Film advertisement created by Mr Wolf, Australia for Pay ID, within the category: Finance.

Film advertisement created by Y&R, Peru for Movistar, within the category: Electronics, Technology.

Film advertisement created by Juniper Park, Canada for YWCA, within the category: Public Interest, NGO.

As part of their ongoing “Just Refined Enough” repositioning, 1800 Tequila released “The Refined Players,” a five-part digital documentary series, conceived by CP+B LA and produced by Billboard, which follows award-winning jazz musician Christian Scott, as he brings together five raw musical talents from around the country and creates a new, refined sound from the collective, adding in hip-hop artist Vic Mensa along the way. The series culminates in a performance at Preservation Hall in New Orleans of a newly refined track “Freedom is a Word.” Film advertisement created by Crispin Porter + Bogusky, United States for Jose Cuervo, within the category: Alcoholic Drinks.

When you work in advertising, you're obsessed with advertising. Luckily, obsession has its place at the 2012 Dallas ADDY's. Film advertisement created by TM, United States for AAF ADDY Awards, within the category: Professional Services.

Film advertisement created by VSA Partners, United States for Blue Point Brewery, within the category: Alcoholic Drinks.

Nails are the place where melanomas on black skin appear the most. And as there is a strong manicure culture around black people, they are usually covered. We created a diagnosis tool for the only moment that they have their ten nails exposed: while doing them. Experiential advertisement created by Miami Ad School, Spain for 21 Grams, within the categories: Health, Public Interest, NGO.

Film advertisement created by BBDO, United States for Sandy Hook Promise, within the category: Public Interest, NGO.

Godiva launches a modern campaign that instils wonder into the everyday through innovative chocolate storytelling. The Graft’s Vicky Lawton, shoots Godiva into the realm of fresh narrative storytelling with 5 films and stills to match, that depict the empowering love affair of Mimi and Pierre. Full of personality and playful curiosity, the campaign translates the-all- encompassing experience of Godiva chocolate, with a nod to the brand’s father, Pierre Draps and his wife. With all the style and expertise of Lawton’s film-making, it transports us to a luxurious world. One where gold is the go-to hue and tongue-curling deliciousness is on the menu. But with the aspirational comes tangible charm too. Capturing exciting visuals and nuanced performances, Lawton throws out the traditional chocolate ad rule book for something bold and refreshing that will keep you guessing until the closing frame. “Working with Creative Director Ruth Boulter and her creative team at McCann was an incredible experience. The project was a delight from start to finish, a visual treat and totally delicious. Perfecting the transition from reality to Pierre’s chocolate world was a fantastic process, from the intricate lighting of DOP Tony C Miller and beautiful production design from Joseph Bennett” Vicky Lawton. Digital advertisement created by McCann, United Kingdom for Godiva, within the category: Confectionery, Snacks.

Executive creative directors: Fabio Fernandes, Eduardo Lima Creative director: Theo Rocha Creatives: Theo Rocha, Rodrigo Visconti, Pedro Hefs Agency producers: Victor Alloza, Renato Chabuh, Gisele Campos, Maira Massullo, Rafael Paes
 Account supervisors: Marcello Penna, Ricardo Forli, Rafael Cappelli, Marcela Paiva, Bárbara Gomes 
Media: Fábio Freitas, André Cais, Bruno Storace, Ricardo Barros, Vivian Simões, Thalles Reis Planners: José Porto, Guilherme Pasculli, Victor Marx, Felipe Santini, Livia Pinheiro
 Production house: PBA Cinema/Produtora Associados 
Directors: Jonathan Gurvit, Mayra Gama
 Production Designer: Muriel Rañi
 Cinematographer: André Faccioli Executive producer: Mayra Gama Producer: Luiz Armesto Finalizer: André Baltrusaitis Post production: Clan VFX Sound house: Tesis Sound design / arrangement: Leandro Beraldo, Silvio Piesco Film advertisement created by Saatchi & Saatchi, Brazil for Skol, within the category: Alcoholic Drinks.

Film advertisement created by The Martin Agency, United States for Midas, within the category: Automotive.

A couple of super fans have an Umbrella Academy themed wedding.

Film advertisement created by Havas, France for Mercurochrome, within the category: Health.

Ambient advertisement created by FP7, United Arab Emirates for SmartLife Foundation, within the category: Public Interest, NGO.

Film advertisement created by Retroviral, South Africa for RocoMamas, within the category: Food.

Direct advertisement created by The Brand Brewery, India for Dalda, within the category: Food.