Film advertisement created by Fenton Stephens, Australia for AEG Powertools, within the category: House, Garden.

Film advertisement created by Saatchi & Saatchi, Brazil for Miami Ad School, within the category: Education.

Direct advertisement created by Grey, Argentina for Pantene, within the category: Health.

Big News. Now in the happy meal: The Smurfs. A mini-billboard was placed on the Leidseplein in Amsterdam. To ensure the little thing got the attention it deserves, a large billboard was placed next to it with a striking yellow arrow pointing in its direction. The mini-billboard promotes the Smurfs who can currently be found in the McDonald's Happy Meal. Outdoor advertisement created by DDB, Netherlands for McDonald's, within the category: Food.

Film advertisement created by JWT, Italy for Lamborghini, within the category: Automotive.

"What Lives Inside" is a new online web series presented by Dell and Intel. The fantastical film is calling out to the audience for sketches so that their character might be selected to star in the film. Sketches will be accepted until March 9. The film will debut March 25th exclusively on Hulu. http://www.whatlivesinside.com Media Strategists Pete Fishman Directed by Robert Stromberg Editor: Rick Pearson ACE. Casting Director: Heidi Levitt, C.S.A. Digital advertisement created by Pereira & O’Dell, United States for Dell, within the category: Electronics, Technology.

Digital advertisement created by Africa, Brazil for Crocantissimo, within the category: Food.

Film advertisement created by Rethink, Canada for Lavalife, within the category: Professional Services.

The campaign was inspired by a popular meme featuring NBA superstar Lebron James. During the 2020 NBA playoffs, sharp-eyed hoops fans noticed that James’ hair was thinning on top, with some saying his head looked a little like the bottom of a Reese’s Peanut Butter Cup after some of the chocolate and peanut butter gets stuck to the wrapper. James himself acknowledged the meme, posting on Instagram Stories that he used to hate when that happened to his Reese’s, but that he ate them anyway. “Lebron’s post solidified the idea that even if we remove our most iconic asset, the Peanut Butter Cup, from our advertising, consumers will still immediately understand that it is unmistakably Reese’s,” said Akhtar. “Lebron’s post had thousands of likes and comments, but we could sense consumers’ love — and hate — of the chocolate and peanut butter that’s left over. But it was also clear that whether it’s a ‘sticky cup’ or a ‘clean cup,’ the passion for the product never wavered.” Internal research indicates that Reese’s consumers have a particular ritual when it comes to the Cups—whether that’s carefully peeling off the wrapper or licking off the leftover chocolate and peanut butter. Some even save that leftover little bit of the Cup for the final bite. Reese’s turned the idea into a single Toronto billboard that is getting lots of attention and could be extended into other markets. There are no words on the billboard, just an image of an empty Reese’s Peanut Butter Cup wrapper on that familiar orange background, a smudge of leftover chocolate and peanut butter stuck to the bottom. The idea is being extended with a social campaign on Facebook and Instagram based around the theme “Clean or Sticky: How do you uncup?” Integrated advertisement created by Anomaly, Canada for Reese's, within the category: Confectionery, Snacks.

Film advertisement created by BBDO, United States for Tequila Herradura, within the category: Alcoholic Drinks.

Direct advertisement created by Mullen, Singapore for PETA, within the category: Public Interest, NGO.

It’s no secret women pay more for razors just because of color. As a modern brand, Wilkinson Sword supports equality and self-expression. So to take a stand against the pink tax, we released 71 different-colored razors. That’s one for each of Facebook’s 71 gender options. And guess what? They all cost the same. After all 71 colors sold out, we donated the earnings to LGBTQ-related causes, and made all our regular razors genderless. Because no matter what makes us different, we all shave the same. Integrated advertisement created by Miami Ad School, Germany for Wilkinson, within the category: Beauty.

Film advertisement created by Garlic, Bulgaria for Super Loto+, within the category: Gambling.

Digital advertisement created by Carne, Peru for Amnesty International, within the category: Public Interest, NGO.

Film advertisement created by Electricbrandy, Norway for Anton Sport, within the category: Recreation, Leisure.

Ambient advertisement created by McCann, Mexico for L'Oreal, within the category: Health.

A father and his four sons reunite to watch a Toronto Maple Leafs game together, and are greeted by a Leafs legend and a Priceless Surprise courtesy of MasterCard Canada. Digital advertisement created by McCann, Canada for MasterCard, within the category: Finance.

Created by HearLife Clinic and FP7/McCann in Dubai, “Lost Frequency” is a series of self-diagnosing radio adverts for hearing loss. With 500,000 people affected with hearing loss in the UAE, the challenge for HearLife was to get the 35% of sufferers unaware they have a problem, to take a hearing test. The early symptoms of hearing loss are difficulties hearing high frequency and low sounds, often only discovered in an audiology exam. In the examination, ranges of sounds tested patients hearing: those unable to hear above 4kHz+ are diagnosed with hearing loss. To make the test something everyone would want to listen to, the team took the science of a hearing test and disguised it as wildlife documentary. Because birds, crickets and dolphins all naturally sing in the 4kHz+, they could use these animals to help self-diagnose hearing loss. In a series of 3 radios, take a quick dive with dolphins, listen to the birds, and join thousands of crickets on a summer’s night. For the first time, those who didn’t know they had a problem were self-diagnosed and offered a solution. Audio advertisement created by FP7, United Arab Emirates for HearLife Clinic, within the category: Health.

Every year, sometime in November, agencies across Armenia receive very similar briefs – design year-end corporate calendars for different brands. Our brief from ACBA-CREDIT AGRICOLE BANK, one of the country’s leading banks, was no exception. But while paper calendars used to be rather valuable in the beginning of the decade, by now they have simply become obsolete. So, how do you make a calendar that people will not only use, but also talk about and even take selfies with? Paper calendars are not just unnecessary. They also waste a lot of paper and are quite harmful to the environment. Rather than ignore this issue, we challenged ourselves to create a calendar that would tackle the very problem that paper calendars represent – waste of resources and danger to nature. To do this, we drew inspiration from ACBA-CREDIT AGRICOLE BANK’s CSR mission – to protect Armenia’s natural environment. Instead of designing another ordinary calendar, we created the CalenDARE Against Plastic – a calendar composed of 4 eco bags made with recycled paper. 12 000 CalenDAREs were given out to bank clients across Armenia and the response was overwhelmingly positive. Despite the poor awareness about the issue of plastic bags and plastic pollution in the country, people quickly took to social media to discuss the innovative calendar and the issue it raises. To further promote the CalenDare, a social media campaign (including a video ad, publications on Facebook and Instagram and influencer marketing) was carried out. Designing 4 paper bags that fold into a calendar was quite a challenge. To make sure that more organizations could benefit from our efforts, we decided to make the printing file public, so that anyone could easily reproduce the CalenDare. We created a landing page and placed the full printing file online, as an open source document. Integrated advertisement created by Zuck Independent Agency, Armenia for ACBA-Credit Agricole Bank, within the category: Finance.