People either love or hate Cadillac designs. We aimed to communicate that design is not a democracy. Through a social media activation, we created the illusion of democracy by replicating social media tools to make it appear as though we are asking for the public’s opinion, when in fact, we sought approval from no one. Digital advertisement created by Interesting Times, Lebanon for Cadillac, within the category: Automotive.

Film advertisement created by antoni, Germany for Mercedes, within the category: Automotive.

Film advertisement created by DDB, Spain for Volkswagen, within the category: Automotive.

Since 1951, South Africans have loved Volkswagen. In fact, you'll probably find one on every street, road, highway and byway in the country. We were asked to find an innovative way to celebrate the impact that Volkswagen has had on South African streets, and use it to kickstart Volkswagen South Africa's Facebook Page. Volkswagen Street Quest was a Facebook challenge to find as many Volkswagens as possible on South African streets using Google Street View in a custom-designed gaming interface. The game was played over four weeks and the player with the most Pins each week qualified for the Grand Final – a live playoff in which finalists competed for prizes worth R50 000. Digital advertisement created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.

Film advertisement created by BBDO, France for Café Grand'mère, within the category: Non-Alcoholic Drinks.

Outdoor advertisement created by Saatchi & Saatchi, United States for Toyota, within the category: Automotive.

Earlier this year, this campaign with the Ad Block This bus rolled around Copenhagen, which was also mentioned on Ads of the World: https://adsoftheworld.com/media/outdoor/outofhomedia_ad_block_this We got inspired, accepted the challenge, and created this funny response. So when they say: AD BLOCK THIS - Old Spice says: THIS BLOCKS! Outdoor advertisement created by TBWA, Denmark for Old Spice, within the category: Health.

Film advertisement created by Amp, United Kingdom for Hertz, within the category: Automotive.

Film advertisement created by Humanaut, United States for Organic Valley, within the category: Non-Alcoholic Drinks.

Digital advertisement created by TBWA, Canada for Project Consent, within the category: Public Interest, NGO.

Film advertisement created by Armando Testa, Italy for Alfa Romeo, within the category: Automotive.

Synesthesia is the joint assimilation of different senses in the same perceptive act. A person with synesthesia can hear colours, taste words or (even) feel a complete sensory journey through the air on the skin. Film advertisement created by THIS is UMAMI, Spain for Hitachi, within the category: Electronics, Technology.

January in Sydney sees daily summer temperatures rise in excess of 47˚C. To ensure this is not an entirely bad thing, Sydney Beer Co. has created the 'Summer Price Index', a tactical heat-related pricing system for the city’s heat-wave season. In short, when the temperature goes up, the beer price comes down. Digital advertisement created by BD, Australia for Sydney Beer Co., within the category: Alcoholic Drinks.

To communicate a drink-driving message to some of the heaviest drinkers on St. Patrick’s Day, we tweaked the karaoke lyrics of famous Irish drinking songs to carry a sobering message. As karaoke always seems like a great idea to people who’ve had a few too many, they unwittingly became the message, singing an SOS to call them a taxi home. Ambient advertisement created by Saatchi & Saatchi, Germany for Your's Irish Bar, within the category: Recreation, Leisure.

A hard-hitting video of young Londoners share their first-hand experiences of stop and search powers and their thoughts on how police relations with young people of colour in the local community can improve. Content advertisement created by Quiet Storm, United Kingdom for Create Not Hate, within the category: Public Interest, NGO.

Ambient advertisement created by Ogilvy, Argentina for Cerveza Salta, within the category: Alcoholic Drinks.

Film advertisement created by Extreme Group, Canada for first6weeks.ca, within the category: Public Interest, NGO.

Digital advertisement created by FCB, India for Fuji, within the category: Recreation, Leisure.

Film advertisement created by Saatchi & Saatchi, Brazil for Skol, within the category: Alcoholic Drinks.