Film advertisement created by BBC Creative, United Kingdom for BBC Three, within the category: Media.

Film advertisement created by Cerberus, United States for Fest Cola, within the category: Non-Alcoholic Drinks.

Film advertisement created by W&Cie, France for NF, within the category: Professional Services.

Digital advertisement created by Ogilvy, Malaysia for Fitness First, within the category: Recreation, Leisure.

Film advertisement created by Wing, United States for Pickupmydonation.com, within the category: Public Interest, NGO.

Our research showed 71% of people weren’t exactly sure what they were covered for after they bought insurance. Meet ‘Nagging Doubt’. He’s the physical embodiment of our insurance worries – that little niggle at the back of our minds – and the ‘anti-hero’ in these ads for Swinton Insurance. He appears at the very moment in our adverts when people start to question their insurance, and is then ‘removed’ in a number of unconventional scenarios. Alongside the strapline ‘Turn Nagging Doubt into nothing-to-worry about’, the character showcases Swinton’s ability to put the nation’s minds at ease, so customers feel more confident about their insurance decisions. Film advertisement created by BJL, United Kingdom for Swinton Insurance, within the category: Finance.

The campaign was inspired by the millions of vacation days that go unused in America, which has proven to negatively affect health, happiness, and productivity. Flights.com created a series of videos that playfully remind Americans about the importance of taking those days off to reconnect with their favorite places and people. Film advertisement created by Pacific, United States for Flights.com, within the category: Professional Services.

Film advertisement created by McCann, Finland for Trendi & Lily, within the category: Media.

Film advertisement created by Latinworks, United States for Marvin Magazine, within the category: Media.

Film advertisement created by Giants & Gentlemen, Canada for ONE at Windermere, within the category: House, Garden.

Film advertisement created by Latinworks, United States for Music Has No Enemies, within the category: Public Interest, NGO.

Film advertisement created by Leo Burnett, United Arab Emirates for du, within the category: Electronics, Technology.

Film advertisement created by Isobar, India for Adidas, within the category: Fashion.

Film advertisement created by BWM, Australia for realestate.com.au, within the category: Professional Services.

barrettSF is launching its second holiday marketing campaign for specialty retailer Cost Plus World Market. The work will run through the end of December. Driven by the tagline “Gift Thoughtfully,” the holiday campaign will support an integrated full-funnel marketing plan that includes contests, brand partnerships, digital video, interactive mobile units, digital display, social and print media to showcase Cost Plus World Market’s wide array of holiday décor, traditional foods, entertaining essentials, furniture, and thoughtful gifts. The digital video, a two-minute short film featuring an original recording of Santa Claus is Comin’ to Town recorded by GRAMMY® Award-nominated, multi-platinum superstar Jessie J., tells the story of a little boy searching for the answer to a very important question: What is Santa’s favorite cookie? After not getting an answer from his mom, the little boy launches into a full-blown, detective-level investigation. The boy starts by rifling through stacks of Santa-themed picture books, attempts to bake a new kind of cookie with his dad, gets into a heated debate about cookies with his friends, asks his local baker for any leads, and even interrogates numerous department store Santas for clues. Finally, after his exhaustive research, the little boy finds himself in the cookie section of a Cost Plus World Market. It’s the moment of truth. But instead of picking out a cookie, the boy finds a much more thoughtful gift: a holiday-themed cookie jar. Film advertisement created by BarrettSF, United States for Cost Plus World Market, within the category: Retail Services.

Ford Focus is a model with a long history. Many stories have been collected from Ford Focus owners and for the launch of the new Focus Blue Hive, we picked the best stories and turned them into web episodes. https://www.afocusonyourlifetime.com

Film advertisement created by 22 Squared, United States for Interface, within the category: House, Garden.

Digital advertisement created by JWT, Canada for Tim Hortons, within the category: Food.

Paper and packing are everywhere in our lives. In fact, they are so a part of our lives that they often go unnoticed, even when they are essential to life’s most meaningful moments. For the Paper and Packaging Board, Cramer-Krasselt had to find a way to make paper and packaging the obvious hero of every story. We did that by turning them into actual heroic characters. These characters give paper and packaging personality and allows them to be the real protagonists in every story of the How Life Unfolds work. Digital advertisement created by Cramer-Krasselt, United States for Paper and Packaging Board, within the category: Industrial, Agriculture.