Film advertisement created by Fuel, Portugal for Continente, within the category: Finance.

Challenge: To de-dramatize the somewhat embarrassing, if not plain awkward, moment when “rubber protection” needs to be discussed. Film advertisement created by Goodby Silverstein & Partners, France for Aides, within the category: Public Interest, NGO.

Outdoor advertisement created by JCDecaux, Australia for Surf Life Saving, within the category: Public Interest, NGO.

Film advertisement created by Grey, United Kingdom for Pringles, within the category: Confectionery, Snacks.

URL: http://WTFU2012.com

Integrated advertisement created by Y&R, United States for beIN SPORTS, within the category: Media.

Pretty in Pink and Sixteen Candles…the time-honored high school dramas. But how does the classic teen story translate to a modern social world? On Instagram of course! "The Benzacs" – an engaging teen insta-dramedy, lets you witness the angst, hilarity, romance, and group dynamics of four East Sandalwood High School friends—Ivy, Cam, Oak and Essy— as they strive to be cool while still being true to themselves! The Benzacs focuses on all the fun, friendship and day-to-day teen drama—including the ultimate goal of clearer skin. Digital advertisement created by Deutsch, United States for Benzac, within the category: Pharmaceutical.

Film advertisement created by Buzzman, France for IKEA, within the category: House, Garden.

Film advertisement created by Wieden + Kennedy, Brazil for Lacta, within the category: Confectionery, Snacks.

Film advertisement created by Possible, United States for Tommy Hilfiger, within the categories: Fashion, Public Interest, NGO.

Film advertisement created by Africa, Brazil for Mitsubishi, within the category: Automotive.

Content advertisement created by JWT, India for Pravesh, within the category: House, Garden.

The piece consists in an exclusive insert for subscribers of the latest edition of the Capricho magazine which was created by JWT. Attached to the cover, the art allows readers to turn the magazine into an amplifier. Simply by rolling the magazine and inserting the iPhone tuned into the Coca-Cola FM application in the spot indicated. The final format allows the sound waves to travel in two different directions at the same time, intensifying the stereo effect created by the device. The next step is to enjoy the music. Direct advertisement created by JWT, Brazil for Coca-Cola, within the category: Non-Alcoholic Drinks.

Ambient advertisement created by BBDO, Guatemala for Tortrix, within the category: Confectionery, Snacks.

Ambient advertisement created by Hurra, Brazil for Ubisoft, within the category: Gaming.

Film advertisement created by Saatchi & Saatchi, Argentina for BGH, within the category: Electronics, Technology.

Film advertisement created by Red Pepper, Russia for Aistenok, within the category: Public Interest, NGO.

Film advertisement created by Heimat, Germany for Loctite, within the category: House, Garden.

Film advertisement created by Leo Burnett, United States for Kellogg's, within the category: Food.