Ambient advertisement created by Havas, Brazil for SOS, within the category: Public Interest, NGO.

Ambient advertisement created by JWT, United Arab Emirates for HSBC, within the category: Finance.

The new campaign of FAD (Help for Drug Addiction Foundation), a private non-profit Spanish institution with the fundamental mission to prevent the drug consumption and other risky behaviours of adolescents, appeals to breaking the stereotypes established over young people and empower them to become more than “what it is said”. There is said that young people do not involve with anything, they do not make an effort, they do not enjoy culture, they are all skaters and they spend the weekends partying, among others. But it is just what it is said, not real truth, not the real young. #TheRealYoung wants to break with all those false stereotypes. Visit https://therealyoung.fad.es, discover all the pieces and join us! Digital advertisement created by Saatchi & Saatchi, Spain for FAD, within the category: Public Interest, NGO.

Film advertisement created by Berlin Cameron, United States for AIG, within the category: Finance.

Film advertisement created by McCann, Germany for Sony Ericsson, within the category: Electronics, Technology.

We harvested the energy from the footsteps of the 25,000+ people entering and exiting the Santiago de Chile international marathon. This energy was stored in a battery and used to project motivational messages that were displayed to the runners in the 39th kilometer of the race. The messages were synchronized with the unique chip numbers of every runner, allowing friends and family to personalize messages of encouragement. Created by iris in collaboration with Pavegen, the installation generated enough energy to display messages for six hours – allowing adidas to give every marathon runner a ‘Boost’ in their final strides. The installation is a creative vehicle inspired by the technology of adidas’ latest flagship running shoe, energy Boost™. Made of a unique material that is significantly more effective at absorbing and returning energy than traditional EVA materials, Boost™ claims to make runners more efficient. Ambient advertisement created by Iris, United States for Adidas, within the category: Fashion.

Digital advertisement created by Digitas, United Kingdom for Cunard, within the category: Transport.

Film advertisement created by Wieden + Kennedy, China for Jordan, within the category: Fashion.

Film advertisement created by H-Paris, France for Citroën, within the category: Automotive.

Digital advertisement created by NOA, Denmark for Danish Cancer Society, within the category: Health.

Film advertisement created by Rogue Planet, United States for Men In Black: International, within the category: Movies.

Digital advertisement created by JWT, Brazil for 91 Rock, within the category: Media.

Film advertisement created by Tech and Soul, Brazil for Bienal Sao Paulo, within the category: Recreation, Leisure.

Film advertisement created by Colangelo, United States for Trojan, within the category: Health.

Film advertisement created by Ogilvy, South Africa for POWA, within the category: Public Interest, NGO.

Ambient advertisement created by Wing, United States for Red Hot, within the category: Public Interest, NGO.

Guerilla campaign on international women's day, aiming at exposing the taboo around menstruations. Painting were modified to include menstruations and hang around the city. A social media campaign gave the local stunt a wider scope. Experiential advertisement created by Baston, Switzerland for Lunes, within the category: Public Interest, NGO.

Film advertisement created by BBH, Brazil for Mix Brasil, within the category: Recreation, Leisure.

Every year, around 140 people lose their lives at the UK and Irish coasts. This year in particular, owing to international travel restrictions and a greater reluctance to holiday abroad, we expect millions more people to visit the coast between May and September. The RNLI has teamed up with independent creative and production agency Five by Five to ensure these families keep safe when visiting the coast - using an animated sing-along PSA. Film advertisement created by Five by Five, United Kingdom for RNLI, within the category: Public Interest, NGO.

Film advertisement created by Ogilvy, United Arab Emirates for Expo 2020, within the category: Recreation, Leisure.