Children dream of playing with their parents… but these do not always have time to spend with the kids. This is why Hasbro reunited 4 children to ask them about it. Calling on real parents/kids duos, a surprise has been prepared for them ! Video has made 2,7 million organic views on only one media: http://bit.ly/2Xz19Bm Experiential advertisement created by Creapills, France for Hasbro, within the category: Gaming.

Digital advertisement created by JWT, India for Pepsi, within the category: Non-Alcoholic Drinks.

The new Heineken UEFA Champions League campaign shows a UCL match as a blockbuster show worth watching. It is an unpredictable story that is written live by the best players in the world. A show like this deserves to be shared amongst friends and with beer (Heineken, of course). For this reason, it shows that any moment, in any match, can unleash the same emotions of a great movie. It takes a specific moment of real footage from a UEFA Champions League match and extends it into a cinematic scene, to emphasize all of its tension and drama. Film advertisement created by Publicis, Italy for Heineken, within the category: Alcoholic Drinks.

Audio advertisement created by FCB, South Africa for Bloom’s Pharmacy, within the category: Pharmaceutical.

Film advertisement created by Cossette, Canada for Public Mobile, within the category: Electronics, Technology.

Johns Hopkins scientists have discovered that exposure to secondhand cannabis smoke causes intoxication. To try to avoid this, was placed masks in high zones from Uruguay.

Film advertisement created by JWT, Italy for Lamborghini, within the category: Automotive.

Film advertisement created by Rethink, Canada for Canadian Men's Health Foundation, within the category: Public Interest, NGO.

Film advertisement created by Alafortanfoni, Turkey for Turkish Airlines, within the category: Transport.

Film advertisement created by Leo Burnett, Jordan for Samsung, within the category: Electronics, Technology.

Film advertisement created by McCann, Israel for IKEA, within the category: House, Garden.

Film advertisement created by lawinenstift, Germany for Möbel Kraft, within the category: House, Garden.

Film advertisement created by OH Partners, United States for Arizona Lottery, within the category: Gambling.

In Mucinex’s latest “Let’s End This” creative by McCann New York, Mr. Mucus is back and trying to trick people into believing that regular cold medicine is a good as Mucinex, which lasts 12. The idea started with a fact: 70% of people want long lasting relief, but they stick with products that only relieve for 4 hours. The latest iteration features him showing up in contextually relevant media with creative design around consumer’s passion points. On the Weather Channel, Mr. Mucus will show up on the live set to interfere with the anchor. On Twitter, he will show up in costume and recommend against taking Mucinex. One day he’s a mucusy meteorologist, the next he could be an anchorman delivering you “the news." The campaign compliments the content viewers are about to watch, and plays into the role of Mr. Mucus and his constant goal to discredit Mucinex and its superior relief. “Mr Mucus Misinforms” will run through February, 2018 the months with the highest cold and flu incidence in the 2017/18 season. It will be delivered across TV, digital and social with augmented reality on the Weather Channel. In addition to national broadcast on The Weather Channel, social will include Twitter and YouTube. Film advertisement created by McCann, United States for Mucinex, within the category: Health.

Direct advertisement created by McCann, Romania for Mega Image, within the category: Retail Services.

Ambient advertisement created by Grey, Poland for IKEA, within the category: House, Garden.

Directors: Hans Hoj, Alexey Rojas Barroso, Daniel Ramos. Film advertisement created by McCann, Venezuela for DIRECTV, within the category: Media.

Ambient advertisement created by Ogilvy, Brazil for Allianz, within the category: Finance.

Digital advertisement created by BBH, United Kingdom for Mentos, within the category: Confectionery, Snacks.

Film advertisement created by Carmichael Lynch, United States for Conoco, within the category: Industrial, Agriculture.