Digital advertisement created by Publicis, Brazil for Publicis, within the category: Agency Self-Promo.

JanSport tapped their longtime AOR, San Francisco-based Teak, to cast the Hatchet as a companion for self-expression and discovery. The result is a creative execution that builds on the brand’s outdoor heritage and brings its bold message to a diverse young audience. Hatchet finds its protagonist dominating the city landscape, exercising his freedom to go anywhere and do anything. Film advertisement created by TEAK, United States for JanSport, within the category: Personal Accessories.

The United Nations have announced seizures of illegally sold pangolins have risen from 14,000 per year in 2014 to 142,000 in 2018, but also estimates that the number of pangolins actually killed from illegal trade is in the millions, making pangolins the most illegally trafficked mammal in the world. In July 2020, China upgraded the protection level of pangolin to national level Class I. However, the illegal trade of pangolin is still rampant. Seeing the need for public awareness and action to help the pangolins fight for their survival, dentsu mcgarrybowen China created a unique anthem and music video in hopes to gain the support from the Gen-Z audience. Instead of a traditional approach, the creative team used a new approach by manifesting the pangolins’ frustrations into an anthem and music video featuring Angry Pango, an exaggeratedly angry pangolin. The music video uses mixed visual languages to dramatise Angry Pango’s suffering and is soundtracked with melodic heavy metal and enraged lyrics – describing how humans hunt and tear them apart, to being accused of COVID-19, and even advising humans to live better lifestyles! Through this fantastical and raw music video, people are able to understand the severity of the situation for the pangolins and be motivated to take action by donating or simply sharing the music video. Content advertisement created by Dentsu, China for China Biodiversity Conservation and Green Development Foundation, within the category: Public Interest, NGO.

Digital advertisement created by DM9Sul, Brazil for O Pão dos Pobres Foundation, within the category: Public Interest, NGO.

Managing Partner Damian Stevens Film advertisement created by Heat, United States for EA Games, within the category: Gaming.

Film advertisement created by Innocean, South Korea for Ministry of Environment South Korea, within the category: Public Interest, NGO.

Film advertisement created by DDB, New Zealand for SKY, within the category: Media.

Film advertisement created by 72andSunny, United States for Samsung, within the category: Electronics, Technology.

Digital advertisement created by BBH, United Kingdom for Weetabix, within the category: Food.

Culturally, in-laws in Nigeria usually have a silent but obvious competition going on. This film demonstrates that competition between two mothers-in-law, and how the abundance of data makes everyone happy. Film advertisement created by Noah's Ark Creative, Nigeria for Airtel, within the category: Electronics, Technology.

Film advertisement created by The Richards Group, United States for The Tire Rack, within the category: Automotive.

Integrated advertisement created by TBWA, Canada for Unicef, within the category: Public Interest, NGO.

Digital advertisement created by Traffik Filmworks, United States for Microsoft, within the category: Electronics, Technology.

Ambient advertisement created by TBWA, Paraguay for Food Bank Foundation, within the category: Public Interest, NGO.

Digital advertisement created by Grey, Spain for Durmet, within the category: House, Garden.

Visual Effects: Crush Inc. Film advertisement created by BBDO, Canada for Canadian Paralympics Committee, within the category: Recreation, Leisure.

Ever wonder what your cat does when you're not home? Digital advertisement created by Team Detroit, United States for Etch-A-Sketch, within the category: Gaming.

No matter how the world tries to show the impact of violence against women using manipulated images through ads, in this campaign we want to reflect that this is not enough since the reality of it still more brutal. Digital advertisement created by Bold, Saudi Arabia for Alwaleed Philanthropies, within the category: Public Interest, NGO.

Film advertisement created by Dentsu, Japan for Marukome, within the category: Food.