Outdoor advertisement created by Ogilvy, Hong Kong for Hong Kong CleanUp, within the category: Public Interest, NGO.

Advertising agency Cactus has created an animated TV campaign aimed at driving awareness and purchases of various Scratch products in the Colorado Lottery’s portfolio. Lottery ads tend to focus on a single product, but the point of “Something for Everyone” is to show there’s a Scratch game for everyone. The four 15-second spots showcase several games, such as Crossword, Bingo and Poker, and inform viewers that Scratch tickets sell at seven price points ranging from $1 to $50 and that prizes span from $50 to $3 million. The work primarily targets light Lottery players who have the most potential for increasing their spending on Scratch tickets. Many people, who don’t normally play the Lottery throughout the year, buy or receive tickets as gifts during the holiday season (November to January). This fact offers the Colorado Lottery a chance to remind infrequent players how much fun they had playing the games and purchasing tickets. Core players are a secondary target. The Colorado Lottery launches 40 to 45 unique games each year and has 24 games available at any given time for quick-match addicts, strategic thinkers, math lovers and casino fans. Film advertisement created by Cactus, United States for Colorado Lottery, within the category: Gambling.

Digital advertisement created by Hyper Island, Sweden for The North Face, within the category: Fashion.

Film advertisement created by Mother, United Kingdom for Visit dubai, within the category: Hospitality, Tourism.

On Mother’s Day it’s usually dad who buys the gift. Bostik wanted to give kids the chance to use their imagination and create a gift for moms that was extra special this Mother’s Day. One that had their own personal touch and charm, so moms would know just how loved and special they are. So, Bostik armed kids with the tools and set them off to work. Content advertisement created by MullenLowe Group, South Africa for Bostik, within the category: Industrial, Agriculture.

Film advertisement created by BMF, Australia for UN Women, within the category: Public Interest, NGO.

To celebrate the World Radio Day, Ogilvy teamed up with Rádio SIM to recover the memories of the old radio days, by deconstructing time, piece by piece. With it, we created something new, something to remember the past, remember the songs and the artists that made those days, the Radio days. Digital advertisement created by Ogilvy, Portugal for Radio Sim, within the category: Media.

Outdoor advertisement created by Ogilvy, Turkey for Ford, within the category: Automotive.

Supervising Assistant Creative Directors: Rich Weinert, Kathy Speck Film advertisement created by Commonwealth, United States for Chevrolet, within the category: Automotive.

Thinking in Color is the first user generated content color spectrum ever created as an immersive experience to inspire creativity by actually visualizing the colors your mind creates. Sherwin-Williams is obsessed with color and innovation. They don’t just see color, they see color as an immersive experience. Thinking in Color is the first ever opportunity to actually experience colors created by the mind. Collaborating with Wunderman Minneapolis, the team created from scratch brain-wave monitoring technology to generate hues based on brain activity. In real-time, the brain-wave monitoring headset translates brainwave activity and then visualizes the data into unique colors experiences. Since its debut, Thinking in Color has been creating unique colors from 16 million possibilities, for over 2,000 participants. These unique experiences helped create the first ever Architect Series from Sherwin-Williams, a twelve-color chip set inspired by the minds of architects. Experiential advertisement created by Wunderman, United States for Sherwin-Williams, within the category: House, Garden.

Film advertisement created by Dentsu, Japan for Iwaki City, within the category: Public Interest, NGO.

Celebrate your color with the new "PERFECT MATCH" series by LIEBHERR

A trophy made with a pre-salt rock. Ambient advertisement created by Momentum, Brazil for Petrobras, within the category: Industrial, Agriculture.

In assuring us that ‘History Will Be Made’, the BBC’s 2018 campaign provides a timely reminder of football’s greatest tournament and why we love it. The campaign, created by BBC Creative with BBC Sport Marketing and animated by Blinkink, journeys through World Cup history via the skill of Diego Maradona, the flair of Zinedine Zidane and the emotion of Paul Gascoigne, to a preview of the most exciting talents of this year’s finals including Cristiano Ronaldo, Lionel Messi and Harry Kane. Animated launch film The Tapestry, directed by Nicos Livesey, takes us on a journey through iconic moments from the competition’s illustrious past, and introduces us to the faces that will surely create memories this time around. The team have modernized the traditional tapestry technique by creating a dynamic film in which every single frame has been individually embroidered. More than 227,000 metres of thread were used to create over 600 unique frames of tapestry, that if laid end-to-end would measure over 1,200 metres in length. Film advertisement created by BBC Creative, United Kingdom for BBC, within the category: Sports.

Film advertisement created by Rethink, Canada for Canadian Cancer Society, within the category: Public Interest, NGO.

Film advertisement created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.

In the United States, on average, there has been an incident involving a firearm at a school every week for the last four years. Meanwhile nine states and counting have passed “campus carry” legislation allowing anyone with a license to carry guns onto school grounds. To draw awareness to these laws we created Student Body Armor, the first-ever line of bulletproof college apparel. Our hope is that by fighting absurdity with absurdity we will make parents and students think twice about which college they attend, and ideally make states think twice about campus carry.

Milk is not just for children: this is the concept of the viral campaign launched by Assolatte (The Italian Association of Milk Producers). Its main objective is to encourage teenagers and young adults to drink milk, a behaviour usually associated with children. Ambient advertisement created by Mosaicoon, Italy for Assolatte, within the category: Non-Alcoholic Drinks.

Film advertisement created by Thinkmodo, United States for Sony Pictures, within the category: Movies.

6 million children die before they reach the age of 5, due to infections like Diarrhoea and Pneumonia. 44% of these deaths occur in the first 28 days of birth. This work created by MullenLowe Singapore, MullenLowe SSP3 Bogota, and Lowe Lintas, Mumbai, was a real life experiment that taught mum-to-be, Sangrahi, the simple habit of washing hands with soap, and how it can be life saving for her baby. Ambient advertisement created by Lowe, India for Lifebuoy, within the category: Health.