Toronto’s condom usage has actually decreased in the Tinder age. To get people interested in condoms, we held a design contest to create the official condom of Toronto. The campaign idea was based on one question: What happens when you actually win a condom design contest? What’s it like to be recognized for this very strange achievement? How would you deal with being “condom famous?” Film advertisement created by The&Partnership, Canada for Toronto Public Health, within the category: Health.

Content advertisement created by Biborg, France for Rainbow Six, within the category: Gaming.

Film advertisement created by House of Radon, Sweden for Ericsson, within the category: Electronics, Technology.

Milk is not just for children: this is the concept of the viral campaign launched by Assolatte (The Italian Association of Milk Producers). Its main objective is to encourage teenagers and young adults to drink milk, a behaviour usually associated with children. Ambient advertisement created by Mosaicoon, Italy for Assolatte, within the category: Non-Alcoholic Drinks.

In 2016, Wendy’s launched three new branches in the Philippines: BGC Stopover, 6789 Ayala Avenue, and a renovated Greenbelt 1 branch. Wendy’s decided to disrupt how people normally decide where to eat, through a creative incentive for potential store visitors. Using Facebook Live, a newly-launched feature at the time, the brand came up with a live stream game of Finders Keepers, telling Facebook fans that if they could guess the Wendy’s locations and find the burger, they could keep it. Digital advertisement created by MullenLowe Group, Philippines for Wendy's, within the category: Food.

A l’occasion de la sortie de sa nouvelle gamme de soupe 100% légumes français, Liebig fait peau neuve et lance sa nouvelle plateforme de communication.
« Il y a de l’amour chez Liebig »

Film advertisement created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.

Audio advertisement created by Leo Burnett, United States for Chicago Latino Film Festival, within the category: Recreation, Leisure.

In the United States, on average, there has been an incident involving a firearm at a school every week for the last four years. Meanwhile nine states and counting have passed “campus carry” legislation allowing anyone with a license to carry guns onto school grounds. To draw awareness to these laws we created Student Body Armor, the first-ever line of bulletproof college apparel. Our hope is that by fighting absurdity with absurdity we will make parents and students think twice about which college they attend, and ideally make states think twice about campus carry.

Ambient advertisement created by Grey, Israel for Shanti House, within the category: Public Interest, NGO.

Reality Cheque shows exactly how much it will cost if you decide to drive home after a few drinks—by placing the costs on an itemised receipt. This road safety message is delivered at the end of a night out, which is the exact moment when people often make a very costly decision to drive themselves home. Unique point-of-sale software calculated the cost of dinner and drinks, plus the exact dollar amount if caught drink driving, creating a bespoke receipt that was unique to every patron. Ambient advertisement created by BBDO, Australia for Transport Accident Commission, within the category: Public Interest, NGO.

Film advertisement created by 72andSunny, United States for NFL, within the category: Sports.

Film advertisement created by IPG Mediabrands, United Kingdom for Arla, within the category: Non-Alcoholic Drinks.

This back-to-school season, Eden Gen will provide the sex education classes. #Sextember, a month without porn to discover sex differently. Between National Geographic and porn, the sex education of Generation Z has a huge gap… two extremes of discovery of sexuality which are both far from reality. Teenagers deserve that we speak to them about sex with frankness. Especially when we know that for almost half of them porn has played a determining role in their learning of sexuality. A provocative subject among young people: full of misunderstandings, complexes, imitations and uncertainties. In order to protect young people in their first steps towards discovering sexuality, Eden Gen intends to demystify the prejudices that they can have about sex by deconstructing, in a fun and playful way, the preconceived notions conveyed by pornographic culture. Through 4 mini-films, graphics and a poster campaign, Eden Gen relieves the worries of young people by reminding them that sex is not a question of size, duration or performance. To illustrate these messages, the campaign uses simple and fun euphemisms – a cat jumping in front of a cucumber or a contest for eating the biggest hot dog. The social media campaign will link directly to a dedicated website: www.sextember.fr where useful and educational advice, fun information and entertaining content will be made available. And to go even further, the brand is launching the #SextemberChallenge on TikTok. With erotic music playing in the background, young people will have free rein to imagine everyday scenes playfully eroticized – two stuffed toys sharing bed, a suggestive shadow, a buddy eating a banana… while indicating the stage of the Sextember challenge that they are at. And to avoid any risk of temptation, a “porn blocker” Chrome extension will be available for download on the website. So, are you ready to deconstruct your preconceptions? Integrated advertisement created by Buzzman, France for Eden Gen, within the category: Health.

6 million children die before they reach the age of 5, due to infections like Diarrhoea and Pneumonia. 44% of these deaths occur in the first 28 days of birth. This work created by MullenLowe Singapore, MullenLowe SSP3 Bogota, and Lowe Lintas, Mumbai, was a real life experiment that taught mum-to-be, Sangrahi, the simple habit of washing hands with soap, and how it can be life saving for her baby. Ambient advertisement created by Lowe, India for Lifebuoy, within the category: Health.

Film advertisement created by Deep Focus, United States for Ubisoft, within the category: Gaming.

Film advertisement created by Mortierbrigade, Belgium for ING, within the category: Finance.

CANALPLAY is the subscription VOD offer from the Canal+ group: pay once a month and have access to unlimited movies and series. So many programs that one life is not enough to watch everything. Our solution: we created a coffee. We launched on the market Insomny Coffee to help people to watch movies and series day and night. Ambient advertisement created by Buzzman, France for Canalplay, within the category: Media.

Digital advertisement created by Glow, Germany for Innocence In Danger, within the category: Public Interest, NGO.

Film advertisement created by Saatchi & Saatchi, Australia for RAMS, within the category: Finance.