Film advertisement created by Grey, United States for Ad Council, within the category: Public Interest, NGO.

With this Kryptonite lock, thiefs can't turn of your iPhone without your password. This gives you extra time to use Find My iPhone to get i back and make it more risky to be a thief. Advertising School: DMJX: Creative Communication, Copenhagen, Denmark Digital advertisement created by DMJX, Denmark for Kryptonite, within the category: Personal Accessories.

Sometimes, it’s easier to find the courage to confide over a coffee. Film advertisement created by BBDO, Belgium for Douwe Egberts, within the category: Non-Alcoholic Drinks.

Film advertisement created by Mechanica, United States for Forcepoint, within the category: Professional Services.

Film advertisement created by Shackleton, Spain for Action Against Hunger, within the category: Public Interest, NGO.

Digital advertisement created by Duval Guillaume, Belgium for Yves Rocher, within the category: Health.

Film advertisement created by BBDO, Argentina for Volkswagen, within the category: Automotive.

Audio advertisement created by TBWA, Colombia for Red Cross, within the category: Public Interest, NGO.

Direct advertisement created by Grey, Peru for Vida Mujer, within the category: Public Interest, NGO.

Integrated advertisement created by RBK Communication, Sweden for Alla Kvinnors Hus, within the category: Public Interest, NGO.

The Eiffel Tower. Big Ben. The Great Pyramid of Giza. 172 John St. What do these structures have in common? Well, they have all been recreated in painstaking detail in the massively popular world-building game Minecraft. As part of its 20th anniversary celebration, Toronto agency john st. recreated its office right down to the very last detail—including its distinctive 650-pound concrete reception bench and the staff’s favourite elevator-riding dog, Doug. And with large get-togethers still discouraged, this Minecraft site also became the site of a virtual hang to mark the agency’s milestone anniversary. Yes, they had an office party in Minecraft. “Our location has been very important to us – we’re named john st. after all,” said CEO Stephanie Hurst. “The experiences we’ve shared here – from sneaking chocolates from the reception desk to the random pigeons who like to visit the first floor – have helped form who we are over the past 20 years.” The virtual recreation was made by Gamefruitpulp, a Toronto gamer and YouTuber who spent several years creating the ambitious Building Toronto Project, a 1:1 recreation of the city within Minecraft that includes instantly recognizable recreations of well-known buildings such as the Fairmont Royal York Hotel and the Flatiron Building. Agency leaders kept the Minecraft version of john st. under wraps until July 23 (the agency’s official opening date), when it opened its doors for a virtual get-together to celebrate the agency’s milestone anniversary. For some staff members who were hired during the pandemic, it was their first time seeing the agency “in person.” The online space was unveiled during the Friday Breakfast all-staff meeting and staff were then given the day to explore the space and explore various quests in teams. Digital advertisement created by John St, Canada for John St, within the category: Agency Self-Promo.

Film advertisement created by Cerberus, United States for Fest Cola, within the category: Non-Alcoholic Drinks.

With the goal of increased acceptance for the Down syndrome community, this film was created to challenge the associated stigmas. People with Down syndrome can, and do, lead meaningful, happy lives. It was launched on March 21, 2013, World Down Syndrome Day. Film advertisement created by Juniper Park, Canada for Circle 21, within the category: Public Interest, NGO.

For all the refugees, living is already winning. Across the world, the refugees are forced to leave their country due to violence and persecution. Their perilous journey deserves to be seen through the lens of true heroic physical exploit. While athletes surpass themselves to win, refugees do it to live. Film advertisement created by Josiane, France for La Cimade, within the category: Public Interest, NGO.

Digital advertisement created by BarrettSF, United States for 2K Sports, within the category: Gaming.

Film advertisement created by TRY, Norway for Norwegian Health Department, within the category: Public Interest, NGO.

Advertising agency Cactus has created an animated TV campaign aimed at driving awareness and purchases of various Scratch products in the Colorado Lottery’s portfolio. Lottery ads tend to focus on a single product, but the point of “Something for Everyone” is to show there’s a Scratch game for everyone. The four 15-second spots showcase several games, such as Crossword, Bingo and Poker, and inform viewers that Scratch tickets sell at seven price points ranging from $1 to $50 and that prizes span from $50 to $3 million. The work primarily targets light Lottery players who have the most potential for increasing their spending on Scratch tickets. Many people, who don’t normally play the Lottery throughout the year, buy or receive tickets as gifts during the holiday season (November to January). This fact offers the Colorado Lottery a chance to remind infrequent players how much fun they had playing the games and purchasing tickets. Core players are a secondary target. The Colorado Lottery launches 40 to 45 unique games each year and has 24 games available at any given time for quick-match addicts, strategic thinkers, math lovers and casino fans. Film advertisement created by Cactus, United States for Colorado Lottery, within the category: Gambling.

Colorist: Dave Pickett Film advertisement created by Ames Scullin O'Haire, United States for Mitsubishi, within the category: Electronics, Technology.

A game designed to take back kids who switched teams. A parent can get his kid's team to lose, and his team to score all the goals. The game includes: Loudly cheering for one of the teams while the other barely gets some pitiful support. Bad players. Awful kicks. Inexplicable moves. Is the goal too small for you?. All kinds of annoying jokes. And goals they score against themselves will surely unleash your little one’s fury. The child will suffer the humiliation of supporting a small team. The frustration of being passed by like training cones. And the impotence of goals converted from every possible angle. Ending the battle with a historic number of goals That can change the story between a father and a son. More than a fixed match, it's a match that can't be fixed. Digital advertisement created by McCann, Argentina for TyC Sports, within the category: Gaming.

Every power company sells pretty much the same thing, but there’s a huge difference in how customers can feel about their choice. With 100% Aussie-owned, renewable-loving Momentum Energy, customers can feel happy about backing Aussie jobs, and supporting renewable energy. Momentum‘s Get Happy campaign aims to give Victorians cheerful encounters across various media. Developed in-house, the campaign uses the ads themselves to make people feel good - in this case, with imaginative copy and furry typography.