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Due to Covid, the charity sector has been struggling for the past year. To celebrate the brand's fundraising initiative, Woodie's Heroes, and inspire generosity, Rothco and Woodie's created a heart-warming ad to encourage donations. The initiative has been running for the past six years, raising money to support four different charities. For 2021 these charities are Barnardos, Down Syndrome Ireland, Autism Assistance Dogs Ireland and Childline. Rothco came up with an idea that unites them all (all four charities offer different services) - an owl nightlight. The watchful owl symbolises the charities which are always there looking our for children and their families across Ireland. Film advertisement created by Rothco, Ireland for Woodie's, within the category: Retail Services.
Film advertisement created by We Are Social, France for Renault, within the category: Automotive.
Digital advertisement created by Soda, Russia for Nord, within the category: Retail Services.
Direct advertisement created by JWT, India for Bueno, within the category: Food.
Film advertisement created by Armando Testa, Italy for Alfa Romeo, within the category: Automotive.
Film advertisement created by Kraft, Hungary for Galamb Tailoring, within the category: Fashion.
India has the highest number of child laborers in the world, reporting child labor is a lengthy process and we wanted to ensure that it became a whole lot easier. Zomato has gained massive popularity as the food search engine of choice of many in our generation, we used this in our favor to create a campaign to get rid of child laborers working in restaurants across the country. Film advertisement created by Miami Ad School, India for Zomato, within the category: Public Interest, NGO.
Film advertisement created by Droga5, United Kingdom for Uniqlo, within the category: Fashion.
Film advertisement created by Mortierbrigade, Belgium for Niko, within the category: Electronics, Technology.
This summer, production and post company ELEMENT brought the famed Dunkin’ Donuts Coffee adage “America Runs on Dunkin” to life for America's most-loved on-the-go coffee beverages brand: a transportable tiny home sustained by Dunkin’ coffee-created biofuel. Hence, a home that literally runs on Dunkin’, out of Dunkin’ Donuts coffee and agency Hill Holliday. Now, ELEMENT takes viewers over the threshold of the project in a 2:14 behind-the-scenes collection where partners Blue Marble Biomaterials and New Frontier Tiny Homes unpack the fueling and construction processes of the home. Viewers sneak a peek at the groundbreaking brand project mid-build, get an inside look at design decisions and watch the house acquire its final caffeine fix. Film advertisement created by Hill Holliday, United States for Dunkin’, within the category: Food.
Security cameras have reached such a degree of definition that for criminals is increasingly difficult to keep anonymity. Starting from this assumption, we imagined that during a series of fierce disorders, the protagonists themselves would release all the information needed to be traced. In this case we have transformed a typical hooligan chorus into the declamation of the complete details of the most aggressive subject of the group. Film advertisement created by JWT, Italy for Foscam, within the category: Electronics, Technology.
Film advertisement created by TBWA, New Zealand for The Warehouse, within the category: Retail Services.
Film advertisement created by BBDO, Australia for Origin, within the category: Industrial, Agriculture.
Create a memorable label for a new beer brand blood orange spa by Housman Brewery. We told a short story about its original taste, whose plot unfolded together with its label. Design advertisement created by Soda, Russia for Hausmann, within the category: Alcoholic Drinks.
Digital advertisement created by BBDO, Germany for Caritas, within the category: Public Interest, NGO.
When it is about winning, there is nothing more important, gamers know that. Tactics, technique, reflex and world-wide victories won by milliseconds… With that global insight, advertising agency RED and GREY created a campaign for Monster Notebook, and captured the varied and amusing reactions of gamers within the main creative idea: “Gaming is cool. Even when you are not.” In the commercial, we see gamers and their entertaining moments of losing themselves while winning. Film advertisement created by RED and GREY, Turkey for Monster Notebook, within the category: Electronics, Technology.
Film advertisement created by Latinworks, United States for La Alianza, within the category: Public Interest, NGO.
Some of the excuses have been printed on t-shirts sent to about 200 opinion leaders, including journalists and influencers. When the shirts are laundered, the excuses disappear to reveal the message “Household chores are everyone’s chores.” A small number of shirts were also sold on an online pop-up store, enabling people to send them as a “gift” to a partner or significant other. Integrated advertisement created by FCB, Brazil for Whirlpool, within the category: Electronics, Technology.
Digital advertisement created by McCann, Peru for Save the Children, within the category: Public Interest, NGO.
Film advertisement created by ds+p, Canada for Mucho Burrito, within the category: Food.