No Laundrette

Imperial Leisure, has produced a 40-second film that promotes Laundryheap's 24-hour laundry service, inspired by an iconic piece of advertising history. The film, named ‘No Laundrette’, takes inspiration from an iconic jeans ad, shot in a laundrette in 1985. Laundryheap’s reimagined version brings the concept into the 21st century; replacing the traditional laundrette with on-demand, to-the-door laundry and dry cleaning services. The campaign was produced and directed in-house by Imperial Leisure. Film advertisement created by Imperial Leisure, United Kingdom for Laundryheap, within the category: House, Garden.