In Belarus, about 5,000 criminals remain unpunished. Their identikits are hardly noticeable. We created 6 trial Facebook accounts of criminals to have them noticed by lots of people using the People You May Know algorithm (which suggests friends based on mutual information). By now, over 2,000,000 people saw them on People You May Know section. Vitaliy Shukan was caught a few months after the project had been launched. The project has already been adopted by the Ministry of Internal Affairs of Belarus as a criminal search tool. Digital advertisement created by TDI Group, Belarus for The Ministry of Internal Affairs of the Republic of Belarus, within the category: Electronics, Technology.

Film advertisement created by GMMB, United States for Washington Healthplanfinder, within the category: Finance.

Film advertisement created by LOLA, Spain for Brooke Bond, within the category: Non-Alcoholic Drinks.

Lebanon is a country that's thrives on following trends, unfortunately not all areas have the right internet connection and end up being late comers to online fads. So we tackled slow connectivity with humor and used unscripted characters from remote areas in Lebanon to recreate live versions of the Ice bucket challenge and the Harlem-Shake. Film advertisement created by TBWA, United Arab Emirates for Connect, within the category: Electronics, Technology.

Digital advertisement created by PMK BNC, United States for Audi, within the category: Automotive.

Digital advertisement created by Ogilvy, Brazil for Roche, within the category: Public Interest, NGO.

When fondness grows with age. A grandfather trying to sneak some sweets is caught red handed but is rewarded with some more; the same evening with a little help from Google.

Film advertisement created by Giacometti, Brazil for ONG Trânsito Amigo, within the category: Transport.

You'd do anything not to leave. Film advertisement created by DDB, Egypt for Marseilia Beach 4, within the category: Transport.

Ambient advertisement created by INNORED, South Korea for Gmarket, within the category: Retail Services.

Senior Producer:Tim Newfang Digital advertisement created by TBWA, United States for Gatorade, within the category: Non-Alcoholic Drinks.

Film advertisement created by Partners & Spade, United States for Warby Parker, within the category: Professional Services.

Film advertisement created by Jandl, Slovakia for Jandl, within the category: Agency Self-Promo.

Outdoor advertisement created by King James, South Africa for City of Cape Town, within the category: Public Interest, NGO.

Film advertisement created by Leo Burnett, Portugal for IndieLisboa, within the category: Recreation, Leisure.

Film advertisement created by Lewis, United States for Tiffin Motorhomes, within the category: Automotive.

Ambient advertisement created by McCann, United States for Xbox, within the category: Gaming.

Direct advertisement created by Grey, France for Dignity Danish Institute Against Torture, within the category: Public Interest, NGO.