Due to Covid, the charity sector has been struggling for the past year. To celebrate the brand's fundraising initiative, Woodie's Heroes, and inspire generosity, Rothco and Woodie's created a heart-warming ad to encourage donations. The initiative has been running for the past six years, raising money to support four different charities. For 2021 these charities are Barnardos, Down Syndrome Ireland, Autism Assistance Dogs Ireland and Childline. Rothco came up with an idea that unites them all (all four charities offer different services) - an owl nightlight. The watchful owl symbolises the charities which are always there looking our for children and their families across Ireland. Film advertisement created by Rothco, Ireland for Woodie's, within the category: Retail Services.

Digital advertisement created by Peterson Milla Hooks, United States for GAP, within the category: Fashion.

Direct advertisement created by Y&R, Slovakia for Hyundai, within the category: Automotive.

Film advertisement created by BBDO, United States for National Geographic, within the category: Media.

Experiential advertisement created by Marcel, Brazil for Instituto Homem Pantaneiro, within the category: Public Interest, NGO.

Google Don't Come Here is a side project made in Brazil to preserve street art on street view. Context: In Sao Paulo, Brazil, a warrant has been issued to remove all street art on the city. It was news all over the country and people got crazy about it. So, in an attempt to preserve street art, we are asking to Google to don't refresh Google Street view on some roads, and help street art lives forever on the internet.

Digital advertisement created by Lowe, Spain for Brother Ad School, within the category: Education.

Film advertisement created by TBWA, France for McDonald's, within the category: Food.

Film advertisement created by Publicis, France for Action Froid, within the category: Public Interest, NGO.

Film advertisement created by Copacino + Fujikado, United States for Columbia Crest, within the category: Alcoholic Drinks.

Pendant la période du confinement, CLM lance L'oeil https://medium.com/@loeildeCLMbbdo
Un regard qui vise à vous transmettre des instantanés pour considérer l’actualité sous un nouveau prisme.
Un regard sur les gens : parce qu’on a tous une façon différente de vivre cette période mettons-nous à la place des gens de leurs problématiques et de leurs nouvelles aspirations​
Un regard sur les industries : parce que chaque métier est différent, comment chacun réagit face à la crise sanitaire ?​
L’oeil de : parce que l’on a tous un avis personnel sur cette crise, 5 questions posées à une personne, du métier ou pas, pour nous éclairer.

Film advertisement created by Casanova Pendrill, United States for California Lottery, within the category: Gaming.

SAS’ new campaign “The arrivals” is filmed from behind spyglass in special build towers. The towers stood in airport arrivals for four whole days, and the result is a very touching film about how travel changes us. Film advertisement created by & Co., Denmark for SAS, within the category: Transport.

Photographer: Piotr Dybowski Ambient advertisement created by Rothco, Ireland for Heineken, within the category: Alcoholic Drinks.

Film advertisement created by vorauerfriends, Austria for Red Bull, within the category: Non-Alcoholic Drinks.

DC Shoes isn't your typical shoe company, oriented as it is to meet the needs of the speed-loving, concrete-chewing, adrenaline-loving skate and snowboard set. Editor Hal Honigsberg paid special attention to honoring that particular combination of grit and breathless cool in Ken Block's Gymkhana THREE: Part 1; The Music Video Infomercial, a hip-hop video infomercial starring the rhymes of The Cool Kids and directed by Razor Factory's Bryan Barber. Celebrated rally car driver and DC Co-Founder Ken Block is no stranger to gymkhana, the amped-up motorsport that requires drivers to navigate fierce obstacles while putting on a skillful performance. For Block, gymkhana was initially intended as an inexpensive way to practice between rally races, but it soon presented itself as an opportunity to improvise, and Block developed his own intensified brand of the sport through trial and error. Gymkhana THREE is the much-anticipated follow-up to previous viral successes, which were viewed over 70 million times and stemmed from Block's personal footage. The video scrolls flawlessly through an environment replete with still shots of iconic DC shoe imagery; smoke-filled, neon-tinted rappers spitting their game; and a tricked-out Ford racer spiraling across the screen, leaving a dust- and smoke-filled halo in its wake. Honigsberg seamlessly blends the stark black stage-set backgrounds of one scene with the monolithic industrial buildings sprawling behind the next, interspersing shots from various angles and distances to create a vibrant story that matches both DC's unflinching image and the steady, determined lyrics and beat of the song.

Discreetly communicating to local and Arab women on a subject that is taboo in their culture through the use of a unique yet cost effective method in a very unexpected venue. Direct advertisement created by The Classic Partnership, United Arab Emirates for Medcare Women & Children Hospital, within the category: Health.

Film advertisement created by PPK, United States for Florida Lottery, within the category: Gambling.

Digital advertisement created by Mazarine, France for Perrier, within the category: Non-Alcoholic Drinks.