Film advertisement created by Fisheye, India for Fastrack, within the category: Fashion.

Film advertisement created by BBDO, Australia for X Lotto, within the category: Gaming.

The Slovenian car accident victims’ association VOZIM, wanted to use a campaign to inform young people about the dangers of reckless driving. The campaign also sought to encourage Slovenian corporations to finance the Association’ activities. The campaign was based on the creative insight: THOSE WHO SURVIVE WILL HAVE STORIES TO TELL – stressing the idea that young people often tend to engage in reckless or drunk driving so that they would have “cool” stories to tell to their peers. Reckless driving is truly something we should not be trying to prove ourselves with because we might never get the chance to tell about it. We have sent a box containing a broken toy car and a real life short story by a person who got seriously injured in a car crash due to his reckless driving to our partners and donators. In order to read the story, the recipient must turn the box in his hands. As he turns it, the broken toy car spins, slides and turns inside the box, just like a real car would in an accident. Alongside showing the consequences of reckless driving, this direct mailing also relays the message that every time we sit behind the steering wheel, we take our destiny and the destinies of others in our hands. Direct advertisement created by Bruketa & Zinic, Croatia for VOZIM, within the category: Public Interest, NGO.

Digital advertisement created by BBDO, Brazil for Pedigree, within the category: House, Garden.

Ambient advertisement created by TBWA, Australia for ANZ, within the category: Finance.

Film advertisement created by BBH, Singapore for NTUC Income, within the category: Finance.

Direct advertisement created by Area 23, United States for Military with PTSD, within the category: Public Interest, NGO.

Film advertisement created by Young & Laramore, United States for Indiana Farm Bureau Insurance, within the category: Finance.

Only 1/3rd of residents in the United Arab Emirates (UAE) save for retirement. With the rising costs of living and raising a family, retirement planning is no longer a priority. Living fast-paced lives in cities such as Dubai and Abu Dhabi, people tend to focus on their immediate needs and their children’s future, forgetting their own. While they focus on succeeding in life at work, they often forget about life after work. Emirates NBD is a leading banking brand in the UAE and in the Middle East. And wanted to promote the importance of retirement plans in one’s financial portfolio as a means of securing a more fulfilling financial future. Head of Insights & Strategic Planning, Creative Strategy: Tahaab Rais Digital advertisement created by FP7, United Arab Emirates for Emirates NBD, within the category: Finance.

Digital advertisement created by Walrus, United States for Effie Awards, within the category: Professional Services.

Digital advertisement created by Isobar, Hungary for Tesco, within the category: Retail Services.

Experiential advertisement created by FCB, Mexico for Papalote, within the category: Recreation, Leisure.

Film advertisement created by Juliet, Canada for Peoples Jewellers, within the category: Personal Accessories.

Site: http://www.doritos.nl Fitzroy Amsterdam has developed a very bold new campaign for the new Doritos flavour: Sensational Salsa. An online campaign within the Benelux, which gives young people the chance to invite two complete strangers to form a threesome with them. Aptly named Skip or Trip! If these two strangers do not respond within 9 hours, they will be stuck with each other. Creating the chance that you will be going on a Late Night Triangle Trip to Moscow, Istanbul and Berlin, to experience the nightlife each city has to offer. Skip or Trip is played on a night version of Google Maps in which young people can locate themselves (addresses) on the map. They are given the opportunity to form exciting threesomes, in the wee-hours of the night, with whom to discover the nightlife of Moscow, Istanbul and Berlin. Digital advertisement created by Fitzroy, Netherlands for Doritos, within the category: Confectionery, Snacks.

Film advertisement created by Havas, France for B&B Hotels, within the category: Transport.

Ambient advertisement created by McCann, Serbia for Museum of Science and Technology, within the category: Recreation, Leisure.

Introducing the art and science behind the perfect espresso, Breville reveal The Naked Espresso. Showcasing the commercial features and premium specifications of the BES900, Breville present the Dual Boiler in all its glory and offer consumers an espresso experience unseen before. Ambient advertisement created by Reborn, Australia for Breville, within the category: Non-Alcoholic Drinks.

Bud Light has finally arrived in the UK. We are an American beer with a refreshing taste and smooth drinkability. Crack open a Bud Light with your friends and family and laugh as we take you back on a journey to one of our favourite Budweiser Super Bowl ads with a blue Bud Light twist. Film advertisement created by mcgarrybowen, United Kingdom for Bud Light, within the category: Alcoholic Drinks.

Film advertisement created by David, Brazil for Burger King, within the category: Food.

Direct advertisement created by Serviceplan, Germany for Soelden, within the category: Transport.