Film advertisement created by BBH, United Kingdom for KFC, within the category: Food.

Digital advertisement created by Mizbala, Israel for White Square, within the category: Professional Services.

Film advertisement created by Leo Burnett, United States for Feeding America, within the category: Public Interest, NGO.

What if no pleasure was impossible? On the occasion of the 700th anniversary of Dante's death, Magnum presents 'The Kiss of Dante & Beatrice', an original painting by Roberto Ferri that represents the pleasure of immortal love, the one between Dante and the muse of the 'Divine Comedy'. Film advertisement created by MullenLowe Group, Italy for Magnum, within the category: Food.

California’s Monterey County gets pushed to get healthy. Or at least, healthier. An integrated TV, digital, ambient, print and transit campaign touts kale, soccer, hiking and the gym—and disses donuts—while it also serves as the launch campaign for the newly formed, nonprofit Montage Health, Monterey, Calif. The work is advertising agency School of Thought’s first for the newly formed client. The business goal is simply to create awareness for the new health association, which offers health insurance, clinic and home care, wellness/fitness centers, and also includes the county’s largest hospital. As a non-profit, though, the community goal is equally important, and that is to improve the county’s overall health. Monterey county was recently named California’s 22nd healthiest, and the campaign comes as a call to “do better.” Three TV :30s appear on all networks during prime time and feature programming. As a sequence, the spots issue the health challenge (“Plant a Flag”), empathize with the hard choices people need to make (“All In”), and show their progress, as well as a few setbacks (“We Got This”). Each also runs online, along with a fourth video (“New Energy”) focusing on one soccer hopeful who will not be competing in the World Cup. The campaign tagline is “We are Montage Health. And we got this.” Additionally, ambient advertising will turn up at races and hiking trails, congratulating those who push their bodies, and at produce markets, congratulating those who reach for the greens. Full pages in all five local newspapers stress the need for a good food and exercise. And a busside ad appearing on all county lines may startle those drivers of a certain compact who enjoy a donut on the go. Film advertisement created by School of Thought, United States for Montage Health, within the category: Health.

PSA from the Coalition to Stop Gun Violence urging Americans to "Stand up to 'Stand Your Ground'" laws in 26 states across the country. Music by Future Perfect Music

Film advertisement created by Fabula, United Kingdom for OVO Energy, within the category: Industrial, Agriculture.

Digital advertisement created by Woonky, Argentina for Ballantine's, within the category: Alcoholic Drinks.

In Paris, 15 taxis equipped with hidden cams are sent to 50 influential bloggers, for a mysterious party. On the backseat, scandalous-loaded digital cameras have been "forgotten". The bloggers have no idea about where they’re taken to : the preview of Canal+ new series: Borgia. Ambient advertisement created by Cake, France for Canal+, within the category: Media.

To make isiXhosa-speaking consumers (the 2nd largest language group in South Africa) aware of their affordable Internet package, MWEB tapped into Xhosa folklore. isiXhosa speakers inhabit two worlds at the same time – the traditional and modern. Modern technology such as the Internet comfortably co-exists with the notions of witchcraft being real. The ad uses this idea of witchcraft in a contemporary setting in a tongue-in-cheek manner, allowing the MWEB Internet offer to be presented using cultural capital that resonates with potential consumers. Audio advertisement created by M&C Saatchi, South Africa for MWEB, within the category: Electronics, Technology.

Film advertisement created by Duval Guillaume, Belgium for Base, within the category: Electronics, Technology.

Direct advertisement created by BBDO, United Kingdom for The Outside Project, within the category: Public Interest, NGO.

Three women, one big dream: to make a career in the Trucks Business. For International Women's Day Iveco wanted to tell the story of Judith Ehrmann, a truck racing team mechanic, Lorella Della Torre, who has carved out a career as Truck Sales Manager, and Oti Cabadas, a truck driver. Km after km, they have fought against prejudices and obstacles to lead the change of the truck world towards a reality without preconceptions and gender distinctions and pave the way for new generations of women who will find their passion in trucks. Content advertisement created by Ogilvy, Italy for Iveco, within the category: Automotive.

Danny MacAskill, the Scottish trials cyclist and star of multiple YouTube smash-hit viral films such as Red Bull’s Imaginate, shows off his amazing skills in a new brand film for adidas Outdoor, created by Cut Media. It launches on Danny’s Youtube channel on Tuesday 4th June to celebrate his new brand partnership with adidas Outdoor. At three and a half minutes, the film shows Danny performing a series of incredible tricks demonstrating both his imaginative approach to his riding and his unparalleled skills. Appearing to be self-filmed, the spot opens with Danny setting up a shot with a beautiful Scottish harbour as a backdrop. The film takes us through a series of locations as the athlete uses local landmarks and the epic wilderness of the Highlands to do some amazing riding. We also see some shots where Danny fails to land a line, giving the film humour and an authentic feel. The style of the film is very straightforward. There are no gimmicks or dynamic camera shots, just clean, well-composed frames with beautiful backdrops. This filming technique was used to align with adidas’ ‘Here to Create’ campaign, and to highlight Danny’s position as a creative athlete, who demonstrates his skills through film instead of competing in events. The film represents a continuation of Cut Media’s long-standing relationship with Danny, including Imaginate and Wee Day Out for Red Bull, and it is also the fourth campaign the creative agency has worked on with adidas. Cut Media previously collaborated with adidas on the Claim Freedom documentary, the Two BOA shoe launch and the Mountain Project. It was filmed on location in the coastal village of Dunbar and Glencoe in the Highlands, to the soundtrack of ‘The Wind that Cried The World’ by the Phantom Band. Film advertisement created by Cut Media, United Kingdom for Adidas, within the category: Fashion.

Film advertisement created by Milk, Lithuania for Omnitel, within the category: Electronics, Technology.

Film advertisement created by Argonaut, United States for Credit Karma, within the category: Finance.

Film advertisement created by The Monkeys, Australia for Fox, within the category: Media.