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Photographer: David Stewart Film advertisement created by BBDO, United Kingdom for GameStore, within the category: Gaming.
Mira service dog owners are often denied access to public places because of their dogs. However, a Mira dog is an essential tool for their autonomy, just like a walker, a prosthesis or a cane. Integrated advertisement created by Publicis, Canada for Mira, within the category: Public Interest, NGO.
Film advertisement created by DDB, Italy for Seven, within the category: Personal Accessories.
To help people see their banking differently, Vancity created a positive message about change using over 65,000 decommissioned pennies. Outdoor advertisement created by Wasserman, Canada for Vancity Credit Union, within the category: Finance.
#SeeBeautyNotGender - This mobile first campaign with social thinking at its core was co-created with celebrities, influencers, creators and activists from the Trans community. Short feed videos, images, streaming video and interactive IG stories, all made with, starring and directed by Transwomen challenged society to stop the unconscious bias. To stop focusing on their gender so much that it blinds them to all their other beautiful human qualities. What Thai Transwomen wanted the most to change, came through and resonated with authenticity. Along with seeding and amplification from the celebrity handles, a second wave of LGBTQI influencers and Thai cultural ambassadors mainstreamed the conversation. Digital advertisement created by Grey, Thailand for Pantene, within the category: Beauty.
Film advertisement created by Uncommon, United States for Method, within the category: House, Garden.
Digital advertisement created by Notable, Uruguay for Puma, within the category: Fashion.
2019 Clio Juror: Peter Ignazi McDonald's is adapting its Golden Arches logo into directional signage for its restaurants, in a campaign out of Canadian creative agency Cossette. The inspiration for the "Follow the Arches" campaign came from noticing that all over Canada, there were different road signs for McDonald's restaurants, but the branding was inconsistent. Cossette created a billboard style based on the actual logo, directing drivers to follow the curves of the "M" in the arches in whichever direction they need to go. Outdoor advertisement created by Cossette, Canada for McDonald's, within the category: Food.
Film advertisement created by Sleek Machine, United States for Seek Thermal, within the category: Electronics, Technology.
Audio advertisement created by BMF, Australia for ALDI, within the category: Retail Services.
Film advertisement created by Ogilvy, South Africa for Wellington's, within the category: Food.
Film advertisement created by Ogilvy, France for Perrier, within the category: Non-Alcoholic Drinks.
With the Christmas holidays approaching, Carrefour has decided to put solidarity at the heart of its new campaign. Integrated advertisement created by Publicis Conseil, France for Carrefour, within the category: Public Interest, NGO.
Content advertisement created by M&C Saatchi, United Kingdom for Dreams, within the category: House, Garden.
Digital advertisement created by Jung von Matt, Germany for Laut Gegen Nazis, within the category: Public Interest, NGO.
Film advertisement created by K2, French Polynesia for RentHub.pl, within the category: Professional Services.
Film advertisement created by Altmann + Pacreau, France for Smartbox, within the category: Retail Services.
Digital advertisement created by Dentsu, Japan for Mesocare-Plus, within the category: Health.
Experiential advertisement created by Z+, Brazil for AACD, within the category: Public Interest, NGO.
Film advertisement created by BETC, France for Decathlon, within the category: Retail Services.