WWF creates a fashion collection with a purpose: to save a national park in Europe. WWF, the nature conservation organization, has created an entire fashion line that aims to raise awareness about the damaging industrial activities that are taking place in Pirin National Park*. The collection offers a variety of t-shirts, pants, jackets and even leggings – all of them in a specially designed camouflage print. As any other camouflage attire, it serves one sole purpose – blending in with your surroundings. The fashion line is designed for trendsetters, who want to be one step ahead in blending in with Pirin’s transforming scenery. Discover the entire collection and more information about the project at www.savepirin.com. *Pirin National Park encompasses most of Pirin Mountains in the South-West of Bulgaria. It is one of several UNESCO World Heritage sites around the globe severely threatened by harmful industrial activities. Integrated advertisement created by Noble Graphics Creative Studio, Bulgaria for WWF, within the category: Public Interest, NGO.

Digital advertisement created by BBH, United Kingdom for Samsung, within the category: Electronics, Technology.

We turned a Serie A football match into the greatest live auction ever. Every fan could place an offer and land one of the 11 jerseys that Udinese champions were playing with. They were formerly 11 fans' jerseys on sale online for a few euros. To raise their value Dacia collected the shirts and, as sponsor of Udinese, let the players wear them. For the first time in history a team played with 11 different jerseys, making Udinese-Lazio a once-in-a-lifetime match. This way the jerseys instantly became collector's items and we put them on auction in real time on digital platforms. The auction starred an exceptional auctioneer: italian football's legend Ciro Ferrara, who was on the field behind his pulpit. The jerseys' value increased by more than 1000% and the proceeds helped the shirts' owners to fund their projects. Because Dacia always gives people more than they expect. Direct advertisement created by Publicis, Italy for Dacia, within the category: Automotive.

Art Director: Art Director: Mario Cedron Audio advertisement created by Youpanqui, Peru for Peruvian Institute of Art and Design, within the category: Education.

Film advertisement created by Serviceplan, France for BMW, within the category: Automotive.

Film advertisement created by Mother, United Kingdom for LateRooms.com, within the category: Hospitality, Tourism.

Film advertisement created by Longform, United Kingdom for Nio, within the category: Automotive.

Digital advertisement created by BCM, Australia for Bundaberg Brewed Drinks, within the category: Alcoholic Drinks.

In a country where skin cancer incidence is among the highest in the world and UV radiation one of the strongest, Super-Pharm as Israel's largest pharmacy retailer and a major player in sun awareness education wanted to encourage people to go to the beach during 'Sun Safe Hours' The problem is that to get the best spot on the beach you've got to get there early, when the sun is most dangerous. So how do you help people protect themselves and still get the perfect spot? Digital advertisement created by Saatchi & Saatchi, Israel for Super-Pharm, within the categories: Health, Pharmaceutical.

Audio advertisement created by The Brainstorm Group, Canada for Gardein, within the category: Food.

Film advertisement created by MullenLowe Group, United States for Hawaiian Airlines, within the category: Transport.

Film advertisement created by Lowe, Russia for Lukoil, within the category: Industrial, Agriculture.

A little boy follows his lifetime dream, setting out one night on his biggest journey.

Film advertisement created by BETC, France for Canal+, within the category: Media.

VFX Supervisor Andy Mac Flame Artists Andy Mac and Dave Sarbell Executive Producer Matthew McManus Film advertisement created by Saatchi & Saatchi, United States for Miller Light, within the category: Alcoholic Drinks.

Ambient advertisement created by Voskhod, Russia for UNO, within the category: Food.

Digital advertisement created by BBDO, France for Feminist Collective Against Rape, within the category: Public Interest, NGO.

3D case video celebrates Acba Bank's new Visa cards following the bank's recent re-branding. Film advertisement created by Zuck Independent Agency, Armenia for Acba Bank, within the category: Finance.