Film advertisement created by H-57, Italy for Quercus Books, within the category: Media.

Film advertisement created by Fisheye, India for Fastrack, within the category: Fashion.

Production company: karmafilm.dk

Ambient advertisement created by FCB, Argentina for Clorox, within the category: House, Garden.

Digital advertisement created by Revolver, Netherlands for Terre des Hommes, within the category: Public Interest, NGO.

Why is it necessary to include the word “black” to find black people pictures on search results? This is what the NGO Desabafo Social is questioning in the experiment #SearchForEquality (#BuscaPorIgualdade, in Portuguese) addressed to the largest image banks in the world – Getty Images, Shutterstock, Depositphotos and iStock Photos. The movement #SearchForEquality has engaged millions of people in Brazil in only a week making Google, Shutterstock and Depositphotos to discuss how to change their algorithms globally. Digital advertisement created by WE, Brazil for Desabafo Social, within the category: Public Interest, NGO.

Film advertisement created by TBWA, Netherlands for Nissan, within the category: Automotive.

With its large loadspace, there is not that Transport does not accommodate. Watch when we load it in a completely new way. Film advertisement created by DDB, Denmark for Volkswagen, within the category: Automotive.

In the small country of Denmark, 122,000 children grow up with a parent who drinks too much. It's an uncomfortable world to navigate in, and an everyday filled with shame, tears, anger and broken promises. That’s why you don’t have to be an alcoholic to have an alcohol problem. To showcase this insight, Alcohol and Society made a film with a simple idea: an AA-meeting for children. Film advertisement created by Hjaltelin Stahl, Denmark for Alcohol & Society, within the category: Public Interest, NGO.

Made to Measure: la suit that’s tailor-made on you, customized on your needs. Ready to let you face every situation. The attention to details, the perfect size, the high-quality fabric and the skillful tailoring make it the best choice for the businessman, who’s versatile, casual but fashionable, elegant and up-to-date. A man that embraces everyday’s life with vitality and determination. Elegance, style and all the tradition of high fashion made available to the modern man, always in movement, energetic, vital, resourceful and tireless. A man who’s always looking for the best in his everyday life whether he’s at work or when he’s not. Focus is on the concept that the suit is so perfectly fitted on him, like a second skin, that allows every movement, from simply walking to something more extreme. Film advertisement created by Lab81, Italy for Trands, within the category: Fashion.

The advertising industry has always contributed to a sexist culture, creating stereotypes like the “perfect mother” and the “sexy beer girl”. It's not surprising that 65% of women don’t identify with their portrayal in traditional advertising, even though they account for 85% of all consumer purchases. Ironic, but there is an explanation: women make up for only 20% of creatives in advertising agencies in Brazil. Troubled by this scenario, Laura Florence and Camila Moletta, creative leaders at Dentsu Aegis Network, created MORE GRLS. The first roadmap to female creative talent in advertising, design and content. Mapping talents is the first step towards changing this reality. We need to know and value the creatives that, despite the hostile environment, are still working in the field. It’s important to emphasize that it is not only a "portfolio showcase", it’s also a hub for journalists and festival organizers to find the best women for their editorials and jury panels - women also face low visibility and participation in awards. The platform (www.moregrls.com.br) categorizes talents according to creative field, skills, experience and city. It also tells you who is available for freelancing or willing to move for an opportunity. The launch campaign film was directed by Juliana Curi from Damasco Filmes and included an entire set made up of only women. Besides talking about the platform, it shows how this kind of gender inequality affects the whole society, not just the advertising industry. MORE GRLS also set up goals for different stakeholders: for agencies, the goal is to have 50% of women in creative departments by 2020; for journalists in specialized media, the mission is to interview at least one creative woman per issue; for recruiters, we recommend recruiting the same number of men and women for job opportunities; and finally, our special request to clients, the ones that will truly accelerate change: watch your agency closely and make sure that the 50/50 by 2020 goal was achieved. Next steps include mapping new creative fields, take the platform to other countries and use its data to inform the industry. As with every initiative that aims to generate impact, we know there’s a lot to be done. And MORE GRLS is the first step.

Say hello to Octomonk – The perfect study app for school kids Young people are bombarded with impulses from all directions, all the time, making it really hard to focus when they study. This was something Gothenburg Symphony – the National Orchestra of Sweden – wanted to change, so they created Octomonk, a fun and playful app that helps children to study better with classical music (and some high jinks). Digital advertisement created by Stendahls, Sweden for Gothenburg Symphony, within the category: Education.

Last year's initiative was the building of a full-sized artificial pitch, and was backed by the UEFA Foundation for Children, the Asian Football Development Project (AFDP), the Jordanian Football Association, the Norwegian Football Federation and Lay’s, who are also a sponsor of the UEFA Champions League. This year, we decided to raise the bar and give girls and women the opportunity to express their passion for sports and for football. We starred Leo Messi for the cause and built a brand new artificial pitch in the Zaatari Camp in Jordan; which houses just over 100,000 refugees will give thousands of children the opportunity to play the game they love, with the best facilities possible. “It’s a wonderful feeling to see how something as simple as a football pitch can bring so much joy and happiness. Football has the ability to inspire, unite and also teach children important life skills and values, such as teamwork and respect,” the UEFA president said. Prince Ali Bin Al Hussein, who is the President of the Jordanian Football Association, mentioned, “powerful mediums such as sport and education have the ability to plant seeds of hope and potentiality even under the most difficult circumstances.” The center has become the hub of sporting life in the camp and allows children to play in a safe environment as well as giving them the chance to engage in sport and football in particular with others. Film advertisement created by TMI, Egypt for Lay's, within the category: Public Interest, NGO.

We are at a funeral. The person who has died was very good at his job, but did not pass his professional skills forward. The priest is very disappointed about this. He thinks it's a huge waste of talent, skills, experience and knowledge. Film advertisement created by Le Bureau, Sweden for WorldSkills, within the category: Education.

Content advertisement created by Cairo Ad School, Egypt for Peugeot, within the category: Automotive.

A film for DNB that aims to help close the pension gap. Film advertisement created by TRY, Norway for DnB, within the category: Finance.

Account Manager Sound Production Company: Roberto Faria Film advertisement created by Y&R, Brazil for Peugeot, within the category: Automotive.

Film advertisement created by BBDO, United States for ZTE, within the category: Electronics, Technology.

Experiential advertisement created by 5SEIS, Argentina for 20th Century Fox, within the category: Movies.