Because we ignore online homophobia and transphobia online, we made it impossible to ignore. We selected, printed and displayed 74 hateful posts from the last 6 years on a wild postings palissade in Downtown Montreal. The posters were initially supposed to be on display for a few days but we got shut down by the police in less than 20 minutes. A dozen calls had already been made to report the hatred. Thing is you can still find these messages online. Experiential advertisement created by Rethink, Canada for Fondation Emergence, within the category: Public Interest, NGO.

Kids' lives are tough. But at Boys and Girls Clubs, every kid is a kid of privilege. Film advertisement created by Mackie Biernacki, Canada for Boys and Girls Clubs of Canada, within the category: Public Interest, NGO.

Photographer: David Stewart Film advertisement created by BBDO, United Kingdom for GameStore, within the category: Gaming.

Digital advertisement created by N2, Finland for Helen, within the category: Industrial, Agriculture.

The Smok-Ink exhibition is an innovative project half way between art and science, conceived by Moreno De Turco and Mirco Pagano, a creative team at TBWA\Italy and made with the artistic support of street artist Ozmo. It is a project by First Floor Under, digital publishing house and event venue, created under the artistic direction of Francesco Guerrera and Nicola Lampugnani. Humanitas, center of excellence for treatment and research, has supplied the creative team with scienfic information and has supported the project together with Fondazione Humanitas. The result is a 60 square meter canvas entirely hand painted, with an artistic infographic scientific twist. Numbers, images and words are combined together and tell, with a very understandable but particular language, what happens to the lungs of a smoker. Smok-Ink (#smokink) is an installation that literally involves the visitors showing "from within" the damages caused by cigarette smoke. The result, therefore, turns the perspective upside down and it is an experience that leaves its mark. Producer: Federico Fornasari Creative director (Digital): Michele La Fiandra Web developer: Chiara Villotta Ambient advertisement created by TBWA, Italy for Smok-Ink, within the category: Public Interest, NGO.

Film advertisement created by Altmann + Pacreau, France for Smartbox, within the category: Retail Services.