Czech Red Cross celebrates 100 years since its founding in 1919. Cinema, TV and online campaign promotes its most important mission – to help others. People are often too lazy, too oblivious, too uncertain or too frightened to help, when it´s really needed. We can't rely on Someone else to help instead of us. Because Someone else doesn’t exist. It‘s us who have to take the responsibility. Thank you for not waiting for Someone else. Film advertisement created by Comtech, Czechia for Red Cross, within the category: Public Interest, NGO.

When the stakes are high. When something simply has to succeed. When the message has to be clear – you care. Bring a box of Kalev chocolates. Film advertisement created by Optimist Creative, Estonia for Kalev, within the category: Confectionery, Snacks.

In Brazil, talking about sex during gynecologic consultation is still considered a taboo. This issue becomes even more evident with cancer patients. The purpose of the film, shown both in the social media of the brand and the NGO that supports the patients (Laço Rosa Foundation), was meant to provoke an open debate about this cause. The film was released and boosted in the social media during the October Rosa, the month dedicated to the international movement for breast cancer control awareness. Film advertisement created by Camisa 10, Brazil for FQM Farma, within the categories: Health, Pharmaceutical, Public Interest, NGO.

Film advertisement created by Atomic, United Kingdom for Cancer Research UK, within the category: Public Interest, NGO.

Digital advertisement created by Miami Ad School, Germany for HP, within the category: Electronics, Technology.

To help sell season tickets swedish elite soccer team GAIS let a fan coach the team. It was during a local rival derby that the worlds first Fanager took place in the dugout. Season ticket holders could apply to the position as the Fanager. One lucky fan got the chance to coach the team for one game.During the season the Fanager acted as a link between fans and players on social media. Breaking the barrier between fans and the club increased season ticket sales with 21.9 % And proved that soccer is a team effort where players and fans win and lose together. Experiential advertisement created by Milk, Sweden for GAIS, within the category: Sports.

Japan is a deeply-forested nation with about two-thirds of its land covered with trees. 40% of Japanese forests are artificially planted for industrial purposes and the business requires a process called “thinning”. However, the fall in market price driven by inexpensive imported wood as well as the declining number of forestry workers are limiting the thinning capacity, which is now gravely destroying the forest environment. Moreover, this issue has not attracted enough attention as it should for its importance. LIFULL, the leader of real estate information service in Japan, stepped up to address this wood-thinning challenge to create a better environment for the forestry industry and for the Earth. A sustainable full-course dinner of EATREE PLATES made of thinned wood ingredient. Invention of a new way to use wood material through one of the most familiar experiences for people – eating. We developed a full-course dinner course: 1. Worked with a forestry company to dry and grind the wood material and transformed it into a food ingredient. 2. Developed a full-course recipe with a Michelin-starred chef. 3. Launched a pop-up restaurant in the middle of a thinned-wood forest. The news was covered widely by national and overseas media. The special full-course dinner is now offered at LIFULL Table, a restaurant located in Tokyo which has become so popular with booking filled for a month ahead. The restaurant offers opportunities for more people to learn and think about this wood-thinning problem. Experiential advertisement created by LIFULL, Japan for LIFULL, within the category: Agency Self-Promo.

A campaign to show everyone what fun you can have while working out at Crunch Gym, while reinforcing the philosophy of ‘No Judgments’. We want everyone to see that working out doesn’t have to be a drag.” Film advertisement created by Strawberry Frog, United States for Crunch Fitness, within the category: Recreation, Leisure.

A campaign to show everyone what fun you can have while working out at Crunch Gym, while reinforcing the philosophy of ‘No Judgments’. We want everyone to see that working out doesn’t have to be a drag.” Film advertisement created by Strawberry Frog, United States for Crunch Fitness, within the category: Recreation, Leisure.

Task: To promote better discounts available for subscribers of MTS “Unlimitedness” Observation: In post-soviet region people are always trying to find some social or relative connections to get the better deal. Film advertisement created by Grey, Belarus for MTS, within the category: Electronics, Technology.

Film advertisement created by Grassriots, Canada for Doctors Without Borders, within the category: Public Interest, NGO.

What’s the Beat that moves your life? With that question we start our launch campaign for the All-New Chevrolet Beat. A first for the Ecuadorian automobile market, in a country where the traditional family is the segment to whom every brand wants to talk to, the Chevrolet Beat instead focuses on the “new families” making a recognition to them in order to position our car with the millennial target. The way families have changed is drastic, but something that surely will not change is that they are the center of our lives, the Chevrolet Beat comes to celebrate that they are the energy that moves you to achieve what you want. Film advertisement created by McCann, Ecuador for Chevrolet, within the category: Automotive.

The Doritos Towel Bag is made out of 100% terry towel cloth. It’s machine-washable, making it reusable and sustainable. The Towel Bag doesn’t replace the regular Doritos bag, but serves as a unique pouch that suits Doritos bags of various sizes. To sum it up - It’s the problem and the solution, packed together in a neat little Towel Bag. Since this is an issue widely common in the gamers community, Doritos has collaborated with BUG, the largest gaming retailer in Israel, for a limited early launch of the Doritos Towel Bag. The campaign, which heavily targets the Israeli gaming community, also includes a collaboration with leading Israeli gaming YouTubers. Design advertisement created by GefenTeam, Israel for Doritos, within the category: Food.

Film advertisement created by Pargar, Iran for Áve, within the categories: Beauty, Health.

“Action Figure” tells the story of a boy who never goes anywhere without his favorite toy - a soldier that is his constant companion and best friend. Whether he’s practicing his clarinet or playing catch with his dad, he’s never without his toy soldier. As summer gives way to fall and then the Christmas season we see our boy happily going through life, but at the same time we sense a hint of melancholy in his spirit. This gives way to pure joy on Christmas morning, but not for the reasons you might expect. It’s someone other than Santa who makes this little boy’s dreams come true.

The first ever global video for The Ajinomoto Group. The narrative discusses the science of amino acids and how the company takes that science beyond food to aid consumers in every facet of their lives. Film advertisement created by Dentsu, Canada for Ajinomoto, within the category: Food.

October is Breast Cancer Awareness Month, so us a insurance company we decided to give a stronge message in a moment that women has all the attention: go to shopping lingerie. Digital advertisement created by Houdini, Peru for Mapfre, within the category: Health.