In the activation stage of this campaign, communities were asked, via email and paid Facebook video and banners, who is your greatest “joy giver”? Over 1100 different people were nominated by their friends and co-workers for the chance to have Nothing Bundt Cakes host them an elaborate surprise party. Two were chosen and their parties filmed. In the campaign’s branding stage, the resulting 2:00 videos were distributed, via paid Facebook, to a target audience of women 25 – 55, especially “thoughtful gift-givers.” The unstated campaign message is “cakes are communal joy.” Experiential advertisement created by 3Headed Monster, United States for Nothing Bundt Cakes, within the category: Confectionery, Snacks.

MeUndies, Disney, and Giant Propeller team up for their glow-in-the-dark Star Wars underwear collaboration. Giant Propeller created two spots, one (The Force), featuring an aspiring female Jedi learning to use The Force, and another (The Dark Side) depicting a young man who decides to embrace his Dark Side. Film advertisement created by Giant Propeller, United States for MeUndies, within the category: Fashion.

Film advertisement created by Åkestam Holst, Sweden for Arla, within the category: Non-Alcoholic Drinks.

Film advertisement created by JWT, Australia for Johnson & Johnson, within the category: Health.

Film advertisement created by Mekanism, United States for Papa Murphy’s, within the category: Food.

Film advertisement created by Arnold, United States for National Association of Realtors, within the category: Professional Services.

Film advertisement created by Arnold, United States for National Association of Realtors, within the category: Professional Services.

Luxury Italian car manufacturer, Maserati, has partnered with Toronto-based agency LP/AD for its latest local campaign ‘The Grand Tourists’. The digital content series being broadcast on IGTV comes as the car-maker widens communications to focus more on dealer-focused activities. Centred on ‘An Italian story. A global icon.’, the campaign shows the long-distance and unique possibilities of experiencing new places with Maserati. ‘The Grand Tourists’ sees travel bloggers take the Levante S on a ‘global’ road trip to Ontario’s namesake destinations of some of the world’s most famous and iconic cities. The tongue-in-cheek vision plays on the Canadian province being home to over 20 locations all named after famous cities from across the world. Promoting the driving dynamics of a gran turismo sport car embedded into Maserati’s new SUV, social influencers take the car on a grand tour of the world across Ontario. Creatively devised by LP/AD, the campaign comprises of a series of social assets rolled out across IGTV. The series showcases Maserati’s legendary sensorial driving experience with its new SUV model, designed for a unique on-road drivability with competitive off-road capabilities and leading comfort. The campaign comes as the luxury car brand continues its history of innovations in lifestyle marketing by targeting a younger, digital-forward demographic. Specializing in brand development, LP/AD harnessed Maserati’s global icon status whilst nurturing a local Canadian presence to capture the imagination of an urban audience utilizing digital avenues. The campaign runs on the following Instagram channels from August 13, 2018: Maserati Alberta Maserati Toronto Maserati Ontario Mark Motors Group Ferrari Maserati Vancouver Maserati Victoria Maserati Winnipeg. Film advertisement created by LP/AD, Canada for Maserati, within the category: Automotive.

Film advertisement created by Civilization, China for Mengniu, within the category: Non-Alcoholic Drinks.

Film advertisement created by Quiet Storm, United Kingdom for Haribo, within the category: Confectionery, Snacks.

Film advertisement created by WCRS, United Kingdom for Green Flag, within the category: Finance.

Ambient advertisement created by Copacino + Fujikado, United States for Goodwill, within the category: Public Interest, NGO.

Film advertisement created by The Richards Group, United States for GameStop, within the category: Retail Services.

Digital advertisement created by PB&, United States for Budweiser, within the category: Alcoholic Drinks.

Seasons can be seen as different kind of Personalities. We see a group of Beautiful and Strong Characters having their annual gathering around Round Table. Among the Fairy tale characters we see a greyish Finnish November with a minor problem. Film advertisement created by Mirum, Finland for Finnair, within the category: Transport.

Film advertisement created by The Full Service, United Kingdom for Roy Rogers, within the category: Fashion.

Traveltodo travel agencies brand is launching two TV commercials for its new equity campaign entitled (Holidays made to measure). Not planning some holidays might provoke a series of serious headaches. Why not consider planning holidays? Especially that Traveltodo takes care of everything. Film advertisement created by Ogilvy, Tunisia for Traveltodo, within the category: Professional Services.

Film advertisement created by McGarrah Jessee, United States for Costa Sunglasses, within the category: Public Interest, NGO.