Ambient advertisement created by Africa, Brazil for Projeto Caminho de Volta, within the category: Public Interest, NGO.

Film advertisement created by TBWA, Uzbekistan for Master Card, within the category: Finance.

Digital advertisement created by Dentsu, China for Lenovo, within the category: Electronics, Technology.

3 minutes. 3 centuries. Cinderella like you've never seen her before. Two performance design courses at Arts University Bournemouth have collaborated to produce a short film that showcases almost one hundred costumes spanning three centuries. Students and staff from BA (Hons) Costume and Performance and BA (Hons) Make-up for Media and Performance have shunned the traditional recruitment video in favour of a fresh, and sometimes, violent take on the story of Cinderella, shot entirely from her point of view. 150 students spent five months painstakingly creating the costumes, make-up and hair design to ensure they remain true to their eras of the 18th, 19th and 20th centuries. The film’s ending line — ‘storytelling from an original point of view’ — captures the courses’ creative approach to both teaching and way they promote themselves. Digital advertisement created by Creative Forager, United Kingdom for Arts University Bournemouth, within the category: Education.

Digital advertisement created by Publicis, France for AXA, within the category: Finance.

Film advertisement created by Blue Hive, Argentina for Ford, within the category: Automotive.

Film advertisement created by Saatchi & Saatchi, Switzerland for Otrivin, within the category: Pharmaceutical.

Film advertisement created by Fallon, United Kingdom for Sony, within the category: Electronics, Technology.

Film advertisement created by Lowe, India for Kurl-on, within the category: House, Garden.

From zero to 100km/h (62 mph) in just 2.9 seconds sounds very nice. But would that help with the XXXL-experiment? Film advertisement created by Serviceplan, Germany for BMW, within the category: Automotive.

Hitchhikers are usually seen along the main roads where most cars are. Audi is not most cars. Film advertisement created by Saatchi&Saatchi, Bulgaria for Audi, within the category: Automotive.

An entire french village is mobilizing to celebrate its cheese. Film advertisement created by WNP, France for Saint-Loup, within the category: Food.

In a country with the youngest population in the world, Ugandan Club Pilsener needed to shake the perception that it’s the ‘old man’s beer’. The result was a unique Club Pilsener track and the hottest pan-African music video to come out of Uganda, featuring Ugandan stars APass and Fik Fameica, as well as Rouge and DJ Maphorisa from South Africa. Content advertisement created by Joe Public, South Africa for Pilsener, within the category: Alcoholic Drinks.

The Canadian Tourism Commission invited Canadians to capture their country on film. The resulting footage was used to create an anthemic video inviting travellers around the world to visit Canada. Film advertisement created by DDB, Canada for Canadian Tourism Commission, within the category: Transport.

Film advertisement created by Wonderhood Studios, United Kingdom for LiveScore, within the category: Media.

Content advertisement created by Grey, Thailand for Unif, within the category: Food.

Chupa Chups Sugarfree has sponsored YouTuber and singer-songwriter dodie’s debut tour, the first time in the UK that a brand has sponsored the tour of a musical vlogger/YouTuber. The campaign was conceived and developed by Chorus, the specialist partnerships division at WPP media agency Maxus, and social influencer marketing service and platform Social Circle. Content advertisement created by Maxus, United Kingdom for Chupa Chups, within the category: Confectionery, Snacks.

Ambient advertisement created by The Monkeys, Australia for Ice Break, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Guns or Knives, Ireland for Heineken, within the category: Alcoholic Drinks.

Film advertisement created by BBDO, United Arab Emirates for Visa, within the category: Finance.