Ambient advertisement created by McCann, Israel for Shorashim Group, within the category: Public Interest, NGO.

Film advertisement created by Glow, Germany for Caritas, within the category: Public Interest, NGO.

Film advertisement created by Grey, United States for NFL, within the category: Recreation, Leisure.

VFX Supervisor Andy Mac Flame Artists Andy Mac and Dave Sarbell Executive Producer Matthew McManus Film advertisement created by Saatchi & Saatchi, United States for Miller Light, within the category: Alcoholic Drinks.

Ambient advertisement created by Cheil, Hong Kong for Samsung, within the category: Electronics, Technology.

In from insight derived from JWT’s The Elastic Generation report that later life is not a number but an attitude. We positioned Legal & General as a brand that understands their customer’s pursuit of personal ambition and developed a campaign that celebrates that drive and desire to live life to the full. Film advertisement created by JWT, United Kingdom for Legal & General, within the category: Finance.

Film advertisement created by RK Venture, United States for New Mexico Department of Transportation, within the category: Public Interest, NGO.

Film advertisement created by DDB, Latvia for LiveRiga, within the category: Hospitality, Tourism.

CHALLENGE: Dubai Properties needed to raise awareness of their flagship property 1JBR and cement their status as a developer of luxury properties in Dubai. In a market where EMAAR and DAMAC dominate, Dubai Properties needed to cut through the normal dry, bland real estate advertisements and make a noise that couldn’t be ignored. It’s important to note that this ad was not about driving sales but driving awareness of the building and positioning Dubai Properties as a high-end developer. INSIGHT: The truly affluent don’t like flashy displays of wealth, they prefer quiet understatement. Of course, this outlook on life goes against everything that Dubai stands for and is known for. SOLUTION: To position 1JBR as a haven from the flash, gaudy, ostentatious world that most people in Dubai love. Because 1JBR is none of these things, it won’t appeal to the wanna-be try-hards who believe that gold taps and diamond chandeliers are the only way to prove wealth and status. So the strategy became less about focusing on mass attraction, and more about focusing on a slightly subversive selection strategy. Because 1JBR really isn’t for everyone. Film advertisement created by FP7, United Arab Emirates for Dubai Properties, within the category: Professional Services.

Additional credits: Audio advertisement created by M&C Saatchi, South Africa for Mr Delivery, within the category: Professional Services.

Every year mobile phone usage behind the wheel accounts for one fatal accident in 10. This fourth film created by la chose and directed by Bruno Aveillan (Quad) for Sécurité Routière, along with its agencies La chose and Anatome, carries once again our message: « Behind every road victim, there are victims of life ». Designed by La chose, the film shows a man receiving a text message while he is calmly driving through the city. He cannot control the urge to reply and as a result runs over a young girl who is returning home from school. The objective is to remind people that it’s impossible to look at both one’s phone and the road at the same time. Music is by Mirwais. Film advertisement created by La Chose, France for French Road Safety, within the category: Public Interest, NGO.

Digital advertisement created by Lg2, Canada for Marketing Awards 2014, within the category: Professional Services.

Direct advertisement created by McCann, Peru for Burger King, within the category: Food.

Film advertisement created by McCann, Canada for WWF, within the category: Recreation, Leisure.

Production Company: Unexpected.de Film advertisement created by Engagement Labs, Canada for RBC, within the category: Finance.

Film advertisement created by Y&R, Peru for League against cancer, within the category: Public Interest, NGO.

Film advertisement created by AJF, Australia for Officeworks, within the category: Office Equipment.

What if you don’t go to school on the 1st of September, but instead, have to beg? SOS Children’s Villages was present at the Belgian Championships ‘Living Statues’ to bring a message around this topic, hard reality for 50,000 children in Senegal.

When we wear cheap glasses, we feel even more ridiculous than being in the most awkward situation. Thanks to Krys, “Don’t be ashamed of your glasses anymore!" Film advertisement created by HUMANSEVEN, France for Krys, within the category: Health.