Film advertisement created by JWT, Tunisia for Samsung, within the category: Electronics, Technology.

Film advertisement created by DNA, United States for Taco Time, within the category: Food.

Film advertisement created by Thinkerbell, Australia for Hahn, within the category: Alcoholic Drinks.

Unique from all other sports books, Betser is introducing ‘Balls and Brains’, which rewards the player’s courage and skills. In the campaign we gathered the biggest balls and brains personalities throughout history to let them convince each other on how to bet – with your balls or your brain. Film advertisement created by Jack Russel, Sweden for Betser, within the category: Gambling.

Digital advertisement created by McCann, United Kingdom for Wimbledon, within the category: Recreation, Leisure.

Film advertisement created by Marcel, France for France 24, within the category: Media.

Digital advertisement created by Saatchi & Saatchi, Canada for CMA, within the category: Professional Services.

Photography: Paulo de Tarso "Disca" Film advertisement created by Lowe, Brazil for K-Y Jelly, within the category: Health.

Two young people are riding side by side on trendy bikes. The weather is warm and nice. Then, a woman stretches her arms in front of her window, a beautiful sun is shining in the sky. We quickly switch from a happy face to another, young people smiling and enjoying a moment together. A can of soda is opened. In a series of quick sequences, happiness is still shared between young people, with a direction that reminds us of teen-movies and music video. They are drinking sodas in wonderful places, cheering and laughing. But at the very end a voice-over reveals that this is not an advertising for any soda brand. But a film entirely made from Getty Images’ contents, images and music included. Film advertisement created by La Chose, France for Getty Images, within the category: Professional Services.

Film advertisement created by McCann, United States for Hulu, within the category: Electronics, Technology.

Film advertisement created by BarrettSF, United States for Cost Plus World Market, within the category: Retail Services.

Film advertisement created by Misfits Content Creators, United Arab Emirates for Washmen, within the category: Electronics, Technology.

Ural Music Night is Russia’s big event that takes place in Ural. 1 night, 2 000 musicians, 100 stages, 50 music genres. And only one identity, suitable for any venue from the Opera theatre to a fancy bar. The festival’s transforming identity changes its character depending on the musical genre. It is based on an image of a street ad poster – where different posters overlap each other and artists, events and genres hurry to change one another. Every festival’s ad poster seems to be assembled from pieces of different posters, and paper contours remind us of the easily recognized silhouettes of the Ural Mountains. Design advertisement created by Voskhod, Russia for Ural Music Night, within the category: Recreation, Leisure.

Digital advertisement created by Cossette, Canada for Alzheimer Society, within the category: Public Interest, NGO.

Film advertisement created by CHE Proximity, Australia for Velocity Frequent Flyer, within the category: Hospitality, Tourism.

Speeding is one of the main causes of traffic accidents. Every year in Russia, around 200 thousand people are injured or killed. INTOUCH Insurance company, which stands for responsible driving, wanted to convey the dreadful consequences of speeding to drivers. Some of the most viewed videos on the Internet among Russian users are crash videos captured on dash cams, which are popular across our country. We decided to use the format of such videos as a channel of communication. We figured that inserting frames from the alternative footage into the primary one at given intervals would cause the viewer watching the timeline thumbnails to see the animation from the alternative footage instead of the primary one. We uploaded a video entitled "Most terrible fatal car crash ever". By clicking on it, the user would expect to see the accident mentioned, but the video would not meet his expectations. In the video, one car is overtakes another that was maintaining the allowed speed. Nothing more. Because our drivers are all impatient, they want to find the mentioned car crash quickly. As soon as the user drags the timeline forward to find the crash, in the preview window he sees the alternative sequence, in which the car veers off into the oncoming lane, where a head on collision with a truck occurs. Then the user sees our message – Don’t Rush! Digital advertisement created by BBDO, Russia for Intouch Insurance, within the category: Finance.

Digital advertisement created by Dentsu, Canada for Lexus, within the category: Automotive.

Film advertisement created by Publicis, Philippines for Gomo, within the category: Electronics, Technology.

Film advertisement created by Spark44, United Kingdom for Jaguar, within the category: Automotive.