Film advertisement created by Joe Public, South Africa for Brothers for Life, within the category: Public Interest, NGO.

During Gothenburg Pride 2017, Swedish public transport company Västtrafik wanted to show its support. The tram lines in Gothenburg are colorful. So we decided to re-arrange them according to the rainbow, and use 30 digital outdoor ads to advertise Västtrafik’s regular real-time departure info. Ambient advertisement created by Forsman & Bodenfors, Sweden for Västtrafik, within the category: Public Interest, NGO.

Film advertisement created by Lowe, United Kingdom for Knorr, within the category: Food.

Just how committed can one company be about telecom cloud migration? A new Amdocs employee is about to find out… Digital advertisement created by McCann, Israel for Amdocs, within the category: Electronics, Technology.

Canada’s unions created an immersive virtual reality experience of a refugee's journey, because they wanted Canadians to feel a deeper connection to the refugees we are welcoming, and to have a better understanding of the challenges they face. Now you can interact with this 360º video version of the experience. Digital advertisement created by Redline Interactive, Canada for Canadian Labour Congress, within the category: Public Interest, NGO.

Australia is prone to some of the most devastating bush fires in history. But after two wet seasons in rural NSW, what fire fighters feared more than the driest summer in decades was in fact 'apathy'. People needed to know how to protect themselves more than ever preceding the summer of 2013 by downloading a bush fire survival plan immediately. Film advertisement created by JWT, Australia for NSW Rural Fire Service, within the category: Public Interest, NGO.

Coca-Cola Zero launched an extraordinary summer attraction in Israel: a mini-island called "Coca-Cola Zero-Zone" that was built as a floating island in the middle of the Red Sea, designed as an urban street, offering a unique sampling experience to its visitors. The "Coca-Cola Zero-Zone", was built and produced by Promarket Israel, covering an area of over 400 square meters and was surrounded by water on all sides. It was built on the northern coast of the Gulf of Eilat, at a distance of about 100 meters from the shore and was accessible only by swimming to it or by shuttle boats. Once you arrived you were rewarded with an experiential sampling of Coca-Cola Zero. Visitors at the Coca-Cola Zero-Zone enjoyed cold and refreshing Coca-Cola Zero served out of a pool bearing the brand logo, live drumming performances, a variety of games and great music. They all got to kick off their weekends with a private island party! Hundreds of photos were taken on a daily basis and were posted to the brand's Facebook page – where visitors could find themselves, tag the photos and share the experience with their friends. The visitors to the Coca-Cola Zero-Zone also receive a special "Benefits Bracelet" from Coca-Cola Zero, granting them various discounts at dozens of shops, restaurants, bars and other locations in the southern Israeli tourist city of Eilat. Ambient advertisement created by Promarket, Israel for Coca-Cola Zero, within the category: Alcoholic Drinks.

At NH7 Weekender- India's Happiest Music Festival; to discourage littering, we turned an ordinary waste bin into a WASTED bin. The more alcohol cups you throw into it, the more drunk it gets and the more 'trash' it talks. Copywriter: P.G. Aditya Ambient advertisement created by Webchutney, India for Only Much Louder, within the category: Recreation, Leisure.

Teens generally think that HIV/AIDS is not about them, and health issues are not of concern to them overall. On the other hand, HIV testing is a big deal actually, it can be scary. Knowing that teens tend to do crazy or risky things to show-off, get attention, feel adrenaline or because others do it, we made HIV testing a part of the world of challenging entertainment, so when you do it – it’s a bold move. With the help of the celebrity — UNICEF Ukraine’s friend multi-artist MONATIK — we dared teens* to test for HIV. We made a real-life experiment: the artist did all the exciting things he likes — skateboarding, dancing, trampoline jumps — and HIV test. We measured his heart rate in the process to prove: if one seeks an adrenaline rush, he or she should definitely test for HIV. *In Ukraine 14+ teens can anonymously test for HIV without parents consent. Film advertisement created by Be-it, Ukraine for Unicef, within the category: Public Interest, NGO.

Film advertisement created by BBDO, New Zealand for Burger King, within the category: Food.

Integrated advertisement created by Serviceplan, Germany for Metro, within the category: Retail Services.

Lightning is one of the most fascinating powers of nature. This year the USA counted 272 victims of lightning. Daryn Kahn made a documentary about this phenomenon in the lightning capital of the world, Florida USA. But what started as a documentary about lightning ended up with an extremely dangerous experiment.

‘The Drive’ takes viewers on an immersive road journey through breathtaking Australian landscapes in an all-new Audi A6 Sedan. The film was shot in the NSW Central Tablelands by director Luke Bouchier at Finch, using multiple cameras to replicate the experience of driving the car, which the audience can enjoy from the comfort and safety of their own home. To enhance the mood of the drive, the film was scored by composer John Hassell, from his studio in Marseille, France, where he is currently in isolation. Part of the appeal for using a long, slow TV-style approach was to tap into the zen nature of the genre in a time when people seemingly crave it more than ever – encouraging a moment of calm in an otherwise frantic climate. The Drive is Inspired by the slow TV genre and made to showcase both the beauty and diversity of the Australian landscape, to allow people to experience the calming feeling of the open road. Content advertisement created by We Are Social, Australia for Audi, within the categories: Automotive, Public Interest, NGO.

This film travels around the city of Brisbane to bring the most obscure and intriguing stories back to the Museum. It does this via a bicycle that’s equipped with 256 ultra-bright LEDs on each wheel. At speed, the LEDs blend to show a video animation and the wheels become a lens to the past. For example, a Bengal tiger named Jimmy who chased a man along Turbot Street in 1888. Or Australia’s first experimental TV broadcast that took place from a windmill on Wickham Terrace. But really, they’re just a tease to visit the Museum of Brisbane and find out more. Post Production: Alt.vfx Film advertisement created by BBDO, Australia for Museum of Brisbane, within the category: Recreation, Leisure.

Content advertisement created by Sid Lee, France for Honda, within the category: Automotive.

Film advertisement created by mcgarrybowen, India for Ola Cabs, within the categories: Professional Services, Public Interest, NGO.

Brief: Connectivity is key for car brands. But in people's digital routine, BMW is not yet top of mind. How can we change that? Idea: Simply illustrated ads highlight specific features of BMW Connected. In short online videos, we engage our busy target group while browsing. The seamless transition shows them how smoothly BMW Connected fits in to their digital life. In the same style, print ads transform the message to the offline world. Both channels lead to our website where users learn the features through scroll-through storytelling. Digital advertisement created by Miami Ad School, Germany for BMW, within the category: Automotive.

Many people do not tend to wear seat belts in the long distance bus. Then, how can we solve this problem? Samsung Life came up with an idea. People usually spent their time with smartphone and because of that their battery went out quickly. So, we made ‘Charge your life.’ This charging system is consisted of the seat belt and wireless charging dock. Charging is available only when you wear the belt, because the dock is connected to the belt. Digital advertisement created by Dankook University, South Korea for Samsung, within the category: Electronics, Technology.

Film advertisement created by BBDO, United Kingdom for BT Mobile, within the category: Electronics, Technology.

India has the highest number of child laborers in the world, reporting child labor is a lengthy process and we wanted to ensure that it became a whole lot easier. Zomato has gained massive popularity as the food search engine of choice of many in our generation, we used this in our favor to create a campaign to get rid of child laborers working in restaurants across the country. Film advertisement created by Miami Ad School, India for Zomato, within the category: Public Interest, NGO.