Ambient advertisement created by BBH, Brazil for Mentos, within the category: Confectionery, Snacks.

Film advertisement created by Argonaut, United States for Nerd Wallet, within the category: Finance.

Film advertisement created by Leo Burnett, Lebanon for Chateau Ksara, within the category: Alcoholic Drinks.

Nike is using holographic 3-D advertising to promote their new “Free” running shoe. The first-of-their-kind ads, which are running in outdoor locations in Amsterdam, project a holographic image demonstrating the key feature of the shoe—its flexibility. Nike free shoes are specifically designed to let your feet move more naturally and freely than traditional athletic shoes. Over time, this helps make your feet stronger. The hologram shows the shoe bending forward and back to simulate its flexibility. The ads sit in a Holocube, which is transparent so people can see the shoe from all angles, and brightly lit to attract attention of passersby—day or night.

Ambient advertisement created by Zulu Alpha Kilo, Canada for Corona Beer, within the category: Alcoholic Drinks.

Film advertisement created by Y&R, Peru for Movistar, within the category: Electronics, Technology.

Ambient advertisement created by Perfect Fools, Sweden for Wyborowa, within the category: Alcoholic Drinks.

Audio advertisement created by Lowe, South Africa for Sweat1000, within the category: Recreation, Leisure.

Volkswagen used YouTube’s resources and technology, which are part of users’ everyday life, in a simple and straightforward way to show the difference its innovations make in people’s lives. The film shows a man walking on the streets and inviting you to see how good it would be if the future could be predicted. For that all you need to do is place the mouse on YouTube’s play bar at the point he specifies. When that is done, you can see a frame of the film that hasn’t happened yet. In it we see a strange scene that has nothing to do with the rest: a biker in free fall. A few seconds later, he carries on walking and steps to the side. Then we see the biker from the frame fall right next to him and standing up very fast. He cleans the dust of his jacket. Our man ends by saying this is how Side Assist works: a feature that avoids accidents by showing other vehicles when they are in the side mirror’s blind spot. http://www.youtube.com/watch?v=eX5z8D36dLM Digital advertisement created by BBDO, Brazil for Volkswagen, within the category: Automotive.

Created in 2008, IAD stands out for its new decompartmentalized model, becoming a real "game changer" on the French real estate market: revolutionizing the market by digitizing physical agencies in order to offer a more efficient and competitive service to end customers. Agents are their own bosses, with their own objectives and constraints, and on their own time, allowing them to be ultra-available to their customers. A profitable investment, as evidenced by the 95% satisfactory rating homesellers have with the services proposed by their IAD advisors (Source: immodvisor.com). Since IAD was created in 2008, it has helped more than 180,000 individuals and families sell their homes or find the property of their dreams. After a first campaign together last year aimed at expanding the network of advisors, IAD and its agency Rosapark are teaming up again to address property sellers, this time by focusing on timing and the importance of having an advisor who’s actively involved, essential at this stage. Whether selling your property alone, as a couple or as a family, it’s a significant and emotional moment. But things aren’t always so rosy... hence the importance of having the right advisor by your side, one that’s attentive and available. For its first TV ad, IAD and Rosapark wanted to highlight the professionalism of the network’s advisors, using a humorous and offbeat tone, specific to IAD's DNA. The campaign starts with a simple observation: living with your ex is hell. And if you have to live together while waiting for your house to sell, it’s better to have an agent who’s actually involved. Directed by Victor Saint-Macary (Ami-Ami), the film features a divorced couple who are going bonkers after months of living together. It’s only when they’ve reached the point of no return, dramatized by a very cinematographic sequence, that they get a call back from their advisor, promising to handle their dossier. There are numerous examples of couples tearing into each other in the cinematic world – think The War of the Roses, Mr. & Mrs. Smith – and this was a chance to pay homage to the genre, in an advertising context. Internauts can also take part in the campaign, by tweeting about the worst memories with exes #LePireQuandTuVisAvecTonEx (#TheWorstWhenYouLiveWithYourEx) and IAD will post short videos of IAD advisors answering the most commonly asked questions, highlighting their expertise and professionalism. Film advertisement created by Rosapark, France for IAD, within the category: Finance.

Film advertisement created by BBH, Singapore for Samsung, within the category: Electronics, Technology.

Film advertisement created by Ogilvy, Chile for Odis, within the category: Personal Accessories.

We conducted an undercover experiment by attaching off-the-shelf sports performance measuring gadgets to a Cambodian woman who works in a sports garment factory. We measured heart rate, calories burned, temperature, ... to show how hard and in which conditions she works to make our sportswear. Film advertisement created by Boondoggle, Belgium for Wereldsolidariteit, within the category: Public Interest, NGO.

Ambient advertisement created by Silent, Iceland for Appelsín, within the category: Non-Alcoholic Drinks.

Westlake wanted to grow its younger adult customer base but struggled to connect with younger adults, who have a one-stop-shopping habit of returning to the same big box stores for hardware needs. They knew they would need to update the brand’s tone and look a little to connect with this demographic, but didn’t want to lose the brand’s core—centered on expert assistance and friendly service. To reach this goal, Bozell pitched a social media campaign for the Halloween season about zombies. Digital advertisement created by Bozell, United States for Westlake Hardware, within the category: Retail Services.

Digital advertisement created by Scrum & Sons, Spain for Malibu, within the category: Alcoholic Drinks.

Film advertisement created by kwp!, Australia for Sip'n Save, within the category: Retail Services.

Direct advertisement created by Leavingstone, Georgia for Zoommer, within the category: Electronics, Technology.