Film advertisement created by DDB, New Zealand for Speight's, within the category: Alcoholic Drinks.

A promotional video that consists of fun mini experiments made by Mohawk College Students for The Bay Area Science and Engineering Fair. Film advertisement created by Mohawk College, Canada for BASEF, within the category: Professional Services.

Digital advertisement created by TMW, United Kingdom for Virgin Trains, within the category: Transport.

Film advertisement created by Creativeland Asia, India for Mercedes, within the category: Automotive.

Maynards candies are just like you and me. They like normal things like tennis and picnics. The only difference is they live in constant fear for their delicious little lives. Film advertisement created by The Hive, Canada for Maynards, within the category: Confectionery, Snacks.

Psychological insights were used throughout the film’s development and production. From its narrative arc and character depictions, to the soundtrack, pace and use of colour, a range of elements were specifically devised to evoke anger and motivate action. Variations of the film were tested before release. The results were then used to optimise the final edit to maximise the motivating form of anger and action that was intended. On average, watching the film made participants feel over 3 times angrier, results showed. Further, the more intense they found the film and the angrier they were, the stronger their desire to take action and buy Hey Girls products. Film advertisement created by DDB, United Kingdom for Hey Girls, within the categories: Health, Personal Accessories.

Film advertisement created by Handsome, Romania for Shell, within the category: Industrial, Agriculture.

"Sons of Solidarity" consciously plays with the formation of Icelandic male names that end in "-son" and the name of the disease: ParkinSON. Film advertisement created by Grey, Germany for Iceland's Soccer Team, within the category: Sports.

KLM introduces their new and improved Europe Business Class. The most important new asset is ‘personal space’. To prove the human need for this personal space KLM conducted a social experiment. Using candid camera. Digital advertisement created by DDB, Netherlands for KLM, within the category: Transport.

At CarsGuide, our reviews can go on for weeks and weeks. So we get to test cars for whatever life can throw at them. CarsGuide, we go beyond the test drive. Featuring Vitas Varnas as the Car Salesman and Richard Berry as the test driver. Film advertisement created by Pencil & Pixel, Australia for CarsGuide, within the category: Automotive.

Ambient advertisement created by Saatchi & Saatchi, Ukraine for Milka, within the category: Confectionery, Snacks.

Film advertisement created by Ogilvy, India for Pulsar, within the category: Automotive.

From the idea to the real business - that's a journey of an entrepreneur. Film advertisement created by Voskhod, Russia for Tochka Bank, within the category: Finance.

Film advertisement created by Pitch, United States for Public Storage, within the category: Professional Services.

Spykar, one of India’s leading denim brands, wanted to excite the country's digitally-hooked youth with its Autumn Winter ’15 Collection: the indigo dyed Spykar Blue Collection. Like most youngsters, Indian youth are on the lookout for adult content, online. Incidentally, in India, porn films are called Blue Films. This inspired a nationwide prank - India's first ever blue film festival. 10 digital films with international models clad in Spykar's Blue collection were shot. The twist was - their denims were pixelated - making these videos look like adult content. These teasing videos, shared on social media, helped grab the attention of the youth of India. Ultimately, the videos were un-pixelated, revealing the stylish Blue collection. Results: Brand’s boldness-quotient and youth-connect increased | Twitter: Trended #1 | Reach: Over 40 million people | Store footfalls: 50% increase. Digital advertisement created by Scarecrow, India for Spykar, within the category: Fashion.

Outdoor advertisement created by Saatchi & Saatchi, New Zealand for Sealord, within the category: Food.

As the most mobile bank in the Netherlands ING launches the most mobile commercial in the Netherlands, a vertical film specifically made to watch on your iPhone or Android phone. Digital advertisement created by JWT, Netherlands for ING, within the category: Finance.

Film advertisement created by Publicis, Italy for Heineken, within the category: Alcoholic Drinks.

Introducing THE WASHABLE BOOK, the world’s first picture story book that teaches the importance of hand-washing, while washing the pages. As the children wash the hands of the characters on each page, the colors of the illustrations are revealed with a special printing technology. At the same time they learn through the act of washing their hands that germ-free hands are key to a healthy future. All children have wishes for their future. However, in developing countries, 6000 children die every day from infectious diseases such as pneumonia, diarrhea and malaria which are transmitted via dirty hands. Angfa, a Japanese soap company wanted to teach them the importance of hand-washing to protect their lives and their future. Since its launch, the story of the WASHABLE BOOK spread through numerous media with over 1.5 billion impressions and increased sales of Angfa’s soap by 1730%. But most importantly, it’s changing children’s lives and making their wishes all the more real. Direct advertisement created by McCann, Japan for Angfa, within the category: Public Interest, NGO.

Film advertisement created by Saatchi & Saatchi, Ukraine for AXA, within the category: Finance.