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Arrivals + Departures developed a video following the lives of mannequins chosen for a 40x73 foot billboard in Dundas Square. Focusing on the fun that goes hand-in-hand with the brand, the extra layer gives even more opportunity to experience the fun at Fallsview Casino Resort. Film advertisement created by Arrivals + Departures, Canada for Fallsview Casino Resort, within the category: Recreation, Leisure.
URL: http://babylon.com.tr/en/
Hermès celebrates the Tie Break. Not a sweat, blood and tears moment but a handy app to help you take a break from the harsh realities of office, airport or public transport. Or even a diversion during a seminar or a dull date. Available on Apple or Android. Pull on the tie and the let the game begin. The application features seven "breaks:" Animated GIFs, Video Arcade Games, Funny Phrases, True / False Stories, Comics, Young Actor Videos, and The Gifhangers. Additionally, it houses several modules that allow users to discover the newest collections and patterns, learn "how to knot" your tie and the savoir-faire of the men's silk universe. Users can then post the results of their personal experiences on Instagram, Pinterest, Twitter and Facebook. Additionally, for the SS15 collection, a corresponding tie has been created called Tie Break. This particular tie has a QR bar code on the back that can be scanned with an Apple and Android smartphone device. Once scanned, it will then take the user straight to the Tie Break app.
Keyless Era Social Content Digital advertisement created by Young & Laramore, United States for Schlage, within the category: Electronics, Technology.
Film advertisement created by Y&R, Argentina for Fundación Vida Silvestre, within the category: Public Interest, NGO.
Liva, a fashion fabric brand, decided to launch LIVAECO - A highly sustainable fabric variant and partnered with W (Women’s Apparel Brand). We picked most ignored aspect of packaging when briefed on packaging innovation. Brand Tags are typically thrown away after the purchase. Introducing 'LIVAECO PLANTABLE TAG’ - Designed to sprout into flowers, vegetables and trees when planted. We decided the place for the tags is not in the trash bin but in the pot! These tags were made with 100% organic seeds, sourced from farmer network Livaeco tags extended its support to a circular economy - hundreds of rural women, 800 organic farmers who help create sustainable products out of consumer waste. While these brand tags were launched exclusively for SS 19 and AW 19 the W collections, the demand for it has transcended seasons. Design advertisement created by Tonic, India for Liva Eco, within the category: Fashion.
Film advertisement created by JWT, United Kingdom for Mr Kipling, within the category: Food.
Film advertisement created by Ogilvy, Japan for ADOT, within the category: Public Interest, NGO.
Integrated advertisement created by Cutwater, United States for Unison, within the category: Finance.
Film advertisement created by Wieden + Kennedy, Netherlands for S7 Airlines, within the category: Transport.
Film advertisement created by Giants & Gentlemen, Canada for Days Inn, within the category: Transport.
Film advertisement created by Jung von Matt, Germany for Nikon, within the category: Electronics, Technology.
Content advertisement created by RPA, United States for Pediatric Brain Tumor Foundation, within the category: Public Interest, NGO.
Film advertisement created by Y&R, France for Surfrider Foundation, within the category: Public Interest, NGO.
Developed 3 web videos to raise awareness of the dangers of using pirated software for S.E. Asia. Mythology and supernatural themes are deeply rooted in Asian cultures. Attracting the attention of such creatures are not only taboo but seen as extremely sinister. We leverage on their fears to drive home the message of Piracy costs more than you think. Film advertisement created by Wunderman, Singapore for Microsoft, within the category: Electronics, Technology.
An interactive audio drama on Facebook Messenger and WhatsApp for financial services brand Sanlam. The campaign, Lives of Grace, invites the audience to help make the major life decisions of a woman called Grace. Each episode (delivered as a 1-2 minute voice message) asks for advice on a key decision that will affect her life. And the following episode jumps forward ten years to show the long-term financial consequences of her choice. We recorded over an hour of content to allow for multiple branching storylines leading to 16 different endings. Digital advertisement created by King James, South Africa for Sanlam, within the category: Finance.
Burger King is known for its Halloween campaigns, and this year the brand is back inviting people to face the “scariest” hour of the day (3am) for a free meal. According to paranormal experts, that’s the time of day when spirits, ghosts, and unexplained apparitions are most likely to appear. Every day during Halloween week, at 3am and for one hour only, a different free meal will appear on the Burger King app. People just need to download it and wait for the 3AM APPARITIONS to happen. Film advertisement created by David, Spain for Burger King, within the category: Food.
the Christmas countdown has begun and shoppers are getting into the present-hunting rush. But what they don’t always take into account is overconsumption and its increasingly drastic effects on our environment. Plastics, deforestation, transport, this time of year has a detrimental impact on our planet. To call attention to the suffering marine animals face due to overconsumption, Sea Shepherd and agency Braaxe decided to remake the classic game ‘Operation’. Introducing ‘Operation Ocean’, where players must save a dolphin threatened by ocean waste. In less than a month, children around the world will wake up on Christmas day to a host of presents under the tree – an estimated 60 million toys in France alone. That means lots of packaging and gift wrap, not all of which is easily recyclable. It’s also a time of feasting, when consumption of meat and fish, particularly salmon rises. Unfortunately, salmon farming has crushing consequences on the environment – for every kilogram of farmed salmon, 7 kilograms of wild fish lose their life. Sea Shepherd France, the independent NGO that relentlessly tracks down those responsible for the most harmful effects on our oceans, is hoping to raise awareness through ‘Operation Ocean’. Everyone knows the rules of the traditional version: meticulously remove different body parts from Cavity Sam without touching him directly. ‘Operation Ocean’ gives players the chance to save a dolphin, by removing a fish hook, net, toothbrush, chemical bottle or cigarette butt. Integrated advertisement created by Braaxe, France for Sea Shepherd, within the category: Public Interest, NGO.
Film advertisement created by Johannes Leonardo, United States for Mary Katrantzou, within the category: Fashion.