Film advertisement created by Rothco, Ireland for Heineken, within the category: Alcoholic Drinks.

Writing a text message, opening a popup, sharing one’s feelings, making a call, drafting an email, or simply surfing the internet. All these activities have become daily rituals. In fact, Millennials reportedly spend on average two hours a day on their mobile phones. Cell-phones have become ubiquitous in our daily lives because they help reinforce our social links and enable us to connect us to the rest of the world, particularly to the ones we love. The safety of French drivers is a key societal issue that needs to be addressed by all telecom operators, hand in hand with France’s Road Safety Authority (Sécurité Routière). So Orange chose to do its bit, echoing the public authority initiatives already underway. Film advertisement created by La Chose, France for Orange, within the category: Electronics, Technology.

Film advertisement created by Creative ADM, Australia for Keep Australia Beautiful, within the category: Public Interest, NGO.

Film advertisement created by Y&R, Peru for Cristal, within the category: Alcoholic Drinks.

Direct advertisement created by Civilization, China for Pepsi, within the category: Non-Alcoholic Drinks.

Film advertisement created by Grassriots, Canada for Humane Society International, within the category: Public Interest, NGO.

A delicious lunch sandwich speaks for itself. So, creative agency MERGE decided to bring that concept to life — literally — for Land O’Frost, a sliced meats brand that is looking to make gains in the grocery aisle and disrupt the staid packaged lunchmeat category. In the new marketing campaign, anthropomorphized sandwich ingredients show and tell how Land O’Frost Premium Sliced Meats are the budget-conscious, protein-packed choice. Their message is clear: Land O’Frost Premium Sliced Meats have no by-products, contain no added hormones and are a wholesome, affordable solution for moms. The 15- and 30-second spots give viewers a peek into the conference room of the “Sandwich Board,” whose members are gathered to discuss sliced-meat, sales trends, partake in team-building exercises and practice a bit of stress-busting meditation. Reminiscent of a modern-day Fruit of the Loom bunch, the ingredients crack wise and drop puns. “I was spread a little thin,” explains a giant jar of Mayo that shows up late. P. Valone — a walking, talking slice of cheese — calls Land O’ Frost “the only protein I’ve ever really melted with.” Land O’Frost is a 60-year-old challenger brand that flies under the radar. For its first-ever national advertising, it wanted irreverent, arresting work with a strong point of view. The brand also needed its core attributes — wholesomeness and affordability — to come through clearly in the work. Launching this week on network TV, cable and in syndication, the campaign is expected to reach about 91 percent of U.S. households. Film advertisement created by MERGE, United States for Land O’Frost, within the category: Food.

Film advertisement created by Taxi, Canada for AMA Insurance, within the category: Finance.

Digital advertisement created by 358, Finland for Sol, within the category: Alcoholic Drinks.

Outdoor advertisement created by Grey, Denmark for Royal Copenhagen, within the category: Personal Accessories.

Film advertisement created by Fallon, United Kingdom for Maynards, within the category: Confectionery, Snacks.

Film advertisement created by BBH, United Kingdom for Google, within the category: Electronics, Technology.

Stunt in a Belgium shopping center through the microphone! Ambient advertisement created by Duval Guillaume, United Kingdom for Opvoedingslijn.be, within the category: Fashion.

Film advertisement created by Tattoo Projects, United States for Sheetz, within the category: Retail Services.

Film advertisement created by Saatchi & Saatchi, Italy for Coordown Onlus, within the category: Public Interest, NGO.

The Spanish media group Atresmedia and its platform dedicated to road traffic safety, Ponle Freno, wanted to make a tribute to the more than 20,000 fatal victims in road accidents over the past ten years and raise awareness about the importance of safe driving. Film advertisement created by AFTERSHARE.TV, Spain for Ponle Freno, within the categories: Media, Public Interest, NGO.

Digital advertisement created by Grey, France for Lego, within the category: Gaming.

Most of us know summer for being hot, steamy and a more than a little temperamental. And now, ‘he’s’ in town (wearing what can only be described as Miami Swag meets Milan Chic), and he’s teamed up with Yas Island Theme Parks to help you get away from the same old summer getaway this year. Whether you’re a tourist coming to the UAE for a vacation or a resident wondering how to spend your scorching summer, it’s hard not bump into the endless offers, promotions and promises of an ‘awesome’, ‘big’ or ‘unforgettable’ break – they all sound, look and even offer the same old stuff TBH. But has anyone ever wondered what Summer has to say about all of these claims made on his behalf? That’s exactly what the folks at Yas Island Theme Parks are answering this year. Home to not one, but two, award-winning indoor theme parks (Ferrari World Abu Dhabi & Warner Bros. World™ Abu Dhabi) and the World’s Leading Waterpark (Yas Waterworld), Yas Island Theme Parks means business when it comes to fun. But don’t take their (or our) word for it. Let Summer (the actual season) tell you, in all his sizzling sassiness, why #SummerSaysYas. Film advertisement created by McCann, United Arab Emirates for Yas Island Theme Parks, within the category: Hospitality, Tourism.

Digital advertisement created by VIA, United States for Greenpeace, within the category: Public Interest, NGO.