Laughing Switch is a donation campaign which created its own medium to reach millions. Through out the world, comedy shows rely on the same laughter sound effects as a hint to underline the jokes. Instead of these familiar laughter sounds, Turkey's most popular radio shows used our very own sound effects: Laughter sounds belong to those children diagnosed with leukemia. The outcome of this simple switch has been remarkable. Nation wide audience was invited to laugh along children with leukemia and donate to LÖSEV by sending a simple Smiley Emoji to SMS line. The never been used "switch" became the most successful campaign for LÖSEV in recent years as donation rates rose more than %800. The public responded to the leukemia reality positively with conversation rates in social media raised more than %450. As influencers and celebrities taking a stand and talking about leukemia, our voice reached to millions through TV and newspapers. With almost no budget we had succeeded in creating a campaign and with a never been used switch we laughed big and wide, so big that no mask could hide. Audio advertisement created by Rafineri, Turkey for LÖSEV, within the category: Public Interest, NGO.

In their latest offering, Rattle charted a course to evolve the brand, elevate the messaging, and create a look and feel that positions BHC as an ambassador to Boston by way of its harbor. Film advertisement created by Rattle Advertising, United States for Boston Harbor Cruises, within the category: Recreation, Leisure.

Digital advertisement created by Saatchi & Saatchi, Thailand for Electrolux, within the category: Electronics, Technology.

Film advertisement created by Extreme Group, Canada for Downtown Halifax Business Commission, within the category: Professional Services.

Film advertisement created by Rethink, Canada for Variety, within the category: Public Interest, NGO.

Film advertisement created by Schupp, United States for National Council on Alcoholism & Drug Abuse, within the category: Public Interest, NGO.

The interventions were installed in three bars in the city of São Paulo, along with the message: “This is a stupid object. But drinking and driving is even more stupid.” Ambient advertisement created by FCB, Brazil for Sagatiba, within the category: Public Interest, NGO.

Audio advertisement created by FCB, Argentina for Piero Mattresses, within the category: House, Garden.

Blink Digital designed KFC Bucket Bae, a Valentine’s Day robot that unites chicken lovers with the bae of their dreams. The robot not only follows the consumer but also talks to them. When it comes to satisfying your love for KFC, Bucket Bae’s got you covered, offering a Hot’n’Crispy bucket of chicken goodness, a chicken popcorn bouquet, and a Krushers drink too. Yet, what really sets Bucket Bae apart is the built-in sensor that allows the robot to follow you everywhere, as true love does. Film advertisement created by Blink Digital, India for KFC, within the category: Food.

Film advertisement created by Ogilvy, Germany for LG, within the category: Electronics, Technology.

Photography: Paulo de Tarso "Disca" Film advertisement created by Lowe, Brazil for K-Y Jelly, within the category: Health.

Film advertisement created by Fueld, Portugal for Queer Lisboa, within the category: Recreation, Leisure.

Film advertisement created by Blackpool & the Fylde College, United Kingdom for Burger King, within the category: Food.

The campaign aims to illustrate that as the world moves faster and customers' lives continue getting busier, every moment is valued. McDonald’s latest services aren’t solely about technology, they’re about making it that little bit easier to enjoy the things you love and the small, life affirming moments that matter. Film advertisement created by Leo Burnett, United Kingdom for McDonald's, within the category: Food.

Invest Komfort, a developer who has been implementing premium housing investments in Poland for over 25 years, has created an extraordinary image campaign on the occasion of his jubilee. The campaign consists of a series of short documentary films entitled "Creating space and time”. In the series of eight episodes, we meet creators of modern residential buildings: from designers, engineers and architects, to craftsmen and artists. The characters share their views on architecture, reveal the backstage of their work and tell the secret of the developer's success, who has received over 70 prestigious awards for his investments. https://www.tworcyinvestkomfort.pl/en/ Integrated advertisement created by Communication Unlimited, Poland for Invest Komfort, within the category: Industrial, Agriculture.

Childish advertising from the bank of IKEA. The target group for the advertising is small businesses that want to develop, but lack the funding. Traditionally advertising towards business owners features good-looking models, posing in flashy offices, boasting about their own success. Ikano Bank chose to focus on the feeling of being too small in the world of business. Instead of regular models, a group of one-year-old babies were dressed in costume made business suits and adult wigs. Film advertisement created by Doe Blomberg Gottberg, Sweden for Ikano Bank, within the category: Finance.

Film advertisement created by DDB, Poland for Groomsh, within the category: Electronics, Technology.

Audio advertisement created by Moma, Brazil for KIA, within the category: Automotive.

Film advertisement created by BBDO, United States for Bacardi, within the category: Alcoholic Drinks.

Direct advertisement created by Ogilvy, Turkey for Columbia, within the category: Fashion.