Film advertisement created by BarrettSF, United States for Golf Channel, within the category: Media.

Film advertisement created by Wieden + Kennedy, United States for Coca-Cola, within the category: Non-Alcoholic Drinks.

From the moon to Mars, for decades, humanity has sent out rovers to explore the places we couldn't. But for most people, the real undiscovered planet is our own. To encourage people to explore the best planet we know, S7 Airlines, one of Russia’s biggest carriers, has created Earth7 - a planetary rover destined for earth. Earth7 was revealed in Moscow as part of an interactive experience, which combined cutting edge space technology with simple gesture control to enable users to manoeuvre the unique rover and explore the remote secret location thousands of miles away where it was situated. Seated in front of a huge screen transmitting Earth7’s live location, participants were able to remote control the 75kg aluminium machine with just a flick of the hand thanks to a high-speed data connection and kinetic armband. Developed by Wieden+Kennedy Amsterdam and ISD Group - an experienced team of robot technicians, experts on new technologies, programmers, engineers and industrial designers - Earth7 is part of ‘The Best Planet’. The latest integrated campaign by S7 Airlines depicts the best planet we know from a surprising perspective to awaken the senses and inspire Russians to travel. Evgeny Primachenko, W+K Amsterdam Creative Director, says: “We built the Earth7 rover to give people a chance to travel without travelling. Rovers traditionally explore far away planets, however for most Russians our own planet is still untraveled. Through this interactive experience we wanted to inspire people to experience the world themselves, and remind us all that there's a beautiful planet out there just waiting to be explored.” Each participant driving the rover had the opportunity to win return tickets for two to any S7 destination worldwide, if they could collect three samples of life on Earth. From jamón to kite-surfing, over 50 samples were rendered on top of the rover’s live video stream in a dynamically generated gaming interface to encourage players to explore the terrain. With these samples randomly generated each game to ensure a unique experience per player, each pilot had 90-seconds to find their first sample, followed by a minute to find the second and, if successful, another minute to find the last and win a golden ticket. Representative of a different destination that S7 flies too, these samples of life on Earth served as a reminder that from famous attractions to experiences, there are so many amazing things to discover on our own planet when we travel. Deputy General Director of S7 Group, Tatiana Fileva, says: "EARTH7 is a one-of-a-kind project that is part of our brand campaign 'The best planet', which we launched earlier this year. It aims to inspire people to explore, because travel is the best way to feel, see, hear something new or reсonsider the things we already know. There are so many interesting and beautiful things here on Earth - both created by nature and by human hands. To remind everyone of this, we used our planetary rover to explore one secret corner of our planet to provide an opportunity for participants to see familiar things from a fresh view." Viktor Shkurba, Founder at ISD Group said: "Every innovative project has its challenges that makes it seem impossible. Ours had three: construct a nearly unbreakable rover, create an intuitive interface that means anyone can pilot an advanced robotics system and establish a high-speed connection from Moscow to a distant desert nearly 5,000km away. I’m proud that with just one and a half months of intensive development and endless tests we managed to create an unforgettable user experience, which is truly one of its kind. " Experiential advertisement created by Wieden + Kennedy, Netherlands for S7 Airlines, within the category: Transport.

Content advertisement created by Biborg, France for Rainbow Six, within the category: Gaming.

Film advertisement created by Dare, Canada for BC Children's Hospital Foundation, within the category: Public Interest, NGO.

A housewife serves dinner the quicker way. If only physics came to her rescue.

Cremo Company is a gentleman’s grooming brand rooted in style, purpose and the barbershop traditions of the past. To help men across the country enjoy their astonishingly superior lineup of products, Cremo wanted to create a mobile barbershop. Not just any barbershop. A one-of-kind, impossible-to-ignore Cremo barbershop. To help with the task, Cremo enlisted the help of So Cal Vintage Trailer Design in San Diego. Their first job: find the perfect trailer. They scoured the country until they found this gem, a 1948 Spartan Manor with nearly all of its original bodywork in prime condition. A trailer that was seemingly designed for Cremo — classic, purposeful and dripping in style. Over the course of 6 months, the team restored and customized this beauty into a fully functioning barbershop on wheels. No expense was spared. Details include: a custom Takara Belmont Barber Chair, American hickory flooring, intricate tile work, gold-leaf lettering done by hand and, of course, a spinning barber pole. It’s truly a work of art that turns heads and draws a crowd wherever it goes. The Cremo Barbershop on Wheels is currently touring the country, with barbers on board, giving out free haircuts, beard trims, product samples and grooming tips along the way. Follow its journey at CremoRoadTrip.com. Experiential advertisement created by Antidote, United States for Cremo Company, within the category: Beauty.

