6 million children die before they reach the age of 5, due to infections like Diarrhoea and Pneumonia. 44% of these deaths occur in the first 28 days of birth. This work created by MullenLowe Singapore, MullenLowe SSP3 Bogota, and Lowe Lintas, Mumbai, was a real life experiment that taught mum-to-be, Sangrahi, the simple habit of washing hands with soap, and how it can be life saving for her baby. Ambient advertisement created by Lowe, India for Lifebuoy, within the category: Health.

Usually, what you live in a game, stays in the game. But for the launch of The Crew 2, we decided to change that. We invited gamers to download the beta version of the game and we then asked them to ride all over the open world and try to manage their best race and their most incredible stunts.

They then had to simply share their race with us directly, using the “share” button of their video game console, and we selected the most amazing one.

The player’s race was carefully studied and we spent time reproducing the exact map of his track in the real world. We had to pay attention to every background detail, in order to make it as similar as possible, so the player felt like he was living the exact same race. Finally, the chosen player had to face his IRL ride, with world record Red Bull pilot, Bryce Menzies.

Pendant la période du confinement, CLM lance L'oeil https://medium.com/@loeildeCLMbbdo
Un regard qui vise à vous transmettre des instantanés pour considérer l’actualité sous un nouveau prisme.
Un regard sur les gens : parce qu’on a tous une façon différente de vivre cette période mettons-nous à la place des gens de leurs problématiques et de leurs nouvelles aspirations​
Un regard sur les industries : parce que chaque métier est différent, comment chacun réagit face à la crise sanitaire ?​
L’oeil de : parce que l’on a tous un avis personnel sur cette crise, 5 questions posées à une personne, du métier ou pas, pour nous éclairer.

Direct advertisement created by Red Fuse, Brazil for Colgate, within the category: Health.

Film advertisement created by Armando Testa, Italy for Alfa Romeo, within the category: Automotive.

Everyday small business owners are swamped with direct mail campaigns. To showcase the service the alarm company Sector Alarm provides, we installed an alarm in an envelope that went off when the letter is opened. It helped us grab recipient's attention, and helped make our sales reps cold calls a little warmer. Direct advertisement created by Milk, Sweden for Sector Alarm, within the category: Electronics, Technology.

Content advertisement created by POL, Norway for Bik Bok, within the categories: Hospitality, Tourism, Retail Services.

Film advertisement created by Droga5, United Kingdom for Uniqlo, within the category: Fashion.

1 in every 3 Israeli women has been sexually assaulted. 1 in every 5 has been raped. Researches show that 40% of the Israeli public believe that women who choose to wear revealing clothes are partly to blame for their assault, in other words - they are “asking for it”. The time has come to break the link between women’s clothing and sexual assault, and to put an end to victim blaming. Women are NEVER asking for it. Comme Il Faut is a women’s Israeli fashion brand with a mission to promote feminist agendas, and this summer the brand has decided to take on the topic of victim blaming. To highlight the absurdity, each collection item was attached to a quote, based on words of rapists and assaulters, collected from the media, court protocols, internet commentary and victims' testimonies. In Comme Il Faut’s stores, shopping transformed into a thought-provoking experience: The Fitting Rooms were turned into confession booths, encouraging women to anonymously write their personal stories and add their own quotes. The collection didn’t just raise awareness and changed the conversation regarding victim blaming - it also raised donations for the Association of Rape Crisis Centers in Israel, with which the brand even collaborated in the concept throughout the process. Integrated advertisement created by GefenTeam, Israel for Comme Il Faut, within the category: Fashion.

With themes such as divorce, teenage angst and adoption Ikea has portrayed modern family life in Sweden in a series of films. In this latest one a single parent has her challenges arriving home tired to a hoard of teenage kids. Sometimes it takes an outburst for a change to take place. This is the fourth ad under the concept “Where life happens” created by Swedish agency Åkestam Holst and directed by Martin Werner, Bacon. Film advertisement created by Åkestam Holst, Sweden for IKEA, within the category: House, Garden.

Film advertisement created by VaynerMedia, United Kingdom for Regaine, within the category: Beauty.

Digital advertisement created by S.I. Newhouse School of Public Communications, United States for LinkedIn, within the category: Electronics, Technology.

Digital advertisement created by NYU, United States for Microsoft, within the category: Electronics, Technology.

We wanted Budweiser to be the first alcohol brand to take action in getting people to actually drink responsibly. Digital advertisement created by The Creative Circus, United States for Budweiser, within the category: Alcoholic Drinks.

Film advertisement created by Trigger, Canada for AMI Autoglass insurance, within the categories: Automotive, Finance.

This social experiment proved we've taught our kids to share. Our hope is that this pride provokes adults to remember their own lessons. Film advertisement created by Preston Spire, United States for Second Harvest Heartland, within the category: Public Interest, NGO.

Film advertisement created by Serviceplan, United States for BMW, within the category: Automotive.

Film advertisement created by Grey, United States for NFL, within the category: Sports.

Film advertisement created by Terribly Tiny Talkies, India for Benetton, within the category: Fashion.

Film advertisement created by Saatchi & Saatchi, Brazil for Miami Ad School, within the category: Education.