Rock stars have been smashing guitars for decades, few with more enthusiasm than Swedish-born guitar virtuoso Yngwie Malmsteen. In their latest campaign, global engineering company Sandvik decided to test their cutting-edge techniques by building the world’s first all-metal, unbreakable guitar and letting Malmsteen unleash his smashing skills on it. Film advertisement created by Forsman & Bodenfors, Sweden for Sandvik, within the categories: Electronics, Technology, Industrial, Agriculture.

Film advertisement created by mlnteraction, Thailand for Suntory, within the category: Non-Alcoholic Drinks.

Film advertisement created by Art & Design Academy, Egypt for Save the Children, within the category: Public Interest, NGO.

Film advertisement created by JWT, Australia for Parkinson's NSW, within the category: Public Interest, NGO.

Smartphones have become an integral part of our lives. They are our only constant companion be it a boardroom, or a bathroom. There is no denying the fact that smartphones have made our lives easier and have innumerable benefits. But, we also cannot run away from the fact that they are causing one of fastest growing ailments in the world – ‘Text Neck’. While using our smartphones, we subconsciously bend our necks. What we don’t realise is a small thirty-degree tilt of the neck, leads to an excess weight of thirty pounds. Idea: Straighten Up Using face recognition technology, Apple phones detect the angle at which the neck is bent. If the angle exceeds five degrees, the phone would blur the image/text on the screen, leaving the user with no option but to straighten up. Thus, inculcating a habit to always keep the neck upright, even while using the phone. Experiential advertisement created by Miami Ad School, India for Apple, within the category: Electronics, Technology.

Film advertisement created by McCann, Israel for IKEA, within the category: House, Garden.

Walk This Way is an Instagram site for exploring work, life and play at Next. It's primary objective is to attract graduates to join as trainees through a scrolling flat lay that launched with 204 original pieces of content with a few hidden challenges thrown in too. An original shoot that was nearly 30 metres long and used hundreds of Next products. View it for yourself @nextwalkthisway. Digital advertisement created by Havas, United Kingdom for Next, within the category: Public Interest, NGO.

In their latest offering, Rattle charted a course to evolve the brand, elevate the messaging, and create a look and feel that positions BHC as an ambassador to Boston by way of its harbor. Film advertisement created by Rattle Advertising, United States for Boston Harbor Cruises, within the category: Recreation, Leisure.

Film advertisement created by DDB, Germany for T-Mobile, within the category: Electronics, Technology.

Film advertisement created by BMF, Australia for ALDI, within the category: Retail Services.

Film advertisement created by Ogilvy, India for Hamam, within the category: Public Interest, NGO.

Fantasy Football season may be over, but in the Dallas ad community, Fantasy Advertising is just heating up. This year, at the 54th annual AAF Dallas American Advertising Awards (The ADDYs), agencies aren’t just rooting for themselves, they’re rooting for their fantasy team. Each agency has drafted a team of advertising professionals; Creative Directors, Copywriters, Art Directors, etc., all from competing agencies. As the winning work is announced during the award show, a live leaderboard will track fantasy team progress. Whichever agency’s team scores the most points wins. This set of teaser videos, created by Moroch Partners and AAF Dallas, directed agencies to draft their fantasy advertising teams by entering work to the show. fantasyaddys.com Digital advertisement created by Moroch, United States for AAF ADDY Awards, within the category: Professional Services.

Online edit: De Grot / Lastpost.tv Film advertisement created by Eigen Fabrikaat, Netherlands for Takeaway.com, within the category: Professional Services.

Film advertisement created by JWT, Italy for Hotpoint, within the category: Electronics, Technology.

How do you produce a billboard campaign for a sustainable store and still remain sustainable? Well, we used the natural wood from old billboards and made a fully sustainable campaign without using any vinyl, paper or inks. Outdoor advertisement created by Saatchi & Saatchi, United Arab Emirates for The Change Initiative, within the category: Retail Services.

Digital advertisement created by Miami Ad School, Argentina for YouTube, within the category: Public Interest, NGO.

Film advertisement created by Serviceplan, United Arab Emirates for BMW, within the category: Automotive.

Ambient advertisement created by Red Pepper, Russia for Greencard, within the category: Finance.

Stanfield's is raising awareness and money for below-the-waist cancer research with their latest experiential event: #StreakWeek. They’ve brought back testicular cancer survivor, Mark McIntyre, and for an entire week, Mark is going streaking in public all across the country in his Stanfield’s underwear, and he’s asking Canadians to join him. Digital advertisement created by John St, Canada for Stanfield's, within the category: Fashion.