Film advertisement created by McCann, United Kingdom for Loyd Grossman, within the category: Food.

In celebration of Hispanic Heritage Month, New York’s Hot 97 Radio host, Laura Stylez, partnered with Boost Mobile to honor the Hispanic-American experience – sitting down to interview former NASA Astronaut José M. Hernández, and Project Runway All-Star winner Mondo Guerra, among others. Content advertisement created by 1 Trick Pony, United States for Boost Mobile, within the category: Electronics, Technology.

Film advertisement created by BETC, France for Sixt, within the category: Automotive.

Following two years of consultation and intensive international negotiations, the 193 Member States of UNESCO have agreed to adopt a normative framework on the ethics of artificial intelligence, combining impact-oriented actions and universal principles. Among the issues covered by these actions and principles, probably one of the most urgent is the right to privacy. Today, most personal data are gathered using a familiar form of AI: cookies. As part of a global communication campaign, UNESCO launched a unique digital experience: Cookie Factory It’s an extension available on Google Chrome that allows everyone to browse the internet under an assumed identity and to see how their personal data are collected. From a die-hard cat fan to a hermit, a survivalist and a conspiracy theorist, Cookie Factory allows you to adopt the identity of one of thirty-six fictitious profiles or to create your own profile based on age, gender and some eighty themes. Experiential advertisement created by Omnicom, France for UNESCO, within the category: Public Interest, NGO.

Film advertisement created by Saatchi & Saatchi, Russia for Dad Can, within the category: Food.

Film advertisement created by M&C Saatchi, Sweden for Viasat, within the category: Media.

Film advertisement created by McGarrah Jessee, United States for Guitar Center, within the category: Recreation, Leisure.

Thirty-two million children with disabilities around the world do not have access to school. And yet they have so much to give and so much talent to nurture. Teacher Kids is a school that’s open to the world, where everyone can learn from these children - a school where every child can be a teacher, in their own way. Like Neymar Jr, discover how much each child has to contribute and help them build a future for themselves by making it possible for them to go to school. Film advertisement created by Herezie, France for Humanity & Inclusion, within the category: Public Interest, NGO.

Content advertisement created by Ogilvy, Greece for Lacta, within the category: Confectionery, Snacks.

Film advertisement created by Arnold, United States for truth, within the category: Public Interest, NGO.

Film advertisement created by Droga5, United Kingdom for Diet Coke, within the category: Non-Alcoholic Drinks.

Integrated advertisement created by Grey, Malaysia for WWF, within the category: Public Interest, NGO.

With anxiety levels sky high, Cerveza Patagonia carries out an experiment to reduce anxiety by immersing participants in the mountains. Twenty participants with high levels of stress and anxiety were interviewed by a psychologist, then three participants were selected to spend a week in wood cabins in the mountain city of Cambará do Sul, in the South of Brazil. Their levels of patience, sleep quality, fatigue, irritability, self-criticism, and compulsive eating were measured before, during, and after the experiment. Integrated advertisement created by Beta Collective, Brazil for Patagonia, within the category: Alcoholic Drinks.

Skapto is a small burger chain in Sofia, Bulgaria, which has been known for its mood-setting restaurants. so as eating on the couch at home suddenly became the mainstream way of munching, Skapto needed to stay relevant and compete with all the other food delivery options available. insight During lockdown, everything from work to snacking became all about comfort. Grandma’s blanket level of comfort. idea to make the brand the mood-setter on the couch that it was before we partnered with our comf-developers at Goloka Wear to produce a new kind of utility apparel - comfywear. execution using the communication strategy that mirrored real clothing lines we introduced the moodie.hoodie. its front-facing silicon-plated hood means that the aroma and taste of warm fries is always just a t-rex hand away while you’re watching Netflix. because we never want to see a fry-less moodie.hoodie, we made it so that all owners of the merch have an endless lifetime supply of free fries from Skapto. results our comfywear line sold out in about the time it takes to binge Queen’s Gambit. Direct advertisement created by proof., Bulgaria for Skapto, within the category: Food.

In Ukraine, where brands feel ashamed to create something that is called advertisement and try to add some philosophical and really sophisticated background over their product, Roshen decided to be that brand, who is ok to be “just a perfect chocolate” and created ironic advert which recalls all that stereotypes and chocolate cliches in their new spot made with Ukrainian creative agency BART&FINK. When you are already number one on the market and you are really confident about your quality and the taste of your chocolate, you don’t have to say that it is made with perfect cacao beans somewhere over the rainbow, or for the hundredth time underline that dark chocolate is bitter and sweet. Everyone already knows that. You can be witty and make fun of the category, sit down with your customer over the TV screen and sound like “look what a hilarious stuff we made about our awesome chocolate”. And still, be a number one. Therefore, keeping with the best traditions, we have this high-end spot with the perfect man (obviously), perfect song (come on, we all know it), perfect decorations (Lana Del Rey would be jealous) and a bit of flamingo, because who else can do that? Film advertisement created by Bart&Fink, Ukraine for Roshen, within the category: Confectionery, Snacks.

Digital advertisement created by Droga5, United Kingdom for Newcastle Brown Ale, within the category: Alcoholic Drinks.

Film advertisement created by Blackriver FC, South Africa for Mazda, within the category: Automotive.

Film advertisement created by DDB, Latvia for airBaltic, within the category: Transport.

Garnier supports the UNICEF’s programs throughout the world to allow children and families affected by situations of crisis to benefit from a humanitarian aid essential to their survival. The contribution of Garnier will allow for example to distribute to 5,600 kits including emergency supplies (sanitary products, games, educational material) that will be used by 300 000 children, allowing them to properly grow up and to be open to the others again. Film advertisement created by Publicis, France for Garnier, within the category: Beauty.

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