Creative Director: Eric Eisele Art Directors: Matthew McDonald, Justin Harris, Matt Davis Strategic Planner: Cliff Adams Production Company: Camp 4 Collective Colorist: Will Renton Audio Post Company: Dean Hurley Digital advertisement created by The Martin Agency, United States for BFGoodrich, within the category: Automotive.

The campaign highlighting the alarming mental health problems being caused for young people in the UK by social media Film advertisement created by Green Cave People, United Kingdom for Norwood, within the category: Public Interest, NGO.

It's Christmas eve in a Carrefour supermarket. A roller skater employee is having a really busy day, doing her best to help costumers, while sliding from aisle to aisle. Suddenly she comes across a little boy, who immediately gets hypnotized by her roller skating moves, making her day really special. Film advertisement created by Publicis, Brazil for Carrefour, within the category: Retail Services.

In times of crisis, online news-outlets are encouraged to temporarily replace their paywalls by humanity walls on all relevant articles to the crisis. Not just once. But every time there’s money needed. Important: Humanity Wall is not meant to be a temporary campaign. It is an open source idea, to be deployed in a permanent way, by any publisher to the benefit of the non-profit of their choice. Digital advertisement created by Happiness, Belgium for Varia, within the category: Media.

Our task was to refresh the brand, while staying true to this core essence: A carefree, euphoric existence enabled by Lotto 6/49 both in the moment of winning and every moment that comes after it. We called this state…Cloud 649. So take a look, then go out and buy yourself a one-way ticket there. Film advertisement created by McCann, Canada for Cloud 649, within the category: Gaming.

Insights, Strategy & the Idea: Viasat is a leading paid satellite TV operator competing with 3 other players in its category constantly expanding the market share of paid satellite TV. The communication goal was to drive broad public awareness of Cartoon Network launch. The marketing goal was subscription sales targets. The Agency was asked to come up with ideas within a limited budget of just $5K. Having checked all the content of the Cartoon Network in Ukraine, we learned that the only “fresh” cartoon was Scooby Doo. The obvious solution was to generate buzz. And we decided to act as if we really have news. We had enough money to organize decent press-conference, so all the fun was to happen there. The main challenge was to create an event visited by maximum journalists, give them a brilliant material to tell the country about. Creative Execution: Instead of usual “spokesmen” we brought in «spokesdogs»–Scooby Doo Crew, presenting the project to journalists and answering their questions. We named it the World 1st Dogs’ Press-Conference. Journalists were stunned with the idea and the opportunity to interview the Scooby Doo crew (real trained dogs). The “translation” was realized by the Interpreter from «dog » to «human» language – a Client Viasat representative. We all knew that it will be a real newsmaking event, and it did attract so many journalists, we could hardly fit into the country’s biggest press-room – UNIAN (usually allocated for the President, Prime-Minister and other VIP news events) Dogs one after another answered journalists with barking, whining, wagging or waving paws - the interpreter translated everything to “human language”. It took 1 hour to give away all the signatures requested by journalists! And of course everyone wanted to take a photo of our celebrity dog-crew. Results and Effectiveness: • 6 Google pages in Ukrainian with unique links, photos etc. • Top news sites http://korrespondent.net/, http://www.natali.ua/, http://kino.open.ua/,http://www.telekritika.ua/, http://www.ukrbiz.net, http://kiev.afisha.ua/, http://odessa.info/ • National TV show “Good morning, Ukraine!” • 9 most popular offline magazines («Liza», «Telenedelya», «TV Park», «ТV Ekran», «Serial», «Ukraina Moloda», etc.). • For 5K$ and 0 media investment we made Cartoon Network Channel launch a big deal! The subscriptions sales plan for September, 2010 was fulfilled at 129%. Cartoon Network in Ukraine became the The first TV channel ever launched by pets. Scooby-doooby-doooooo! Ambient advertisement created by Tabasco Ukraine, Ukraine for Cartoon Network, within the category: Media.

We are not looking for an employee, we are looking for an individual. “Hello, Future Friend” is a story about people, unique workers of Siili Solutionswho make the company and create that spirit of togetherness. The film presents these genuine people in their beloved hobbies and shows how work really connects different people from different backgrounds, to work towards a common goal. The film’s narrative tells the story of what we’re looking for in a new, potential work friend, and what we’re offering to them. Together, we make it real. Film advertisement created by Siili Solutions, Finland for Siili Solutions, within the categories: Agency Self-Promo, Electronics, Technology.

Agency producer Katarina Mohlin Digital advertisement created by DDB, Sweden for Volkswagen, within the category: Automotive.

Montana’s surprised real businesses in Toronto by simply walking in and offering a plate of BBQ meat in exchange for goods and services. Over two days of bartering and shooting, they received a psychic reading, an MMA lesson, a manicure, a yoga lesson, men’s skin care products, some new shoes, a haircut, a bouquet of flowers, an area rug, a massage and even a real tattoo. But the bartering didn’t end there. The entire production crew and the advertising agency agreed to take part of their payment in BBQ. Digital advertisement created by One Twenty Three West, Canada for Montana's Cookhouse, within the category: Food.

Ambient advertisement created by JWT, Italy for Listerine, within the category: Health.

Direct advertisement created by Ogilvy, Malaysia for Cadbury, within the category: Confectionery, Snacks.

Film advertisement created by BBDO, Australia for Ergon Energy, within the category: Industrial, Agriculture.

Digital advertisement created by smoyz, Israel for Orbit, within the category: Confectionery, Snacks.

Series of web commercials creating hype for the friendly match between small Finnish team HJK Helsinki and the world's greatest football club FC Barcelona. Digital advertisement created by Intohimotoimisto Cassius, Finland for HJK Helsinki Football Club, within the category: Recreation, Leisure.

Editorial: crunchie frog inc. Additional Foundation Content Creative Credits: Curt Cooper, Jason Voke, Jenn Moody Film advertisement created by Gertrude, United States for Singha Beer, within the category: Alcoholic Drinks.

Digital advertisement created by MUH-TAY-ZIK | HOF-FER, United States for Oxo, within the category: House, Garden.

Film advertisement created by BBDO, United Kingdom for Open University, within the category: Education.

Film advertisement created by BBDO, United Kingdom for Department For Transport, within the category: Public Interest, NGO.

Film advertisement created by Rubber Republic, United Kingdom for Hackett London, within the category: Fashion.

Film advertisement created by Publicis, Australia for Maxibon, within the category: Confectionery, Snacks.