Digital advertisement created by VIA, United States for Greenpeace, within the category: Public Interest, NGO.

Digital advertisement created by Grey, Malaysia for The Body Shop, within the category: Retail Services.

Film advertisement created by Idealistas, Chile for Isapre Fundación Banco Estado, within the category: Finance.

In these evolving times, advertisers have had to reinvent how they do their job and their resource partners (videographers, directors etc...) have had to do the same. Sound Designers are no exception. In this video, Big Science Music & Sound let's us in on more than a few of their tricks of the trade revealing the magical ways that they have re-imagined the art of sound design.

Ambient advertisement created by M&C Saatchi, South Africa for The Haven Night Shelter, within the category: Public Interest, NGO.

Advertising agency Cactus has created an animated TV campaign aimed at driving awareness and purchases of various Scratch products in the Colorado Lottery’s portfolio. Lottery ads tend to focus on a single product, but the point of “Something for Everyone” is to show there’s a Scratch game for everyone. The four 15-second spots showcase several games, such as Crossword, Bingo and Poker, and inform viewers that Scratch tickets sell at seven price points ranging from $1 to $50 and that prizes span from $50 to $3 million. The work primarily targets light Lottery players who have the most potential for increasing their spending on Scratch tickets. Many people, who don’t normally play the Lottery throughout the year, buy or receive tickets as gifts during the holiday season (November to January). This fact offers the Colorado Lottery a chance to remind infrequent players how much fun they had playing the games and purchasing tickets. Core players are a secondary target. The Colorado Lottery launches 40 to 45 unique games each year and has 24 games available at any given time for quick-match addicts, strategic thinkers, math lovers and casino fans. Film advertisement created by Cactus, United States for Colorado Lottery, within the category: Gambling.

Direct advertisement created by Les Gaulois, France for Transavia Airlines, within the category: Transport.

Ambient advertisement created by Publicis, Brazil for Colombo, within the category: Retail Services.

The rare, extra-strong lager was matured in Jameson Irish Whiskey casks for 76 days, achieving an alcohol content of 7.6% The tribute didn’t end there: a special edition within a special edition was created in partnership with creative agency OpenCo (The Open Collaboration). 76 bottles were pulled out of production to be hand-branded by veterans of the Uprising: people who were there, back in the day. Each of these unique bottles was paired with a hand-written poster and put up for auction online. The proceeds of the auction will be donated to the Dr. Nthato Motlana Foundation’s ‘Spirit of Youth’ programme which nurtures today’s school leaders. For Ndumiso Madlala and Ubuntu Kraal Brewery, the best way to honour the brave contribution of the class of ’76, was through another contribution by their very hands.

Film advertisement created by Media Storm, Russia for Morton, within the category: Industrial, Agriculture.

Film advertisement created by The Escape Pod, United States for Claussen Pickles, within the category: Food.

There are a lot of reasons for joining the Swedish Armed Forces. The most apparent, is probably to defend one of the most progressive countries in the world*. But there are also more individual reasons. For instance, the chance to move out of your parents´ house or getting a break from your studies. This campaign focuses on a variety of reasons for joining The Swedish Armed Forces. Each of the three films exemplify a few of them – some broad, some highly personal. * According to a study by the Institute for Future Studies Film advertisement created by Volt, Sweden for Swedish Armed Forces, within the category: Public Interest, NGO.

Film advertisement created by Publik Cine Video, Brazil for Gazin, within the category: Retail Services.

Film advertisement created by Leo Burnett, United Kingdom for McDonald's, within the category: Food.

Sound Music & Animation by Device Digital advertisement created by Snoop, Spain for Primavera Sound, within the category: Recreation, Leisure.

Film advertisement created by Humanaut, United States for Organic Valley, within the category: Food.

Ambient advertisement created by INNORED, South Korea for AIA, within the category: Finance.

Film advertisement created by Kinetic, Canada for Ford, within the category: Automotive.

A fun, mildly insane web series featuring a human and pastry cast. Welcome to Balfours Bay, a place where the pastries you love, love you back. Watch the series here: https://www.youtube.com/channel/UC2xt9bQnFNAj5bBVUBHERPg Film advertisement created by Showpony, Australia for Balfours Bakery, within the category: Confectionery, Snacks.