Everybody is sick and tired to hear about condoms. So MTV created a new concept that goes straight to the point: #USEITDICK. The campaign contains three films: Male Mermaid, Jumping Jacks and Tennis Player. Each one shows idiot doubts about condoms and the answer always comes from MTV: #USEITDICK. Literally. Film advertisement created by Loducca, Brazil for MTV, within the category: Media.

Film advertisement created by Wieden + Kennedy, United States for Old Spice, within the category: Health.

Film advertisement created by Publicis, Romania for Sanofi, within the category: Pharmaceutical.

Ambient advertisement created by JMW, Sweden for Doctors of the World, within the category: Public Interest, NGO.

To encourage Bessies submissions, JWT created a spot that, at first glance, looks like the original Skittles lick-the-screen commercial we’ve all seen before (Also a previous Bessie’s winner). But, instead, it takes an interesting twist when BBDO’s ECD Carlos Moreno appears and, let’s just say, plays copycat… Digital advertisement created by JWT, Canada for The Bessies Award, within the category: Professional Services.

Film advertisement created by Sra. Rushmore, Spain for Atlético de Madrid
, within the category: Sports.

Film advertisement created by BBDO, United States for AT&T, within the category: Electronics, Technology.

Film advertisement created by Iris, United Kingdom for Pizza Hut, within the category: Food.

Film advertisement created by Grey, United Kingdom for The Sun, within the category: Media.

Digital advertisement created by FCB, Switzerland for BMW, within the category: Automotive.

Thomas Cook India has launched a new travel campaign ‘Travel to Know’, intended to break down cultural perceptions and promote the North Eastern India region as a culturally diverse travel destination for Indians. Unlike the typical travel campaign approach, the travel brand has deliberately steered away from using picturesque imagery. Instead it challenges ethnic stereotypes, questions our need to label places and its communities and implores the audience to travel more and ‘turn what you know around’. Film advertisement created by Saatchi & Saatchi, India for Thomas Cook, within the category: Hospitality, Tourism.

To promote bravery in Germany a smoothie brand created an award for those who dare to be as brave as they are. Balls of steel - an exact copy of their CEO's balls. Direct advertisement created by BBDO, Germany for truefruits, within the category: Non-Alcoholic Drinks.

Film advertisement created by Sleek Machine, United States for Seek Thermal, within the category: Electronics, Technology.

Vileda’s signature “It feels great to feel at home” is not just about a moment, a room or a specific person, it’s about a positive feeling that literally surrounds you. It has so many shapes, colors, emotions, places. That’s why for the new film for the housewares brand Vileda we aimed to celebrate that feeling in a unique and, somehow, universal way. Film advertisement created by Herezie, France for Vileda, within the category: House, Garden.

Film advertisement created by Juliet, Canada for Peoples Jewellers, within the category: Personal Accessories.

To make sure Honda Civic R owners are able to bring out the maximum from the car's amazing potential, we provided them with a unique service. Digital advertisement created by McCann, Israel for Honda, within the category: Automotive.

‘Real Booty Music’ is a collaborative project, which sees the Danish audio designers create state-of-the-art technology that, bluntly put, enables dancers to create music using their rear-end. A free track was/is subsequently available through a microsite/Soundcloud. Placed somewhere in the intersection between high-brow and low-brow, technology and music, seriousness and fun, this is music made by the booty - for the booty. http://realbootymusic.aiaiai.dk/

From December 8th, Virgin Trains will no longer be running the West Coast Mainline. We really have had the time of our lives, so we had one final party to celebrate. All aboard the final Virgin Trains service – from 1997 to 2019.

Film advertisement created by Saatchi & Saatchi, United Kingdom for Richmond Sausages, within the category: Food.

The extraordinary efforts of India's frontline warriors are an inspiration to communities around the world. As one of several initiatives to help combat the pandemic in India, Marriott Bonvoy created a short animated film to pay tribute to India's frontline warriors. The film consists of a montage of animated scenes that draw inspiration from actual events and show that the word 'superhero' is not just an exaggerated term for frontline workers. In fact, it is truly what they are! To show this, we highlighted these real-life superheroes by putting their work into a perspective that has a strong association with fictional superheroes. We showed their everyday acts, sacrifices, motivation and commitment through a mixture of pop culture's most famous superhero depictions: comic book-style illustrations, motion comics and popular superhero movies. In India, there's a new language in almost every corner of the diverse nation. To highlight how people from numerous corners of the country are standing united for the cause, the dialogues in each new scene of the film are delivered in a new language. Superheroes Are Real, and Marriott Bonvoy is applying its philosophy of "good travel" by ensuring this message travels far and wide. Content advertisement created by Chrisaldo Goldiloy, India for Marriott Bonvoy, within the category: Hospitality, Tourism.