Film advertisement created by M&C Saatchi, United Kingdom for Fujifilm, within the category: Electronics, Technology.

Film advertisement created by Happy People Project, Turkey for Ford, within the category: Automotive.

Toyota turns the city center of Helsinki into a Social Media Channel - For the launch of the new Toyota AYGO in Finland, Toyota Finland decided to use influencer marketing with a twist. The brand turned 45 digital outdoor displays in downtown Helsinki into a live social media channel for two of Finland's most popular Instagram influencers while they test drove the AYGO. A stunt that was impossible to miss even if you aren't active on social media. Experiential advertisement created by The&Partnership, Finland for Toyota, within the category: Automotive.

Through simple payments, Google Pay enables you to do the things in life that mean the most to you. Kuch bada, aasaan banate hain (make the big things in life, easy to access). Film advertisement created by MullenLowe Group, India for Google, within the category: Electronics, Technology.

Ulyanovsk — is an amazing city with very picturesque views. It is situated on the bank of the Volga river. Every year the coastal territory is becoming more trashed with the litter that the visitors throw out in big amounts. News portal called ULPRESSA tried numerous times to draw attention to this issue, but they didn't succeed. So we decided to take action. Early in the morning we collected all the trash in pathoanatomical bags in one of the most popular places among our citizens. With a barricade tape we cordoned off the crime place, the crime against nature. In each pathoanatomical bag we put a leaflet with a short description of our action. Ambient advertisement created by Creative Gang, Russia for Ulpressa.ru, within the category: Public Interest, NGO.

Welcome to Moncton… Welcome to the Wildside! Film advertisement created by Buoy Marketing + Production, Canada for Moncton Wildcats, within the category: Sports.

Prophets and Audi are launching Audi e-xperience: a groundbreaking app that shows you how electric driving can impact your mobility based on your trips with your traditional fuel car. A well-considered premiere with the launch of the first fully electric Audi just around the corner. Digital advertisement created by Prophets, Belgium for Audi, within the category: Automotive.

O’TACOS is a French fast food chain with over 200 restaurants in France, Belgium and the Netherlands. They invented the ORIGINAL FRENCH TACO. With it’s creamy cheese, French fries, bacon, chicken and tons of delicious sauces it’s definitely not your everyday Mexican taco… That’s why O’TACOS wanted to make it clear from the start that they’re… let’s say… different. In fact, they’re #JUSTBETTER! To point that out, a series of totally crazy online ads were produced to build their community and drive push towards their restaurants! Film advertisement created by Done by Friday, Belgium for O'Tacos, within the category: Food.

In the activation stage of this campaign, communities were asked, via email and paid Facebook video and banners, who is your greatest “joy giver”? Over 1100 different people were nominated by their friends and co-workers for the chance to have Nothing Bundt Cakes host them an elaborate surprise party. Two were chosen and their parties filmed. In the campaign’s branding stage, the resulting 2:00 videos were distributed, via paid Facebook, to a target audience of women 25 – 55, especially “thoughtful gift-givers.” The unstated campaign message is “cakes are communal joy.” Experiential advertisement created by 3Headed Monster, United States for Nothing Bundt Cakes, within the category: Confectionery, Snacks.

In the activation stage of this campaign, communities were asked, via email and paid Facebook video and banners, who is your greatest “joy giver”? Over 1100 different people were nominated by their friends and co-workers for the chance to have Nothing Bundt Cakes host them an elaborate surprise party. Two were chosen and their parties filmed. In the campaign’s branding stage, the resulting 2:00 videos were distributed, via paid Facebook, to a target audience of women 25 – 55, especially “thoughtful gift-givers.” The unstated campaign message is “cakes are communal joy.” Experiential advertisement created by 3Headed Monster, United States for Nothing Bundt Cakes, within the category: Confectionery, Snacks.

