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Clinical skills serve as the base of professional nursing practice, however, compassion is a key building block in quality nursing care. Let's hear what our HKU nursing students say about their clinical experience. #HKUNursing #hkuson #proudtobeanurse Digital advertisement created by Photoblog.hk, Hong Kong for University of Hong Kong, within the category: Education.

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Film advertisement created by MacLaren, Canada for YMCA, within the category: Public Interest, NGO.

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Film advertisement created by Red Urban, Canada for Volkswagen, within the category: Automotive.

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Film advertisement created by Handsome, Romania for Hartl Connect, within the category: Transport.

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Despite the fact that nowadays family compositions and the roles within are changing, many women continue to be responsible for all logistics and decision-making in the home. This is why 71% of them suffer from mental load compared to only 12% of men. This is reflected in the study carried out on P&G's Próxima a ti website. As its name suggests, mental load is an invisible burden created by the constant mental effort, assumed by those responsible for what happens in the home. The person who carries this load is generally the one who ensures that everything is working correctly within a family. This doesn't mean that tasks are not being shared between the couple, but the responsibility tends to fall to the woman to coordinate and ensure that the day to day needs are met. Confronting this situation, P&G working with Proximity Madrid has developed the #descargamental (#MentalDownload) project. It has involved carrying out a study, interviewing over 2,400 people, men and women, between the ages of 25 and 49, living as a couple, with or without children, across Spain, and covering the issue of daily responsibilities in the home. You can see the results via this link www.descargamental.es As well as the study, P&G carried out an experiment to demonstrate the problem. They asked 5 couples with different profiles to make lists of their mental tasks in the notes app on their mobile phones. The couples then swapped phones and read each other's lists aloud. The result was striking. The men's notes related to their work and focused on personal matters, while the women not only had more items on their lists, but the majority of these were closely linked to the household, showing the inequality in responsibilities between them. You can watch the full experiment here: The idea is for the #MentalDownload project to be the first step towards changing this imbalance. The aim is to contribute to the recognition of this reality and create spaces for fraternity and empathy between couples. Thus, through the website Próxima a ti, a platform for helping families in the 21st Century, P&G provides a guide for identifying the division of responsibilities in the home as well as advice from experts to make their daily tasks more manageable. In short, the website www.descargamental.es seeks to address the issue of mental load, to raise awareness in society, to promote #mentaldownload, and help families at every stage of their lives. Digital advertisement created by Proximity, Spain for P&G, within the category: Public Interest, NGO.

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Film advertisement created by Dentsu, Japan for Yamaha, within the category: Music.

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Film advertisement created by Pitch, United States for Burger King, within the category: Food.

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Food always finds its way across languages. The reunited grandfathers want to make biryani and reach a hurdle when they don't know what an ingredient's local name is, but with a little help from Google Search, they manage.

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Film advertisement created by Saatchi & Saatchi, United Kingdom for Direct Line Group, within the category: Finance.

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Film advertisement created by Host, Australia for Hotels.com, within the category: Professional Services.

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Film advertisement created by Change, France for Daikin, within the category: Electronics, Technology.

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Executive Director of Broadcast Production: Chanse Chanthalansy Film advertisement created by PP+K, United States for Bright House Networks, within the category: Electronics, Technology.

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A couple of babies wake up in their bedroom. During the day they get older and older until they reach their adult age. But when they fall asleep, they again wake up as babies… Film advertisement created by Grey, Poland for IKEA, within the category: Retail Services.

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Film advertisement created by Quiet Storm, United Kingdom for Young's Gastro, within the category: Food.

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Today, it seems a garage is all it takes to be a real genius. Think Facebook, Google, Apple and other startups. But what about the other geniuses… the kind of geniuses? Introducing: Seth & Riley's Garage. An old lemonade recipe with a pinch of alcohol. Basically, a kind of genius drink. With this new hard lemonade, Carlsberg Breweries is launching its first global venture into the ‘hard drinks’ category. Film advertisement created by Duval Guillaume, Belgium for Seth & Riley's Garage, within the category: Alcoholic Drinks.

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A woman spots love at first sight at a Las Vegas craps table and rolls the dice with one wish in mind. Film advertisement created by Virtue, United States for Park MGM, within the category: Hospitality, Tourism.

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Jesus did miracles alone. In 2013 use crossmedia. Film advertisement created by Prime Field, Lithuania for Cross Media Zen, within the category: Professional Services.

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Jeep Renegade appears on a dark plane until the car metamorphoses into a dragon, iconic figure of the plot. In addition to being communicated on TV, the video was also shared on the channel's social networks. Film advertisement created by F.biz, Brazil for Jeep, within the category: Automotive.




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