Brand Video created by DAf for bourbon barrel-aged wine 1000 Stories, within the category: Wine & Spirits. Consumer video for Fetzer Vineyards’ bourbon barrel-aged wine 1000 Stories, a leader in the U.S. bourbon barrel-aged wine category. Filmed in Mendocino Country, DAf worked with the tagline “Never the Same Story” to create a mid-century U.S. literary aesthetic that captures the wine’s small-batch technique and nods to individual creativity through the American gift for storytelling. Integrated advertisement created by DAf, United States for 1000 Stories, within the category: Alcoholic Drinks.

The campaign rewards smartphone users with good posture by offering free articles. Digital advertisement created by Heimat, Switzerland for Kieser Training, within the category: Recreation, Leisure.

goodwine is a local Kyiv wine and grocery store. In 2018 they completely reimagined their loyalty programme making it as personalized as possible. All customers received exclusive offers based on their preferences. So basically every single user was given an own unique loyalty programme. The brief was to create an identity that will go beyond boring and corporate norm of all shops’ loyalty programmes. goodwine is very human. The brand has always supported the uniqueness of every employee and customer. To support the customization of the loyalty programme and the diversity of thousands of goodwine’s people we came up with the idea to create thousands of different identities. We created naive visual style. Then we programmed an algorithm that randomly shuffles elements and creates thousands of designs. We used them to make an exclusive branding for every customer personal card. Now there are no two identical cards because there are no two identical customers. goodwine employees became the part of identity. The posters were placed in the exact store departments next to workplaces of exact people. The heroes of posters ‘explained’ how the loyalty programme worked in their department. We also saved the exclusive speech patterns of employees in copywriting. So that you feel that a real person is talking to you. Usually people don’t like anything new. But this time 85% of old clients switched to the new programme. And 28 459 goodwine’s visitors became new loyal customers. Design advertisement created by Banda, Ukraine for Goodwine, within the category: Retail Services.

Film advertisement created by Wash Studio, United Kingdom for Hyundai, within the category: Automotive.

fizy is Turkey’s biggest music app with 22 Million users. The identity of such a rich platform consisting of tons of genres of music couldn't be a static one. A new design approach that would convey the language of music was needed. We created a Musical Font by using the Variable Fonts technology in a disruptive way. First, a new fizy base font is designed. 6 different axes are constructed within one font. Then, the font’s typographic features are connected to different frequency levels of sound. Digital advertisement created by TBWA, Turkey for Fizy, within the category: Media.

After receiving a golden ticket, a Kymono customer enters a magical shop to find out about a new service offer: The Office Design. Film advertisement created by Sens, France for Kymono, within the category: Office Equipment.

Due to health reasons, Red Cross international regulations indicate that people who get a tattoo must wait a year before donating blood. Ecuador has a low blood donation level which decreases further every day. On the other hand over 100.000 tattoos were inked last year and the number keeps rising. We decided to offer the tattoo community the opportunity to donate blood before they got their next tattoo, so we launched Ink and Blood, a campaign sponsored by the Ecuadorian Red Cross to increase blood donations. The most influential tattoo artists joined the cause and shared the initiative with their communities. The campaign has helped increase blood donations over a 3.600%, has changed the perspective of donating blood in the tattoo community of Ecuador and has interested other Red Cross chapters worldwide. For more information visit www.tintaysangre.com Experiential advertisement created by Grey, Ecuador for Ecuadorian Red Cross, within the category: Public Interest, NGO.

A film documenting the efforts of IBM, in association with the Government of India, in promoting STEM education for Girls. Film advertisement created by Bloomberg Quint, India for IBM, within the categories: Electronics, Technology, Public Interest, NGO.

Experiential advertisement created by TBWA, Belgium for Telenet, within the category: Electronics, Technology.

The 12th of september 2018 the Apple Watch EKG function and irregular heart rate monitor became FDA approved. When wearing the watch Apple Health can measure your heart rate and together with Fall Detector it can detect a seizure. When a seizure happens, Apple Health enable Siri to speak it out loud (+ showing it on screen), informing the people around about what is happening and how to react - because it’s not an emergency even though it may look like one.

Film advertisement created by JWT, Netherlands for ING, within the categories: Finance, Sports.

Taking a loan in Latvia is tricky. There are a lot of fast loan companies, many of whom are notoriously famous for hidden costs. To avoid hassle and a need to study numerous legal disclaimers for each loan there is now a platform that does it for you - Credify. The creative idea is to equate borrowing without comparing to a blind chicken finding a kernel of corn, as the old saying goes. Film advertisement created by Ogilvy, Latvia for Credify, within the category: Finance.

Before Africans became enslaved, they were experts in many fields, contributing to human history with important inventions that range from the telescope to setting the basis of cubism in art. It should be in school books, but it is not. Zumbi dos Palmares College, the only black college in Brazil, and J. Walter Thompson Brazil developed the project Black Box, unveiling this side of history in order to bring pride and knowledge to Afro-descendants, to promote a historical correction and to spread hidden stories about black people’s cultural legacy to the spotlight. Integrated advertisement created by JWT, Brazil for Zumbi dos Palmares College, within the category: Education.

Film advertisement created by Havas, Argentina for Forbes, within the category: Media.

The whole Kwik Fit family have always been avid fans of the British Touring Car Championship. As the only motorsport series shown in full on free-to-view TV, the BTCC ethos mirrors many of Kwik Fit’s own values as a business. Both Kwik Fit and the BTCC are easily accessible to everyone, forward-thinking and 100% committed to getting the very best out of the cars people drive every day so that ultimately, customers drive away happy. After decamping to Rochdale to film the TV sponsorship idents, the ads have now hit screens and will run throughout the BTCC season. Film advertisement created by Cogent, United Kingdom for Kwik Fit, within the categories: Automotive, Professional Services.

Film advertisement created by El Ruso de Rocky, Spain for J&B, within the category: Alcoholic Drinks.

We cleaned and gleamed up Signal’s toothbrushing companion with an AR overhaul. Elevating the existing Little Brush Big Brush webseries, the Facebook Messenger experience expands the story with an encouraging chatbot offering 5 fun-filled animal masks that teach kids how to care for their teeth. The experience keeps kids brushing for 21 days through daily reminders, AR interactions and reward stickers — helping them form a positive habit in a playful way. As one of the first Messenger extensions to use augmented reality for learning, the experience shows there’s so much more to AR than puking rainbows. Digital advertisement created by Media Monks, United Kingdom for Signal, within the category: Health.

Film advertisement created by FCB, Netherlands for Politie, within the category: Public Interest, NGO.

Digital advertisement created by JWT, Brazil for Tramontina, within the category: Electronics, Technology.

In the past years, countless historic buildings in the Middle East have been destroyed by countless wars. This huge cultural loss has an even greater impact for the next generations, which will never be able to see or visit these places. Having this in mind, the History Blocks project was created with the support of UNESCO. It is an initiative that takes place inside Minecraft Education Edition, a Microsoft platform with a pedagogical purpose used in schools around the world. The project counted on the participation of teachers who guided – through a pedagogical plan – the collaborative building of monuments that had been destroyed in the Middle East and that had already been projected in the platform. Experiential advertisement created by Africa, Brazil for UNESCO, within the category: Public Interest, NGO.