Film advertisement created by Circus Maximus, United States for Roman, within the category: Health.

Film advertisement created by Droga5, United States for Ancestry.com, within the category: Professional Services.

Film advertisement created by Saatchi & Saatchi, South Africa for Community Action for a Safer Environment, within the category: Public Interest, NGO.

Digital advertisement created by NOA, Denmark for Danish Cancer Society, within the category: Health.

The U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF), AdoptUSKids, and the Ad Council today launched a new series of public service advertisements (PSAs) that encourage prospective parents to adopt teens from foster care. The new PSAs, created pro bono by advertising agency Barbarian, are inspired by true stories of teens adopted from foster care to highlight how rewarding of an experience it is for both parents and teens. “The launch of the new PSAs continues the campaign’s powerful work of sharing true and inspirational stories of teens adopted from foster care,” said Michelle Hillman, Chief Campaign Development Officer of the Ad Council. “Teens in foster care deserve love and support regardless of age and these stories show the impact that families truly have on teens adopted from foster care. It is our hope that this work continues to inspire and inform prospective parents of the lifelong rewards that can come from adopting a teen from foster care.” Film advertisement created by Barbarian, United States for AdoptUSKids, within the category: Public Interest, NGO.

Visitors of webrifle.org could control a robotized rifle with a touchpad and “shoot” real people with a tap on a space button in real time. The social experiment had a goal to understand if people are responsible enough to own guns without any gun control. They simply gave out guns to everyone. Activists closed a small city square for a day and brought actors to make it as real as possible. Most of the shooters were gun owners. There was also a live chat where experimenters could see people’s reaction. Shooters were shocked since they were thinking they had killed someone for real. Most of them wrote that now they would think twice before taking a gun in their hands. Out of 254 shooter almost every 27 took the shot. The project was named Every27th and turned into a campaign against gun violence. Ambient advertisement created by Publicis, Russia for Independent Enthusiasts for Gun Control, within the category: Public Interest, NGO.

Film advertisement created by Don't Panic, United Kingdom for Unicef, within the category: Public Interest, NGO.

Content advertisement created by envision, Denmark for Hummel, within the category: Fashion.

Some friendships aren’t healthy. But the small group training classes at Formidable Strength and Training are a great place to make healthy friendships. Audio advertisement created by Marketforce, Australia for Formidable Strength & Conditioning, within the category: Recreation, Leisure.

On September 13, 2009, thousands of people took to the streets of Toronto for the Scotiabank AIDS Walk for Life. This video was shot that day, as it happened. No special effects. Just chalk. Ambient advertisement created by Scotiabank, Canada for Bensimon Byrne, within the category: Finance.

Film advertisement created by Saatchi & Saatchi, United Kingdom for EE, within the category: Electronics, Technology.

Film advertisement created by Publicis, France for Renault, within the category: Automotive.

Film advertisement created by Saatchi & Saatchi, Sweden for Hot-Tub, within the category: Food.

The unbalanced eating habits in childhood can impact adult life decisively. An obese child at six years old, for example, has a 50% chance of being an obese adult, while a teenager has 70-80% chance. Direct advertisement created by mcgarrybowen, Brazil for Sabara Children's Hospital, within the category: Professional Services.

Film advertisement created by Pereira & O’Dell, United States for 1-800-CONTACTS, within the category: Health.

Digital advertisement created by BBDO, Germany for Caritas, within the category: Public Interest, NGO.

Film advertisement created by LRXD, United States for Tavern Hospitality Group, within the category: Food.

When we come up with ideas, we feel like they're our babies. We breathe life into them, nurture them, and protect them from internals and clients alike. So if the ideas are our babies, the ADDYS are a baby pageant like no other. AAF Dallas presents The 2013 ADDYs "May the Best Babies Win.” Film advertisement created by The Richards Group, United States for AAF ADDY Awards, within the category: Professional Services.

Film advertisement created by Publicis, Brazil for Bradesco, within the category: Finance.