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Mission Mixtape
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WVA
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The new #MissionMixtape giveaway is a fan journey to claim one of 1,000 exclusive mixtapes inspired by the superhero’s “Awesome Mix” tapes and the classic nostalgia DQ franchises are known for. Fans can claim mixtapes at MissionMixtape.com for an auditory expedition through sound, soft serve and beyond. Each cassette tape has a unique quest that ends with a secret code that you can use online to redeem prizes from Dairy Queen gift cards to signed movie posters. The Mission Mixtape campaign piggybacks on the resurgence of the cassette tape as the latest symbol of retro cool. Integrated advertisement created by Barkley, United States for Dairy Queen, within the category: Food.
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