To celebrate the 65th festival, McCann and MIFF called on film fans through social media to share memories of films that stayed with them from the many years of MIFF. Based on MIFF member Keith Gove’s memory of the Takashi Miike thriller Audition, the chosen scene was directed, styled, and edited to recreate the memory that lives on in Gove’s mind since he watched the film at MIFF, once, back in 2000. Digital advertisement created by McCann, Australia for Melbourne International Film Festival, within the category: Recreation, Leisure.

Direct advertisement created by Dentsu, India for Chakra Tea, within the category: Non-Alcoholic Drinks.

Film advertisement created by nudeJEH, Thailand for Bar-B-Q Plaza, within the category: Food.

Film advertisement created by Wunderman Thompson, Portugal for Vodafone, within the category: Electronics, Technology.

M6 Mobile is one of the mobile leaders for teenagers in France. In 2012, they launched a campaign depicting the younger generation being able to change their world into a better, funnier and more entertaining place, thanks to their mobile carrier. Idea: Wouldn't it be cool if we just make their world better for real ? With Instagram, users take a photo of everything they find boring, ugly, sad, uncool, and propose how you would change it, improve it or enhance it. Then, they share it with the world using the hashtag #wouldn't it rock if. If the post becomes popular, we make it happen! In the following 2 months, we made the dreams of M6 Mobile fans come true, bringing to life the contributions that got the most likes. We wrote, produced, and broadcast 1 episode per week, keeping the campaign totally real-time and intimately connected to our fans. A giant graffiti painted on a wall, a cool skateboard video on the snow, a comedy, a sports program, a zombie movie and we even sent someone to the moon. Sometimes it was for real, and sometimes it was fiction but each time, the fan was the hero of the content. From a traditional campaign message, we came up with a real-time production of cool contents, intimately linked to the real everyday concerns of our fans. Digital advertisement created by Blast Radius, France for M6 mobile, within the category: Electronics, Technology.

Due to Covid, the charity sector has been struggling for the past year. To celebrate the brand's fundraising initiative, Woodie's Heroes, and inspire generosity, Rothco and Woodie's created a heart-warming ad to encourage donations. The initiative has been running for the past six years, raising money to support four different charities. For 2021 these charities are Barnardos, Down Syndrome Ireland, Autism Assistance Dogs Ireland and Childline. Rothco came up with an idea that unites them all (all four charities offer different services) - an owl nightlight. The watchful owl symbolises the charities which are always there looking our for children and their families across Ireland. Film advertisement created by Rothco, Ireland for Woodie's, within the category: Retail Services.

Digital advertisement created by Peterson Milla Hooks, United States for GAP, within the category: Fashion.

Direct advertisement created by Y&R, Slovakia for Hyundai, within the category: Automotive.

Film advertisement created by BBDO, United States for National Geographic, within the category: Media.

Experiential advertisement created by Marcel, Brazil for Instituto Homem Pantaneiro, within the category: Public Interest, NGO.

Google Don't Come Here is a side project made in Brazil to preserve street art on street view. Context: In Sao Paulo, Brazil, a warrant has been issued to remove all street art on the city. It was news all over the country and people got crazy about it. So, in an attempt to preserve street art, we are asking to Google to don't refresh Google Street view on some roads, and help street art lives forever on the internet.

Digital advertisement created by Lowe, Spain for Brother Ad School, within the category: Education.

Film advertisement created by TBWA, France for McDonald's, within the category: Food.

Film advertisement created by Publicis, France for Action Froid, within the category: Public Interest, NGO.

Film advertisement created by Copacino + Fujikado, United States for Columbia Crest, within the category: Alcoholic Drinks.

Pendant la période du confinement, CLM lance L'oeil https://medium.com/@loeildeCLMbbdo
Un regard qui vise à vous transmettre des instantanés pour considérer l’actualité sous un nouveau prisme.
Un regard sur les gens : parce qu’on a tous une façon différente de vivre cette période mettons-nous à la place des gens de leurs problématiques et de leurs nouvelles aspirations​
Un regard sur les industries : parce que chaque métier est différent, comment chacun réagit face à la crise sanitaire ?​
L’oeil de : parce que l’on a tous un avis personnel sur cette crise, 5 questions posées à une personne, du métier ou pas, pour nous éclairer.

Film advertisement created by Casanova Pendrill, United States for California Lottery, within the category: Gaming.

SAS’ new campaign “The arrivals” is filmed from behind spyglass in special build towers. The towers stood in airport arrivals for four whole days, and the result is a very touching film about how travel changes us. Film advertisement created by & Co., Denmark for SAS, within the category: Transport.

Photographer: Piotr Dybowski Ambient advertisement created by Rothco, Ireland for Heineken, within the category: Alcoholic Drinks.