GARDENA, the top-of-mind brand for traditional gardeners, wanted to show urban people, that getting in contact with nature and therefore gardening is essential for wellbeing. Idea: To feel that we are part of nature, makes us human. Nevertheless we are living in an increasingly artificial world. But: Nature is irreplaceable. Solution: We made plants out of real plastic tools, people use every day, and arranged them like normal pot plants in an outdoor installation. So people experience for themselves that there is no substitute for nature. Outdoor advertisement created by Heimat, Austria for Gardena, within the category: House, Garden.

Film advertisement created by Eleven, United States for AAA, within the category: Finance.

Film advertisement created by 180 Amsterdam, Netherlands for Replay, within the category: Fashion.

Film advertisement created by DDB, France for McDonald's, within the category: Food.

Heineken Communication Manager Global Commerce: Dario Gargiulo Marketing & Communications Manager Venticento: Gabriella Lazzaro Ambient advertisement created by Publicis, Italy for Heineken, within the category: Alcoholic Drinks.

Film advertisement created by Sra.Rushmore, Spain for International Committee of the Red Cross, within the category: Public Interest, NGO.

Film advertisement created by Red Keds, Russia for Central Bank of Russia, within the category: Finance.

Digital advertisement created by FCB, Switzerland for Zurich, within the category: Finance.

Digital advertisement created by Rabbit Rabbit & Partners, United States for Mythic Bridge, within the category: Public Interest, NGO.

The One Club for Creativity has opened the call for entries for the prestigious 2018 One Show awards, and today kicks off the humorous “Be Famous Famous” campaign developed by J. Walter Thompson New York. The One Show entries can be submitted at http://www.oneshow.org, with third-quarter deadline November 30, 2017 and final deadline January 31, 2018. Juries will be announced shortly. The integrated “Be Famous Famous” campaign from JWT, which includes print, video and interactive, makes a comical statement about how winning a coveted One Show Pencil is the only way to be not just industry famous, but “famous famous”. Film advertisement created by JWT, United States for One Show, within the category: Professional Services.

Film advertisement created by Ogilvy, China for HTC, within the category: Electronics, Technology.

Digital advertisement created by TDA_Boulder, United States for Merrick Pet Care, within the category: Pets.

Film advertisement created by Coming Soon, Portugal for SOS Voz Amiga, within the category: Public Interest, NGO.

Film advertisement created by Leo Burnett, Brazil for ABTO, within the category: Public Interest, NGO.

Ambient advertisement created by DDB, Singapore for DBS Bank, within the category: Finance.

Digital advertisement created by Publicis, Brazil for Heineken, within the category: Alcoholic Drinks.

Tommy McAnairey, the award-winning, ballad-singing canary, is attempting to spread the word for CO Awareness Week by releasing a single about the poisonous gas and attempting to get it to no.1 in the Irish charts.
 Digital advertisement created by Rothco, Ireland for Gas Networks Ireland, within the category: Professional Services.

Film advertisement created by DDB, Canada for Strategic Milk Alliance, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Gyro, France for Oxford, within the category: Electronics, Technology.

Film advertisement created by Crispin Porter + Bogusky, United States for The Climate Reality Project, within the category: Public Interest, NGO.