For the launch of LG’s 2017 range of OLED and SUPER UHD TVs, LG Australia briefed their agency Tonic to develop a high impact integrated campaign challenging Australians to experience cutting edge advancements in TV technology for themselves. Going up against big brands such as Samsung and Sony, LG needed an innovative and motivating communication strategy that both challenged and educated the consumer in an entertaining way. With both TVs representing a major leap forward in picture and sound quality, Tonic and LG agreed that the campaign should focus on the amazing cinematic experience they would bring to Australian homes. The campaign was driven by the call to action, ‘BRING CINEMA HOME’ and launched in Sydney’s CBD with the construction of a highly realistic pop-up cinema and the promise of an unforgettable red carpet experience for visitors. Social posts in the days leading up to the event encouraged people to pay the cinema a visit and share their experiences online. On the day, a promo team dressed as ushers handed out popcorn and flyers and directed people to their seats inside the cinema. A short screening then focused attention on the cinematic qualities and new technology built into the OLED and SUPER UHD TVs. After each performance, viewer’s candid, unscripted responses were filmed in preparation for a TV campaign and online content. Experiential advertisement created by Tonic, Australia for LG, within the category: Electronics, Technology.

Digital advertisement created by Doner, United States for Portfolio Night, within the category: Professional Services.

Each video entry will be in with a chance of starring in a special 90 second Christmas day advert, played on the ad break of the most watched programme – Coronation Street. The advert will give insight into those ‘Good Times’ created on Christmas journeys, showcasing people from all across the country singing along to a festive classic. Film advertisement created by Leo Burnett, United Kingdom for McDonald's, within the category: Food.

When it comes to soccer, it’s still usual to observe greater appreciation towards men players than to women players. Last year, because of the World Cup, Brazil saw more than 47 different big brands develop ads with players from the men's team. But there’s also a World Cup in 2019 – the Women's World Cup – and until by April, we'd seen zero campaigns praising the female athletes, the team, or even using them at all. Guaraná Antártica, which sponsors both Brazil men’s and women’s National Soccer Teams for 18 years already and admitting it hired very few women players in their advertisements, wishes to encourage other companies to open their doors to female players on their campaigns. With great talent on the field, they can also represent any other brand away from the four lines. And to help with this convocation, the best thing to do is to call some specialists on the subject. To do so, the soda brand is counting with the participation of striker Cristiane, midfielder Andressinha, and defender Fabi Simões in this campaign. Film advertisement created by AlmapBBDO, Brazil for Guaraná Antartica, within the category: Alcoholic Drinks.

Digital advertisement created by Miami Ad School, United States for Meow Mix, within the category: House, Garden.

Women have been disproportionately affected by the pandemic, currently spending an average of 95 hours per week in caregiving roles. That has led to elevated levels of depression and anxiety, with 35% of mothers reporting symptoms of depression last year, up from 19% pre-pandemic according to Statistics Canada. Film advertisement created by Hard Work Club, Canada for Canadian Women’s Foundation, within the category: Public Interest, NGO.

The Volunteer Center Zagreb (VCZ) asked us to create a campaign for recruiting new volunteers, the everyday superheroes. Many people are attracted to the cinemas by the superhero movies. While watching the movies, they fantasize of how would it be if they became superheroes – it is exactly what VCZ can offer them. Ambient advertisement created by Bruketa & Zinic, Croatia for The Volunteer Center Zagreb, within the category: Public Interest, NGO.

Film advertisement created by LOLA, Spain for Líbero, within the category: Media.

Film advertisement created by Rothco, Ireland for Heineken, within the category: Alcoholic Drinks.

Film advertisement created by Barton F. Graf, United States for Clash of Clans, within the category: Gaming.

Digital advertisement created by Heimat, Switzerland for Swisscom, within the category: Electronics, Technology.

According to a study by FGV/DAPP, about 20% of all political discussions on social networks in Brazil are instigated by bots. These malicious political bots impersonate real users in order to create an artificial engagement, commonly supported by fake news. That’s why, by combining an algorithm with the Twitter Streaming API, Congresso em Foco – one of Brazil’s most influential political journals – developed a platform that people could use on a daily basis to follow and compare the candidates and political subjects most mentioned on Twitter by those bots, up to election day. Digital advertisement created by FCB, Brazil for Congresso em Foco, within the category: Media.

Denner now offers more fresh fruit and vegetables at a low price. So, our two buddies spend a leisurely time in their garden and instead of gardening they buy fresh vegiies and fruit at Denner on their way home. Film advertisement created by tbd., Switzerland for Denner, within the category: Retail Services.

Digital advertisement created by 358, Finland for Sol, within the category: Alcoholic Drinks.

The 'Game On' campaign was a prelude to the start of the football season.

Advertising Agency: Carmichael Lynch, USA Executive Creative Director: Marty Senn Business Manager: Vicki Oachs Production Company: 3rd St Mining Co Director: Ben and Dave Executive Producer: Jon LaChappelle Line. Producer: Ben and Dave Director of Photography: Ben and Dave Edit House: TBD Post Editor: Ben and Dave VFX House / Online Artist: CLIP / Brad Baker Telecine: CLIP / Brad Baker Audio Mix: CLIP / Brad Baker Film advertisement created by Carmichael Lynch, Uruguay for Denver Museum of Nature & Science, within the category: Recreation, Leisure.

Film advertisement created by Volver d6, Peru for BBVA Banco Continental, within the category: Finance.

What would you do if you lost your phone? OK you can call your provider and/or insurer and have it replaced. But what about all those photos clogging up your photo library? What lengths would you go to replace them? That’s the starting point for this new spot for Fujifilm Ireland’s Imagine photo printing service. Film advertisement created by Bloom, Ireland for Fujifilm, within the category: Electronics, Technology.