To change drivers harmful habits and promote eco-friendly insurance package, we established a fake law enforcement agency Ecopolice and spread rumours that Georgian government was going to tax air. Ambient advertisement created by Leavingstone, Georgia for GPI Holding, within the category: Finance.

Film advertisement created by Republika, Macedonia for Government of Macedonia, within the category: Transport.

In the Newport Beach Film Festival trailer, “Play: The Power of Ideas," we see two divorcees completely lost in their own pattern of conflict as their little boy retreats to his toys. A jarring series of events quickly unfold in the outside world -- all seemingly triggered by the boy's imagination. "Play: The Power of Ideas" will open the festival and screen before each of the 350 films on this year’s program. Digital advertisement created by Garage Team Mazda, United States for Newport Beach Film Festival, within the category: Recreation, Leisure.

Over 25 million birds fatally collide with windows in Canada each year. This staggering statistic was delivered nationwide today with the release of Canadian non-profit FLAP CANADA’s public service announcement, “Birdie”. Raising awareness of the problem posed a creative challenge: how do you present the often gruesome reality of the birds’ fate without turning off audiences? Adam William Wilson, who wrote and directed the spot for FLAP, came up with a surprising take. Wilson, best known for his work as a commercial production designer, uses a badminton game as a trojan horse to deliver the message. The 60-second PSA presents itself as a sports film about badminton, before shifting its focus towards the badminton “birdies” as they fly through the air. The film uses slow-motion footage of the birdies as they smash off various rackets, culminating with a final “thud” as they slam off a pane of invisible glass, fall to the ground and explode in a puff of feathers.

Film advertisement created by Blue Hive, Argentina for Ford, within the category: Automotive.

What does the colour black mean to you? To some, it’s a sign of defiance, to some a bad omen or the colour of death and despair. But to auto-heads, it’s a colour that makes a statement. A shade full of suaveness and swag. And that’s the colour Harrier Dark comes in. To build the imagery of Harrier dark with a neo-noir undertone, we created a digital film that portrays the Harrier Dark in all black, accentuating its bold look. The film takes pride in giving in to the dark side and urges the viewers to unleash the dark within. In the film, the Harrier Dark cruises through an unlit enigmatic road that cuts through a dense foggy forest. Film advertisement created by Dentsu, India for Tata Harrier, within the category: Automotive.

Film advertisement created by Grabarz & Partner, Germany for Porsche, within the category: Automotive.

Film advertisement created by JWT, Australia for HSBC, within the category: Finance.

Outdoor advertisement created by Alma, United States for Glad, within the category: House, Garden.

Millions of children wage a war on childhood cancer. To create consciousness of their daily fight, we use words related to their treatment and highlight some syllables to ambient the effects of a real war. Now you are ready to listen a part of their war. Audio advertisement created by Agencia Orozco, Mexico for Mexican Association to Help Children with Cancer, within the category: Public Interest, NGO.

Film advertisement created by Publicis, Australia for Burn, within the category: Non-Alcoholic Drinks.

Boards of YellaWood brand pressure treated pine lumber fly into place, piece by piece, to create some very large backyard decks. For homeowners, the larger part of the campaign’s target audience, the aspirational visuals are the message. Those are some seriously impressive decks (and so easily constructed!). For the other target, contractors, it’s the text that carries the weight. The campaign’s new positioning (and its only words besides the brand’s long-running tag), holds up YellaWood as the key to “five-star back yards.” For contractors these days, star-based social ratings are practically a new business requirement. Film advertisement created by Brunner, United States for YellaWood, within the category: House, Garden.

The film, featuring employees from The Absolut Company, humorously pays homage to classic employee induction videos and highlights its sustainable, progressive approach to creating the highest quality vodka. The nudity is used as a metaphor for their transparent production process, so rest assured, employees at the distillery are normally found fully clothed. Film advertisement created by BBH, United Kingdom for Absolut, within the category: Alcoholic Drinks.

Film advertisement created by Red Urban, United States for Drake General Store, within the category: Retail Services.

Film advertisement created by Kinetic, Canada for Ford, within the category: Automotive.

Film advertisement created by Make it Simple, Finland for S-market, within the category: Food.

Film advertisement created by OH Partners, United States for Arizona Lottery, within the category: Gambling.

Film advertisement created by JWT, Ireland for Brennans, within the category: Food.

Film advertisement created by DDB, Australia for Don, within the category: Food.