Film advertisement created by BETC, France for Canal+, within the category: Media.

Sweden is a cold and dark country to live in during winter. As a consequence, sales of Gillette Venus razors and blades plummet for 5 months every year. On top of that, the brand's main target group is getting increasingly hard to reach using traditional media. So Procter & Gamble Nordic needed a campaign that could connect the Venus brand with the target group during the dark season and boost sales when it's -30°c outside. In January, Saatchi & Saatchi Stockholm launched Tag the Weather and made the tough weather conditions work in Swedish women's favor. Digital advertisement created by Saatchi & Saatchi, Sweden for Gillette, within the category: Health.

Film advertisement created by Hunt Adkins, United States for Minnesota Timberwolves, within the category: Recreation, Leisure.

Film advertisement created by Ogilvy, Turkey for KFC, within the category: Food.

URL: http://dumbwaystodie.com Song on iTunes: https://itunes.apple.com/gb/album/dumb-ways-to-die-single/id575962249 SoundCloud: http://soundcloud.com/tangerinekitty/tangerine-kitty-dumb-ways-to GIFs: http://dumbwaystodie.tumblr.com/ Digital advertisement created by McCann, United Kingdom for Metro Trains, within the category: Transport.

Ambient advertisement created by Lowe, Costa Rica for Fox Sports, within the category: Media.

Film advertisement created by Lowe, Spain for Magnum, within the category: Food.

Spotify Relief is a feature inside Spotify which with the assistance of an Apple Watch can detect a panic attack and with the help of music later sooth it out. Digital advertisement created by Miami Ad School, Germany for Spotify, within the category: Electronics, Technology.

Every Red Nose Day, celebrities take on huge, daunting challenges to raise money. We brought a beloved brand mascot – PG tips Monkey – to life in the real world. This animatronic Monkey took on a towering feat: climbing Europe’s tallest building. A 360 campaign, including hilarious film of the stunt, asked fans to support Monkey’s heroics by buying special packs. Case study: https://vimeo.com/130204607 Ambient advertisement created by Hey Human, United Kingdom for PG Tips, within the category: Non-Alcoholic Drinks.

Film advertisement created by Cheil, Ukraine for Samsung, within the category: Electronics, Technology.

Security cameras have reached such a degree of definition that for criminals is increasingly difficult to keep anonymity. Starting from this assumption, we imagined that during a series of fierce disorders, the protagonists themselves would release all the information needed to be traced. In this case we have transformed a typical hooligan chorus into the declamation of the complete details of the most aggressive subject of the group. Film advertisement created by JWT, Italy for Foscam, within the category: Electronics, Technology.

Film advertisement created by Saatchi & Saatchi, Argentina for BGH, within the category: Electronics, Technology.

Film advertisement created by Saatchi & Saatchi, Ukraine for AXA, within the category: Finance.

Ambient advertisement created by Leo Burnett, Brazil for FIAT, within the category: Automotive.

The spot is part of a larger brand campaign for the Dutch Railways, and is aimed to champion the freedom of public transport. The Dutch railways are the most heavily used railway network in Europe and part of an extremely efficient, fast and comfortable network of public transport that includes buses, trams, rental bikes and a wide range of other modes of transportation. As traffic around major cities continued to congest over the last decades, the Dutch invested heavily in connecting different modes of public transport. And with great success; public transport in the Netherlands offers a hassle-free alternative for people to go anywhere they want. With a new brand campaign, the Dutch Railways aims to champion this freedom of mobility. Created by N=5, the campaign means to inspire travelers and prove that public transport can take you anywhere you want. In the campaign’s main TV spot, we follow two girls’ separate journey. As one girl’s plans change, we see them constantly bumping into each other, only to eventually meet each other in a romantic twist of events. The spot is musically supported by Aretha Franklin’s A Natural Woman. As part of the new campaign, the Dutch Railways will also introduce a special public transport subscription (NS Flex) that offers a variety of options and which can be changed on the go, further supporting it’s promise of giving more freedom to travelers. Film advertisement created by N=5, Netherlands for Dutch Railways, within the category: Transport.

While all the experts are theorising that data is the new currency, Shackleton, part of Accenture since 2019, have actually put this into practice with Data Pro Quo, the world's first vending machine where products are paid for with data. You can buy a smoothie with your email address, a snack by answering two business questions, and even some airpods by filling in a questionnaire. In this project, Shackleton collaborated with Accenture Interactive's innovation team, the Kenai Workshop, to build the machines, and with the Evoca Group, a leading multinational company in the vending machine sector. Intended for B2B environments, its goal goes beyond implementing the new business paradigm and capturing real data to use to refine the consultancy's future projects. The V1 is already up and running at Accenture’s Digital Hub in Madrid. Just as with any other vending machine, the user chooses the item they want to buy, but when it's time to pay, there is no slot into which to insert money or a payment terminal for a card. Instead, the buyer finds a screen on which to answer a series of simple questions, but designed to provide useful and actionable data. It also features an interface designed to offer a seamless user experience. Experiential advertisement created by Shackleton, Spain for Shackleton, within the category: Agency Self-Promo.

Film advertisement created by DDB, Germany for Volkswagen, within the category: Automotive.

Outdoor advertisement created by JWT, Colombia for Kit Kat, within the category: Confectionery, Snacks.

Ambient advertisement created by Arnold, Netherlands for Arnold, within the category: Agency Self-Promo.