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The spot for Alfa Bank features a pigeon. There’s nothing special about this pigeon; it’s ordinary and grey. Absorbed in the hustle of a big city, it lives a routine life and finally finds courage and inspiration to achieve its dreams. It’s a success story that everybody knows; but it’s told from a new perspective. The ad spot reveals Alfa Bank’s brand positioning: “For the smart and the free”. Even if you’re ordinary and grey, you have the power and courage to move forward, do more and fly higher. Ivan Urgant, the bank’s celebrity ambassador, takes part in the video. Ivan hosts a popular entertainment talk show “Evening Urgant”, a Russian adaptation of American Late Night Show. P.S According to a Russian superstition, you’ll get richer if bird feces drop on you. Film advertisement created by Voskhod, Russia for Alfa Bank, within the category: Finance.
Film advertisement created by Ogilvy, Ukraine for Dobrynya, within the category: Non-Alcoholic Drinks.
Context: Wired, the leading technology and culture magazine, clocks 20. How best to celebrate if not to pay tribute to the essential online commenters. Idea: Conversations from Wired Magazine is a voice based commenting platform built with speech to text technology. So you have read a piece and you want to air your view? Click the "Conversations" button and bare your mind instantly for the community to hear you out. We love your accent but your voice comment is automatically made available in written words. You can share your voice comment on social media so others can join in on the conversation. Every week, we curate the conversations based on trending topics in order to feel the emotional temperature of our content. Conversations from WIRED Magazine: it’s not just about posting comments. It’s about being heard. Digital advertisement created by Miami Ad School, United States for Wired, within the category: Media.
Digital advertisement created by LOLA, Spain for Miami Ad School, within the category: Education.
Film advertisement created by Driven, United States for Quicken, within the category: Finance.
Film advertisement created by Saatchi & Saatchi, Argentina for Sony, within the category: Electronics, Technology.
Film advertisement created by Amp, United Kingdom for Hertz, within the category: Automotive.
Ambient advertisement created by Havas, Portugal for Portuguese Road Safety Association, within the category: Public Interest, NGO.
Once again, we find the Inappropriate Cat doing what he does best: swearing, belittling dogs and discussing his fondness for Crack Fries and craft beer. Now, just to reiterate, this is a cat we’re talking about. An Inappropriate Cat at that. He doesn’t care what you think. He can, and will, say whatever he wants, whenever he wants to. We’d put a muzzle on him, but we’re pretty sure he bites. Dogs are f***ing dumb. His words. Not ours. Digital advertisement created by Fairly Painless Advertising, United States for HopCat, within the category: Food.
Film advertisement created by DDB, France for National Geographic, within the category: Media.
Ambient advertisement created by Geometry Global, Ukraine for ADC UA, within the category: Professional Services.
Film advertisement created by Hunt Adkins, United States for Minnesota Timberwolves, within the category: Recreation, Leisure.
Film advertisement created by Glow, Germany for Blush, within the category: Fashion.
Ambient advertisement created by Cube, Latvia for airBaltic, within the category: Transport.
Film advertisement created by BBDO, United States for Macy's, within the category: Retail Services.
We created a gourmet meal made entirely from garbage ingredients to raise awareness for hungry homeless youth. Digital advertisement created by Grey, Israel for Shanti House, within the category: Public Interest, NGO.
Film advertisement created by Saatchi & Saatchi, Germany for Elanco, within the category: Pets.
Film advertisement created by Mazda Amiryar Design, Canada for NHL, within the category: Recreation, Leisure.
Film advertisement created by Creative ADM, Australia for Keep Australia Beautiful, within the category: Public Interest, NGO.
Digital advertisement created by BBDO, Australia for Whiskas, within the category: House, Garden.