SBI Life Insurance, one of India’s largest private life insurers, has launched ‘Thanks A Dot’, an innovative breast cancer awareness initiative that is supported by the Women’s Cancer Initiative -Tata Memorial Hospital. The programme intends to empower the women of India by educating them about early lump detection through simple self-examination techniques. An easy-to-use self-training module, Thanks A Dot, to detect the early signs of lump formation can be ordered free of cost through SBI Life’s corporate website. This self-detection tool has been designed using real breast cancer mammograms to re-create breast cancer lumps using a special algorithm and 3D printing. The breast cancer lump shapes are put on a learning card in the form of a language inspired by Braille. Users solve puzzles and quizzes using the special language (present on the learning card), thus capturing a positive feeling of carrying out early detection examination and promoting regular self-checks. 'Thanks A Dot' helps improve tactile (touch) capacity in women to detect early signs of lump formation. SBI Life has leveraged multiple digital platforms to launch the ‘Thanks a Dot’ awareness initiative; the campaign has rolled out with the launch of a video that highlights the significance of the power of touch and showcases the benefits of self-breast examination through this tool. The video urges every woman to take a step further and inculcate a habit of self-breast examination regularly and confidently. Digital advertisement created by WATConsult, India for SBI Life Insurance, within the category: Finance.

Film advertisement created by DDB, Australia for Don, within the category: Food.

Film advertisement created by MMB, United States for Ocean State Job Lot, within the category: Retail Services.

Film advertisement created by Etcetera, Netherlands for Toyota, within the category: Automotive.

LIAR, the craft white wine made of red Merlot grapes, is launching a tongue-in-cheek Valentine’s Day promotion - purchase 6 bottles of LIAR wine, and get a free bottle sent to an ex-partner. The newly-founded company based in Italy explains that Valentine’s Day is not only a day to celebrate with your partner, but also a time to remember that ex lover who left you with lasting memories. By sharing a free bottle of LIAR wine with a customer’s ex of their choosing, the company is helping to send a symbolic message: “Enjoy this fruity and fresh white Merlot as a metaphor of our time together.” LIAR wine is the provocative wine that launched on 31stJanuary 2020 – the momentous Brexit day – garnering the attention of both the creative and wine industries and making press headlines. Friends and co-founders Curro Piqueras, Lorenzo Foffani, Jaime Azurmendi and Guglielmo Foffani say: “Whilst the growing trend amongst brands is to achieve greater honesty and transparency, our goal is to own the unexplored territory of lies. The product in itself represents a lie, as it poses as a white wine but is actually made of red Merlot grapes.”

It's one of the most powerful forces on earth – but is it good or evil? Film advertisement created by Common Ventures, Australia for Australian Ethical, within the category: Finance.

Film advertisement created by The Greenroom, Hungary for MOL, within the category: Industrial, Agriculture.

Outdoor advertisement created by Lowe, Canada for Mad Max, within the category: Media.

Film advertisement created by JWT, United Kingdom for Berocca, within the category: Pharmaceutical.

Hair is essential to how we express our self. We love that feeling of clean, textured, natural hair, that instantly makes us feel more confident. We consider our hair as the reflection of inner strength. It’s not an ornament but a way to express our self.

Film advertisement created by Nina, Argentina for Zonajobs, within the category: Professional Services.

Film advertisement created by BBDO, Canada for Movember, within the category: Public Interest, NGO.

Film advertisement created by Don't Panic, United Kingdom for World Vision, within the category: Public Interest, NGO.

Artist Yoshitomo Nara, as well as his art work 'Dog' play a key role in the new ADC Call For Entries Campaign created out of The Conquistadors Collective. In the spot, produced by Good Morning Films, one of Nara's dog sculptures passes judgment on some of the year's best advertising & communications work, including Ogilvy Shanghai's 'Coke Hands' ad created by Jonathan Mak. Print campaign features other artists work judging also some of the best recent ads, such as Austria Solar Annual Report, Canal + Bear and Intel Museum of Me. Film advertisement created by The Conquistadors Collective, United States for Art Directors Club, within the category: Professional Services.

Film advertisement created by Laughlin Constable, United States for FRAM, within the category: Automotive.

Vancouverites may have noticed something fishy in the air. TAXI Vancouver took fifteen clownfish and shark air swimmers to a number of downtown locations as part of the Vancouver Aquarium's “Imagine Yourself in our World” campaign. Ambient advertisement created by Taxi, Canada for Vancouver Aquarium, within the category: Recreation, Leisure.

Experiential advertisement created by Athos, Bolivia for Samsung, within the category: Electronics, Technology.

Last November 2020, CANAL+ launched an ad campaign where stars of the network, including famous actor Kad Merad, were looking for their login information to access the channel. The ad turned out to be so successful that the actor now gets constantly asked by everybody for his CANAL+ password, whether it's on TV, in the street, at family dinners, on set ... Riffing on the widespread joke, CANAL+ and BETC created the fictionalized daily life of the actor since the launch of the previous commercial. How far would the running gag take him? Film advertisement created by BETC, France for Canal+, within the category: TV Promos.

Outdoor advertisement created by Chirpy Elephant, India for Chirpy Elephant, within the category: Agency Self-Promo.

Film advertisement created by TBWA, United States for Wheat Thins, within the category: Food.