Film advertisement created by Design Army, United States for Georgetown Optician, within the categories: Health, Personal Accessories.

Canada Dry Club Soda has no calories, no sugar, and no artificial flavours or colours. In other words, when it comes to soda, it's a smart choice! This series of digital spots showed Canadians that even though we all have not-so-smart moments in our life, choosing Canada Dry Club Soda ensures that we can always be Soda Smart. Digital advertisement created by Cundari, Canada for Canada Dry, within the category: Non-Alcoholic Drinks.

Film advertisement created by Recipe, United Kingdom for Kingsmill 50/50, within the category: Food.

How do you separate a diaper brand from their big name competitors? You create the environmental change in diaper disposal that would make Greta Thunberg proud of your little turd bird. Integrated advertisement created by Miami Ad School, Germany for Rossmann, within the categories: Public Interest, NGO, Retail Services.

Every year we run the best digital marketing conference in Russia. Every year we surprise not only with the speakers, but with a promo campaign part of which is a website. This year we've made the first in the country VR website, to amaze, impress and sell the tickets. Digital Marketing Conference is a trendy conference, which demanded a trendy website. Single-screen website is a trend, because longreads are bulky, an old paradigm. There is so much information that it is impossible to spend a lot of time on the website: scrolling is boring! So we've made the first VR-website, which you can examine in all its glory if you have VR-glasses or a cardboard. The main page is both menu and navigation of the whole website.

Guinness Smooth is a distinctive, flavourful beer with the perfect balance of sweet and bitter to achieve smoothness and refreshment that everyone can enjoy.

With the campaign Voi launches a digital traffic school, led by their new safety guru Voila, to make the streets safer for all. Integrated advertisement created by Strays, Sweden for VOI Scooters, within the category: Transport.

You don’t need to see a shrink for a self reflection exercise. Just don’t do it when you are hungry. Because you are not you when you are hungry. Film advertisement created by BBDO, United Arab Emirates for Snickers, within the category: Confectionery, Snacks.

Film advertisement created by Acne, Sweden for Anyfin, within the category: Finance.

Film advertisement created by Publicis, United States for Café Bustelo, within the category: Non-Alcoholic Drinks.

Before the Internet, there was a much better source for getting different perspectives on everyday problems. It’s pronounced “buuk.” Outdoor advertisement created by The Creative Circus, United States for US Public Libraries, within the category: Education.

Minorities make up a significant portion of the outdoor industry, yet they are barely visible looking in. Filson is changing the way we think about what it means to be outdoorsy. The Outsiders is not an ad campaign. It’s a movement to create space and growth for people of color in the outdoor community.

If there’s one thing we can agree on, it’s that robocalls are the bane of our collective existence. AT&T is leading the fight for a world where robots can’t reach you. Integrated advertisement created by The Creative Circus, United States for AT&T, within the category: Electronics, Technology.

Creative Essence is a unique blend of curiosity, passion and sweat mixed with Nordic ingredients and design. It’s a true celebration of diversity, ambition and the culture of Mirum Helsinki as each employee has been involved in the project by donating a drop of their sweat in the hopes of “seducing” brand new colleagues. To learn more about Creative Essence please visit creativeessence.mirum.fi

CHALLENGE: Buscofem is a leading brand of menstrual cramps drug in Brazil. Despite their leadership on the market, we were challenged with further increasing brand awareness and sales numbers, while also turning Buscofem into an important player in the digital environment, converting new users and engaging customers to increase loyalty. /SOLUTION So, we’ve created a movement called #mypainmatters to bring women’s pain to light, with especial focus on menstrual cramps. Using data collected through social listening and a national survey of Brazilian women (in partnership with the Sophia Mind institute), we discovered that most women suffer through menstrual cramps. Most importantly, they’ve had to miss out on activities, school or work because of their menstrual symptoms and have had their pain dismissed by others. We gave these women a voice by writing a song using the data collected in the survey, as well as creating an interactive website with key research findings, bringing light to a real social problem, at work and in their personal lives. We’ve launched the music video for the My Pain Matters song on International Women’s Day along with other materials, and used the support of bloggers and influencers to help spread the word. /RESULTS Buscofem has now the biggest fanpage in the healthcare segment according to SocialBakers® and, despite a challenging landscape, sales have increased 19% during the campaign resulting in 68% of market share in the menstrual pain category. The campaign reached over 75% of 18 to 34 year old women, 40% through paid media and the other 35% through word of mouth. Digital advertisement created by IPG, Brazil for Buscofem, within the category: Pharmaceutical.

50 years after Woodstock, the celebrated rock n’ roll photographer Henry Diltz sits in front of the camera to reminisce about how he captured one of the most influential music festivals in history, in an early release of the third part of his upcoming docu-series produced by Los Angeles-based production company Keeper. Henry Diltz | Vol.3: Woodstock, directed by Scott Hanson, takes viewers back to the summer of ‘69 with never-before-seen images of the festival and an exclusive sit-down interview with Diltz as he recounts the origin of his career as the official Woodstock photographer and the stories behind the photos that graced legendary album covers and captured a golden era of rock n’ roll.

BMO, proud sponsor of the MLS Montreal Impact, wanted to give back to the soccer community. We exchanged the fans’ old jerseys for the team’s new ones, then gave a second life to the collected jerseys, where it counted. Film advertisement created by FCB, Canada for BMO, within the categories: Finance, Sports.

The music video captures ‘the spirit of Harlem’ and works perfectly as a promo for the bike by packing an authentic, cultural punch. To keep the feel very real, the casting took place on the street, via Instagram, and by tapping into the Ferg crew, which encompasses visual artists, stylists, dancers, musicians and more. Film advertisement created by Herc, United States for Redline, within the categories: Automotive, Recreation, Leisure, Sports.

G2A is a marketplace for gamers where you can buy games and gaming gear, way cheaper than at any other places. In our story we show how terrible things happen when gamers overpay. Film advertisement created by Serviceplan, Poland for G2A, within the category: Gaming.