Digital creative agency Barbarian, tapped by Baker Hughes to develop “Look to Us,” a new content campaign to launch its brand-new identity, in a post-GE world. The international campaign comes in response to the initial divestiture to voice Baker Hughes’ optimistic future, telling the “Who is Baker Hughes without GE?” story, as an independent energy company that’s redefining what’s possible through the power of engineering, science and data, and unmatched expertise of 100 years. The campaign positions Baker Hughes as an authority while teasing goals that will soon become a reality through an Anthem video, a content series, print, OOH, social and digital running as of October 2019 through January 2020. “Look to Us” was designed to pose “What if” questions to convey a sense of possibility while challenging consumers to think about what’s next. This allows “Look to Us” to be more than just a campaign – but also a call to action. Integrated advertisement created by Barbarian, United States for Baker Hughes, within the category: Other.

Meed is a financial technology application that believes the biggest financial asset we have is ourselves. Our earning power over the years and how we manage our money. With a function called SocialBoost, Meed provides every subscriber with an opportunity to earn from their network. To launch and promote SocialBoost, Dinosaur Vietnam created a film that tells a real life story of a friendship between a street side coffee vendor and one of his customers. Thus demonstrating how a little support, same as SocialBoost, at the right time can make a big difference in someone’s life. Film advertisement created by Dinosaur, Vietnam for Meed, within the category: Finance.

Film advertisement created by McCann, Brazil for SBT, within the category: TV Promos.

Created and brought to life by independent ad agency Mekanism, members of the New York Emperor Stickball League and Harlem East Stickball League met on the field to play in the Muscle Milk Stick City Classic - complete with confetti fire hydrants for every home run. From an 80-year-old hall of famer still taking swings to three generations of players on one team and a son connection to his father who passed away on September 11, Stickball is firmly rooted in NYC and is a lifelong brotherhood unlike any other. After seven innings, the Bronx beat Manhattan 23 - 11 and fresh off the Subway Series game, Mets outfielder Brandon Nimmo was on hand to present the trophy to the Bronx team. Film advertisement created by Mekanism, United States for Muscle Milk, within the category: Non-Alcoholic Drinks.

A story of how 17,793 nails have changed the lives of UAE's blue-collar workers' children. Ambient advertisement created by McCann, United Arab Emirates for SmartLife Foundation, within the category: Public Interest, NGO.

Film advertisement created by Heimat, Germany for Swisscom, within the category: Electronics, Technology.

Digital advertisement created by Wunderman, Brazil for Vivo, within the category: Electronics, Technology.

Digital advertisement created by Grey, China for California Walnut Commission, within the category: Food.

For its 40th anniversary, « Highway to Hell » blows out its own birthday candles… On July 27th, to celebrate its 40th anniversary, ACDC’s legendary album « Highway to Hell » invites you to take part in an incredible and never seen before experience. To start things off, a little bit of science : studies have shown that the sound waves created by musical vibrations are capable of making flames flicker. It is even possible to blow them out completely…using the sheer power of rock’n’roll ! To celebrate Highway to Hell’s 40th anniversary, ACDC took up the challenge and set-up a massive installation : a wall made of 14 Marshall speakers, able to reach more than 130db, with a power of 4200W, placed in front of a birthday cake decorated with 40 candles…that will all be blown out by the music under your very eyes. Film advertisement created by Brand Station, France for AC/DC, within the category: Media.

Digital advertisement created by Made.For.Digital, Netherlands for Statoil, within the category: Industrial, Agriculture.

Film advertisement created by FCB, United States for Cox Cable, within the category: Electronics, Technology.

Film advertisement created by Grey, United States for The Salt Institute, within the category: Food.

A 3 hour and 20 minute ad shows you how to save TIME with EnOcean. EnOcean uses self-harvesting technology that allows various switches and sensors to work without wires or batteries. They can be installed in less than ten minutes, as opposed to traditional switches, which can take 3 hours and 20 minutes (since you have to open up walls, run wires, install the switch, fix the hole, repaint, etc). Digital advertisement created by Alfred, Canada for EnOcean, within the category: Electronics, Technology.

Life goes on when you're gone. Stay alive. Don't drink and drive. Film advertisement created by 5ive Limited, Kenya for Kenya Breweries Limited, within the category: Public Interest, NGO.

Over the past few weeks, the international media has portrayed Brussels as a war zone that tourists would do well to avoid. This has obviously had dire consequences for the tourist sector, which is currently experiencing a noticeable decline. Who better than the people of Brussels to answer the questions that tourists hesitant about travelling to Brussels might have... In order to foster exchanges between the main players of tourism in Brussels (namely tourists from the following countries: France, the Netherlands, Germany, the United Kingdom, Italy and Spain) and the people of Brussels, visit.brussels set up telephone boxes in three emblematic locations of the Brussels-Capital Region: at the Mont des Arts, on the Place Flagey and on the Place Communale in Molenbeek. Passers-by will be able to answer questions from foreign tourists. A great opportunity for the people of Brussels to defend their Region. Ambient advertisement created by Air, Belgium for visit.brussels, within the category: Transport.

In “Bring Back Wildhood”, people of all walks of life reclaim the sense of freedom we are all born with when they unplug and reconnect with family and friends on RV adventures. Film advertisement created by doug&partners, Canada for Go RVing, within the category: Recreation, Leisure.

Research from the Campaign to End Loneliness (CTEL) reveals more than half of UK adults (54%) feel it has been a long time since they made a new friend. With loneliness and isolation on the rise, BMB and the Campaign to End Loneliness have joined forces to resolve the problem - using the power of six year-olds. Experiential advertisement created by BMB, United Kingdom for Campaign to End Loneliness, within the category: Public Interest, NGO.

Film advertisement created by Y&R, United States for Cirque Du Soleil, within the category: Recreation, Leisure.

Film advertisement created by WCRS, United States for SKY, within the category: Electronics, Technology.

Film advertisement created by Leo Burnett, United Arab Emirates for du, within the category: Electronics, Technology.