Film advertisement created by Zulu Alpha Kilo, Canada for Interac, within the category: Finance.

Testicular cancer is the most common form of cancer in young men. It’s a subject matter that leaves many guys embarrassed. But if we lessen the stigma and get more guys talking about their nuts, well that’ll save many more lives. In fact, if testicular cancer is caught early enough, men have a 97% chance of survival. #LetsTalkBalls Film advertisement created by Giants & Gentlemen, Canada for Testicular Cancer Canada, within the category: Public Interest, NGO.

Over the years, the internet has captured and immortalised some of the most epic beer saves the world has ever seen - from catching a beer whilst crowd surfing, to keeping a beer above water during a kayak roll. But despite being seen by millions (if not billions), these people who put their bodies on the line to save beer, have remained anonymous heroes… until now. Integrated advertisement created by McCann, Italy for UBREW, within the categories: Alcoholic Drinks, Professional Services.

Direct advertisement created by Serviceplan, Germany for Passage du désir, within the categories: Personal Accessories, Retail Services.

Finnish coalition of commercial TV channels, Screenforce Ltd, wanted to point out that despite of all new digital media, TV is still the most influential media around. Target group was advertisers. Film advertisement created by IVALO, Finland for Screen Force, within the category: Media.

BBC MAKE ME is a first of its kind interactive mood matcher for content. It lives natively on Facebook and catalogues more than 150 clips based on moods rather than programs.So if the user wants to feel happy, BBC MAKE ME serves them something that will make them laugh. Or if they want to feel sad, BBC MAKE ME serves them something emotional. BBC MAKE ME was created to tackle the fierce competition for 16-24 year-olds’ attention and to establish BBC as a brand that has relevant content ‘for them’. Digital advertisement created by BBC Creative, United Kingdom for BBC, within the category: Media.

In recognition of International Women’s Day, March 8, Ogilvy Paris launches an intrusive ad banner campaign with the French Associations “Stop Harcèlement de Rue”, “Les Effronté.es” and “Paye Ta Shnek” that's intended to awaken men to the experience of sexual harassment faced by women. Over the 7 and 8th in France, several contextualized banners, targeting men only, will invade their mobile screen when browsing their preferred French media on mobile (GQ, Konbini, SoFoot, Libération, BFM, L’Express). Becoming more and more repetitive and insistent, the banners will not stop, even insult, no matter how many times they try to close them. Once they’ve experienced the banners, they will be invited to raise their voice by tweeting and posting on Facebook #NONC’ESTNON.

With set off in Invita's new pay off we set out to visualize the dream of a kitchen. The focal point of the woman´s dream is the aesthetics and details of the modern kitchen. We tried to let her dreamworld portray the minimalistic and Scandinavian look of Invitas kitchen series. Film advertisement created by envision, Denmark for Invita, within the category: House, Garden.

We recovered, edited and organized in chronological order more than 550 audio files from different radios that transmitted what was happening in the 11th September, 1973. Compiling all this material in a minute by minute timeline to relive through audio the chilean coup d'état (the first day of a 17 years dictatorship), just how it happened. All this material was broadcasted during the 11th September, 2018 (the 45 anniversary of that fatal day), on one of the AM radio stations that were shut down by Pinochet in 1973, starting the transmission at 8am to match the minute by minute of which was happening that day, creating an immersive experience that impacted a whole new generation of people who didn't live those times to made them feel the uncertainty, the fear, the impotence. And from there, open a conversation about the value of human rights. Audio advertisement created by Wolf BCPP, Chile for Museum of Memory and Human Rights, within the category: Recreation, Leisure.

Film advertisement created by Emakina, Belgium for European Commission
, within the category: Education.

Film advertisement created by Mindshare, India for Apollo Tyres, within the category: Automotive.

Ambient advertisement created by McCann, United Kingdom for Eribtux, within the category: Pharmaceutical.

Erectastep, the world leader in industrial modular stairs, catwalks and handrails, is claiming “8th Wonder of the World” status in its first-ever national broadcast ad, and naturally, the creators of the world’s ancient wonders are not amused. Film advertisement created by RED7, United States for Erectastep, within the category: Industrial, Agriculture.

Executive creative directors: Fabio Fernandes, Eduardo Lima Creative director: Theo Rocha Creatives: Theo Rocha, Rodrigo Visconti, Pedro Hefs Agency producers: Victor Alloza, Renato Chabuh, Gisele Campos, Maira Massullo, Rafael Paes
 Account supervisors: Marcello Penna, Ricardo Forli, Rafael Cappelli, Marcela Paiva, Bárbara Gomes 
Media: Fábio Freitas, André Cais, Bruno Storace, Ricardo Barros, Vivian Simões, Thalles Reis Planners: José Porto, Guilherme Pasculli, Victor Marx, Felipe Santini, Livia Pinheiro
 Production house: PBA Cinema/Produtora Associados 
Directors: Jonathan Gurvit, Mayra Gama
 Production Designer: Muriel Rañi
 Cinematographer: André Faccioli Executive producer: Mayra Gama Producer: Luiz Armesto Finalizer: André Baltrusaitis Post production: Clan VFX Sound house: Tesis Sound design / arrangement: Leandro Beraldo, Silvio Piesco Film advertisement created by Saatchi & Saatchi, Brazil for Skol, within the category: Alcoholic Drinks.

A man goes home and finds out that the built-in oven has disappeared and suspects his wife leaving him. Film advertisement created by Twinkle Twinkle, France for Eco-Systèmes, within the category: Industrial, Agriculture.

Digital advertisement created by DDB, United States for United States Tennis Association, within the category: Recreation, Leisure.

To promote its cold brew coffee, Nescafe launched an interactive game at People’s Square Station, Shanghai. By standing in the interactive area and moving their bodies, passengers could control the coffee bottle on the digital screen to collect the coffee drops and try to fill up the bottle in 30 seconds. After the mission was completed, participants received a QR code with which they could get a free bottle of cold brew coffee from the vending machine nearby. Outdoor advertisement created by JCDecaux, China for Nescafe, within the category: Non-Alcoholic Drinks.

The goal of the project: promotion of a new communication platform. In 2016, Martini has introduced a new communication platform PLAY WITH TIME and a new design of the bottle. Moreover, the brand has continued to drive its legendary Martini-tonic cocktail in Eastern Europe (Russia, Ukraine, Poland, Kazakhstan), though the possibilities of alcoholic beverages advertising are largely limited in these countries. To reach out to young urban trendsetters, we used a new super-short format of the Instagram-sitcom. PLAY WITH TIME is a series of ironic sketches about people who don’t waste their time in boredom and fill their life with bright moments. This sitcom urges to appreciate every moment of your life and make it bright and memorable. All the characters seem close to so many viewers: almost everyone could recognize themselves while watching these sketches. Besides, the microformat of this sitcom is very convenient for viewers: one needs just half a minute to watch an episode. Content advertisement created by RCG, Russia for Martini, within the category: Alcoholic Drinks.