Through today’s technology, frozen fish can actually be better quality than “fresh fish.” New processes in the fishing industry have allowed fish to be frozen straight from the boat within hours of being caught – preserving the taste, texture and nutritional benefits – compared to fish sold at “fresh markets,” which often has a week or more long journey to store shelves, and a long decaying process. However, many people don’t know or think about this, and have prejudice to include frozen fish in their diet. Ambient advertisement created by Y&R, Poland for Mila, within the category: Retail Services.

These posters come from the great love of H-57 for Star Wars and typography. We chose the three most important characters from the saga of George Lucas’ – Star Wars (Darth Vader, Yoda and a Stormtrooper) and decided to only use typographic elements for our project. Thanks to the appreciation and support of Lucasfilm, posters were put up for sale on ebay, donating the entire proceeds to the Make-A-Wish Italy, non-profit organization that realizes the wishes of children with serious illnesses. Each individual character had 300 copies printed on paper, which were then stamped and numbered. A large event was then held in Milan where the special limited edition posters printed on canvas were sold (11 copies per character). The whole project was made possible thanks to the passion and commitment of Lucasfilm and Make-A-Wish Italy and also the generosity of all those who bought the poster. Thanks to all. Exhibition Manager: Francesco Guerrera / FirstFloorUnder.com Digital advertisement created by H-57, Italy for Make a Wish, within the category: Public Interest, NGO.

Film advertisement created by VIA, United States for Stonyfield, within the category: Food.

A night out of a young orchestra conductor and his beautiful partner, through a timeless and oneiric Rome, on a futuristic car. The night drive ends in the Colosseum, where the two characters experience the emotions and the magic of a live concert thanks to Audison Full DA HD. Technique: 3D reconstruction, motion graphics and real actors. Film advertisement created by BT Media, Italy for Audison, within the category: Electronics, Technology.

To prove that Hellmann's goes with anything, Ogilvy Brazil created the Food Slot. In supermarkets chains, grocery stores and bars around Brazil, consumers are being invited to pull the lever of a slot machine that randomly combines different ingredients in the display. For each one of the random 280 combinations the machine gives the shoppers a collectible recipe and a hot and fresh delicious food sample made with the real mayonnaise. From Lasagna to Beef Ragout, from Wrap Ratattouile to Spicy Burritos, the most unexpected meals made with Hellmann's were included in the game "menu", to guarantee that every time the shoppers play, the experience would be different. Four months of research and development were necessary to guarantee both the perfect system and quality of the food, a mission taken by the Unilever's head chefs and the engineers and tech team of the production company, Hungry Man Projects. Ambient advertisement created by Ogilvy, Brazil for Hellmann's, within the category: Food.

Film advertisement created by BBDO, Spain for Sanex, within the category: Health.

Ambient advertisement created by TBWA, Belgium for Uncharted 4, within the category: Gaming.

Film advertisement created by Wieden + Kennedy, Netherlands for EA Games, within the category: Gaming.

Film advertisement created by la comunidad, Argentina for FilmSuez, within the category: Recreation, Leisure.

Film advertisement created by OM.art, Brazil for Instituto E, within the category: Public Interest, NGO.

Film advertisement created by Publicis, France for Orange, within the category: Electronics, Technology.

A girl dreams of becoming a pro athlete, and with the help of her father, she’s accepted into a professional track club. Now the girl must leave her father and the only home she’s ever known to pursue her dreams. When she arrives at the club, she discovers a surprise gift from her father – an iPlace package containing an Apple Watch and a pair of Airpods. In the middle of her first training session, in the exact moment when she feels most tired and most alone, she receives an audio message on her Apple Watch. She plays the message and hears the familiar voice of her father reminding her that we must always run after our dreams. In that moment, she’s no longer alone, and she has the will to keep running. Film advertisement created by Morya, Brazil for iPlace, within the category: Electronics, Technology.

Film advertisement created by &Barr, United States for Bealls, within the category: Retail Services.

Film advertisement created by Herezie, France for Vitalfan, within the category: Pharmaceutical.

Digital advertisement created by TBWA, Turkey for The Families of Missing Persons Association, within the category: Public Interest, NGO.

Film advertisement created by Tino París, Spain for Granada C.F., within the category: Recreation, Leisure.

Digital advertisement created by Wunderman, Argentina for Movistar, within the category: Electronics, Technology.

On Tuesday November 20th (United Children's Day) UNICEF The Netherlands launches it's "WE BELIEVE IN ZERO" campaign with an imposing kick off. During a period of 24 hours, 19.000 pairs of children's eyes were shown on the LCD screens that wrap around Amsterdam's landmark the Ziggo Dome. Every 4,5 seconds a child closes its eyes. After 24 hours all children had closed their eyes while meanwhile the counter added up to 19.000. Outdoor advertisement created by Roorda Reclamebureau, Netherlands for Unicef, within the category: Public Interest, NGO.