Film advertisement created by Wieden + Kennedy, United States for Weight Watchers, within the category: Professional Services.

Digital advertisement created by Leo Burnett, Japan for Puma, within the category: Fashion.

Ambient advertisement created by Åkestam Holst, Sweden for Red Cross, within the category: Public Interest, NGO.

Film advertisement created by FCB, Canada for Canadian Down Syndrome Society, within the category: Public Interest, NGO.

Film advertisement created by Barton F. Graf, United States for Hay Day, within the category: Gaming.

Film advertisement created by BETC, France for Peugeot, within the category: Automotive.

The past year took a heavy toll on the mental health of athletes everywhere as they experienced competition delays, isolation from family and friends, injuries and career uncertainty. To provide an extra boost to world-class athletes along their journey, Allianz is introducing a new initiative called the Allianz Support Dog Squad. In association with non-profit organizations Love on 4 Paws and Little Angels, Allianz will provide a squad of 50+ trained emotional support dogs to international skateboarders training in Los Angeles as they prepare for their Olympic debut as well as other upcoming international competitions – including Leticia Bufoni (Brazil) and Dashawn Jordan (U.S.). Over the course of multiple sessions and weeks, Leticia, Dashawn and other attending skateboarders will participate in interactive sessions with emotional support dogs that are designed to enhance their mental health by reducing stress and anxiety, easing loneliness and increasing optimism, and elevating their overall self-esteem before they compete. Integrated advertisement created by BBDO, United States for Allianz, within the category: Finance.

Ambient advertisement created by McCann, Israel for Shorashim Group, within the category: Public Interest, NGO.

Film advertisement created by Glow, Germany for Caritas, within the category: Public Interest, NGO.

Film advertisement created by Grey, United States for NFL, within the category: Recreation, Leisure.

Ambient advertisement created by Cheil, Hong Kong for Samsung, within the category: Electronics, Technology.

In from insight derived from JWT’s The Elastic Generation report that later life is not a number but an attitude. We positioned Legal & General as a brand that understands their customer’s pursuit of personal ambition and developed a campaign that celebrates that drive and desire to live life to the full. Film advertisement created by JWT, United Kingdom for Legal & General, within the category: Finance.

Film advertisement created by RK Venture, United States for New Mexico Department of Transportation, within the category: Public Interest, NGO.

Film advertisement created by DDB, Latvia for LiveRiga, within the category: Hospitality, Tourism.

Every year mobile phone usage behind the wheel accounts for one fatal accident in 10. This fourth film created by la chose and directed by Bruno Aveillan (Quad) for Sécurité Routière, along with its agencies La chose and Anatome, carries once again our message: « Behind every road victim, there are victims of life ». Designed by La chose, the film shows a man receiving a text message while he is calmly driving through the city. He cannot control the urge to reply and as a result runs over a young girl who is returning home from school. The objective is to remind people that it’s impossible to look at both one’s phone and the road at the same time. Music is by Mirwais. Film advertisement created by La Chose, France for French Road Safety, within the category: Public Interest, NGO.

Digital advertisement created by Lg2, Canada for Marketing Awards 2014, within the category: Professional Services.

Direct advertisement created by McCann, Peru for Burger King, within the category: Food.

Film advertisement created by McCann, Canada for WWF, within the category: Recreation, Leisure.

Production Company: Unexpected.de Film advertisement created by Engagement Labs, Canada for RBC, within the category: Finance.