology.

Direct advertisement created by Publicis, Italy for Renault, within the category: Automotive.

Film advertisement created by Grey, Germany for MTV, within the category: Media.

Film advertisement created by BBDO, United States for Guinness, within the category: Alcoholic Drinks.