Film advertisement created by McCann, Ireland for Hunky Dorys, within the category: Food.

Film advertisement created by BMF, Australia for TEDx, within the category: Education.

The Finns are not exactly famous for showing their feelings. No matter what the situation, the world has accustomed to see them calm, cool and collected. The brand new ad of Fazer Blue, Finland's most loved chocolate, seems to prove THAT all wrong! Far from the usual ad imagery, 'Unforgettable' is a short story full of emotion. In its 85 seconds, it manages to evoke feelings that are not often found in ads, and as result its getting tears out of even the most reserved of Finns. So grab a tissue. Film advertisement created by SEK, Finland for Karl Fazer, within the category: Confectionery, Snacks.

Film advertisement created by 3Sba, Russia for Credit Bank of Moscow, within the category: Finance.

In the 1980s, A&W tried to compete with the immensely popular McDonald’s Quarter Pounder by offering a bigger, juicier 1/3 pound burger at the same price. Unfortunately, Americans aren’t so great at math. Confused consumers wrongly assumed that 1/4 was bigger than 1/3 (You know, because 4 is bigger than 3) and the whole experiment went down in history as a huge marketing fail. Leaders of the beloved QSR chain—founded in 1919 and the oldest in America—have spent every waking moment since this embarrassing fiasco crunching the numbers, employing a team of top mathematicians and the creative services of ad agency Cornett in an attempt to bounce back with a burger so big and a message so clear that no one in their right mind would think it’s smaller than a puny Quarter Pounder. And they’ve done it! A&W is launching the 3/9 Pound Burger with a dramatic reenactment of the “Eureka!” moment that led to this possibly Nobel Prize-winning revelation about burger math. Cornett’s video features A&W mascot/math prodigy Rooty the Great Root Bear solving the unsolvable equation. In addition (math pun), a number of creative assets like window clings, table tents, branded memes and GIFs were created for the promotion. Integrated advertisement created by Team Cornett, United States for A&W, within the category: Food.

Film advertisement created by Publicis, France for Renault, within the category: Automotive.

Digital advertisement created by 360i, United States for Oreo, within the category: Confectionery, Snacks.

At CarsGuide, our reviews can go on for weeks and weeks. So we get to test cars for whatever life can throw at them. CarsGuide, we go beyond the test drive. Featuring Vitas Varnas as the Car Salesman and Richard Berry as the test driver. Film advertisement created by Pencil & Pixel, Australia for CarsGuide, within the category: Automotive.

Ambient advertisement created by Ogilvy, Argentina for AMIA, within the category: Public Interest, NGO.

Digital advertisement created by McCann, United States for Gears of War, within the category: Gaming.

Digital advertisement created by JWT, Brazil for ONG Florescer, within the category: Public Interest, NGO.

Film advertisement created by Havas, United Kingdom for Optrex, within the category: Pharmaceutical.

Film advertisement created by Argonaut, United States for Credit Karma, within the category: Finance.

Film advertisement created by Cossette, Canada for Children of the Street Society, within the category: Public Interest, NGO.

To celebrate the 65th festival, McCann and MIFF called on film fans through social media to share memories of films that stayed with them from the many years of MIFF. Based on MIFF member Keith Gove’s memory of the Takashi Miike thriller Audition, the chosen scene was directed, styled, and edited to recreate the memory that lives on in Gove’s mind since he watched the film at MIFF, once, back in 2000. Digital advertisement created by McCann, Australia for Melbourne International Film Festival, within the category: Recreation, Leisure.

Direct advertisement created by Dentsu, India for Chakra Tea, within the category: Non-Alcoholic Drinks.

Film advertisement created by nudeJEH, Thailand for Bar-B-Q Plaza, within the category: Food.