Film advertisement created by BBDO, United Arab Emirates for Visa, within the category: Finance.

You've probably seen the 'boyfriend chair' in clothing stores for bored shopping companions. Now IKEA has taken the concept one step further by creating a “crèche” for retail-weary men, complete with Xbox consoles, pinball machines, continuous televised sport and free hot dogs. MÄNLAND is being trialled for four days this Father's Day weekend [Sept 2 in Aus.] as a male-only play space to hang out in while wives and girlfriends peruse the aisles. Publicity manager Jude Leon said the idea was modelled on the Swedish furniture giant’s existing child play area, SMALAND. Ms Leon said women were given a buzzer to remind them to collect their other half after 30 minutes of shopping. Ambient advertisement created by The Monkeys, Australia for IKEA, within the category: House, Garden.

Film advertisement created by Bester Burke Slingers, South Africa for Ceres, within the category: Non-Alcoholic Drinks.

The Swedish trade union Vision asked its' members about their visions and ideas for a better working life tomorrow. The ideas and visions were given to some of Swedens best songwriters, producers and music video directors as inspiration to produce and summarise in a work of art. The result was ”No machine". A song with the ambition to set the tone for the future. Digital advertisement created by Garbergs, Sweden for Vision, within the category: Public Interest, NGO.

To create talkability for the casting of the new South African Survivor, we executed a Wild Card Entry for 8 South Africans to live on a billboard for three days, competing in challenges and Tribal Council eliminations. When two contestants remained, those voted out as the jury returned to cast their vote for the person they would be sending into the actual show. Outdoor advertisement created by Retroviral, South Africa for Survivor, within the category: TV Promos.

Digital advertisement created by Biborg, France for Ubisoft, within the category: Gaming.

It’s easier than ever to support a good cause – all you have to do is hit the like button. The organization gets one more supporter and you get positive publicity among your friends. But even though it’s important to be liked, likes can’t fund medicine, water or food. In this campaign for Unicef Sweden, we highlight the absurdness of our blind faith in likes, to raise money for vaccine. Film advertisement created by Forsman & Bodenfors, Sweden for Unicef, within the category: Public Interest, NGO.

Outdoor advertisement created by 2CREATE, Slovakia for Red Cross, within the category: Public Interest, NGO.

Film advertisement created by Ogilvy, South Africa for KFC, within the category: Food.

Film advertisement created by Ogilvy, Tunisia for Association for the Rights of Immigrants and Refugees in Tunisia, within the category: Public Interest, NGO.

Film advertisement created by Art&C, Brazil for KIA, within the category: Automotive.

Ambient advertisement created by Grey, Ecuador for AER, within the category: Public Interest, NGO.

Felix is unhealthily indecisive, that’s why he always flips a coin before every decision, no matter how serious the consequences are. Film advertisement created by Filmakademie Baden-Württemberg, Germany for Mentos, within the category: Confectionery, Snacks.

Film advertisement created by O&M, India for Anouk, within the category: Fashion.

Ambient advertisement created by TBWA, Paraguay for WWF, within the category: Public Interest, NGO.

Digital advertisement created by Heat, United States for EA Games, within the category: Gaming.

Digital advertisement created by Grey, Belgium for Bite Back, within the category: Public Interest, NGO.

Film advertisement created by VCCP, Australia for Compare The Market, within the category: Finance.

Coyle, Kevin Lu, Shane Simpson, Domel Libid Film advertisement created by GMMB, United States for Washington Healthplanfinder, within the category: Professional Services.

Because we ignore online homophobia and transphobia online, we made it impossible to ignore. We selected, printed and displayed 74 hateful posts from the last 6 years on a wild postings palissade in Downtown Montreal. The posters were initially supposed to be on display for a few days but we got shut down by the police in less than 20 minutes. A dozen calls had already been made to report the hatred. Thing is you can still find these messages online. Experiential advertisement created by Rethink, Canada for Fondation Emergence, within the category: Public Interest, NGO.