Audio advertisement created by BMF, Australia for ALDI, within the category: Retail Services.

Digital advertisement created by Publicis, France for Renault, within the category: Automotive.

Digital advertisement created by Candy Shop, Brazil for Academia do Rock, within the category: Education.

Film advertisement created by DDB, Latvia for LiveRiga, within the category: Hospitality, Tourism.

Today a majority of people in society commit some form of sin. In other words, they have lost their fear of retribution and punishment for sin. This has resulted in a breakdown of society. Our challenge, to make people fear the consequences of wrongdoing as per the teachings of Buddhism. This idea was based on the following words of the Buddha as recorded by the Dhammapada scripture. ‘If with an impure mind a person speaks or acts, suffering follows him like the wheel that follows the foot of the ox.’A simple but highly effective visual medium; a wheel of an oxcart was attached to several vehicles in the city of Colombo. The action took place during Vesak – the festival that commemorates the birth, enlightenment and death of the Gautama Buddha. The outcome was phenomenal. All major TV stations covered the event; as a consequence the whole country was aware of the operation. Additionally, a dedicated Facebook page generated a storm of comments. The event was also reported on several other media, both mainstream and non-traditional, resulting in a vocal dialogue among the general public of Sri Lanka. Ambient advertisement created by Saatchi & Saatchi, Sri Lanka for Buddhists Cultural Center, within the category: Other.

Film advertisement created by DDB, Argentina for Volkswagen, within the category: Automotive.

We have joined forces with two of Australia’s favourite underwear brands (Bonds/Bras N Things) to create a campaign to raise awareness and much-needed funds in order to combat ovarian cancer! Ovarian cancer doesn’t have the equivalent recognition or support of other female cancers. Such a low profile makes fundraising a challenge and leaves the women, who are living with the disease, feeling isolated and neglected We collaborated with Australia’s favourite underwear brands – Bonds and Bras N Things – to develop a mass awareness campaign that called upon all Australians to become heroes simply by purchasing underwear. Only in this case, they’re no ordinary undies – they’re Overies. You wear them over your pants on World Ovarian Cancer Day, like a true hero. 100% of profits go directly to Ovarian Cancer Australia to save lives. Together we can fight Australia’s deadliest female cancer. Film advertisement created by 10 feet tall, Australia for Ovarian Cancer Australia, within the categories: Fashion, Retail Services.

Film advertisement created by Pereira & O’Dell, United States for Realtor.com, within the category: Professional Services.

Roland Svensson's head measures 275 mm. The new Volvo FMX has 300 mm of ground clearance. See what a few centimetres more space can do. Film advertisement created by Forsman & Bodenfors, Sweden for Volvo, within the category: Automotive.

Film advertisement created by 77 Ventures, United States for ESPN, within the category: Media.

Direct advertisement created by Ogilvy, Colombia for Coca-Cola, within the category: Non-Alcoholic Drinks.

Film advertisement created by Hunt Adkins, United States for Minnesota Timberwolves, within the category: Recreation, Leisure.

Digital advertisement created by TBWA, Netherlands for McDonald's, within the category: Food.

Ambient advertisement created by Grey, Brazil for Foca, within the category: Alcoholic Drinks.

Film advertisement created by Razorfish, United States for Mercedes, within the category: Automotive.

Film advertisement created by Y&R, Israel for Akim, within the category: Professional Services.

Film advertisement created by BBH, United Kingdom for KFC, within the category: Food.

Digital advertisement created by Cossette, Canada for Oatmeal Crisp, within the category: Food.