Technology should keep us connected. With Spotify Swap, we can share a moment with music lovers anywhere. Ambient advertisement created by Miami Ad School, Sweden for Spotify, within the category: Media.

Digital advertisement created by Buzzman, France for MTV, within the category: Media.

The Montreal Canadiens, the most celebrated team in hockey history, has one of the most passionate and diehard followings in the NHL. So during this year’s Stanley Cup run, Coors Light teamed up with MEC Canada andDraftFCB Montreal to create an interactive outdoor experience called “L’action sur la glace” or “The Action’s On The Ice”, bringing the fans even closer to the action. Outside of Montreal’s Bell Centre, the home of the Habs, Thinkingbox digital production company built a custom 240 square foot ‘shooter’ platform where fans were able to take their best and hardest “slap shot”. Each time, the strength and speed of the shot would trigger a specific 3D animation that appeared on a 45’ HD LED video wall. For example, if the puck was hit hard enough to score a goal, an animation showing the ice shattering as well as a 3D modeled representation of Bell Centre and the Montreal Canadiens’ locker room would appear. Everything was done to recreate and simulate the experience of scoring a goal for the average fan. The activation included a custom iPad application that controlled the flow of the event. It was synced with social sharing technologies so players could publish their experience on their respective networks. The platform included a puck track containing IR sensors and micro-controllers that converted fans’ shots from microseconds to km/h. Ambient advertisement created by FCB, Canada for Coors, within the category: Alcoholic Drinks.

Film advertisement created by Saatchi & Saatchi, Brazil for Leica, within the category: Electronics, Technology.

Film advertisement created by Accenture Interactive, Denmark for Copenhagen Metro, within the category: Transport.

This Christmas, Save the Children has launched a new kind of gift shop with AR gifts that challenge excessive Christmas consumption and unnecessary gifts. From a sock wearing camel that comes to life in your living room to a sweater designed by Bea Åkerlund, giving you a hug, each virtual gift can be explored in 3D on your mobile. The store is an innovative approach to the traditional Christmas gift, providing a fun and interactive experience for both the gift giver and receiver, while also helping to make a difference for children in need. https://www.raddabarnen.se/stod-oss/ar/shop/ Digital advertisement created by B-Reel, Sweden for Save the Children, within the category: Public Interest, NGO.

Film advertisement created by Kabane, Canada for Portfolio Night, within the category: Professional Services.

Digital advertisement created by Africa, Brazil for UOL 89FM, within the category: Media.

GAY TIMES and Grey London have launched Amplifund campaign - Incomplete Without the T - at GAY TIMES Honours during Trans Awareness Week in response to increased transphobia and hate in the global media. 2021 has become the deadliest year for Trans people on record. The Trans community is being increasingly targeted, with transphobia and hate coming from both the media as well as from right-wing groups, both on and offline. More recently, the LGB Alliance have called for the T to be removed from LGBTQ+. Film advertisement created by Grey London, United Kingdom for GAY TIMES Amplifund, within the category: Public Interest, NGO.

Digital advertisement created by BBDO, Brazil for Bradesco Seguros, within the category: Finance.

Film advertisement created by TDA_Boulder, United States for FirstBank, within the category: Finance.

Dutch Customs wanted to inform travelers that it's illegal to bring back fake designer bags and small knifes from holiday destinations around the world. We created retargeting banners in which street vendors try to sell you these products and placed them on travel websites. Thanks to the retargeting technique, the street vendors followed you around, popped up when least expected and they got more desperate each time. And after their little sales pitch, we delivered our message; this is not OK. Digital advertisement created by JWT, Netherlands for Dutch Customs, within the category: Professional Services.

Producer: Sandra Duque T. Other Credits: Supervisor De Produccion: Pierina Ravizza Film advertisement created by DDB, Colombia for Libreria Norma, within the category: Recreation, Leisure.

Digital advertisement created by Miami Ad School, United States for Jamba Juice, within the category: Non-Alcoholic Drinks.

The luxury department store NK has created fashion history for over 100 years. A/W 2021, we made it possible for everyone to participate in creating a new one. By producing four original patterns from NK's French ladies' tailoring with a license from French fashion houses such as Dior and Balenciaga, we created "The unlimited edition of haute couture". Patterns of haute couture creations from 1902-1966 were accessible to download, sew and style with the autumn news 2021. Integrated advertisement created by Garbergs, Sweden for NK - Nordiska Kompaniet, within the category: Retail Services.

The International Committee of the Red Cross (ICRC) has served the people of Afghanistan for 30 years. And it’s not stopping now. The organisation remains operational across the country, together with their partner the Afghan Red Crescent Society. To generate much-needed support for the organisation, Wunderman Thompson has created a data-led film, ‘React For Real’. Inspired by the timeless expression, ‘If I had a dollar for every time…’, the film demonstrates the potential monetary value of our reactions on social media. The team conducted an intensive data analysis of social media reactions as well as research on real-time needs in Afghanistan for ICRC. Anonymous data was garnered, studied, and analysed to highlight the emojis and hashtags that were most commonly used in response to this crisis. Wunderman Thompson Dubai worked together with teams in Sydney, Seattle, London, and New York to bring this global Digital advertisement created by WPP, United Arab Emirates for International Committee of the Red Cross (ICRC), within the category: Public Interest, NGO.

When Sydney, Australia, came out of lockdown, Durex wanted to make sure that everyone who was in search of a new or long lost partner, played safe. But it meant giving up something else. Film advertisement created by Inside Ideas Group, Australia for Durex, within the category: Health.

Consumers have access to more content at their fingertips, all available on their own terms, and binge viewing is on the rise. In response to that behavior, Hulu designed its Binge ad format, which uses machine learning to predict when viewers are likely to start bingeing a show, creating a unique experience connecting brands with binge watchers. In fact, in the last 6 months, 84% of Hulu's audience has binge watched at least one show. UM, Reprise and Ninja® leaned into this unique and custom opportunity to connect with viewers around Ninja®’s latest innovation, the Ninja™ CREAMi™, which transforms almost any ingredient into a frozen treat. Film advertisement created by UM, United States for SharkNinja, within the categories: Electronics, Technology, Personal Accessories.

Focusing on listening instead of being heard, CPI found a different use for twitter by turning it into an Investigative tool of 2000 free correspondents. Digital advertisement created by Centro de Periodismo Investigativo, Puerto Rico for DDB, within the category: Media.

Director Antony Hoffman Film advertisement created by Burrell, United States for Toyota, within the category: Automotive.