The commercial titled, "Science of Clean: 10 Dimensions," features Persil detergent's stain-fighting superhero, "The Professional," played by Peter Hermann, along with the renowned scientist and television personality, Bill Nye. In the 30-second ad, Bill Nye's top secret lab experiment goes awry and "The Professional" steps in to save the day – and Bill's lab coat – with Persil detergent's new and improved PRO10 formula. It plays off of the brand's passion for delivering premium stain-fighting performance while poking fun at the fact that sometimes, even the most brilliant thinkers need a little help when it comes to stubborn stains. Film advertisement created by TBWA, United States for Persil, within the category: House, Garden.

Digital advertisement created by Goodby Silverstein & Partners, United States for DontAcceptRape.com, within the category: Public Interest, NGO.

Human rights group Liberty launched a short film highlighting the unprecedented, unnecessary and deeply intrusive spying powers handed to hundreds of public bodies by the latest incarnation of the Snoopers’ Charter. Digital advertisement created by Don't Panic, United Kingdom for Liberty, within the category: Public Interest, NGO.

Audio advertisement created by The Brainstorm Group, Canada for Gardein, within the category: Food.

During winter, temperatures drop to even minus 30 degrees Celsius. This is why in 2017 as many as 116 people froze to death. Mainly the homeless ones. Mainly because no one cared to help them. People think "If homeless do not care about themselves, why should I? It is not my business." INVISIBLE. This is what the homeless are to us. Having looked all around Poland, we found three homeless writers. We prepared a selection of their works. We published a book containing their documentaries, poems, stories, and a play. We printed the book using ink, only visible in the cold. To read the book, you have to take it where it was created. Outside in the cold. Experiential advertisement created by Walk, Poland for The Invisibles, within the category: Public Interest, NGO.

Film advertisement created by Infinity Squared, Australia for Kirin Beer, within the category: Alcoholic Drinks.

“Tables you can hear” one of many unique ways to come to ultimately get young “obsessed with music” people, ages 18-24, to say to their friends “You need to hear this!” Launched this Spring in select pubs in the UK and Germany, Ogilvy London got incredibly educated on the art of designing tables – handcrafted—out of wood with illustrations carved into each table that were meaningful to the particular neighborhood pub the table was made for. What’s even more cool about these personalized tables is that music was then designed that was inspired by the table illustrations and the particular neighborhood’s taste in music. When I asked how the creators knew the local neighborhood’s taste in music or genre of music, I was told it was drawn from “gigs” recently played and attended by that hood. The tie-in with Philips Sound is that to hear the tables, you need to plug in with a headset. Each pub had Philips headsets on-hand, of course. Listeners were encouraged to tweet and take photos of their experience and Philips headsets were given away. Ambient advertisement created by Ogilvy, United Kingdom for Philips, within the category: Electronics, Technology.

Film advertisement created by Camp Jefferson, Canada for Koodo, within the category: Electronics, Technology.

Film advertisement created by JWT, Lebanon for Touch Lebanon, within the category: Electronics, Technology.

Digital advertisement created by M&C Saatchi, United Kingdom for Transport for London, within the category: Public Interest, NGO.

Childhood is characterized by playing, playing and playing; But what happens when, as a child, you must stop playing by going in search of your own food? Since 2016 in Venezuela a food shortage crisis has been generated, which forced entire families to go out in search of any type of food, which they did not always get. A piece of radio made with children, who suffer this situation day by day, seeks to make a call so that after 2 years this situation stops happening. Audio advertisement created by DLBGROUP, Venezuela for REDHNNA, within the category: Public Interest, NGO.

Film advertisement created by Laughlin Constable, United States for FRAM, within the category: Automotive.

Digital advertisement created by JWT, Peru for Ambev, within the category: Public Interest, NGO.

Audio advertisement created by Wasserman, Canada for Return-It, within the category: Professional Services.

Digital advertisement created by McCann, Israel for Honda, within the category: Automotive.

Digital advertisement created by BBDO, Singapore for Mercedes, within the category: Automotive.

Film advertisement created by Playground Production, South Korea for Hyundai, within the category: Automotive.

Digital advertisement created by FCB, United States for Jamaica Tourist Board, within the category: Transport.

Producer Tracy Broaddus Film advertisement created by Venables Bell & Partners, United States for Clear, within the category: Electronics, Technology.