Direct advertisement created by FCB, China for Go Player, within the category: Non-Alcoholic Drinks.

Film advertisement created by WBrazil, Brazil for Ipanema, within the category: Fashion.

To mark the launch of the new look New Zealand Herald the paper wanted to celebrate the important role it has played throughout the country’s history. DraftFCB Auckland took this insight and came up with a world first way of executing it. With help from the crew at Assembly the entire ad was printed on giant rolls of newsprint and animated on the NZ Herald's 50 million dollar printing press. Film advertisement created by FCB, New Zealand for New Zealand Herald, within the category: Media.

Film advertisement created by Brand Place, Poland for Tiger Energy Drink, within the category: Non-Alcoholic Drinks.

Film advertisement created by TBWA, Ireland for COSC, within the category: Public Interest, NGO.

Film advertisement created by Grey, United States for NFL, within the category: Sports.

Film advertisement created by Argonaut, United States for NerdWallet, within the category: Finance.

Film advertisement created by Heimat, Germany for Loctite, within the category: House, Garden.

Digital advertisement created by BBDO, Germany for Caritas, within the category: Public Interest, NGO.

Film advertisement created by L&C, United States for GE Lighting, within the category: Electronics, Technology.

Digital advertisement created by smoyz, Israel for Orbit, within the category: Confectionery, Snacks.

Digital advertisement created by Ottoboni, Sweden for Nordic Wellness, within the category: Recreation, Leisure.

Digital advertisement created by Story Manufacturing, United States for Union Wine Company, within the category: Alcoholic Drinks.

Film advertisement created by McCann, Poland for Lech, within the category: Alcoholic Drinks.

Film advertisement created by Meredith Xcelerated Marketing, United States for Sun-Maid, within the category: Food.

Ambient advertisement created by Geometry Global, Ukraine for ADC UA, within the category: Professional Services.

Over one million people die in India due to smoking each year. While most youngsters are aware of the fact that smoking damages their health, due to their living-for-the-moment attitude, long-term harm to their health is not a deterrent ENOUGH to stop them from smoking. We gave them a more compelling reason - smoking could stop you from fulfilling your most cherished desires. We dramatized the fact that every cigarette costs you 11 minutes of your life with a tragicomic story. To engage youngsters online, we cast celebrities with absolutely contrasting images. Sunny Leone, most known for her sex appeal, and Alok Nath, a veteran actor who has recently been trending since he has been typecast as an overtly religious character. The unusual pairing grabbed the attention of young netizens and ensured the message got home. Film advertisement created by Scarecrow, India for No Smoking, within the category: Public Interest, NGO.

Digital advertisement created by Escola Cuca, Brazil for Coca-Cola, within the category: Non-Alcoholic Drinks.

Film advertisement created by Grey, Australia for Googong, within the category: House, Garden.

Film advertisement created by Ampfy, Brazil for Iguatemi, within the category: Retail Services.