Film advertisement created by Bensimon Byrne, Canada for Inniskillin, within the category: Alcoholic Drinks.

Drivers and cyclists have never really got along. But, you don't have to like each other to keep each other safe. You just need to give each other space. Film advertisement created by One Twenty Three West, Canada for CAA, within the category: Public Interest, NGO.

How would our city parks look like, without a single tree? Using advanced photo techniques the Swedish development cooperation organization Vi Agroforestry creates realistic animations of how some of Sweden’s most famous parks would look like without trees. The campaign aims to raise awareness of the deforestation in Lake Victoria Basin in Eastern Africa and to get more people to know about the relatively unknown Vi Agroforestry, who reaches over one million people through tree planting, training and advice. The film is part of a new campaign and initiative from Vi Agroforestry called Life Without Trees. Film advertisement created by MRM, Sweden for Vi Agroforestry, within the category: Public Interest, NGO.

Directors: Lernert & Sander Producer: Maarten Le Roy / WRONG Film advertisement created by N=5, Netherlands for Burgernet, within the category: Public Interest, NGO.

Coca-Cola is spreading happiness with a hidden flag. Denmark has been named the happiest country in the world in several global surveys with the latest by the UN. So it was a remarkable discovery to find the Danish flag hidden in the Coca-Cola logo. McCann decided to take this discovery to Denmark’s biggest airport where it’s a tradition to welcome people with flags. But not everyone brings one and the welcome isn’t as big and happy as it could be. That's why McCann created a special poster where people could take flags straight from the Coca-Cola logo. This gave everyone the chance to create a happy welcome to the world’s happiest country. Ambient advertisement created by McCann, Denmark for Coca-Cola, within the category: Non-Alcoholic Drinks.

Film advertisement created by BBDO, United States for ZTE, within the category: Electronics, Technology.

Digital advertisement created by TBWA, United Arab Emirates for SOS Children's Villages, within the category: Public Interest, NGO.

Film advertisement created by Serviceplan, Germany for ZDF, within the category: Media.

Canada’s unions created an immersive virtual reality experience of a refugee's journey, because they wanted Canadians to feel a deeper connection to the refugees we are welcoming, and to have a better understanding of the challenges they face. Now you can interact with this 360º video version of the experience. Digital advertisement created by Redline Interactive, Canada for Canadian Labour Congress, within the category: Public Interest, NGO.

Ambient advertisement created by Ogilvy, Brazil for Allianz, within the category: Finance.

Film advertisement created by Tribe, Latvia for Latvian National Armed Forces, within the category: Public Interest, NGO.

Ambient advertisement created by Arnold, Netherlands for Arnold, within the category: Agency Self-Promo.

Digital advertisement created by TBWA, Canada for Project Consent, within the category: Public Interest, NGO.

Digital advertisement created by Swing Swing, United States for Camper, within the category: Fashion.

Film advertisement created by Saatchi & Saatchi, Sweden for Gainomax, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Accademia di Comunicazione, Italy for Department Of Health, within the category: Health.

Film advertisement created by The Hive, Canada for Ontario Power Generation, within the category: Industrial, Agriculture.

Advertising Agency: Windfor's, Tbilisi, Georgia Film advertisement created by Windfor's, Georgia for GPI Insurance, within the category: Finance.

The North Face wanted to highlight the unique experience of the ‘lightness’ of Enjoy Air Down that sets it apart from other brands by casting a spotlight on the jacket’s features in a fun and unusual way. The campaign focused on ‘AIR’ among the numerous other elements that are associated with ‘lightness’ and presented ‘Downs that are lifted by air’ to convey this concept in a dramatic fashion. To do this, Innored created a unique hands-on experience for consumers to try “Enjoy Air Down” at The North Face in Seoul. Visitors to the specially-constructed store were led out into a large outdoor exploration zone with ten large openings in the floor that resembled the iconic arcade game Whac-A-Mole. When store patrons agreed to “Enjoy Air Down with Your Exploration”, an Air Down jacket suddenly popped up from one of the holes and hovered in mid-air. People were given 60 seconds to try to grab the jacket before it dropped back in the hole. If they missed, then another popped up, suspended in mid-air, from one of the ten holes. And so on and so on, with users frantically trying to grab the jacket before it disappeared back down the hole. The result is a fun-filled 60-seconds of people running, jumping, and rolling around trying to catch the down jacket as it floated in the air. With this unique consumer experience, The North Face was able to convey both ‘the joy of exploring’ and the ‘lightness’ of the product in a fun and very entertaining way. Ambient advertisement created by INNORED, South Korea for The North Face, within the categories: Fashion, Retail Services.

Film advertisement created by DDB, Latvia for Air Baltic, within the category: Transport.