Music: Anthony Frattolillo

For soccer lovers, UFFA is the biggest festival in a year. They eager to feel the atmosphere of the ground and passion. But, there are many limits. How can we enjoy the soccer more exciting and dynamic? Why not sharing memorable moments with my favorite players? Heineken, the greatest support of soccer and the fans, invites you to the new world. Every player on the ground wears a uniform, and we are going to put micro cameras on their chest. On the bottom side of the bottle cap, there is a ‘star code’. With this, you can enter the application. Choose the game you want and click uniform number of your favorite player. And you can participate in the game through the player’s eyes using micro camera. Digital advertisement created by Dankook University, South Korea for Heineken, within the category: Alcoholic Drinks.

Film advertisement created by BBDO, Australia for Sydney Water, within the categories: House, Garden, Industrial, Agriculture.

This Valentine’s Day, disability charity Scope and creative agency Grey London are urging the public to ‘kiss the awkward goodbye’ with a series of tongue-in-cheek, disability-themed cards. With slogans including ‘Get your cane, you’ve pulled’ and ‘I love you (and it’s not just for the free parking)’, the set of four illustrated cards will be given away with every purchase made at Scope’s Camden store. To get them out to the masses, they’re also available for people to share online at https://www.scope.org.uk/awkward and via social media. Digital advertisement created by Grey, United Kingdom for Scope, within the category: Public Interest, NGO.

We all know that feeling when we want to add laundry to a cycle we already started, but it's too late. In this radio spot we emphasize this struggle, as we give life to a regular washing machine that refuses to cooperate. Audio advertisement created by Leo Burnett, Israel for Samsung, within the category: Electronics, Technology.

Film advertisement created by Unitas, Canada for Seagram, within the category: Alcoholic Drinks.

Turkey is on the brink of serious water shortage, and the brand has launched a huge campaign calling everyone to start saving for future generations. One of the most evident signs of this shortage is the water levels in the lakes, where water levels have seriously dropped. So we have studied the topography of 5 lakes (Seyfe, Suğla, Ilgın, Karataş and Burdur Lakes) and turned their shapes into glasses, each glass representing a lake. The amount of water they hold is also the percentage of the water remaining in those lakes. So, if there’s only 64% of water left in Burdur lake, the glass can also hold that percentage of water. The glasses were first launched on the 22nd March, World Water Day, which also happens to be the date of the biggest national economic forum; Uludağ Economical Forum. All the glasses at the event were swapped with our glasses. Here we reached 2.200 people the major opinion leaders of the country: Members of the government, top academicians, company CEO’s and all the news channels. We hacked the event. As they tried to drink water out of a shallow glass, they could see our website. Direct advertisement created by Havas, Turkey for Finish, within the category: House, Garden.

Ambient advertisement created by Publicis, France for Samsonite, within the category: Personal Accessories.

Showing how a craft almond toffee maker fails at everyday tasks like taking a picture and charging a phone while it excels at gifting is the strategy behind the campaign. Enstrom Candies embraces the art of gifting so fully, it’s all they know how to do. Film advertisement created by Vladimir Jones, United States for Enstrom, within the category: Confectionery, Snacks.

Ambient advertisement created by K2, Poland for Żywiec Zdrój, within the category: Non-Alcoholic Drinks.

Lux soaps are now made with Fine fragrances. The key insight is that fragrances evoke emotions and feelings. Art is the most powerful way to express feelings. Inspired by the mysterious, exotic fragrance of rare orchids in Lux, we collaborated with famous Spanish artist, Gabriel Moreno, who created the world’s first liquid soap painting at the global launch event in front of a live audience. In this co-creation titled ‘BEWITCH’ he made the magical mood of Lux come alive on a giant canvas with his trademark details and intricate strokes using the challenging and unexpected medium of purple and orange liquid soap as a select crowd of international celebrities, the worldwide press and Unilever marketing directors watched in awe and wonder. The audience could watch, smell and truly feel as they experienced this multi sensorial piece of Lux liquid soap art. Ambient advertisement created by JWT, Singapore for Lux, within the category: Health.

Film advertisement created by Droga5, United Kingdom for Seat, within the category: Automotive.

Film advertisement created by Ammirati, United States for Jimmie Johnson's Anything with an Engine, within the category: Media.

Barceló Hotels are located in the most awesome spots in the caribbean. The best beaches and environment in a real paradise that offer an unique experience. The main value of the campaign was how we avoided the traditional way to communicate in the hotels industry, which is still focused on showing their facilities, rooms, restaurants and services. We believed from the start in a communication that made people almost feel what would be like to be in that paradise. It was not just about shooting pictures and videos, it was about creating a whole sensation from the moment you saw any piece of the campaign till the moment prior to booking. Film advertisement created by September, Spain for Barceló Hotels & Resorts, within the category: Hospitality, Tourism.

Film advertisement created by Saatchi & Saatchi, Sweden for Hot-Tub, within the category: Food.

This is the official campaign for Eurobest Festival's 2012 edition, made up of four spots. The campaign plays with the almost obsessive way creatives see and live their work and how sometimes, a team starts looking and behaving like a couple. That’s the proof that noone lives their work as intensely as ad people and that’s why Eurobest exists: to reward all that dedication. Film advertisement created by WeAre, Portugal for Eurobest, within the category: Professional Services.

Camaieu didn’t wait for inclusion to become a buzzword; they’ve been offering fashion for all women, regardless of style, age, morphology or purchasing power since 1984. Well established on the French territory with more than 500 stores, Camaieu is the ready-to-wear brand closest to French women. Their mission is to offer to all women ways to feel good, pretty and strong on their day-to-day, regardless of their way of life. As the years went by, the French brand has created loyalty with its customers by offering: superior quality at an affordable price and diverse styles within feminine fashion that’s easy to wear daily, to give them self confidence as well as pride in their own personalities. Integrated advertisement created by Buzzman, France for Camaieu, within the categories: Fashion, Retail Services.

Digital advertisement created by Grey, Malaysia for The Body Shop, within the category: Retail Services.

Digital advertisement created by Publicis, United Kingdom for LG, within the category: Electronics, Technology.

Digital advertisement created by MOFILM, United States for PlayStation, within the category: Electronics, Technology.