Kingfisher plc has launched its first international, multi-platform marketing campaign, ‘Start Something New’, to support the home improvement company’s new range of Unique outdoor products. Based on extensive customer research which included visits to hundreds of customers’ homes, the exclusive products have been designed and created by Kingfisher’s in-house teams to reflect the realities of their customers’ lives. With heavyweight media support, the campaign is rooted in Kingfisher’s belief that the home is at the heart of people’s lives, with huge emotional significance. On March 23, the TV advert created by Leo Burnett London is a personal story linking new life stages and the promise of new memories to come, with the new product range. Directed by British actor and director Dexter Fletcher (director of the 2016 hit film, ‘Eddie the Eagle’) the advert shows how the new range of products can create a positive change in customer’s lives thanks to unique designs and accessible pricing. Commenting on the creative, Chaka Sobhani, Chief Creative Officer for Leo Burnett London, said: “We're really proud to be part of the start of this journey with Kingfisher, a brand who believe great design should be affordable and available to all. Our stories hopefully mirror how great design really can have an impact, small or big, on our everyday lives.” The ad will air in the UK from 23rd March to 5th April, and all products are currently available at B&Q. As well as the UK, the ad will also be shown in France and Romania. Film advertisement created by Leo Burnett, United Kingdom for Kingfisher plc, within the category: House, Garden.

Film advertisement created by The Martin Agency, United States for Midas, within the category: Automotive.

Film advertisement created by Don’t Panic, United Kingdom for Leonard Cheshire, within the category: Public Interest, NGO.

Because we can’t always act for your child. Sidaction helps parents protect their children against AIDS. Film advertisement created by Leo Burnett, France for Sidaction, within the category: Public Interest, NGO.

You live in your phone. Why do you pay bills on the counter then? Download the mobile application and pay all your bills fast and easy. Film advertisement created by the Smarts, Bulgaria for Unicredit, within the category: Finance.

Film advertisement created by TRY, Norway for Right Price Tiles, within the category: House, Garden.

Ambient advertisement created by Ogilvy, Japan for Konica Minolta, within the category: Electronics, Technology.

Digital advertisement created by Don't Panic, United Kingdom for With Syria, within the category: Public Interest, NGO.

Art Director:Prasun and Gauri Film advertisement created by TBWA, India for Kuoni, within the category: Transport.

Ambient advertisement created by Isobar, Poland for Polish Radio, within the category: Media.

Film advertisement created by Dare, United Kingdom for Diageo, within the category: Alcoholic Drinks.

See the project and make a donation to bolster your own book at http://www.OneDollarOneShow.com Crowdfunding campaign gives all ad-folk chance to win One Show Pencil. The One Dollar One Show is the world’s first advertising campaign where the credit list is up for sale. This new crowdfunding project aims to help everyone from students to industry vets get ahead in the ad-world by hopefully adding a One Show Gold Pencil to their portfolio. Here’s how it works: For as little as $1, anyone can purchase a “Creative Team” credit on the project and, for a little extra money, backers can even customize their credit. From “Writer” to “Chief Creative Officer”, it’s all up for sale, with 100% of the contributions going towards the submission fees for the project to enter the One Show. The campaign, hosted on Indiegogo, draws on some great industry insights, like how awards lead to career growth or, as the One Dollar One Show puts it: LinkedIn messages from David Droga. It’s an idea that’s starting to resonate, as the One Dollar One Show reached its first goal in less than 2 days. But they’re not done yet, the campaign includes many stretch goals including entering more award show categories, and even different award shows including D&AD and Cannes. As the One Dollar One Show says, they can’t guarantee success at awards shows but for as little as $1, what agency-folk wouldn’t take the chance to get a One Show credit in their book? Digital advertisement created by Rethink, Canada for Rethink, within the category: Agency Self-Promo.

Warde is a fabrics store that has been in most Lebanese homes for 130 years. This commercial is about the journey we all make in search of a place. A place that feels like home. This is our quest for home. Film advertisement created by Leo Burnett, Lebanon for Warde, within the category: House, Garden.

Digital advertisement created by Leo Burnett, Italy for Samsung, within the category: Electronics, Technology.

Grade: Mark Horrobin / Smoke & Mirrors Digital advertisement created by Copa90, United States for Copa90, within the category: Media.

Film advertisement created by Leo Burnett, United Kingdom for McDonald's, within the category: Food.

Film advertisement created by Team Cornett, United States for VisitLEX, within the category: Hospitality, Tourism.

Switch Guarantee Guy is back, this time showing everyone how effortlessly rewarding moving banks can be thanks to the Current Account Switch Service. Engine teamed up with OK Go director Bob Partington to create a 360° set that let SGG highlight the rewards on offer in one continuous shot, emphasising the seamlessness of the switch process. Film advertisement created by Partners Andrews Aldridge, United Kingdom for Current Account Switch Service, within the category: Finance.