A creative spot for the Disruptor shoe line from FILA China by London-based director Max Hemmings. Disrupting the standard dance crew ad by trapping them inside a car, Hemmings plays with the tension between constrained and explosive movement Film advertisement created by Guerrilla, United Kingdom for Fila, within the category: Fashion.

MeUndies, Disney, and Giant Propeller team up for their glow-in-the-dark Star Wars underwear collaboration. Giant Propeller created two spots, one (The Force), featuring an aspiring female Jedi learning to use The Force, and another (The Dark Side) depicting a young man who decides to embrace his Dark Side. Film advertisement created by Giant Propeller, United States for MeUndies, within the category: Fashion.

Film advertisement created by Åkestam Holst, Sweden for Arla, within the category: Non-Alcoholic Drinks.

Film advertisement created by JWT, Australia for Johnson & Johnson, within the category: Health.

3.2 billion images are shared every day. Over 95 million photos are uploaded every day in Instagram. Today everyone can make some-sort-of-art in a second. Just snap a picture - filters and AI will do all dirty work for you. Lenovo wants to remind us about joy and fun of drawing not by tricky algorithms, but by own hands in 21 century. With Lenovo YOGA BOOK you can draw on screen, draw on paper, draw everywhere! To present its multifunctional benefits we collaborated with Bird in Flight (BiF), the biggest Ukrainian site about modern photography and visual culture, and professional illustrator. We asked an artist to recreate all photo content from BiFs main page. Then we added Art Switch - trigger that replaces all photos with artists illustrations on BiF's main page. Yep, firstly users reacted "WTF!!!", but changed their mind to "WOW that's cool!" while playing with Art Switch to compare photo & illustrations on site. In addition we created longread with interview and the video story about project with link to product page. Results in 24 hours x2.5 more traffic than average 184K+ total reach without paid media 4 mins — average contact time with branded longread. Digital advertisement created by NGN.AGENCY, Ukraine for Lenovo, within the category: Electronics, Technology.

Film advertisement created by Mekanism, United States for Papa Murphy’s, within the category: Food.

Film advertisement created by Arnold, United States for National Association of Realtors, within the category: Professional Services.

Film advertisement created by Arnold, United States for National Association of Realtors, within the category: Professional Services.

Luxury Italian car manufacturer, Maserati, has partnered with Toronto-based agency LP/AD for its latest local campaign ‘The Grand Tourists’. The digital content series being broadcast on IGTV comes as the car-maker widens communications to focus more on dealer-focused activities. Centred on ‘An Italian story. A global icon.’, the campaign shows the long-distance and unique possibilities of experiencing new places with Maserati. ‘The Grand Tourists’ sees travel bloggers take the Levante S on a ‘global’ road trip to Ontario’s namesake destinations of some of the world’s most famous and iconic cities. The tongue-in-cheek vision plays on the Canadian province being home to over 20 locations all named after famous cities from across the world. Promoting the driving dynamics of a gran turismo sport car embedded into Maserati’s new SUV, social influencers take the car on a grand tour of the world across Ontario. Creatively devised by LP/AD, the campaign comprises of a series of social assets rolled out across IGTV. The series showcases Maserati’s legendary sensorial driving experience with its new SUV model, designed for a unique on-road drivability with competitive off-road capabilities and leading comfort. The campaign comes as the luxury car brand continues its history of innovations in lifestyle marketing by targeting a younger, digital-forward demographic. Specializing in brand development, LP/AD harnessed Maserati’s global icon status whilst nurturing a local Canadian presence to capture the imagination of an urban audience utilizing digital avenues. The campaign runs on the following Instagram channels from August 13, 2018: Maserati Alberta Maserati Toronto Maserati Ontario Mark Motors Group Ferrari Maserati Vancouver Maserati Victoria Maserati Winnipeg. Film advertisement created by LP/AD, Canada for Maserati, within the category: Automotive.

Film advertisement created by Civilization, China for Mengniu, within the category: Non-Alcoholic Drinks.