'Course It's Better

Around annual billing time, Yorkshire Water experiences a dip in customer satisfaction and positive brand perception. The ‘Course it's better’ campaign by Cogent draws on the heritage and folklore of Yorkshire, and rallies regional pride and positivity towards the brand. Living across outdoor, social media, press advertising, giveaways and more, Cogent created a range of content that the people of the county could really get behind. Film advertisement created by Cogent, United Kingdom for Yorkshire Water, within the category: Professional Services.