Millions of children wage a war on childhood cancer. To create consciousness of their daily fight, we use words related to their treatment and highlight some syllables to ambient the effects of a real war. Now you are ready to listen a part of their war. Audio advertisement created by Agencia Orozco, Mexico for Mexican Association to Help Children with Cancer, within the category: Public Interest, NGO.

Film advertisement created by Publicis, Australia for Burn, within the category: Non-Alcoholic Drinks.

Boards of YellaWood brand pressure treated pine lumber fly into place, piece by piece, to create some very large backyard decks. For homeowners, the larger part of the campaign’s target audience, the aspirational visuals are the message. Those are some seriously impressive decks (and so easily constructed!). For the other target, contractors, it’s the text that carries the weight. The campaign’s new positioning (and its only words besides the brand’s long-running tag), holds up YellaWood as the key to “five-star back yards.” For contractors these days, star-based social ratings are practically a new business requirement. Film advertisement created by Brunner, United States for YellaWood, within the category: House, Garden.

The film, featuring employees from The Absolut Company, humorously pays homage to classic employee induction videos and highlights its sustainable, progressive approach to creating the highest quality vodka. The nudity is used as a metaphor for their transparent production process, so rest assured, employees at the distillery are normally found fully clothed. Film advertisement created by BBH, United Kingdom for Absolut, within the category: Alcoholic Drinks.

Film advertisement created by Red Urban, United States for Drake General Store, within the category: Retail Services.

Film advertisement created by Kinetic, Canada for Ford, within the category: Automotive.

Film advertisement created by Make it Simple, Finland for S-market, within the category: Food.

Film advertisement created by OH Partners, United States for Arizona Lottery, within the category: Gambling.

Film advertisement created by JWT, Ireland for Brennans, within the category: Food.

Film advertisement created by DDB, Australia for Don, within the category: Food.

Film advertisement created by Matter Unlimited, United States for Merck for Mothers, within the category: Public Interest, NGO.

Film advertisement created by MullenLowe Group, Australia for Budget Direct, within the category: Finance.

Film advertisement created by SpecialOne, Russia for SKA, within the category: Recreation, Leisure.

Children who connect with their mom via www.klm.com/callyourmom and invest the most time in it are rewarded with a flight ticket that takes them to her for Mother’s Day: 13 May. By encouraging people to video call their Mom to win a flight, KLM wants to also encourage children to call more often and to give their mothers the best gift she can get on Mother’s Day. A personal visit from her son or daughter. Please let us know if you are interested in speaking to anyone from the team behind this special campaign. Film advertisement created by DDB, Netherlands for KLM, within the category: Transport.

Film advertisement created by BBDO, United States for The Weather Channel, within the category: Media.

Every prospective Land Rover adventurer has a day job and spends hours working on their PC every day. We decided to surprise them with the Land Rover LR4 Escape Key. A small object that lets them personalise their keyboard in a special way. Now when they’re at work and routine drives them up the wall, the key will serve as a gentle reminder to escape the everyday. And consider test driving the Land Rover LR4. Direct advertisement created by Y&R, United Arab Emirates for Land Rover, within the category: Automotive.

Audio advertisement created by Inbar Merhav G, Israel for Stimazky Bookstore, within the category: Retail Services.

https://itunes.apple.com/au/app/dumb-ways-to-die-2-the-games/id9293464... Digital advertisement created by McCann, Australia for Metro Trains, within the category: Gaming.

Film advertisement created by Zulu Alpha Kilo, Canada for HomeEquity Bank, within the category: Finance.