OCTOPUS Watches is a new superior French brand of dive watches in the premium category whilst remaining accessible. A waterproof range from 300m to 1000m, OCTOPUS watches are made in limited quantities in Switzerland, the home country of watchmaking. In the ocean, whether you are a professional or not, one needs to be able to rely on one’s equipment. In the film the « Octopustore » the main idea is therefore to put the watches to the test in order to prove their reliability. Shot in real life conditions, the film demonstrates in a poetic way the OCTOPUS watches capabilities. Through the extraordinary story of an underwater shop, HUMANSEVEN and OCTOPUS also pay tribute to the underwater world that has inspired the watches, and of course, to octopus, the incredible animal chosen by OCTOPUS Watches as an emblem. For more information about Octopus Watches on the website https://www.octopus-watches.com/ Film advertisement created by HUMANSEVEN, France for Octopus Watches, within the category: Personal Accessories.

Film advertisement created by Mother, United States for Stella Artois, within the category: Alcoholic Drinks.

In Argentina, 6 out of 10 people suffer from sleep disorders. That data was our kick-start for the production of this commercial campaign for the client Melatol, the brand of the leading sleep-inducing drug in the market. Film advertisement created by ds, Argentina for Melatol, within the category: Pharmaceutical.

URL: http://www.devastatingexplosions.com Digital advertisement created by Wieden + Kennedy, United States for Old Spice, within the category: Health.

Film advertisement created by Goodby Silverstein & Partners, United States for American Rescue Plan, within the category: Public Interest, NGO.

Film advertisement created by Social Lab, United Kingdom for TikTok, within the categories: Electronics, Technology, Media, Public Interest, NGO.

Coca-Cola Israel Launched the Fanta FBALL bottles in April 2010.In order to reach the target audience of teens, with the brand's message "never say no to fun" a youth club was created by Fanta and Promarket Israel agency (http://www.promarket.co.il/): the Fclub. The purpose of the club: to give teens a range of spontaneous, exciting and full of fun experiences under the roof of one brand: Fanta. Tens of thousands of teen's registrated to the club via Facebook or via text messages. Every few days a text messag was sent to their mobile phone. The teens, that were spontaneous enough to be the first to respond, awarded with great events that were available to numerous club members only: Yacht party: about 70 teens who responded fast enough to the text message were invited at the same day to Fanta's yacht party in the middle of the sea, loaded with games, prizes, contests, and plenty of Fanta. Spontaneous flight to London: in collaboration with the Israeli 24 music channel, teens were invited by SMS to come with their passport to the channel's pop up Studio in Jerusalem. The 24 teens, that arrived first, participated in live broadcasted mission and won a flight ticket to London for 24 hours of fun. Pool summer party: a huge summer party was held for 2500 club members that were the first to respond to a facebook invitation. First Stand up Show on the plane: the first 70 respondent to text message won a ticket to a live stand up show on a plane for club members only. Mob the mall: at a late night hour, 35 spontaneous teenagers were given 1,000 NIS and a flashlight and were sent to mob Lee Cooper store- one of the hottest denim brand in Israel. "A Nowhere orange night": the closing party of the club took place in the nature at one of the most ancient woods in Israel. Fanta's shuttles brought 1000 fast responded to a secrete place in the woods to a party that lasted all night long. Ambient advertisement created by Promarket, Israel for Fanta, within the category: Non-Alcoholic Drinks.

Breaking TechRewards challenges, a novice programmer becomes an experienced developer and get a prestigious job in a large corporation. Animation for Microsoft Tech Rewards conference in San Francisco, USA. ​​ Digital advertisement created by BeaversBrothers, Russia for Microsoft, within the category: Electronics, Technology.

Film advertisement created by Giants & Gentlemen, Canada for Movember, within the category: Public Interest, NGO.

Ever wanted to be a Jedi and move things with your mind? KFC India has just the solution for you. Introducing ‘Tele-connect to Nashville” - an on-ground experience that gave consumers a chance to pop open a box and unlock the legendary taste of KFC Nashville Chicken by using just their minds. Experiential advertisement created by Blink Digital, India for KFC, within the category: Food.

Film advertisement created by Wieden + Kennedy, United States for Old Spice, within the category: Health.

Digital advertisement created by Kingsday, Netherlands for Flower Council of Holland, within the category: Industrial, Agriculture.