Film advertisement created by Havas, France for CNCT, within the category: Public Interest, NGO.

Film advertisement created by Hub, United States for Sega, within the category: Gaming.

Digital advertisement created by BBDO, United States for Bayer Crop Science, within the category: Industrial, Agriculture.

Ambient advertisement created by Grape Ukraine, Ukraine for Chezz, within the category: Alcoholic Drinks.

Film advertisement created by David, United States for Budweiser, within the category: Alcoholic Drinks.

Ambient advertisement created by Lowe, Spain for Cornetto, within the category: Confectionery, Snacks.

Digital advertisement created by Starworks Group, United States for Rock the Vote, within the category: Public Interest, NGO.

Integrated advertisement created by Zulu Alpha Kilo, Canada for CAMH, within the category: Public Interest, NGO.

Film advertisement created by Creative Energy, United States for Texas Pete, within the category: Food.

Film advertisement created by The Hype | Pixomondo, China for Puma, within the categories: Fashion, Retail Services.

Under the direction of award-winning director Vincent Peone and mastermind behind Vogue’s 73 Questions, the new campaign will break through on digital platforms, presented in three parts: "Movie Night", "Page Turner", and "Laundry Day. Designed specifically for Youtube and Instagram, the brand took full advantage of these digital channels and their unending capabilities to launch this creative video campaign utilizing Youtube’s newest sequential ad unit to roll out each scene. While the brand is no stranger to advertising—ELOQUII launched a customer testimonial TV campaign in 2017— this digital campaign not only represents their commitment to their customer and a new frontier for the brand, but their capability as a youngbrand to place a significant budget on advertising. Digital advertisement created by Bic, United States for ELOQUII, within the category: Fashion.

Ambient advertisement created by The Royals, Australia for Liquorland Australia, within the category: Retail Services.

Film advertisement created by M&C Saatchi, Italy for BMW, within the category: Automotive.

Film advertisement created by TBWA, France for McDonald's, within the category: Food.

Film advertisement created by Publicis, Brazil for Nestle, within the category: Non-Alcoholic Drinks.

At least 6 people still die every day fleeing across the Mediterranean. In 2018 alone, at least 2,277 people attempting to cross the sea were unable to reach dry land. As the work of civil sea rescue organisations is hampered, the proportion of deaths and missing persons in the Mediterranean has quadrupled since 2015. It is also alarming that 85 percent of Germans are not even aware of the extent of this crisis, according to a YouGov survey* commissioned by Sea-Watch. Now is the time for the aid organization Sea-Watch to take drastic measures and make these dangers tangible for the general public: with "LIFEBOAT - The Experiment", documented in a film directed by Oscar-nominated Skye Fitzgerald. Leading psychologist Michael Thiel was on hand throughout the experiment as a consultant. 40 volunteers experienced a simulated Mediterranean crossing in a rubber dinghy for "LIFEBOAT - The Experiment", which was developed together with five refugees who had survived Mediterranean sea crossings and told of their experiences and impressions. Based on the first hand accounts of these traumatic experiences, the simulation was designed to be as realistic as possible. While the 40 volunteers were crowded together on a rubber dinghy in a maritime training facility, the motion of the sea, lighting conditions and background noise were constantly changing for five hours. During the course of the simulation, waves and ambient noise increased, and increasing darkness aggravated the situation. This made the experience even more exhausting for the participants. During the experiment, rescue divers and medical personnel ensured the safety of the participants throughout. The result: a deeply moving experience that caused the participants to reevaluate their views of immigrants attempting dangerous sea crossings. The majority of the participants became seasick and complained of dizziness and nausea. Some of them vomited Seven participants aborted the simulation prematurely by jumping out of the boat and swimming to the edge of the pool - a decision that would mean certain death in the middle of the open sea. After five hours, all the volunteers agreed that only extreme despair and hopelessness could motivate people to take that risk. That no man can do such a thing voluntarily. Film advertisement created by Serviceplan, Germany for Sea-Watch, within the category: Public Interest, NGO.

Digital advertisement created by DDB, United States for Wildlife Conservation Film Festival, within the category: Public Interest, NGO.

Film advertisement created by Young & Laramore, United States for Rust-Oleum, within the category: House, Garden.

Film advertisement created by Grey, United Kingdom for The Sun, within the category: Media.

Film advertisement created by FP7, Egypt for Frequency, within the category: Professional Services.