This ad is aimed at people who don't have first aid training, and shows how helpless this can make you feel. It is a highly emotional depiction of a parent's protective instincts for her child. It's confronting, but not as confronting as the thought that you could have helped to save a life. Film advertisement created by The Brand Agency, Australia for St John Ambulance, within the category: Health.

Film advertisement created by Laughlin Constable, United States for Boys & Girls Club of Chicago, within the category: Public Interest, NGO.

Experiential advertisement created by The Classic Partnership, United Arab Emirates for Medcare Hospitals & Medical Centres, within the categories: Health, Professional Services.

Ambient advertisement created by McCann, United Kingdom for Xbox, within the category: Gaming.

Christmas greeting from Delov Digital. Digital advertisement created by Delov Digital, Hungary for Delov Digital, within the category: Agency Self-Promo.

Denmark is one of the first countries in the world to stop defining being transgender as a mental illness. But the gender struggle does not end there. With Gender Free Internet Copenhagen Pride give people all over the world respect and recognition by making it possible to surf the Internet without being confronted with the discrimination of gender boxes. The future is gender free, and it starts with a Gender Free Internet. Experiential advertisement created by Uncle Grey, Denmark for Copenhagen Pride, within the category: Public Interest, NGO.

Film advertisement created by JOAN Creative, United States for SafeAuto, within the category: Finance.

Film advertisement created by Saatchi & Saatchi, Sweden for Elmsta 3000 Horror Fest, within the category: Recreation, Leisure.

Film advertisement created by McCann, Ireland for AA, within the category: Finance.

Film advertisement created by BBDO, United Kingdom for BT Mobile, within the category: Electronics, Technology.

Film advertisement created by Sra. Rushmore, Spain for International Committee of the Red Cross, within the category: Public Interest, NGO.

Film advertisement created by The Martin Agency, United States for Midas, within the category: Automotive.

Integrated advertisement created by Kinetic, China for Nike, within the category: Fashion.

Creative Director Sherrod Melvin Film advertisement created by Havas, United States for TD Ameritrade, within the category: Finance.

Film advertisement created by Grey, Singapore for Weber, within the category: House, Garden.

Film advertisement created by Forza Migliozzi, United States for Audi, within the category: Automotive.

Film advertisement created by 180LA, United States for Unicef, within the category: Public Interest, NGO.

Digital advertisement created by Biborg, France for Ubisoft, within the category: Gaming.

Film advertisement created by VCCP, United States for L'Oreal, within the category: Health.