Tailor made safety vest

Volvo and its Belgian agency FamousGrey launched a stylish alternative to the ugly safety jacket, fusing both luxury and safety in one stylish package. Both parties called on the Belgian bespoke tailor Aravinda Rodenburg (one of the last four Belgian tailors!) to got the job done! The result? A top-of-the-range safety jacket, the only one of its kind in the world. Completely made-to-measure. With this idea, FamousGrey not only executed a classic advertising campaign for the Volvo S90 but also helped Volvo perfect their product. Direct advertisement created by Grey, Belgium for Volvo, within the category: Automotive.