Peru is the country of Latin America with the highest wage gap between men and women: 29.2%. We intervene the price of products and services from our affiliated stores all around the country, so that when our female clientele bought them, they would be worth 29.2% less. A special percentage discount to all our female clients for the gender wage gap that still exist in Peru. Experiential advertisement created by Wunderman, Peru for Scotiabank, within the category: Finance.

A POV look into the life of a tastemaker couple.

Digital advertisement created by Lowe, India for Lifebuoy, within the category: Health.

Digital advertisement created by Now Available, Italy for Nescafe, within the category: Non-Alcoholic Drinks.

Film advertisement created by Ampfy, Brazil for Iguatemi, within the category: Retail Services.

Digital advertisement created by Brad, Canada for Together Against Bullying, within the category: Public Interest, NGO.

Film advertisement created by DDB, Poland for Tiger Energy Drink, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Change, Poland for Empik, within the category: Retail Services.

Film advertisement created by McCann, Germany for Sony, within the category: Electronics, Technology.

Film advertisement created by BBDO, United Kingdom for BT Mobile, within the category: Electronics, Technology.

El Cronista Comercial launched its new institutional campaign enabling an audience less specialized in finances to experience economics as never before. The stars in each piece are some of the new followers on El Cronista’s Facebook fanpage. Called to an aerodrome in the outskirts of Buenos Aires, they were invited to partake in flights aboard aerobatic aircrafts 5000 meters AMSL. Stock going up and down, figures, percentages, and interest rates traditionally expressed into charts were reproduced in flights through vertical drops and ascents at 150 kph. At the same time, the participants received earphones over which they were explained what each movement represented, so they would feel the tension caused by numerous crises, namely that of Greece, 2001, and the dot-com crisis, among others. Ambient advertisement created by Grey, Argentina for El Cronista, within the category: Media.

Film advertisement created by Buzzman, France for Burger King, within the category: Food.

Film advertisement created by Wieden + Kennedy, Netherlands for EA Games, within the category: Gaming.

Digital advertisement created by Brother Ad School, Argentina for Missing Children, within the category: Public Interest, NGO.

Ambient advertisement created by Lowe, Costa Rica for Fox Sports, within the category: Media.

In their latest ad, the Norwegian pharmacist Vitus took on a monumental project: to document the development of the human skin through an entire lifetime. In just 60 seconds. People come in all ages, shades and shapes. Vitus’ mission is to help everyone feel comfortable in their own skin and meet whatever changes they may face in the future. After all, we are all living proof that the only thing constant is indeed change. This project set out to document just that. The result is a film with no less than 101 women from age zero to one hundred portrayed completely natural and without any retouching. Put together in a stop motion fashion the spectator is taken on a journey through generations and ultimately a time-lapse of an entire lifetime. Film advertisement created by POL, Norway for Vitus, within the category: Pharmaceutical.

Film advertisement created by Wunderman Thompson, India for Tata Tiscon, within the category: Industrial, Agriculture.

Humanity needs harmony. Our national anthems are revered sources of pride, but their lyrics are brutal celebrations of war. Defining identity by the bloodstains of history glorifies violence and motivates atrocity. Ghedh is the universal statement of peace that can be written in every typeface, understood in every language, and sung in every country. As an international anthem, Ghedh unites the peaceful parts of current anthems in a global celebration of humanity. Rooted in “togetherness” and expressed as a universal glyph, Ghedh raises its voice as a visual manifesto. The Ghedh sign can be understood in every language as a proclamation of peace. Integrated advertisement created by Miami Ad School, Germany for Google, within the category: Electronics, Technology.

Film advertisement created by Brand Place, Poland for Tiger Energy Drink, within the category: Non-Alcoholic Drinks.

Film advertisement created by TBWA, Ireland for COSC, within the category: Public Interest, NGO.