How well do you know your partner? A collaboration with John Hopkins Bloomberg School of Public Health Center for Communication Program, Aiisseee! is an innovative, multimedia approach to behavior change in East Africa. Using radio, TV, and social media, Aiisseee! campaign makes millions of impressions every week. By using laughter to focus on couple connectedness, we are able to address issues around HIV, family planning, maternal health, and other serious topics that affect everyone in East Africa. Digital advertisement created by Khanga Rue Media, Tanzania for USAID, within the category: Public Interest, NGO.

Women Veterans may face unique challenges when transitioning from the military to civilian life, but there are tools to help them cope with whatever they’re going through. Discover how women Veterans have learned to thrive by taking care of their mental health. Integrated advertisement created by Reingold, United States for The U.S. Department of Veteran Affairs, within the category: Public Interest, NGO.

Film advertisement created by BarrettSF, United States for Made in a Free World, within the category: Public Interest, NGO.

Film advertisement created by Langoor Digital, India for Epson, within the category: Electronics, Technology.

Film advertisement created by BETC, France for McDonald's, within the category: Food.

As students get ready to go back to campus for the first time in over a year, experts believe there will be an uptick in sexual assault in what is considered to be a perfect storm of those experiencing campus life for the first time and older students wanting to make up for lost time. To combat this, It's On Us, the nation’s largest nonprofit program dedicated to college sexual assault prevention and survivor support, and independent creative agency Mekanism, have created a Back to School campaign to build awareness of bystander intervention education tactics. Film advertisement created by Mekanism, United States for It's On Us, within the category: Public Interest, NGO.

Jawwy, a Saudi telecom brand from STC believes in fairness at all times! And it’s well known that during Ramadan people do good deeds and heping others, more than at any other time of the year. But, it tends to be “limited time goodness.” With Ramadan ending, Jawwy felt it was important to remind everyone to live that Ramadan spirit all year long by making sure that doing good deeds and helping others becomes an everyday habit. Because, to be honest, it’s not fair to limit goodness to just thirty days when we can spread fairness and goodness all year round! Since Ramadan tends to be the advertising bonanza in the Middle East with advertisers investing in campaigns, this year Jawwy did its Ramadan campaign … after Ramadan! A series of teasers were launched during the last few days of Ramadan with the main campaign kicking-off just after the holidays with an online film showing how differently people act in and out of the holy month. https://www.youtube.com/watch?v=PSJBKNhzYLI (Note: Turn on subtitles for all non-Arabic speakers) A digital challenge was then launched asking people to keep the Ramadan spirit alive by picking a simple good deed (Donate – Feed – Help – Visit – Tolerate - Smile) and then tagging a friend to do the same so that the circle of fairness never stops! But Jawwy’s after-Ramdan campaign did not stop there! It went live on the ground too with activities you normally only see during Ramadan except this time it was outside the holy month! Jawwy placed donation boxes in the supermarkets, hosted meals for the needy in Mosques and distributed water at the traffic lights. While other brands were active during the month of Ramadan much like the goodness of people, Jawwy, with the support of FP7 McCann Riyadh and FP7 McCann Dubai is looking at owning the rest of the year with its clever, insightful and meaningful after-Ramadan campaign, across different occasions through out the year extending the idea to cover other areas such as helping the environment, being a better citizen and colleague, practicising safe driving habits and many. more. Content advertisement created by McCann, Saudi Arabia for Jawwy, within the category: Electronics, Technology.

Ambient advertisement created by Mark+, Brazil for Biscoitos Zezé, within the category: Confectionery, Snacks.

Film advertisement created by John St, Canada for War Child, within the category: Public Interest, NGO.

Slayer, one of the greatest metal bands of all time ends its four decade long reign with a final world tour and the live album, The Repentless Killogy. To celebrate, Slayer created something only Slayer could pull off: The HELL-P. A highly limited 6,66" single engraved with "Repentless" and recorded live at The Forum in Inglewood, CA. Forged from stainless steel and copper to survive even the eternal fires of hell. With it, you won't have to miss Slayer even in the abyss, but there is only one way to play the Hell-P. You Must Set It On Fire. Direct advertisement created by Kolle Rebbe, Germany for Slayer, within the categories: Music, Recreation, Leisure.

TBWA\ Khanga Rue wants to turn video halls into classrooms. There are at least 10,000 video halls in Tanzania. It’s one of the main avenues of media consumption among youth. TBWA\ Khanga Rue had an idea: let’s turn those video halls into classrooms. Noa Ubongo is a highly innovative, multi-media platform that aims to make a big impact. There are a lot of idle youth in East Africa who – for many reasons – didn’t finish secondary school. Noa Ubongo will help bridge the gap in knowledge and skill development. Digital advertisement created by TBWA, Tanzania for Noa Ubongo, within the category: Education.

In Brazil 60,000 people are murdered every year. Mostly illegal firearms. Studies indicate that without the gun control law violence would be even greater. Thousands of lives are saved thanks to the gun control law. But the arms industry in Brazil is lobbying for this law to be repealed. The Sou da Paz Institute is fighting for the permanence of the law that controls the use of weapons. Film advertisement created by Tech and Soul, Brazil for Instituto Sou da Paz, within the category: Public Interest, NGO.

Digital advertisement created by Buena Vibra Group, Puerto Rico for Acuvue, within the category: Health.

Film advertisement created by Johannes Leonardo, United States for Google, within the category: Electronics, Technology.

Film advertisement created by Y&R, Peru for Cristal, within the category: Alcoholic Drinks.

We modified WhatsApp’s API to convert its status into a running ticker and profile pics into GIFs! From the revamped logo to the new menu to the exclusive offers, everything was showcased on this ticker. Through Facebook, Twitter and other collaterals, users were asked to add our number, look us up on WhatsApp and take a screenshot of an offer in order to avail it. Digital advertisement created by Dentsu, India for Cafe TC, within the category: Recreation, Leisure.

Film advertisement created by Johannes Leonardo, United States for GAP, within the category: Retail Services.

Film advertisement created by Saatchi & Saatchi, Ukraine for AXA, within the category: Finance.

Ronseal knows everyone tries to put off DIY as long as possible, especially the less than glamorous job of painting a fence or staining a door. So why would anyone listen to an ad that asks them to get on with it - unless that ad actually hypnotises them. Film advertisement created by BJL, United Kingdom for Ronseal, within the category: House, Garden.