Condom brand SKYN® is celebrating with Australia. Yesterday,, the country announced that its citizens voted to legalize same sex marriage by 61.6%. To honor the occasion, SKYN® and its agency Sid Lee Paris released a special film, “Yes Yes Yes”. The cheeky film features interviewees on the street expressing their enthusiasm for the vote in one word, “yes”. As the video progresses, the ‘yeses’ become more rapid and more intense, hinting at an orgasmic finale. Film advertisement created by Sid Lee, France for SKYN Condoms, within the category: Health.

Film advertisement created by BBDO, Australia for Sydney Water, within the categories: House, Garden, Industrial, Agriculture.

Introducing THE WASHABLE BOOK, the world’s first picture story book that teaches the importance of hand-washing, while washing the pages. As the children wash the hands of the characters on each page, the colors of the illustrations are revealed with a special printing technology. At the same time they learn through the act of washing their hands that germ-free hands are key to a healthy future. All children have wishes for their future. However, in developing countries, 6000 children die every day from infectious diseases such as pneumonia, diarrhea and malaria which are transmitted via dirty hands. Angfa, a Japanese soap company wanted to teach them the importance of hand-washing to protect their lives and their future. Since its launch, the story of the WASHABLE BOOK spread through numerous media with over 1.5 billion impressions and increased sales of Angfa’s soap by 1730%. But most importantly, it’s changing children’s lives and making their wishes all the more real. Direct advertisement created by McCann, Japan for Angfa, within the category: Public Interest, NGO.

In a unique Australian first Out-of-Home campaign, JCDecaux used eye tracking technology determine the exact area of the ad people were looking at, and then served a message relevant to their gaze. Panels either told people the sale price for a flight to that destination or dispensed a Jetstar Gift Card to the value of $500 allowing participants to book the flight themselves. Film advertisement created by JWT, Australia for Jetstar, within the category: Transport.

According to a study, over 40% of girls quit sports during their teenage years. Although this statistic is highly disturbing, it doesn’t come as a surprise. The prejudice against women in sports is such deep-rooted issue that even after years, the organisations which have aimed to address this, have only been able to generate a few ripples. Adidas wanted to create a tide. While looking for reasons, we came across a startling fact. A study by UNESCO indicates, only 4% of sports news is dedicated to women. This heavy media bias which is often ignored, is a rather significant contributor to this scenario. We decided to change that narrative. Our Idea: 50/50 Instead of buying TV spots, outdoor spaces and newspaper columns, Adidas buys air time on TV and an extra page in newspapers to ensure equal distribution between men and women sports news. In turn, giving young girls what they need the most, idols, inspirations, and stars they can aspire to be. Integrated advertisement created by Miami Ad School, India for Adidas, within the categories: Fashion, Retail Services.

Talking about uncomfortable topics with your family early on, may be more important as you think. Film advertisement created by Filmakademie Baden-Württemberg, Germany for Deutsche Alzheimer, within the category: Public Interest, NGO.

Film advertisement created by JOY, Australia for Emporium Melbourne, within the category: Retail Services.

Digital advertisement created by Y&R, Poland for Nokia, within the category: Electronics, Technology.

Film advertisement created by Not Perfect, Latvia for Tele2, within the category: Media.

Film advertisement created by Sky Creatives, United States for Sky Arts, within the category: Media.

Film advertisement created by Kanter Lovertising, Argentina for APSV, within the category: Public Interest, NGO.

Digital advertisement created by Innocean, United States for Organic Doggie Treats, within the category: Pets.

Film advertisement created by Havas, France for B&B Hotels, within the category: Transport.

Audio advertisement created by The Brainstorm Group, Canada for Gardein, within the category: Food.

Film advertisement created by JWT, Lebanon for Touch Lebanon, within the category: Electronics, Technology.

Senior Account ManagerL Anna Holloway Digital advertisement created by BBDO, New Zealand for Burger King, within the category: Food.