Chemo scarf stories

In 2016 they're celebrating 30 years of operations in Brasília, Brazil's capital and we were tasked to develop an activation that would celebrate the anniversary, raise donations and show the actual patients (kids) that it is possible to overcome the disease and have a better life. So we figured a way to literally place positiveness on the heads of kids with cancer. Chemo Scarf Stories is a movement where ex-patients were invited to write down their positive stories in personalized head scarfs used by patients. Direct advertisement created by Fields360, Brazil for Abrace, within the category: Public Interest, NGO.